Aptos
Aptos provides a cloud-native, API-first unified commerce platform (Aptos ONE) covering POS, order management, merchandising, CRM, sales audit, and analytics for enterprise retailers, serving 660+ brands across 135,000+ stores globally.
- Company typePrivate
- Founded1984
- HeadquartersAtlanta, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Aptos does
Aptos is a privately held retail technology company headquartered in Alpharetta, Georgia, with approximately 1,000 employees across the US, Canada, the UK, and an offshore development center in India. The company has operated in retail technology for over 40 years and today serves more than 660 retail brands across apparel, footwear, accessories, sporting goods, hard lines, and grocery verticals, with 135K+ stores live on its software.
The company's core product is Aptos ONE, a cloud-native, API-first, mobile-first unified commerce platform built on a composable microservices architecture. Aptos ONE bundles point-of-sale, order management, store fulfillment, merchandising, CRM, sales audit, analytics, and allocation/forecasting/replenishment modules into an integrated stack, supplemented by Revionics pricing/analytics and LS Retail specialty-vertical solutions acquired through prior M&A. Aptos monetizes through enterprise SaaS subscriptions tied to store count and module selection, implementation and professional services, and POS hardware procurement and support. Its go-to-market is direct enterprise field sales augmented by system integrator and technology partners, including a strategic data partnership with Snowflake. In 2025 Aptos accelerated its release cadence from two to five major platform releases per year and introduced AI-generated customer insights, a GenAI operations chatbot, personalized recommendations, clienteling tools, and agentic 'Super Agents for POS' capabilities.
Aptos firmographics
Firmographics- Name
- Aptos
- Legal name
- Aptos, LLC
- Website
- https://aptos.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Aptos provides a cloud-native, API-first unified commerce platform (Aptos ONE) covering POS, order management, merchandising, CRM, sales audit, and analytics for enterprise retailers, serving 660+ brands across 135,000+ stores globally.
- Ownership category
- akta.pro rank
Aptos industry classification
Industry- Product category
- Retail Technology Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)
- akta.pro secondary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
Keywords
Where Aptos is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Aptos business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription (POS and Commerce Platform): Subscription-based revenue from cloud-native POS and unified commerce software deployed across retail store networks. Pricing based on store count and feature modules.
- Professional Services: Implementation services, consulting, and ongoing support services for enterprise retail deployments.
- Hardware Sales & Services: Procurement, deployment and support for POS hardware including tablets, scanners, and payment terminals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS pricing based on store count and module selection |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Aptos product offering
Product offeringCore offering
Aptos sells the Aptos ONE unified commerce platform, a cloud-native, mobile-first, API-first SaaS solution built on composable microservices that combines point-of-sale, order management, CRM, merchandising, sales audit, analytics, and allocation/forecasting/replenishment capabilities for enterprise retailers. The platform is complemented by professional implementation services and POS hardware procurement, deployment, and support.
Product overview
Aptos offers a unified commerce platform called Aptos ONE, which is a cloud-native, mobile-first retail technology solution consisting of integrated modules. The core platform is complemented by specialized applications including Order Management, Store Fulfillment, Point of Sale (POS), Analytics, Customer Relationship Management (CRM), Allocation/Forecasting/Replenishment (AF&R), Sales Audit, and Merchandising. The platform is designed to unify customer experiences across physical and digital channels, optimize operational processes, and support omnichannel retail operations for enterprise retailers worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Aptos ONE: Cloud-native, mobile-first unified commerce platform for point of sale, order management, and store operations
- Aptos ONE POS
- Aptos ONE OMS
Products and services
- Aptos ONE Cloud-native, mobile-first, API-first unified commerce platform built on composable microservices that serves as the central system for retail operations, combining POS, order management, CRM, merchandising, sales audit, analytics, and allocation/forecasting/replenishment for enterprise retailers.
- Point of Sale (POS) Modern, mobile-first, cloud-native point-of-sale system delivering unified store experiences, omnichannel transaction capabilities, and offline resilience for enterprise retail store associates and customers.
- Order Management Enterprise order management system optimizing omnichannel order orchestration with buy-online-pickup-in-store (BOPIS), ship-from-store, and endless aisle capabilities for unified commerce retailers.
- Store Fulfillment Solutions enabling retailers to fulfill orders from store locations with real-time inventory visibility, efficient pickup and delivery operations, and expanded omnichannel fulfillment capabilities.
- Customer Relationship Management (CRM) Customer engagement solution providing 360-degree customer views, segmentation, loyalty management, and campaign tools to support personalized retail experiences for store associates and customers.
- Analytics Retail analytics platform providing insights into sales performance, inventory, customer behavior, and operational metrics across the enterprise for unified commerce retailers.
- Merchandising Merchandise management solution providing unified inventory visibility and control across channels, supporting product selection, assortment planning, and consistent merchandising across stores and digital.
- Allocation, Forecasting, and Replenishment (AF&R) Merchandise planning solution using AI-driven demand forecasting to determine optimal stock targets, adapting to real-world conditions to meet customer demand and drive profit for retailers.
- Sales Audit Transaction data validation and auditing solution creating a 'one version of the truth' for sales data across the enterprise, reducing processing time and ensuring data integrity for retailers.
Quantifiable outcome
- 30-40% reduction in daily processing time for transaction data
- +3 more outcomes
Companies that use Aptos
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles3 records
Aptos technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability9 records
Feature11 records
Aptos partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- NRF 2025: Retail's Big ShowflagshipMajor product announcement venue for Aptos ONE 2025.1 featuring AI-powered customer insights and improved store fulfillment functions.
- SnowflakecoreAptos is transitioning to a unified commerce data model through Snowflake's AI Data Cloud. This partnership enables better data integration, real-time analytics, and AI-powered insights across the Aptos platform.
- NRF (National Retail Federation)flagshipAptos participates as an exhibitor and sponsor at NRF's annual Big Show, one of retail's largest conferences. The company announced major product releases at NRF 2025 and will exhibit at NRF 2027.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Aptos competitors and assessment
Company assessmentDirect peers
- Manhattan Associates: Manhattan Active Omni is a cloud-native unified commerce platform including POS, OMS, and store fulfillment for enterprise retailers — directly comparable to Aptos ONE in product scope and target customer (large retail chains).
- Blue Yonder: Blue Yonder offers a broad commerce, supply chain, and merchandising platform for retail including order management and store-level execution, making it one of Aptos's closest large-scale competitors in unified commerce.
- Kibo Commerce: Kibo Commerce provides a unified commerce platform including OMS, POS, and personalization for mid-market and enterprise retailers — a more direct, similarly-sized comparable to Aptos ONE.
- GK Software / Fujitsu Frontech: GK Software (now part of Fujitsu) is a long-standing direct competitor in enterprise POS and store solutions for retail, particularly strong in Europe, with overlapping product scope to Aptos ONE.
- NewPOS: NewPOS delivers enterprise POS and unified commerce solutions for retail chains, particularly in apparel and footwear, making it a direct competitor in Aptos's core verticals and geographies.
- LS Retail (an Aptos company): Acquired by Aptos in 2021, LS Retail provides unified commerce and POS for retail, hospitality, and specialty verticals — relevant as both a subsidiary peer and a benchmark for Aptos's SMB/mid-market reach.
Broad incumbents
- Oracle Retail: Oracle Retail (including the MICROS POS franchise) is a much larger incumbent offering POS, merchandising, and planning for enterprise retailers, competing head-to-head with Aptos on large deal opportunities.
- SAP Customer Experience / SAP Commerce: SAP's commerce and retail portfolio (formerly Hybris) targets large enterprise retailers with broader ERP-tied offerings, competing with Aptos for unified commerce deals, particularly with SAP-centric retailers.
- Salesforce Commerce Cloud: Salesforce Commerce Cloud is a major cloud commerce platform serving enterprise retail brands, competing with Aptos on unified commerce, customer engagement, and CRM-driven retail experiences.
- Cegid: Cegid is a European-headquartered retail and ERP software provider offering unified commerce, POS, and merchandising solutions for fashion and specialty retailers, overlapping with Aptos's apparel/footwear vertical.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aptos social profiles
Digital presenceAptos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aptos leadership team
Management profileNumber of profiles
Profiles11 records
Aptos subsidiaries and ownership
Company hierarchySubsidiaries5 records
Aptos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aptos M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aptos
What does Aptos do?
Aptos sells the Aptos ONE unified commerce platform, a cloud-native, mobile-first, API-first SaaS solution built on composable microservices that combines point-of-sale, order management, CRM, merchandising, sales audit, analytics, and allocation/forecasting/replenishment capabilities for enterprise retailers. The platform is complemented by professional implementation services and POS hardware procurement, deployment, and support.
Is Aptos a public or private company?
Aptos is a private company. It is classified as unknown and is currently operating.
When was Aptos founded?
Aptos was founded in 1984. It employs 501 to 1,000 people.
Where is Aptos based?
Aptos is headquartered in Atlanta, United States, in the North America region.
How does Aptos make money?
Three revenue lines are on record. SaaS Subscription (POS and Commerce Platform) is the primary driver. The others are professional Services and hardware Sales & Services.
Who are Aptos's main competitors?
Direct peers on record are Manhattan Associates, Blue Yonder, Kibo Commerce, GK Software / Fujitsu Frontech, NewPOS and LS Retail (an Aptos company). Broad incumbents are Oracle Retail, SAP Customer Experience / SAP Commerce, Salesforce Commerce Cloud and Cegid.
Does Aptos have an API?
No public API is recorded for Aptos.
What industry is Aptos in?
Aptos's product category is Retail Technology Software. Its primary akta.pro industry code is HDAEAKAB, Enterprise PaaS (App Runtime & Managed Application Platforms), with a secondary code of HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms. Its NAICS code is 513210 and its SIC code is 7372.