New Black
New Black B.V. is a Netherlands-based B2B SaaS company, founded in 2015, that sells EVA, a MACH-based unified commerce platform replacing fragmented POS, OMS, clienteling, and inventory systems for global enterprise retailers across 45+ countries.
- Company typePrivate
- Founded2015
- HeadquartersAlmere, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What New Black does
New Black B.V. is a Netherlands-based B2B SaaS company founded in 2015 that builds and sells EVA, a MACH-based unified commerce platform (Microservices, API-first, Cloud-native, Headless) targeted at global enterprise retailers operating across multiple countries and channels. The platform is designed around a single shared data model so that every sale, return, stock movement, customer interaction, and loyalty event is visible across stores, ecommerce, mobile POS, and back-office functions in real time, replacing the 'Frankenstack' of legacy POS, OMS, clienteling, inventory, promotion, loyalty, and payment systems that enterprise retailers typically assemble through integrations. EVA is pre-certified for fiscalization, e-invoicing, and digital tax compliance in over 45 countries and holds an extensive enterprise security and privacy certification footprint (ISO 27001/27017/27018/27701, SOC 1/2 Type II, GDPR, PCI DSS, MLPS Level 3 China, CSA Trusted Cloud Provider).
The product surface spans commerce tools (OMS, POS and mobile POS, clienteling, headless commerce, loyalty engine, promotion engine, EVA Pay), operations modules (Inventory 360, retail operations, retail apps, ecommerce, consumer apps, tasks, finance and control, offline capabilities), and infrastructure (platform architecture, general ledger automation, compliance, security, analytics). Go-to-market is enterprise field sales with a quote-based, multi-year subscription contract for a single unified platform license, bundled with implementation services. Distribution is direct, supported by a curated partner network branded '#RetailRunsoniOS' that includes Microsoft, J.P. Morgan, Adyen, Scandit, Nedap, Jamf, Streamline, Zipline, Ingrid, IPORT, and Zones, and by a NERD community marketing program.
Customers are large international retailers across cosmetics (KIKO Milano, Rituals), footwear (Red Wing Shoes, Hunkemöller), consumer electronics (Dyson, Amac), fashion (G-Star RAW, Fenix Outdoor), sleep products (Emma Sleep), and sporting goods (Intersport), among others. The company has demonstrated deploying 1,200+ stores live within a 12-month window and was named Best Seamless Unified Retail at the NRF Big Show Europe 2025. New Black operates as a privately held B.V. from Almere, Netherlands, with 51–100 employees and no disclosed external funding rounds.
New Black firmographics
Firmographics- Name
- New Black
- Legal name
- New Black B.V.
- Website
- https://newblack.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- New Black B.V. is a Netherlands-based B2B SaaS company, founded in 2015, that sells EVA, a MACH-based unified commerce platform replacing fragmented POS, OMS, clienteling, and inventory systems for global enterprise retailers across 45+ countries.
- Ownership category
- akta.pro rank
Where New Black is headquartered
LocationHeadquarters
- HQ city
- Almere
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
New Black business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Others
Revenue model
- EVA Platform Licensing: Single unified commerce platform licensed as one solution replacing multiple legacy systems (POS, OMS, commerce, loyalty, inventory). Single contract and unified platform approach eliminating 'integration tax' and reducing total cost of ownership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise unified commerce platform - single platform licensing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
New Black product offering
Product offeringCore offering
New Black sells the EVA unified commerce platform to enterprise retailers, replacing fragmented POS, OMS, clienteling, inventory, loyalty, promotion, and payment systems with a single MACH-based (Microservices, API-first, Cloud-native, Headless) platform. The platform operates on a unified real-time data model with built-in fiscal compliance across 45+ countries and is sold as a multi-year enterprise subscription.
Product overview
New Black's EVA is a unified commerce platform designed for enterprise retailers, built on MACH architecture principles (Microservices, API-first, Cloud-native, Headless). The platform replaces fragmented retail technology stacks with a single integrated foundation. The core product portfolio includes the EVA Platform as the central hub, with commerce tools comprising Order Management (OMS), POS and Mobile POS, Clienteling, Headless Commerce, Loyalty Engine, Promotion Engine, and EVA Pay for payments. Operations modules include Inventory 360, Retail Operations, Retail Apps, eCommerce, Consumer Apps, Tasks, Finance and Control, and Offline Capabilities. Infrastructure layer provides Platform Architecture, General Ledger Automation, Compliance (fiscalization/e-invoicing), Security, and Analytics. The platform is out-of-the-box compliant in over 45 countries with built-in fiscal requirements, enabling enterprise retailers to deploy 1,200+ stores in under 12 months.
Differentiator
Problem solved
Functional benefit
Brands
- EVA Platform: The company's unified commerce platform for enterprise retailers, replacing disconnected POS, OMS, clienteling, and inventory systems with a single MACH-based platform.
- NERD. Community
- NERD. Notes
Products and services
- EVA Platform Core unified commerce platform that replaces disconnected POS, OMS, clienteling, and inventory systems with a single MACH-based architecture, out-of-the-box compliant in over 45 countries. Targeted at global enterprise retailers with hundreds to thousands of stores.
- Order Management (OMS) Central order management system managing inventory allocation, order splitting, carrier selection, and returns in real time, connecting digital storefronts, physical stores, and distribution centers.
- POS and Mobile POS Cloud-based point of sale system and mobile POS (iPhone/iPad) that decouples sales from the counter, enabling queue-busting, selling at events, and operating pop-ups.
- Clienteling Customer 360 solution enabling store associates to access customer history, preferences, and open orders at any store in any country for personalized service.
- Headless Commerce Commerce architecture decoupling front-end experiences (website, mobile app, kiosk, voice) from back-end logic, enabling retailers full creative control and composable commerce.
- Loyalty Engine Platform layer managing point accrual, tier progression, reward redemption, and member segmentation across every channel with real-time connection to POS, OMS, and customer profile.
- Promotion Engine Unified promotions engine enabling campaigns to be configured once and deployed across every channel and market.
- EVA Pay Payment orchestration and unified payments solution connecting in-store, online, and mobile transactions with multi-currency and local payment method support.
- Inventory 360 Real-time inventory visibility solution consolidating stock positions from stores, warehouses, in-transit goods, and online reservations, updated instantly as transactions occur.
- Retail Apps Store associate applications giving frontline employees access to customer data, inventory visibility, order management, and task execution from a single device.
- eCommerce Headless eCommerce capabilities for building and managing digital storefronts independent of the back-end commerce logic.
- Compliance Built-in fiscalization, e-invoicing, and digital tax reporting across 45+ countries with pre-certified compliance for new market expansion.
Quantifiable outcome
- Up to 50% lower IT costs through system consolidation
- +4 more outcomes
Companies that use New Black
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
New Black technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability2 records
Feature10 records
New Black partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- IPORTcoreProfessional charging and mounting systems designed for iPad-powered retail environments. Supports mobile POS and store associate device management.
- MicrosoftcoreAzure powers scalable retail infrastructure and generative AI for smarter, data-driven commerce. Cloud and AI infrastructure partnership.
- J.P. Morgan ChasecoreEnterprise banking and acquiring solutions enabling secure, global payment processing for retail operations.
- AdyencoreGlobal payments platform connecting in-store, online, and mobile transactions in one unified system.
- ScanditcoreAdvanced barcode scanning and computer vision powering mobile inventory workflows for retail operations.
- StreamlinecoreTools for monitoring, supporting, and maintaining mobile devices across store fleets.
- ZiplinecoreRetail execution platform aligning store teams with HQ through task management, communication, and operational insights. Closes gap between central planning and in-store execution.
- JamfcoreSecurely deploy, manage, and maintain Apple devices at scale across retail stores.
- NedapcoreRFID technology delivering real-time stock visibility and loss prevention for retail inventory management.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
New Black competitors and assessment
Company assessmentDirect peers
- commercetools: commercetools is a MACH-based, API-first, headless commerce platform that targets enterprise retailers with composable architecture principles — almost identical positioning to New Black's EVA. Both platforms pursue global enterprise retail customers with multi-country deployments and headless flexibility, making commercetools the most direct architectural and go-to-market comparable.
- Shopify Plus: Shopify Plus is the enterprise tier of Shopify, selling unified commerce (POS, online, omnichannel) to large global retailers. It competes head-to-head with New Black's EVA for the same enterprise retail wallet, including for high-volume merchants needing POS, OMS-like flows, and global rollout capability.
- BigCommerce: BigCommerce is an enterprise headless and composable commerce platform with multi-storefront, B2B/B2C, and omnichannel capabilities. It serves enterprise retailers with API-first architecture closely aligned to New Black's MACH approach, frequently appearing on unified commerce shortlists.
- Kibo Commerce: Kibo (Kibo Commerce) provides a unified commerce platform combining OMS, POS, and eCommerce for mid-market and enterprise retailers. Its modular, API-first approach and similar target customer base make it a directly comparable unified-commerce peer to New Black's EVA.
- Fluent Commerce: Fluent Commerce is a leading distributed order management system (OMS) and order-orchestration platform used by global retailers, overlapping with EVA's OMS/DOM and ship-from-store capabilities. Many of its reference retailers (specialty apparel, beauty, footwear) are also New Black customer categories.
- Manhattan Active Omni: Manhattan Active Omni is Manhattan Associates' cloud-native OMS and unified commerce solution for enterprise retail, directly competing with EVA's OMS and ship-from-store offerings. Both target global retailers with complex fulfillment networks and inventory visibility requirements.
- Aptos: Aptos provides unified commerce, POS, and OMS software for specialty retail and apparel/fashion merchants, with established enterprise retail customers. Its product scope and target verticals overlap meaningfully with EVA's retail vertical focus, especially in apparel/footwear.
Broad incumbents
- Salesforce Commerce Cloud: Salesforce Commerce Cloud (formerly Demandware) is a broad-incumbent enterprise commerce platform sold as part of Salesforce's wider CRM/marketing cloud estate. It competes with EVA at the top of enterprise retail TAM, where Salesforce can bundle commerce into a broader suite that New Black cannot match.
- SAP Commerce Cloud: SAP Commerce Cloud (formerly SAP Hybris) is the broad-incumbent enterprise commerce suite tightly coupled with SAP ERP, frequently chosen by very large retailers wanting a single vendor footprint. It competes with EVA for global retail wins but typically as part of a much wider SAP estate.
- Oracle Commerce: Oracle Commerce is Oracle's enterprise eCommerce and unified commerce offering, sold primarily into Oracle's large installed base of enterprise retail and consumer-industry customers. As a broad incumbent suite player, it overlaps with EVA's enterprise retail scope without specializing in unified commerce the way New Black does.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
New Black social profiles
Digital presenceNew Black compliance and trust
Trust signalCompliance11 records
New Black financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Black leadership team
Management profileNumber of profiles
Profiles9 records
New Black funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Black M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Black
What does New Black do?
New Black sells the EVA unified commerce platform to enterprise retailers, replacing fragmented POS, OMS, clienteling, inventory, loyalty, promotion, and payment systems with a single MACH-based (Microservices, API-first, Cloud-native, Headless) platform. The platform operates on a unified real-time data model with built-in fiscal compliance across 45+ countries and is sold as a multi-year enterprise subscription.
Is New Black a public or private company?
New Black is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Black founded?
New Black was founded in 2015. It employs 51 to 100 people.
Where is New Black based?
New Black is headquartered in Almere, Netherlands, in the Europe region.
How does New Black make money?
One revenue line is on record: EVA Platform Licensing.
Who are New Black's main competitors?
Direct peers on record are commercetools, Shopify Plus, BigCommerce, Kibo Commerce, Fluent Commerce, Manhattan Active Omni and Aptos. Broad incumbents are Salesforce Commerce Cloud, SAP Commerce Cloud and Oracle Commerce.
Does New Black have an API?
Yes. New Black's EVA platform is described as API-first, exposing all core capabilities including inventory, orders, customer data, promotions, payments, and fiscal compliance as structured, documented endpoints. The platform is built on MACH architecture principles with API-first design as a prerequisite for headless commerce. The documentation URL portal.newblack.io/api-reference is listed for API reference, with additional developer documentation available at portal.newblack.io/developers/introduction. Developer documentation is at portal.newblack.io/api-reference.