Intemark

What Intemark does

Intemark is a Minneapolis-headquartered, privately held B2B professional services firm founded in 1994 by Jill Woxland, who continues to serve as CEO. The company specializes in partner marketing, strategic alliances, sponsorship consulting and negotiation, brand licensing, cross-promotion, and asset valuation, serving enterprise clients across entertainment, retail and franchise, sports and lifestyle, fintech, telehealth, travel/hospitality, and special events. Its customer roster over the years has included Fortune 500 brands such as Microsoft, Amazon, Disney, Netflix, BMW, P&G, L'Oréal, Marriott, NCAA, NHL, NASCAR, and IBM/Watson, with engagements delivered through consultative, project-based work where Intemark operates as an extension of the client's internal marketing team.

The firm's core technology is Insight360 (also styled InSight360), a proprietary software platform that delivers marketing and sponsorship asset valuations, customized valuation reports, and partnership development plans by combining proprietary software with the firm's accumulated deal-making experience. This platform underpins a service portfolio that includes strategic alliance development, asset valuation, licensing, loyalty partner programs, and media exchange. Intemark holds no disclosed patents and offers no public API or SDK; differentiation rests on the proprietary platform, ~30 years of accumulated valuation data, senior practitioner expertise, and an industry-relationship network across verticals.

Intemark generates revenue through professional services fees on custom, quote-based engagements; no pricing tiers or recurring subscriptions are publicly disclosed. The go-to-market is direct enterprise sales supported by the company website, organic social media, industry events, and earned media including Gold Reggie Awards (2016, 2017), OMMA (2013), Telly (2014), a Forbes feature, and two Great Clips Vendor of the Year awards. The firm employs 11-50 people across Minneapolis (HQ) and a New York field office, serves clients in the U.S., Canada, and Europe, and operates as a bootstrapped, founder-controlled entity with no disclosed external funding, M&A activity, or institutional investors.

Name

Intemark

Legal name

Intemark

Website

https://intemark.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Intemark is a Minneapolis-based B2B consultancy founded in 1994 that helps enterprise clients develop marketing partnerships, negotiate sponsorships, license brands, and value marketing assets, using its proprietary Insight360 platform and three decades of cross-vertical relationship data.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Partner Marketing Consulting Services: Intemark generates revenue through consulting fees for developing partner marketing strategy, identifying potential partners, creating collateral (pitches, proposals, contract templates), conducting asset valuation, and negotiating partnership agreements. The company works as an extension of clients' internal marketing teams, delivering customized valuation reports and partnership development plans.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Intemark is a B2B partner marketing consultancy that develops strategic alliances, sponsorship agreements, brand collaborations, licensing arrangements, and loyalty partner programs on behalf of enterprise clients. The firm conducts marketing asset valuation using its proprietary Insight360 software and acts as an extension of clients' internal marketing teams to identify partners, create pitch and contract collateral, and negotiate partnership agreements.

Product overview

Intemark is a partner marketing and strategic alliance services company founded in 1994, operating as a unified service offering supported by its proprietary Insight360 valuation technology platform. The core portfolio centers on strategic alliance development, marketing partnership programs, licensing services, asset valuation, loyalty partner programs, cross-promotion, and media exchange—all delivered through collaborative consulting engagements where Intemark acts as an extension of clients' internal marketing teams to develop strategy, identify partners, create collateral, conduct asset valuation, and negotiate agreements. Insight360 serves as the technology backbone, enabling accurate marketing asset valuation and customized partnership development planning to support these service offerings.

Differentiator

Problem solved

Functional benefit

Brands

• InSight360: Proprietary valuation software application that delivers accurate marketing and sponsorship asset values for clients.

Products and services

• Insight360 Proprietary valuation software platform that delivers accurate marketing and sponsorship asset values through a blend of proprietary technology and real-world partner marketing experience, generating customized valuation reports and partnership development plans for enterprise clients.
• Partner Marketing Services Strategic alliance development, marketing partnership creation, cross-promotion, and sponsorship negotiation services that leverage brand assets to drive revenue and enhance brand value for enterprise clients across entertainment, retail, sports/lifestyle, fintech, telehealth, travel/hospitality, and special events.
• Asset Valuation Services Comprehensive marketing asset identification, valuation, and analysis services including customized valuation reports detailing asset categories, values, reach, and monetary potential, along with partnership development planning powered by the proprietary Insight360 platform.
• Licensing Services Hybrid brand licensing and collaboration services that create marketing partnerships between leading brands across entertainment, retail, franchise, sports/lifestyle, fintech, telehealth, travel/hospitality, and special events categories.
• Loyalty Partner Programs Development and management of loyalty partner programs that create value-add opportunities for brands through strategic partnerships and cross-promotional activities.

Quantifiable outcome

• Revenue increases sometimes exceeding 220% for clients using proprietary valuation software and marketing expertise
• +1 more outcomes

Named customers29 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• The Marketing Arm: Omnicom-owned agency specializing in brand partnerships, sponsorships, and entertainment marketing. Direct competitor to Intemark in the partner-marketing and brand-collaboration space, particularly across sports and entertainment clients.
• Allied Global Marketing: Partnership-marketing and integrated agency working with entertainment, sports, and consumer brands on sponsorship and brand collaborations. Closely comparable in service mix and client roster overlap with Intemark.
• Plan B Brand Partnerships: Boutique agency focused on brand partnerships and entertainment collaborations. Competes directly for the same entertainment-marketing engagements Intemark serves, particularly in film and consumer-goods verticals.
• Octagon: Sports marketing and sponsorship consultancy operating at global scale. Direct peer in the sponsorship consulting, brand partnership, and asset-valuation segments where Intemark competes.
• Momentum Worldwide: McCann Worldgroup agency focused on experiential and partnership-driven brand experiences. Overlaps with Intemark in brand collaborations, sponsorships, and strategic alliance development.
• IEG (now part of Asendia): Long-standing sponsorship strategy and research firm providing valuation, consulting, and benchmarking for sponsorship rights. Direct competitor in the sponsorship-asset-valuation segment where Insight360 also competes.
• Leverage Agency: Entertainment-marketing and partnership agency representing brands, talent, and properties. Closely comparable in entertainment-vertical partnership development and licensing services.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency within IPG, delivering experiential, sponsorship, and partnership programs. Larger incumbent offering overlapping capabilities including sports and entertainment partnership activations.
• PHD USA: Omnicom media agency with established sponsorship and partnership practice. Larger incumbent offering comparable partnership-strategy and sponsorship-valuation services through a global network.

Emerging players

• Burns Entertainment: Boutique entertainment marketing and sponsorship agency focused on brand integrations and partnership deals. Comparable in scale and service mix to Intemark's entertainment vertical work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/intemark

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intemark