Cornerstone Community Financial Credit Union
Cornerstone Community Financial Credit Union is a member-owned, federally insured credit union headquartered in Auburn Hills, Michigan, operating nine branches across Michigan and Ohio. It serves consumers and small businesses with checking, savings, lending, credit cards, and the GenGrow youth banking ecosystem.
- Company typePrivate
- Founded1951
- HeadquartersAuburn Hills, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Cornerstone Community Financial Credit Union does
Cornerstone Community Financial Credit Union is a federally insured, member-owned cooperative financial institution headquartered in Auburn Hills, Michigan, operating nine member centers across Michigan and Ohio. Founded in 1951 as Mo-Par Federal Credit Union by Chrysler Corporation parts-division employees and rebranded to its current name in April 2004, the credit union serves consumers and small businesses with a full-service suite including checking, savings, money market, certificates of deposit, IRAs, auto loans, mortgages, home equity, recreational vehicle loans, personal loans, Visa credit cards, and merchant card processing.
The underlying technology stack centers on a digital banking platform with iOS and Android mobile apps, web-based online banking, Card Controls, an in-app Conversations messaging feature, Cash Coach personal financial management, Rapid Transfers via Visa Direct and Mastercard Send, Fast Pay early direct deposit, and Switch Pay direct-deposit switching. Recent product expansion includes the GenGrow youth banking ecosystem — comprising GenGrow Kid (0-12), GenGrow Teen (13-17), and GenGrow+ (18-25) tiers — unified by the GenGrow Family Wallet mobile app launched in April 2026 and powered by REGO Payment Architectures under a COPPA-compliant framework. Mortgage origination is delivered through a partnership with Member First Mortgage, merchant processing through MPACT, and consumer lending is distributed via more than 45 auto dealership partners across both states.
Revenue is generated primarily through the net interest spread between member loans and member deposits, supplemented by credit card interchange, merchant card processing fees, and referral income from insurance and estate-planning partners (TruStage, Family Security Plan, GAP, Route 66 Warranty, Trust & Will, AD&D). Pricing is hybrid: deposit products carry no or low monthly fees with APY tiers (e.g., Rewards Checking up to 2.02% APY, Youth High-Yield Savings at 3.15% APY), while loan products are transaction-based with take rates (auto loans from 4.49% APR, home equity from 6.99% APR, Visa Platinum from 10.00% APR). The go-to-market is direct-to-consumer across retail, youth, and small business segments, with an emerging product-led growth layer anchored on GenGrow for generational member acquisition.
Cornerstone Community Financial Credit Union firmographics
Firmographics- Name
- Cornerstone Community Financial Credit Union
- Legal name
- Cornerstone Community Financial Credit Union
- Website
- https://ccfinancial.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cornerstone Community Financial Credit Union is a member-owned, federally insured credit union headquartered in Auburn Hills, Michigan, operating nine branches across Michigan and Ohio. It serves consumers and small businesses with checking, savings, lending, credit cards, and the GenGrow youth banking ecosystem.
- Ownership category
- akta.pro rank
Cornerstone Community Financial Credit Union industry classification
Industry- Product category
- Retail Banking
- NAICS
- Credit Unions (522130)
- SIC
- Savings Institution, Federally Chartered (6035)
- akta.pro primary industry
- Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)
Keywords
Where Cornerstone Community Financial Credit Union is headquartered
LocationHeadquarters
- HQ city
- Auburn Hills
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Cornerstone Community Financial Credit Union business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Interest Income from Lending: Primary revenue from interest earned on loans including auto loans, mortgages, home equity loans/lines, personal loans, recreational vehicle loans, business loans, and credit cards. Loan products generate interest income based on APR rates and outstanding balances.
- Interest Expense on Deposits: Pay interest on member deposits including checking, savings, money market, and certificates of deposit. Difference between loan interest rates earned and deposit rates paid represents core margin.
- Credit Card Fees: Transaction fees, interchange revenue, and potential annual fees from Visa credit card programs including Platinum, Platinum Business, and Secured cards
- Merchant Card Processing: Fees collected from business members for payment processing services through MPACT partnership including POS terminals, e-commerce solutions, and transaction processing
- Insurance Product Referral Fees: Revenue from referral arrangements with insurance partners including TruStage (home, auto, life), Family Security Plan, GAP coverage, Route 66 Warranty, and AD&D insurance products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Rewards Checking: 2.02% APY on balances up to $15,000 |
| Hybrid | Monthly | Youth High-Yield Savings: 3.15% APY on balances up to $1,000 for ages 0-17 |
| Subscription | Annual | GenGrow CD: 4.00% APY for 12-month term, $50 minimum |
| Subscription | Annual | 7-Month CD Special: 3.90% APY |
| Transaction based/ take rate | Monthly | Auto Loans: As low as 4.49% APR |
| Transaction based/ take rate | Monthly | Home Equity Loans: As low as 6.99% APR (10-year fixed) |
| Transaction based/ take rate | Monthly | Visa Platinum Credit Card: 10.00% - 14.88% APR, No annual fee |
| Transaction based/ take rate | Monthly | Visa Platinum Business Credit Card: 10.00% APR, 1% cashback |
| Transaction based/ take rate | Monthly | Personal Loans: As low as 9.49% APR |
| Subscription | Monthly | Autobooks: $10/month |
| Transaction based/ take rate | Pay-as-you-go | Skip-A-Pay: Fee based on payment amount |
| Hybrid | Monthly | Clear Business Checking: No monthly charge with $2,500 balance |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels8 records
Cornerstone Community Financial Credit Union product offering
Product offeringCore offering
Cornerstone Community Financial Credit Union is a member-owned, federally insured credit union that delivers consumer and small-business financial services across Michigan and Ohio. Its core offerings span deposit products (checking, savings, money market, CDs, IRAs), consumer lending (auto, mortgage, home equity, recreational vehicle, personal loans, Visa credit cards), business banking (checking, loans, merchant card processing, Visa Business card), and a youth-focused GenGrow program featuring the GenGrow Family Wallet app for children ages 5-17. Distribution is anchored by nine member centers, mobile and online banking, a 30,000-ATM CO-OP network, and dealer/partner channels.
Product overview
Cornerstone Community Financial Credit Union operates as a federally insured credit union serving members in Michigan and Ohio, offering a comprehensive suite of financial products and services organized around three core pillars: Consumer Banking (personal checking, savings, CDs, money market, and IRAs), Lending (auto loans, mortgages, home equity, recreational vehicle loans, personal loans, and credit cards), and Business Banking (Flex Business Checking, Clear Business Checking, business savings, business loans, merchant card processing, and Visa Platinum Business cards). The product portfolio is anchored by a modern digital banking platform (mobile app and online banking) that integrates third-party services including Zelle for P2P payments, Autobooks for business accounting, and Zogo for financial education. The GenGrow family of products represents a dedicated youth banking ecosystem spanning GenGrow Kid (ages 0-12), GenGrow Teen (ages 13-17), and GenGrow+ (ages 18-25), unified by the GenGrow Family Wallet mobile app and including age-appropriate checking, savings, CDs, and loan products. Supplementary services include insurance partnerships (TruStage, GAP, Route 66 Warranty, Trust & Will), Card Controls for security management, and financial wellness tools like Cash Coach and Skip-A-Pay.
Differentiator
Problem solved
Functional benefit
Brands
- GenGrow: Youth banking program for children and young adults ages 0-25, offering savings accounts, checking accounts, debit cards, and financial education.
- GenGrow Family Wallet
- Rewards Checking
Products and services
- Rewards Checking
- Classic Checking
- Regular Savings
- Rainy Day Savings
- Holiday Share Savings
- Round-Up Rewards Savings
- Individual Retirement Accounts (IRAs)
- Money Market Account
- Certificate of Deposit (CD)
- Step-Up Certificate
- Auto Loans
- Mortgage Loans
- Home Equity Loans
- Recreational Vehicle Loans
- Visa Credit Cards
- Personal Loans
- GenGrow Youth Accounts
- GenGrow Family Wallet
- Flex Business Checking
- Clear Business Checking
- Visa Platinum Business Card
- Merchant Card Processing
- Mobile Banking App
- Online Banking
- Guaranteed Asset Protection (GAP)
- Route 66 Extended Warranty
- TruStage Insurance
- Trust & Will Estate Planning
Companies that use Cornerstone Community Financial Credit Union
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Cornerstone Community Financial Credit Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature8 records
Cornerstone Community Financial Credit Union partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- REGO Payment ArchitecturescoreREGO provides white-label family financial lifecycle platforms powering Cornerstone's GenGrow Family Wallet youth banking platform. The platform enables families to introduce children ages 5-17 to financial concepts through secure, parent-controlled digital experience with COPPA compliance and financial literacy tools.
- Zogo FinancecorePartnership providing digital financial literacy education through gamification and incentive-driven design in the Cornerstone mobile app. Members can access 900+ educational modules and earn rewards.
- Trust & WillminorEstate planning service partner offering Cornerstone members 20% off estate plans through Personalized Offers in mobile/online banking.
- TruStage InsuranceminorInsurance partner providing TruStage Home & Auto Protection and TruStage Life Insurance products available to members at exclusive credit union rates.
- Family Security Plan (FSP)minorInsurance partner offering Whole Life, Disability Income, Critical Illness, and Accident Insurance products to members.
- Route 66 WarrantyminorExtended vehicle warranty program offering comprehensive coverage for all vehicle makes and models with $0 deductible, nationwide coverage, and 24/7 emergency road service.
- MPACTcoreMerchant card processing partner providing payment solutions including POS terminals, e-commerce, mobile payments, loyalty programs, and next-day business funding for business members.
- Member First MortgagecoreMortgage origination partner providing 15-year and 30-year conventional mortgages, FHA loans, VA loans, and construction loans through local loan officers. NMLS ID 149532.
- Salus Group BenefitsminorBenefits administration partner providing group and individual insurance products, deferred compensation plans, and HR services for business members.
- NortonLifeLock (ID Navigator)minorIdentity theft protection service available to Visa credit card holders through ID Navigator Powered by NortonLifeLock.
- CO-OP NetworkcoreATM network partnership providing members access to 30,000+ fee-free ATMs nationwide.
- 45+ Auto Dealership Partners (Michigan and Ohio)coreDealership network including Suburban, Golling, Dick Scott, Taylor, Brondes, and others providing on-site auto loan financing across Michigan and Ohio markets.
Scale indicators8 records
Recent moves10 records
Expansion highlights5 records
Cornerstone Community Financial Credit Union competitors and assessment
Company assessmentDirect peers
- Genisys Credit Union: Michigan-based community credit union serving individuals and businesses with deposits, loans, and digital channels — closely comparable in size, cooperative structure, and MI-centric footprint.
- Alliant Credit Union: National member-owned credit union known for digital-first consumer banking and competitive deposit/lending rates — comparable cooperative model with stronger digital scale.
- Consumers Cooperative Credit Union: Michigan cooperative credit union offering consumer deposits, lending, and digital services — directly comparable in cooperative ownership, regional footprint, and member-focused product set.
- SchoolsFirst Federal Credit Union: Large California-based member-owned credit union with a strong youth and family banking focus and similar reliance on cooperative structure for member loyalty and competitive deposit pricing.
- Michigan State University Federal Credit Union: Michigan-headquartered credit union with expanded community membership, similar size and product breadth including youth banking, indirect auto, mortgages, and digital channels.
- Lake Michigan Credit Union: Large Michigan-headquartered community credit union offering consumer deposits, lending, and digital banking across the state — directly comparable in geography, member-owned model, and product breadth.
- Honor Credit Union: Michigan community credit union with a similar regional branch model, member-owned cooperative structure, and consumer/business product set spanning deposits, lending, and digital banking.
Emerging players
- Greenlight Financial: Fintech focused on youth and family financial literacy with parent-controlled debit cards — an emerging competitor in the youth banking space Cornerstone is targeting with GenGrow.
Broad incumbents
- Huntington Bancshares: Major regional bank headquartered in Ohio with deep Michigan presence, offering a full suite of consumer, business, and wealth products — competes directly with Cornerstone across lending and deposits in the same MI/OH markets.
- KeyBank: Large regional bank with significant Michigan and Ohio retail and commercial banking operations — a broad incumbent competitor across the same geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cornerstone Community Financial Credit Union social profiles
Digital presenceCornerstone Community Financial Credit Union compliance and trust
Trust signalCompliance2 records
Cornerstone Community Financial Credit Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cornerstone Community Financial Credit Union leadership team
Management profileNumber of profiles
Cornerstone Community Financial Credit Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cornerstone Community Financial Credit Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cornerstone Community Financial Credit Union
What does Cornerstone Community Financial Credit Union do?
Cornerstone Community Financial Credit Union is a member-owned, federally insured credit union that delivers consumer and small-business financial services across Michigan and Ohio. Its core offerings span deposit products (checking, savings, money market, CDs, IRAs), consumer lending (auto, mortgage, home equity, recreational vehicle, personal loans, Visa credit cards), business banking (checking, loans, merchant card processing, Visa Business card), and a youth-focused GenGrow program featuring the GenGrow Family Wallet app for children ages 5-17. Distribution is anchored by nine member centers, mobile and online banking, a 30,000-ATM CO-OP network, and dealer/partner channels.
Is Cornerstone Community Financial Credit Union a public or private company?
Cornerstone Community Financial Credit Union is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Cornerstone Community Financial Credit Union founded?
Cornerstone Community Financial Credit Union was founded in 1951. It employs 101 to 250 people.
Where is Cornerstone Community Financial Credit Union based?
Cornerstone Community Financial Credit Union is headquartered in Auburn Hills, United States, in the North America region.
How does Cornerstone Community Financial Credit Union make money?
Five revenue lines are on record. Interest Income from Lending is the primary driver. The others are interest Expense on Deposits, credit Card Fees, merchant Card Processing and insurance Product Referral Fees.
Who are Cornerstone Community Financial Credit Union's main competitors?
Direct peers on record are Genisys Credit Union, Alliant Credit Union, Consumers Cooperative Credit Union, SchoolsFirst Federal Credit Union, Michigan State University Federal Credit Union, Lake Michigan Credit Union and Honor Credit Union. Greenlight Financial is listed as an emerging player. Broad incumbents are Huntington Bancshares and KeyBank.
Does Cornerstone Community Financial Credit Union have an API?
No public API is recorded for Cornerstone Community Financial Credit Union.
What industry is Cornerstone Community Financial Credit Union in?
Cornerstone Community Financial Credit Union's product category is Retail Banking. Its primary akta.pro industry code is FSABAEAA, Community Credit Unions (Retail/Consumer Focus). Its NAICS code is 522130 and its SIC code is 6035.