Newslaundry
Newslaundry is an Indian, reader-funded digital media company (founded 2012, New Delhi) publishing independent journalism, podcasts, video series, and documentaries to paying subscribers and NL Sena supporters, distributed via web, iOS/Android apps, and a dedicated Hindi platform.
- Company typePrivate
- Founded2012
- HeadquartersNew Delhi, India
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Newslaundry does
Newslaundry Media Private Limited is an independent, reader-funded digital media company founded in 2012 and headquartered in New Delhi, India. It operates a subscription-based journalism platform whose core proposition is accountability and media-critical reporting that is not dependent on government or corporate advertisers. Content is produced across articles, long-form investigations, explainers (NL Cheatsheet), multiple podcasts (NL Hafta, Awful & Awesome, NL Charcha, What's Your Ism?), video series (TV Newsance, NL Interviews, Ye Bhi Theek Hai, Sansad Watch), documentaries, a biweekly newsletter, and a dedicated Hindi-language platform at hindi.newslaundry.com. The technology layer is a conventional web-based publishing CMS with native iOS and Android applications, RSS podcast distribution, YouTube presence, and accessibility features (color-blindness filters, dyslexia-friendly mode) — there is no disclosed proprietary AI/ML stack.
The business model is direct-to-consumer subscription. Pricing tiers include the Disruptor plan at roughly $90/year and the Game Changer plan at $250/year, with a 50% student discount, payment processing split between Razorpay (INR, including QR-code-based purchase without login) and PayPal (international USD). NL Sena is a tiered membership program (Rs 501 Bishop to Rs 50,000 Grandmaster) that funds specific investigative projects, complemented by the NL Legal Fund for legal-defense crowdfunding, a merchandise Store, and a Book Club community. Distribution is owned-and-operated across web and mobile plus third-party podcast apps and YouTube. The company is privately held, has no disclosed institutional investors or funding rounds, and reports 1-10 employees. Leadership is founder-led: Abhinandan Sekhri (CEO) alongside co-founders Roopak Kapoor, Madhu Trehan, and Prashant Sareen, with Manisha Pande as Editorial Director. Newslaundry is active as of July 2026 and has defended, with mostly favorable outcomes, a series of legal and regulatory actions including TV Today Network's Rs 2 crore suit and the Income Tax department's criminal probe.
Newslaundry firmographics
Firmographics- Name
- Newslaundry
- Legal name
- Newslaundry Media Private Limited
- Website
- https://newslaundry.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Newslaundry is an Indian, reader-funded digital media company (founded 2012, New Delhi) publishing independent journalism, podcasts, video series, and documentaries to paying subscribers and NL Sena supporters, distributed via web, iOS/Android apps, and a dedicated Hindi platform.
- Ownership category
- akta.pro rank
Newslaundry industry classification
Industry- Product category
- Digital News Media
- NAICS
- Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Investigative & Nonprofit News Organizations (MPAJADAF)
- akta.pro secondary industries
- Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts) (MPABADAG), News Streaming Platforms (MPACAAAF)
Keywords
Where Newslaundry is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Markets served
Newslaundry business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
Revenue model
- Subscription Revenue: Newslaundry operates primarily on a reader-funded subscription model. The company explicitly states it does not depend on advertisers – governments or corporations – but on subscribers. This subscription revenue funds journalism operations, legal battles, and content production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Disruptor Plan - $90/year annual subscription |
| Subscription | Annual | Game Changer Plan - $250 subscription |
| Subscription | Annual | Student Subscription - 50% discount on Disruptor annual |
| Subscription | Annual | NL Sena Membership Tiers |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Newslaundry product offering
Product offeringCore offering
Newslaundry is an Indian independent digital media platform that produces and distributes original journalism across text, video, and audio formats. Its core offerings include investigative long-form reports, news articles, podcasts (NL Hafta, Awful & Awesome, NL Charcha), video shows (TV Newsance, NL Interviews, Ye Bhi Theek Hai), explainers (NL Cheatsheet), and newsletters, delivered through its website, mobile apps, and third-party platforms. The platform is funded primarily by reader subscriptions rather than advertising, with premium content gated behind paywalls.
Product overview
Newslaundry is an Indian independent online media platform offering a subscription-based journalism model with diversified content across text, video, and audio formats. The core offering includes investigative long-form reports, explainers (NL Cheatsheet), and subscriber-only premium content. The multimedia portfolio comprises multiple podcasts including NL Hafta (flagship news discussion), Awful & Awesome (pop culture), NL Charcha (Hindi), and What's Your Ism? (social issues); video shows such as TV Newsance (TV critique), NL Interviews (in-depth conversations), Ye Bhi Theek Hai (satire), and NL Documentaries; plus newsletters and ground reports. Supporting revenue products include NL Sena membership, NL Legal Fund, Book Club, and merchandise Store. Subscription tiers include Disruptor and Game Changer plans with student discounts, with payments processed via Razorpay and PayPal.
Differentiator
Problem solved
Functional benefit
Brands
- NL Hafta: Freewheeling weekly podcast discussion on news of the week.
- NL Sena
- NL Legal Fund
- NL Cheatsheet
- Newslaundry Hindi (न्यूज़लॉन्ड्री हिन्दी)
- The News Minute
- NL Charcha (एनएल चर्चा)
- Awful & Awesome
- What's Your Ism?
Products and services
- NL Hafta
Companies that use Newslaundry
Customer profileSegments3 records
Newslaundry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Newslaundry partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
Newslaundry competitors and assessment
Company assessmentDirect peers
- The Wire: India's leading independent digital news outlet offering investigative reporting, analysis, and multimedia content. Comparable as a subscription-and-donation funded independent newsroom with similar accountability-journalism positioning and multi-format output.
- Scroll.in: Independent Indian digital news platform covering politics, culture, and accountability journalism. Comparable target audience of urban, English-speaking, media-literate readers and similar long-form reporting focus.
- The News Minute: Sister publication to Newslaundry (mentioned in subscription benefits), focused on regional South Indian news. Comparable as a reader-supported independent digital outlet with overlapping editorial standards and shared subscriber pool.
- The Print: Indian digital news outlet combining news reporting, analysis, and video content. Comparable in multimedia journalism (text, video, podcasts) and target audience of policy-engaged urban readers.
- The Quint: Indian digital news platform with strong video and mobile-first journalism. Comparable in multi-format storytelling (text, video, podcasts) and similar digital-native audience targeting.
- Newsclick: Independent Indian digital news outlet emphasizing investigative and progressive journalism. Comparable in independent positioning and accountability reporting niche.
Emerging players
- The Ken: India-based subscription-only digital media focused on deep business and technology reporting. Comparable as a pure subscription-funded independent outlet, though narrower in vertical focus.
- Alt News: Indian fact-checking and accountability journalism outlet. Comparable in the media-accountability niche but narrower scope (fact-checking focus) and smaller operational footprint.
Broad incumbents
- BBC News: Global public-interest broadcaster with significant India coverage and extensive podcast/video lineup. Comparable in public-service journalism positioning and multimedia (podcasts, video, long-form) distribution model, though vastly larger scale.
Others
- Substack: Subscription newsletter and content platform enabling independent writers to monetize reader-funded publications. Comparable as the underlying infrastructure archetype for the subscription-led independent journalism model Newslaundry operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Newslaundry social profiles
Digital presenceNewslaundry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newslaundry leadership team
Management profileNumber of profiles
Newslaundry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newslaundry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newslaundry
What does Newslaundry do?
Newslaundry is an Indian independent digital media platform that produces and distributes original journalism across text, video, and audio formats. Its core offerings include investigative long-form reports, news articles, podcasts (NL Hafta, Awful & Awesome, NL Charcha), video shows (TV Newsance, NL Interviews, Ye Bhi Theek Hai), explainers (NL Cheatsheet), and newsletters, delivered through its website, mobile apps, and third-party platforms. The platform is funded primarily by reader subscriptions rather than advertising, with premium content gated behind paywalls.
Is Newslaundry a public or private company?
Newslaundry is a private company. It is currently operating.
When was Newslaundry founded?
Newslaundry was founded in 2012. It employs 1 to 10 people.
Where is Newslaundry based?
Newslaundry is headquartered in New Delhi, India, in the Asia region.
How does Newslaundry make money?
One revenue line is on record: subscription Revenue.
Who are Newslaundry's main competitors?
Direct peers on record are The Wire, Scroll.in, The News Minute, The Print, The Quint and Newsclick. Emerging players are The Ken and Alt News. BBC News is listed as a broad incumbent. Substack is listed as an others.
Does Newslaundry have an API?
No public API is recorded for Newslaundry.
What industry is Newslaundry in?
Newslaundry's product category is Digital News Media. Its primary akta.pro industry code is MPAJADAF, Investigative & Nonprofit News Organizations, with a secondary code of MPABADAG, Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts). Its NAICS code is 516 and its SIC code is 2711.