On The Stage
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
On The Stage firmographics
Firmographics- Name
- On The Stage
- Legal name
- Artech Holdings, LLC
- Website
- https://onthestage.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
On The Stage industry classification
Industry- Product category
- Performing Arts Ticketing Software
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Theater & Performing Arts Ticketing (HSACALAC)
- akta.pro secondary industries
- Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Event Discovery, Listings & Calendar Platforms (MPAGAJAL)
Keywords
Where On The Stage is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
On The Stage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction / Take Rate Fees: OTS charges transaction fees on ticket sales processed through its platform. The platform's fees can be fully passed on to ticket buyers, effectively making the service free for qualifying organizations such as K-12 schools. Revenue is generated on a per-transaction basis as tickets are sold.
- Platform Subscription / Licensing: Organizations access the platform on a SaaS basis. For K-12 schools and DTASC member schools, the platform is offered free to the organization with fees passed to ticket buyers, while revenue is derived from the fees charged per ticket transaction.
- Add-Ons, Merchandise & Digital Performances: Additional revenue streams from non-ticket add-ons, merchandise sales (including drop-shipping), and video-on-demand/digital performance streaming.
- Fundraising: Integrated fundraising campaigns and donor management tools that enable organizations to raise money for productions, programs, and operational needs, with OTS taking a portion of funds raised.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | K-12 Schools — Free Platform |
| Freemium | Pay-as-you-go | DTASC Member Schools — Free Platform |
| Transaction based/ take rate | Pay-as-you-go | Standard Ticketing Platform (Per-Transaction) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
On The Stage product offering
Product offeringCore offering
On The Stage is a cloud-based all-in-one SaaS platform that enables performing arts organizations to sell tickets, promote events, raise money, and manage patron relationships in a single integrated system. The platform combines online ticketing with box office tools, marketing automation, fundraising campaigns, subscriptions and memberships, digital streaming, and show program generation, replacing the need for multiple disconnected software tools. It serves K-12 schools, colleges, community theatres, professional theatres, and location-based entertainment venues.
Product overview
On The Stage is an all-in-one cloud-based SaaS platform for performing arts organizations, combining ticketing, marketing, fundraising, and operations into a single integrated suite. The core platform centers on ticketing (with embedded widget, box office portal, seating charts, and ticket scanning) and marketing (with in-platform email marketing, audience segmentation, patron relationship management, and automated marketing plays). Revenue is further expanded through subscriptions/memberships, classes/camps registration, digital performances/streaming, and revenue accelerators including custom purchase flows, add-ons, merchandise, and offers/upgrades. Supporting tools include Showgram for program generation, Show & Org Sites for web presence, and Reports & Insights for analytics. The platform serves K-12 arts programs, colleges/universities, community theatres, professional theatres, and location-based entertainment venues.
Differentiator
Problem solved
Functional benefit
Products and services
- Ticketing
Quantifiable outcome
- 25% average increase in ticket sales for customers using online ticket sales and marketing automation tools
- +7 more outcomes
Companies that use On The Stage
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
On The Stage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature16 records
On The Stage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Drama Teachers Association of Southern California (DTASC)coreOn The Stage is a preferred partner of DTASC, offering member schools free access to its all-in-one ticketing, marketing, and fundraising platform. In return, DTASC receives a portion of ticket fees from member school events, which funds DTASC festivals and student scholarship programs. OTS provides dedicated demo pages and account management for DTASC members.
Scale indicators18 records
Recent moves6 records
Expansion highlights6 records
On The Stage competitors and assessment
Company assessmentDirect peers
- PatronManager (by Tessitura): PatronManager is a Salesforce-based CRM and ticketing solution for nonprofits and arts organizations, built on the Tessitura platform. It targets a similar vertical of arts and cultural organizations with integrated patron management.
- AudienceView: AudienceView provides ticketing, CRM, and customer experience solutions for performing arts, sports, and live entertainment. It competes with OTS across multiple segments including theatres, attractions, and live event venues.
- Spektrix: Spektrix is a UK-based CRM, ticketing, and marketing platform purpose-built for arts and cultural organizations. It competes with OTS in serving performing arts nonprofits and theatres, particularly in the international market.
- Vendini: Vendini provides ticketing, CRM, and marketing solutions for arts, entertainment, and sports organizations. It targets a similar performing arts and live entertainment customer base as OTS with comparable all-in-one SaaS offerings.
- ShowClix: ShowClix is a ticketing and event management platform focused on live entertainment, festivals, and performing arts. It directly competes with OTS in serving theatres, performing arts organizations, and location-based entertainment venues with ticketing, box office, and marketing tools.
- Brown Paper Tickets: Brown Paper Tickets is a ticketing platform serving performing arts, community events, and live entertainment. It provides low-cost ticketing services with a similar SMB and community theatre target market as OTS.
- ThunderTix: ThunderTix offers ticketing, marketing, and event management software tailored to performing arts, theatres, schools, and entertainment venues. It competes directly with OTS on online ticketing, reserved seating, and patron management features.
- Tessitura Network: Tessitura provides an integrated CRM, ticketing, and patron engagement platform built specifically for arts and cultural organizations. It is a direct competitor in the professional theatre and performing arts space, particularly for larger venues with subscription-based models.
Broad incumbents
- Eventbrite: Eventbrite is a large public company offering self-service ticketing and event management across many verticals including performing arts and live entertainment. It overlaps with OTS's smaller community and education customers as a broader, less specialized alternative.
- Ticketmaster (Live Nation Entertainment): Ticketmaster is the dominant incumbent in primary ticketing for live entertainment, including theatre and performing arts. While not focused on small/vertical customers like OTS, it represents the primary competitive force in the larger end of OTS's market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
On The Stage social profiles
Digital presenceOn The Stage financial estimates
Financial estimateRevenue estimate
Valuation estimate
On The Stage leadership team
Management profileNumber of profiles
Profiles5 records
On The Stage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On The Stage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On The Stage
What does On The Stage do?
On The Stage is a cloud-based all-in-one SaaS platform that enables performing arts organizations to sell tickets, promote events, raise money, and manage patron relationships in a single integrated system. The platform combines online ticketing with box office tools, marketing automation, fundraising campaigns, subscriptions and memberships, digital streaming, and show program generation, replacing the need for multiple disconnected software tools. It serves K-12 schools, colleges, community theatres, professional theatres, and location-based entertainment venues.
Is On The Stage a public or private company?
On The Stage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On The Stage founded?
On The Stage was founded in 2017. It employs 11 to 50 people.
Where is On The Stage based?
On The Stage is headquartered in New York, United States, in the North America region.
How does On The Stage make money?
Four revenue lines are on record. Transaction / Take Rate Fees are the primary driver. The others are platform Subscription / Licensing, add-Ons, Merchandise & Digital Performances and fundraising.
Who are On The Stage's main competitors?
Direct peers on record are PatronManager (by Tessitura), AudienceView, Spektrix, Vendini, ShowClix, Brown Paper Tickets, ThunderTix and Tessitura Network. Broad incumbents are Eventbrite and Ticketmaster (Live Nation Entertainment).
Does On The Stage have an API?
No public API is recorded for On The Stage.
What industry is On The Stage in?
On The Stage's product category is Performing Arts Ticketing Software. Its primary akta.pro industry code is HSACALAC, Theater & Performing Arts Ticketing, with a secondary code of MPAIAFAL, Event Operations & Venue Services (Box Office, FOH/BOH, Concessions). Its NAICS code is 56192 and its SIC code is 7900.