Museum of the Future

What Museum of the Future does

Museum of the Future LLC is a Dubai-based cultural institution and exhibition venue that opened in February 2022 as an initiative of the Dubai Future Foundation under the patronage of UAE leadership. It operates a single, iconic 77-meter torus-shaped building on Sheikh Zayed Road covering 30,548 square meters, with a facade of 1,024 robotic-assisted stainless steel panels. The museum delivers an immersive visitor experience across five exhibition floors, anchored by the main Museum Experience, the Future Heroes children's floor, and the Tomorrow Today near-future technology showcase. Exhibits rely on VR/AR interactivity, an AI humanoid (Ameca) on the second floor, and the building's 4,000 MWh annual solar generation is integrated into the sustainability narrative.

The company is organized as a private limited liability company (Museum of the Future LLC) incorporated in Dubai, but functions operationally as a government-backed cultural institution. Revenue is generated through multiple streams: timed-entry ticket sales (including the Pioneer Pass with AED 50 retail credit), corporate and private event-space rental on the 7th floor and P3 halls, museum-themed merchandise, and fee-based programs such as the Future Heroes Summer Camp (AED 1,299-1,599 per child per week). Distribution runs through the official website and mobile app, on-site customer service, authorized third-party resellers, and a direct enterprise sales motion for venue rentals.

The museum serves four overlapping customer segments: general public and tourists, families with children aged 6-16, corporate and government clients hosting high-profile events (notably the World Governments Summit), and educational institutions. Since opening it has attracted approximately 5 million cumulative visitors, hosted 620 events, and run 224 educational programs. In February 2026 it was designated the permanent home of the World Preservation Lab and BioVault in partnership with Colossal Biosciences, extending the institution beyond consumer exhibitions into a planetary-scale biodiversity preservation initiative targeting 10,000+ species.

Name

Museum of the Future

Legal name

Museum of the Future LLC

Website

https://museumofthefuture.ae

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Museum of the Future LLC is a Dubai-based government-backed cultural institution operating an iconic five-floor exhibition venue with VR/AR exhibits and AI humanoid interactions, serving tourists, families, corporate clients, and educational institutions across ticketed visits, events, programs, and merchandise.

Ownership category

akta.pro rank

Product category

Cultural Museum Services

NAICS

Museums (71211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Science & Technology Museums (THAJADAD)

Keywords

• Cultural museum services
• Interactive future exhibits
• Futurism education programs
• Event venue rental
• Children future skills

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Entry tickets to the museum sold through website, at the museum customer service desk, and through authorized resellers. Tickets are priced for time slots with various tiers including Pioneer Pass.
2. Event Space Rental: The museum offers event spaces for rent including the 7th floor event space and halls on P3 floor. Venue rentals for corporate and private functions.
3. Merchandise Sales: Museum shop selling future-themed merchandise and souvenirs.
4. Summer Camp Programs: Future Heroes Summer Camp generates revenue through registration fees. Week-long camps priced at AED 1,299-1,599 per participant.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

The Museum of the Future is a physical cultural institution in Dubai offering immersive exhibition experiences across multiple floors focused on possible futures, future skills, and emerging technologies. Visitors access ticketed exhibition experiences (including the Future Heroes children's floor and Tomorrow Today innovation showcase), participate in educational programs such as the Future Heroes Summer Camp and culinary workshops, and can rent venue spaces for corporate events. A retail Shop sells museum-themed merchandise and a new BioVault initiative extends into biotechnology-led biodiversity preservation.

Product overview

The Museum of the Future is a physical museum in Dubai operating as a global hub for futurism, dialogue and innovation. It opened in February 2022 and features five main exhibition floors plus event spaces. The core offerings include the main Museum Experience with immersive exhibitions, the Future Heroes children's floor, and the Tomorrow Today technology showcase. The museum supplements its exhibitions with educational Programs & Activities including the Future Heroes Summer Camp and culinary workshops. Additional services include Event Spaces for venue rental and a Shop for museum merchandise. The museum has received approximately 5 million visitors since opening and hosts over 620 events annually, establishing itself as a platform for futuristic dialogue.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum Experience Main ticketed visitor experience featuring immersive exhibitions across five floors that explore possible futures and engage all senses through interactive installations and futuristic displays; open to the general public, tourists and families.
• Future Heroes Dedicated children's floor designed to encourage development of future skills through play and learning in an open world for exploration; contains three sections: Imagination Lab, Design Lab, and Construction Lab; targeted at children and families.
• Tomorrow Today Ever-evolving showcase of near-future innovations from world-leading innovators exploring how designers, researchers and corporations respond to urgent global challenges; features transformative technology exhibits open to museum visitors.
• Programs and Activities Curated programs including Speaker Series with Future Talks and Future Experts, workshops, camps, and special events featuring innovators, scientists and prominent figures from various industries; available to general visitors and program registrants.
• Future Heroes Summer Camp Annual week-long summer camp program for children aged 6-11 featuring three themed weeks covering Sustainability (Green Pioneers), Space (Urban Innovators), and AI/Technology; includes interactive workshops, experiments, hands-on activities, and field trips; priced at AED 1,299 without meal plan and AED 1,599 with meal plan.
• Event Space Rental Venue rental of the museum's iconic event spaces, including the 7th floor event space and halls on the P3 floor, available for corporate events, conferences, product launches and private functions booked through the museum's sales team.
• Shop Museum-themed retail shop selling future-design merchandise and souvenirs to visitors; Pioneer Pass holders receive AED 50 credit redeemable in the in-store lobby retail shop.
• Culinary Workshop Special culinary workshops such as the 'Scent, Colour and Memory: A Flame Tree Season' workshop conducted by renowned Emirati Chef Arwa Lootah, exploring food preservation, aroma, and presentation techniques.
• BioVault and World Preservation Lab Biotechnology biodiversity preservation initiative established at the museum in partnership with Colossal Biosciences to store genetic material from over 10,000 species (initially focusing on 100 imperiled species not currently banked elsewhere), serving as a planetary insurance policy against biodiversity loss.

Quantifiable outcome

• 5 million visitors in 4 years
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Colossal BiosciencescoreStrategic or Co-development Partner · 1 February 2026Major biotechnology partnership to establish the BioVault and World Preservation Lab at the Museum of the Future. The initiative aims to store genetic material from over 10,000 species, initially focusing on 100 of the most imperiled species not currently banked elsewhere. This represents a planetary insurance policy against biodiversity loss with plans to expand into a global network by 2050.
• EmiratesflagshipStrategic or Co-development PartnerEmirates airline is a flagship partner of the Museum of the Future, supporting the institution's global visibility and tourism reach.
• Dubai MunicipalitycoreStrategic or Co-development PartnerGovernment partner supporting the museum's operations and alignment with Dubai's urban development goals.
• Dubai HoldingscoreStrategic or Co-development PartnerParent organization through Dubai Future Foundation, providing strategic oversight and alignment with UAE government objectives.
• PepsicominorStrategic or Co-development PartnerBeverage and food partner for the museum's F&B offerings.
• Mohammed Bin Rashid Space CentreflagshipStrategic or Co-development PartnerSpace technology partner contributing to the Tomorrow Today exhibition and space-related educational programs.
• GEMS EducationminorStrategic or Co-development PartnerEducation partner supporting school programs and educational initiatives at the museum.
• KiaminorStrategic or Co-development PartnerAutomotive partner, with Kia-UAE collaborating with the museum.
• RTA (Roads and Transport Authority)coreStrategic or Co-development PartnerTransportation partner providing connectivity through Dubai Metro (Emirates Towers station) and supporting visitor access.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ArtScience Museum: Iconic lotus-shaped museum at Marina Bay Sands combining art, science and technology exhibits; closest structural peer to the Museum of the Future in terms of futurism-themed exhibits, premium ticket pricing, and architecture-led tourism positioning.
• teamLab Planets / teamLab Borderless: Immersive digital art experiences using projection mapping and interactive technology; comparable in exhibit technology stack (VR/AR-style immersion, tech-led attractions, premium ticket/timeslot model) targeting similar global tourists.
• Expo City Dubai: Legacy site of Expo 2020 Dubai repositioned as a futurism/events precinct offering paid attraction tickets, pavilions and event venues; competes directly for futuristic-curious Dubai tourist days and corporate event budgets in the same city.

Regional players

• Louvre Abu Dhabi: UAE-founded flagship cultural museum offering ticketed exhibitions, landmark architecture and global partnerships; a direct regional peer for Gulf cultural-tourism wallet share and corporate/sovereign event hosting.
• National Museum of Qatar: Iconic, architecture-led national museum operated by a sovereign institution offering ticketed exhibitions, venue rental, and education programs; same regional tourism and government-museum category as Museum of the Future.

Emerging players

• Sphere Las Vegas: Architecture-led immersive entertainment venue in Las Vegas; competes for premium global events, immersive tech experiences, and 'destination-worthy' experiences using large-format screens and futuristic shows.
• ARTECHOUSE: Network of immersive technology-driven art spaces combining projection mapping, AR/VR, and timed-entry ticketing; closely comparable to MOTF's VR/AR exhibit approach and premium experience monetisation model.

Broad incumbents

• Smithsonian National Air and Space Museum: Large, well-established science and technology museum with immersive exhibits, educational programs, ticketed events, and gift retail; comparable in exhibit category (science, space, future tech) and operational complexity, although on a much larger public-museum scale.
• Madame Tussauds: Global experience-based ticketed attraction network in multiple cities with timed entry, premium merchandise and group/event offerings; comparable on monetisation mechanics (timed entry, premium add-ons, merchandise, group bookings) rather than exhibit subject.
• Museum of Science, Boston: Established science and technology museum with interactive exhibits, planetarium, summer camps, school programs and ticketed entry; directly comparable as a science/tech museum operating Future Heroes-style programs at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MOTF
• YouTubeyoutube.com/c/museumofthefuture
• Facebookfacebook.com/museumofthefuture
• LinkedInlinkedin.com/company/motf
• Instagraminstagram.com/museumofthefuture
• TikToktiktok.com/@museumofthefuture

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museum of the Future