REAL Broker

REAL Broker is a cloud-based, AI-enabled real estate brokerage platform serving approximately 30,000 independent agents with transparent commission structures, revenue share programs, and productivity tooling. It is acquiring RE/MAX Holdings for $880M to form Real RE/MAX Group spanning 120+ countries and 180,000+ agents.

Company typePublic
Founded-
HeadquartersIndianapolis, United States
Headcount11–50
GTM typeB2B
OfferingServices

What REAL Broker does

REAL Broker (NASDAQ: REAL) operates a cloud-based real estate brokerage platform that serves approximately 30,000 independent agents across U.S. markets. The platform provides licensed real estate agents with transparent commission structures, revenue share programs, and AI-enabled productivity tools for lead management, CRM, property search, and administrative task automation. REAL's core product is a proprietary AI-assisted brokerage platform that combines workflow automation with a franchise-like agent network model, enabling independent contractors to operate under the brokerage while leveraging shared technology. Revenue is generated through commission-based real estate transactions and recurring revenue share programs tied to agent transaction volume.

In April 2026, REAL announced a definitive agreement to acquire RE/MAX Holdings for $880 million in enterprise value, creating the combined Real RE/MAX Group expected to generate approximately $2.3 billion in pro forma 2025 revenue with $157 million in adjusted EBITDA and $30 million in expected annual cost synergies. Upon close in the second half of 2026, the combined entity will operate both brands in parallel, spanning 120+ countries and 180,000+ agents. The strategic logic pairs REAL's cloud-native technology stack with RE/MAX's global franchise distribution, positioning the combined group as one of the largest agent networks in residential real estate. CEO Tamir Poleg has characterized the transaction as a transformational merger uniting AI-enabled technology with established global franchise infrastructure.

REAL Broker firmographics

Firmographics

Name: REAL Broker
Legal name: REAL Broker LLC
Website: https://randyworrell.com
Company type: Public
Operating status: Operating
Headcount range: 11–50 employees
Short description: REAL Broker is a cloud-based, AI-enabled real estate brokerage platform serving approximately 30,000 independent agents with transparent commission structures, revenue share programs, and productivity tooling. It is acquiring RE/MAX Holdings for $880M to form Real RE/MAX Group spanning 120+ countries and 180,000+ agents.
Ownership category
akta.pro rank

REAL Broker industry classification

Industry

Product category: Real Estate Brokerage
NAICS: Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)
SIC: Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
akta.pro primary industry: Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
akta.pro secondary industries: Luxury & High-End Residential Brokerage (BPAJAAAC), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

Real estate brokerage
Cloud brokerage platform
Agent revenue share
AI real estate tools
Residential real estate

Where REAL Broker is headquartered

Location

Headquarters

HQ city: Indianapolis
HQ country: United States
HQ region: North America

Offices3 records

Markets served

REAL Broker business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Real Estate Transaction Commissions: REAL generates revenue through commission-based transactions on real estate sales. Agents operate under the brokerage and share commissions, with the company taking a portion of transaction fees.
Agent Revenue Share Programs: Agents participate in revenue share programs that provide ongoing compensation based on transaction volume and agent productivity within the platform.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Agent Commission Structure with Revenue Share

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

REAL Broker product offering

Product offering

Core offering

REAL Broker operates as a cloud-based real estate brokerage platform that supports approximately 30,000 independent agents with transparent commission structures and revenue share programs. The platform provides AI-enabled tools for lead management, CRM, property searches, and administrative task automation, enabling agents to conduct residential and specialty real estate transactions under the REAL Brokerage brand.

Product overview

REAL Broker operates as a cloud-based real estate brokerage platform with AI-enabled technology. The platform serves approximately 30,000 agents and provides transparent commission structures and revenue share programs. Key capabilities include AI-powered tools for lead management, CRM, property searches, and administrative task automation. The company is undergoing a transformational merger with RE/MAX to form the Real RE/MAX Group, combining Real's AI-powered brokerage platform with RE/MAX's global franchise network spanning over 120 countries and 180,000 agents.

Differentiator

Problem solved

Functional benefit

Products and services

Real Broker Platform Cloud-based real estate brokerage platform offering approximately 30,000 agents transparent commission structures and revenue share programs, powered by AI-enabled technology for lead management, CRM, property searches, and administrative tasks.

Quantifiable outcome

82% of real estate agents use AI tools with 71% citing time savings as primary benefit

Companies that use REAL Broker

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

REAL Broker technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

REAL Broker partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

RE/MAX HoldingsflagshipStrategic or Co-development Partner · 29 April 2026Real Brokerage agreed to acquire RE/MAX Holdings in an $880 million enterprise value transaction, creating a combined entity called Real RE/MAX Group. The transformational merger unites RE/MAX's global franchise network spanning over 120 countries and 180,000 agents with Real's AI-enabled technology platform. The combined entity is expected to generate approximately $2.3 billion in pro forma 2025 revenue with $157 million in adjusted EBITDA, with $30 million in expected annual cost synergies. The deal is expected to close in the second half of 2026 pending shareholder and regulatory approvals.

Scale indicators8 records

Recent moves4 records

Expansion highlights5 records

REAL Broker competitors and assessment

Company assessment

Direct peers

Compass: Tech-enabled residential brokerage (NYSE: COMP) investing heavily in proprietary agent productivity platforms and AI tools. Competes directly with REAL for high-performing agents and operates in overlapping luxury and primary-residential segments.
eXp World Holdings: Public cloud-based real estate brokerage (NASDAQ: EXPI) operating a near-identical model: independent-agent revenue share, virtual offices, and global agent recruitment. The closest direct competitor to REAL's cloud-plus-revenue-share approach.

Broad incumbents

Weichert Realtors: Long-established regional brokerage and franchisor in the U.S. Northeast. Comparable franchise-network broker whose agents are representative of the traditional-brokerage cohort REAL is disrupting.
RE/MAX Holdings: Global franchisor with 140,000+ agents across 120+ countries and the explicit counterparty to REAL's $880M acquisition. Pre-deal comparable as a distributed franchise brokerage; post-deal will be the inside of the combined entity.
Coldwell Banker / Anywhere Real Estate: Parent of Coldwell Banker, Sotheby's International Realty, and Century 21. Broad incumbent franchisor competing for agent mindshare and franchise territory overlap with REAL's pending RE/MAX addition.
Keller Williams Realty: Largest U.S. real estate franchise by agent count with a profit-sharing model analogous to REAL's revenue share. Competes for the same independent-agent recruit demographic at national scale.
Berkshire Hathaway HomeServices: National franchisor leveraging the Berkshire Hathaway brand with a premium-luxury focus. Competes with REAL's luxury residential representation (e.g., the Scottsdale Quarter at Palm project) and for high-producing agents.

Emerging players

Redfin: Tech-forward residential brokerage and portal hybrid (NASDAQ: RDFN). Competes on the consumer-facing tech experience and increasingly on the agent productivity tooling that defines the cloud-brokerage category.
United Real Estate: Tech-enabled 100%-commission brokerage model with strong agent-recruitment focus. Closely comparable to REAL's transparent commission positioning and small/mid-market agent target.
HomeSmart: Fast-growing virtual/cloud-enabled brokerage with a commission-rebate model aimed at cost-conscious agents. Direct competitor in recruiting independent agents away from traditional franchises.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

REAL Broker financial estimates

Financial estimate

Revenue estimate

Valuation estimate

REAL Broker leadership team

Management profile

Number of profiles

Profiles1 record

REAL Broker funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

REAL Broker M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REAL Broker

What does REAL Broker do?

Is REAL Broker a public or private company?

REAL Broker is a public company. It is classified as public and is currently operating.

When was REAL Broker founded?

REAL Broker was founded in -1. It employs 11 to 50 people.

Where is REAL Broker based?

REAL Broker is headquartered in Indianapolis, United States, in the North America region.

How does REAL Broker make money?

Two revenue lines are on record. Real Estate Transaction Commissions are the primary driver. The others are agent Revenue Share Programs.

Who are REAL Broker's main competitors?

Direct peers on record are Compass and eXp World Holdings. Broad incumbents are Weichert Realtors, RE/MAX Holdings, Coldwell Banker / Anywhere Real Estate, Keller Williams Realty and Berkshire Hathaway HomeServices. Emerging players are Redfin, United Real Estate and HomeSmart.

Does REAL Broker have an API?

No public API is recorded for REAL Broker.

What industry is REAL Broker in?

REAL Broker's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAC, Luxury & High-End Residential Brokerage. Its NAICS code is 531210 and its SIC code is 6531.