Ace Plumbing & Rooter

What Ace Plumbing & Rooter does

Ace Plumbing & Rooter, Inc. is a privately held, San Francisco-based plumbing service contractor founded in 2003 by Jonathan Millington. The company provides residential and commercial plumbing, drain and sewer, water heating, leak detection, backflow testing, and fire protection services across San Francisco and adjacent cities including Daly City, Brisbane, South San Francisco, Pacifica, and Orinda. Service delivery is anchored on 24/7 emergency response with job-based pricing (not hourly), free estimates, and a fleet of fully-stocked service vans dispatched from a single Bryant Street office.

The technical stack is conventional plumbing trade equipment rather than software or AI: up to 4000 PSI hydro jetters, waterproof video pipe inspection cameras with 500mHz line-locating transmitters, and acoustic plus thermal imaging leak detection gear. The company's regulatory profile is unusually broad for a sub-50 employee trade business, holding six California Contractors State License Board classifications under license #829071 — A (General Engineering), B (General Contractor), C4 (Boiler/Hot Water/Steam), C10 (Electrical, added December 2024), C16 (Fire Protection), and C36 (Plumbing) — plus AWWA Backflow, PG&E Trench and Excavation Safety, and TECH Clean California certifications.

Revenue is generated through four professional-services streams: residential one-off repairs and installations; commercial contracts with restaurants, hotels, HOAs, and property managers (with assigned crews and NTE pricing); emergency 24/7 response billed by the job; and fire sprinkler design, installation, and inspection. Go-to-market is dual-channel — direct-to-consumer via phone dispatch and online service requests, supplemented by enterprise field sales to commercial accounts. The company holds no external funding and has grown organically over more than two decades, reporting 250+ documented jobs across its served geography.

Name

Ace Plumbing & Rooter

Legal name

Ace Plumbing & Rooter, Inc.

Website

https://aceplumbingandrooter.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

A privately held San Francisco plumbing and rooter service company founded in 2003, providing residential and commercial plumbing, sewer, water heating, and fire protection services across the SF Bay Area with 24/7 emergency response.

Ownership category

akta.pro rank

Product category

Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Sanitary Services (4950)

akta.pro primary industry

Residential Plumbing Fixture Installation & Repair (HSAOAAAA)

akta.pro secondary industries

Plumbing Inspection, Preventive Maintenance & Code Compliance (HSAOAAAI), System Cleaning, Flushing & Commissioning (Pre-commission/Refurb) (BPABAJAG)

Keywords

• Residential plumbing services
• Commercial plumbing services
• Emergency plumbing repair
• Drain and sewer cleaning
• Water heater installation

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Residential Plumbing Services: One-time service revenue from residential customers for repairs, installations, and maintenance including drain cleaning, water heater service, leak detection, backflow testing, and emergency plumbing. Charges by the job, not by the hour.
2. Commercial Plumbing Services: Ongoing service contracts and project work for commercial customers including restaurants, hotels, HOAs, property managers, and industrial facilities. Includes preventative maintenance programs and annual boiler inspections.
3. Emergency Plumbing Services: Premium emergency response service available 7 days a week for urgent plumbing situations. Charged by the job with technicians staying on-site until work is complete.
4. Fire Sprinkler Systems: Design, installation, inspection, and repair of residential and commercial fire sprinkler systems as a C-16 licensed fire protection contractor.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Ace Plumbing & Rooter provides plumbing, drain, sewer, water heater, boiler, backflow, fire sprinkler, leak detection, and re-piping services to residential and commercial customers in San Francisco and surrounding cities. Services are delivered by dispatched field technicians using advanced equipment (up to 4000 PSI Hydro Jetters, waterproof video inspection cameras, acoustic and thermal imaging leak detection tools) and priced per job rather than per hour. The company operates 7 days a week, 7:00 AM - 9:00 PM, with emergency response capability and serves homeowners, restaurants, hotels, HOAs, and property managers.

Product overview

Ace Plumbing & Rooter is a San Francisco-based plumbing service company offering a comprehensive portfolio of residential and commercial plumbing services. The core offering spans emergency repairs, drain and sewer services, water heating solutions, and specialized installations. Residential services include plumbing repairs, water heaters (tank and tankless), boilers, backflow testing, fire sprinklers, hydro jetting, leak detection, re-piping, trenchless sewer replacement, heat pump water heaters, and toilet services. Commercial offerings target restaurants, HOAs, property managers, and industrial facilities with specialized maintenance programs. The company differentiates through 24/7 emergency response, advanced diagnostic technology (video inspection, hydro jetting), and certifications in boiler, electrical, and fire protection work.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Plumbing Services Comprehensive plumbing services for residential homes in San Francisco including emergency repairs, drain cleaning, water heater service, leak detection, backflow testing, re-piping, fixture installation, and sewer line services.
• Commercial Plumbing Services Plumbing solutions for commercial customers including restaurants, hotels, warehouses, HOAs, and property management companies, with flexible billing, assigned crews familiar with customer systems, and volume pricing.
• Emergency Plumbing 24/7 emergency plumbing response for burst pipes, sewer backups, water heater failures, gas leaks, and flooding, with charges by the job rather than by the hour.
• Drain & Sewer Line Services Video inspection, cleaning, repair, and replacement of drain and sewer lines including trenchless repair options to minimize property disruption.
• Water Heater Service & Repair Installation, repair, and replacement of gas, electric, and tankless water heaters from brands including Rheem, Bradford White, Rinnai, and A.O. Smith.
• Boiler Services Annual inspection, repair, and replacement for residential and commercial boiler systems with Permit to Operate (PTO) compliance filing.
• Backflow Testing & Repair Certified backflow prevention device testing, repair, and annual certification scheduling for San Francisco properties.
• Fire Sprinkler Systems Design, installation, inspection, and repair of residential and commercial fire sprinkler systems by C-16 licensed contractors.
• Hydro Jetting High-pressure drain and sewer cleaning using equipment up to 4000 PSI, effective for grease, roots, and stubborn blockages.
• Leak Detection Advanced leak detection for water, gas, and sewer leaks using acoustic listening devices, thermal imaging, and video pipe inspection cameras.
• Re-Piping Complete pipe repair and replacement services for aging or damaged plumbing in older San Francisco homes and buildings.
• Trenchless Sewer Replacement Sewer repair and replacement using advanced trenchless technology that minimizes digging and property damage.
• Heat Pump Hot Water Heating Heat Pump Water Heater (HPWH) installation as a cleaner alternative to gas water heaters, with TECH Clean California certification for rebate processing.
• Toilet Repair & Installation Repair, replacement, and upgrade services including High Efficiency Toilet (HET) installation with San Francisco rebate assistance up to $200 per toilet.
• HOA & Property Management Plumbing Specialized plumbing services for HOAs and property managers including insurance compliance, purchase order handling, and NTE pricing.
• Restaurant Plumbing Services Commercial plumbing maintenance for restaurants including grease trap service, drain cleaning, and after-hours emergency service.
• Commercial Boiler Maintenance Packages Preventative maintenance programs for commercial boilers including visual inspection, coil cleanout, combustion chamber service, and PTO recertification.
• Sewer Line Preventative Maintenance Scheduled sewer line maintenance including video pipe inspection, hydro jetting, pre-storm flushing, and enzyme treatments for commercial properties.
• Sewer Line Video Inspection High-definition waterproof video camera inspection with line location for diagnosing sewer problems and pre-purchase property inspections.

Quantifiable outcome

• Hydro jetting operates at 4000 PSI and 18 gallons per minute flow rate - comparable to city standards for main sewer system maintenance
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• TECH Clean CaliforniaminorOthersTECH Clean California certified partner for heat pump water heater installations. Helps customers access available rebates and incentives for heat pump water heater adoption in San Francisco.
• PG&EminorOthersPG&E Trench and Excavation Safety Certified partner. Customers may have access to PG&E rebate programs for electrification projects.
• San Francisco Public Utilities Commission (SFPUC)minorOthersPartners with SFPUC for backflow certification, cross-connection control program compliance, and toilet rebate programs. Handles annual backflow testing certification and documentation for San Francisco properties.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Roto-Rooter: National plumbing and drain cleaning franchise with strong Bay Area presence. Directly comparable service mix (drain cleaning, sewer, water heaters, emergency) at much larger scale; competes with Ace on residential and commercial jobs in San Francisco.
• Mr. Rooter Plumbing: Neighborly-owned national plumbing franchise offering residential and commercial plumbing, drain cleaning, and emergency service. Closest direct competitor on GTM model (locally-owned franchise, dispatch-based, broad residential/commercial mix).
• Benjamin Franklin Plumbing: National plumbing franchise under the Authority Brands umbrella. Competes on residential plumbing, water heaters, and drain cleaning with strong national brand support; the Bay Area is an active market.

Broad incumbents

• ARS / Rescue Rooter: Large multi-trade home services operator with substantial plumbing and HVAC presence. Overlaps with Ace's residential and commercial plumbing offering as part of a broader home services portfolio, but does not specialize in SF's historic housing stock the way Ace does.

Emerging players

• Service Champions: Bay Area-based home services company focused on HVAC, plumbing, and electrical. Comparable regional positioning and customer overlap in the East Bay/South Bay; directly competes for the same homeowner and commercial maintenance wallet.

Regional players

• Atlas Plumbing & Rooter: San Francisco-based independent plumbing and rooter service. Operates in the same immediate service area with overlapping residential and small commercial offerings; direct local competitor without Ace's broader licensing footprint.
• Discount Plumbing & Rooter: Bay Area plumbing and rooter service covering multiple cities around the San Francisco Peninsula. Comparable service mix and pricing-oriented positioning; competes with Ace in Daly City and South SF.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AcePlumbRooter
• Facebookfacebook.com/Ace-Plumbing-Rooter-106129718296579
• LinkedInlinkedin.com/company/ace-plumbing-and-rooter
• Instagraminstagram.com/aceplumbingsf

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ace Plumbing & Rooter