Delta Faucet Company

What Delta Faucet Company does

Delta Faucet Company, founded in 1954 by Masco Corporation and headquartered in Indianapolis, Indiana, is a wholly-owned subsidiary of Masco Corporation (NYSE: MAS) that manufactures and sells residential and commercial faucets, showers, and related bathroom and kitchen water delivery products. The company operates a multi-brand portfolio covering the price and positioning spectrum: Delta serves as the flagship brand for on-trend designs and meaningful innovations; Brizo operates as a trade-exclusive luxury brand for designers and plumbing professionals; Kraus targets functional quality-focused buyers; Peerless addresses the affordable design segment; and Steamist, acquired in 2024, extends the portfolio into steam and shower products. An internal innovation lab, First Wave, designs future water delivery products.

The company's technical foundation rests on more than 2,100 US patents and proprietary product platforms such as Touch2O with Touchless Technology (sensor-based hands-free operation), ProClean Spray (advanced cleaning spray performance), and SelectChoice Push-Button Diverter. Approximately 3,000 employees support manufacturing and operations, and the company recently integrated Liberty Hardware and reorganized leadership in 2026 to reduce management layers and reinforce supply chain and procurement functions.

Delta Faucet generates revenue primarily through hardware sales across DTC brand websites, authorized retailers (home improvement and plumbing supply channels), and a trade-exclusive professional channel via Brizo. The customer base spans residential homeowners, residential builders, and commercial end markets including hospitality and healthcare. Pricing is not publicly disclosed, and commercial projects are quote-based. As one of Masco Corporation's four largest businesses, Delta Faucet is a core operating subsidiary within its parent's diversified portfolio, and in April 2026 its leadership was elevated to report directly to Masco CEO Jon Nudi.

Name

Delta Faucet Company

Legal name

Delta Faucet Company

Website

https://deltafaucetcompany.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Delta Faucet Company is a Masco Corporation subsidiary that designs, manufactures, and sells residential and commercial faucets, showers, and water delivery products across the Delta, Brizo, Kraus, Peerless, and Steamist brands, serving homeowners, builders, and commercial customers through retail and trade channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Faucet and Fixture Sales: Delta Faucet Company generates revenue primarily through the sale of residential and commercial faucets and water delivery products for kitchens and bathrooms across its multiple brand portfolio including Delta, Brizo, Kraus, Peerless, and Steamist.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Delta Faucet Company manufactures and sells residential and commercial faucets, showers, and related water delivery products for kitchens and bathrooms under a multi-brand portfolio including Delta, Brizo, Kraus, Peerless, and Steamist. The company focuses on innovative water fixture engineering with proprietary technologies such as Touch2O touchless operation, ProClean Spray, and SelectChoice Push-Button Diverter.

Product overview

Delta Faucet Company makes residential and commercial faucets and other products for kitchens and bathrooms that transform experiences with water. The company operates a multi-brand portfolio strategy featuring Delta (flagship brand), Brizo (luxury trade-exclusive), Kraus (quality-focused), Peerless (affordable design), and recently acquired Steamist. The Innovation Lab (First Wave) designs future water delivery products. New 2026 collections include Cordova and Altado kitchen faucets, Bonacci and Lineax bath collections, and SelectChoice Push-Button Diverter, all featuring technologies like Touch2O with Touchless Technology and ProClean Spray.

Differentiator

Problem solved

Functional benefit

Brands

• Delta: Flagship brand offering on-trend designs with meaningful innovations for kitchens and bathrooms.
• Brizo
• Kraus
• Peerless
• First Wave
• Steamist

Products and services

• Delta Brand Faucets
• Brizo Brand Faucets

Quantifiable outcome

• 2100+ US patents granted to date

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Waterworks: Waterworks is a US-based luxury bath and kitchen fixtures retailer and brand targeting design-led residential projects. Comparable to Delta's Brizo trade channel but operating at a smaller scale with a focus on direct design-trade relationships.
• Kingston Brass: Kingston Brass is a US-based value-tier faucet and plumbing fixtures manufacturer serving e-commerce and wholesale channels. Comparable to Delta's Peerless brand with a focus on affordable, design-driven products for online and value retail.

Direct peers

• Kohler Co. Kohler is a privately-held, vertically integrated manufacturer of kitchen and bath fixtures, faucets, and showers with comparable brand prestige and a comparable multi-brand portfolio (Kohler, Sterling, Ann Sacks). Direct competitor across luxury, mid-market, and value tiers.
• Grohe (LIXIL): Grohe is a German premium faucet and shower brand owned by LIXIL, competing in the same luxury and design-led segment as Delta's Brizo brand. Direct competitor particularly in the European and global premium residential category.
• Hansgrohe Group: Hansgrohe is a German premium shower and faucet manufacturer and a fellow Masco Corporation operating subsidiary. Direct product-line and category peer, with comparable design-led premium positioning across bath and shower segments.
• Moen Incorporated: Moen is a leading North American faucet and plumbing fixtures brand owned by Fortune Brands Innovations, offering kitchen, bath, and commercial fixtures with innovations like U by Moen smart faucets. Direct head-to-head competitor across Delta's core residential and commercial segments.
• Pfister (Spectrum Brands): Pfister is a US-based faucet manufacturer owned by Spectrum Brands, competing primarily in the mid-market and value tiers against Delta and Peerless brands. Direct peer with overlapping retail distribution and comparable product breadth.
• American Standard Brands (LIXIL): American Standard is a leading US plumbing fixtures brand owned by Japanese conglomerate LIXIL, competing across residential and commercial faucets, toilets, and bath products. Direct peer with comparable channel mix and comparable innovation in touchless and water-saving fixtures.
• TOTO USA: TOTO is a Japanese manufacturer of premium bath and kitchen fixtures with a meaningful US presence, competing in luxury plumbing fittings. Direct peer particularly in commercial/hospitality and luxury residential segments.

Others

• Ferguson Enterprises (FERG): Ferguson is the largest US plumbing distributor and a major channel partner for Delta Faucet and its competitors. Included as a peer due to its role as a key go-to-market intermediary shaping shelf placement, pricing, and installer relationships across the category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

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• Instagraminstagram.com/deltafaucet

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delta Faucet Company