Vie Healing

What Vie Healing does

VIE HEALING is a privately held Traditional Chinese Medicine wellness company, founded in 2012 and headquartered at the Sunset Marquis in West Hollywood, California, with 11–50 employees. The company's offerings sit at the intersection of ancient TCM practice and modern luxury wellness, serving three distinct customer groups: individual consumers seeking at-home TCM tools and self-care, enterprise clients procuring on-site wellness programming, and spa/event guests receiving in-person services. The product and service portfolio spans 24K gold ear seed kits, the VYBRA vibration therapy system, rose quartz and bian stone gua sha tools, jade and amethyst face rollers, an LED light therapy visor, silicone cupping sets, AcuBody acupressure magnets, herbal teas (HUANHE, KUALIE, PAIDU), supplements, e-books, an online ear-seeding Master Class certification, mobile event services, and in-clinic treatments such as acupuncture, massage, cupping, and Reiki.

Technically, VIE's "platform" is a TCM-rooted product design methodology expressed through physical wellness hardware rather than a software stack. Proprietary or differentiated offerings include the 24K Gold Ear Seeds (auriculotherapy acupressure), VYBRA vibration tools combining silicone heads with 24K gold magnets, the LED visor with multiple clinical-grade wavelengths (red 630nm, blue 415nm, plus yellow and green), and modernized silicone cupping systems. Pricing is uniformly transactional for products ($1.99–$189 per SKU) with subscription and licensing elements layered in via the Master Class, corporate wellness contracts, and the "Own a VIE" franchise program.

Commercially, VIE runs a hybrid model: DTC e-commerce on Shopify (US shipping only, free over $50, 30-day returns on unopened kits), a single flagship spa at Sunset Marquis bookable via Square, ClassPass, and accepted insurance (Cigna, Aetna, Blue Cross), enterprise field sales for corporate wellness (named clients include Netflix, Cartier, Neiman Marcus, and The Beverly Hills Hotel), event-driven mobile services, wholesale through Faire, Master Class certification subscriptions, and a franchise licensing program. The enterprise motion is the most differentiated GTM channel, combining TCM expertise with luxury-brand account management; the franchise and Residency models suggest a strategic intent to evolve from operator to brand platform, though these motions are described at the marketing surface rather than the unit-economic level.

Name

Vie Healing

Legal name

VIE HEALING

Website

https://viehealing.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

VIE HEALING is a privately held West Hollywood-based Traditional Chinese Medicine wellness brand selling 24K gold ear seeds, gua sha tools, vibration and LED light therapy devices, and herbal supplements via Shopify DTC, while delivering acupuncture, massage, cupping, and corporate wellness programming to consumers and enterprise clients.

Ownership category

akta.pro rank

Product category

Traditional Chinese Medicine Wellness

NAICS

Food (Health) Supplement Retailers (456191), Medicinal and Botanical Manufacturing (325411), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

akta.pro secondary industries

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Herbal & Botanical Supplements (CRADAGAD), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Spa Packages & Ritual Experiences (HSALAFAN)

Keywords

• Traditional Chinese Medicine
• Auriculotherapy products
• Wellness spa services
• Corporate wellness programs
• Holistic self-care tools

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer sales of TCM wellness products including 24K gold ear seeds, gua sha tools, face rollers, VYBRA vibration therapy devices, herbal teas, supplements, and home essentials. Sold through Shopify storefront with shipping within US only.
2. Spa Services and Treatments: In-person wellness treatments at Sunset Marquis location including acupuncture, massage, cupping, Reiki, and ear seeding. Bookable via Square site, ClassPass, or insurance.
3. Corporate Wellness Programs: Customized corporate wellness packages for enterprise clients including on-site acupuncture, massage, cupping services. Partners receive 20% discount on services.
4. Master Class Certification: Online academy offering certification in ear seeding and other TCM modalities. 20% off enrollment for email list subscribers.
5. Wholesale Distribution: Wholesale accounts available through Faire marketplace for retailers and spas wanting to carry VIE HEALING products.
6. Franchise Opportunities: Own a VIE franchise program offering TCM-based wellness clinic ownership opportunities with acupuncture, massage, or both service options.
7. Event Services: Mobile wellness services for private events including cupping, sound baths, tarot, Reiki, and signature 24K gold ear seeding for weddings, birthdays, and product launches.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels11 records

Core offering

VIE HEALING is a Traditional Chinese Medicine (TCM) wellness brand that designs, sells, and delivers proprietary auriculotherapy, vibration, and bodywork products alongside professional spa services. Core retail products include 24K gold ear seeds, the VYBRA vibration therapy system, gua sha and cupping tools, and TCM herbal teas/supplements. Core services include acupuncture, massage, cupping, and Reiki delivered at their Sunset Marquis spa, at corporate client sites, and at private events, plus an online Masterclass for ear-seeding certification.

Product overview

VIE HEALING is a Traditional Chinese Medicine (TCM) wellness company offering a comprehensive portfolio of products and services centered on holistic healing. The core product line includes 24K Gold Ear Seeds (The Foundations, Calm/Cool/Collected for stress, Tender Loving Care for hormones, Detox/Cleanse, Pain Control, and Bundle), the VYBRA Vibration Therapy System (Enoki, Shroom, Fig), and AcuBody acupressure magnets. The facial and body tool collection features rose quartz, jade, and bian stone gua sha tools, jade and amethyst face rollers, U-shape jade gua sha, scalp massager, acupressure mat, silicone cupping set, and LED light therapy visor. Herbal supplements include HUANHE Calm, KUALIE Happy, and PAIDU Detox teas and supplements, plus acupressure e-books. Services include the Master Class certification program, VIE HEALING Residency (luxury spa services at hotels and spas), Corporate Wellness programs, Event Services, and a Franchise Program. All products are rooted in TCM principles combining ancient practices with modern wellness.

Differentiator

Problem solved

Functional benefit

Brands

• VYBRA: Vibration therapy tools rooted in TCM, including The Enoki, The Shroom, and The Fig for targeted trigger point relief, lymphatic support, and mind-gut balance.
• HUANHE
• KUALIE
• PAIDU
• SABUN

Products and services

• 24K Gold Ear Seeds Kit Series A series of 24K gold auriculotherapy kits sold individually ($44 each) and as a full bundle ($189) for at-home ear seeding across five wellness targets: Foundations (foundational kit), Calm Cool & Collected (stress/anxiety), Tender Loving Care (hormones), Detox & Cleanse (digestion/lymphatics), and Pain Control.
• VYBRA Vibration Therapy System A trio of silicone vibration therapy tools priced at $128 each: The Enoki (pinpoint trigger-point relief), The Shroom (lymphatic drainage and broad muscle release), and The Fig (intuitive body massage), all featuring adjustable vibration, 24K gold magnets, USB-C charging, and water-resistant construction.
• AcuBody 24K Gold Acupressure Magnets Wearable 24K gold-plated hypoallergenic magnets placed on body acupressure points to deliver continuous gentle pressure and soft magnetic field exposure; water-resistant and shower-safe for daily use. Priced at $58.
• Facial Sculpting Tools (Gua Sha & Face Rollers) A collection of TCM facial sculpting tools including the Rose Quartz Gua Sha ($42), Jade Face Roller ($54), U-Shape Jade Gua Sha ($42), Bian Stone Gua Sha ($42), and Amethyst Face Roller ($54) for lymphatic drainage, lifting, and facial massage.
• Silicone Face & Body Cupping Set Eight food-grade silicone cups in five sizes ($54) designed for at-home face and body cupping, lymphatic drainage, and fascia release without the bruising or fire risk of traditional glass cupping.
• Acupressure Mat Premium cotton acupressure mat priced at $98 with thousands of TCM-mapped pressure points designed for 10-20 minute daily sessions on back, neck, and feet for stress relief and nervous system regulation.
• LED Light Therapy Visor Hands-free LED phototherapy visor at $145 delivering multiple wavelengths: red 630nm for collagen stimulation, blue 415nm for acne, yellow for rosacea, and green for hyperpigmentation reduction.
• TCM Herbal Teas (HUANHE Calm, KUALIE Happy, PAIDU Detox) A trio of organic herbal tea blends ($48 each): HUANHE Calm (white peony with goji and marigold for stress/sleep), KUALIE Happy (white tea with coconut and safflower for mood), and PAIDU Detox (for cleansing and digestion).
• TCM Herbal Supplements (HUANHE, KUALIE, PAIDU) Chinese herbal supplement capsules ($40 sale / $68 regular) available in three formulas - HUANHE Calm, KUALIE Happy, and PAIDU Detox - designed to pair with the corresponding teas for nervous system, mood, and cleansing support. PAIDU Detox is described as the number-one selling supplement in all of Asia.
• Acupressure E-Book Series (Libido, Sadness, Stress) Three TCM acupressure digital guides priced at $1.99 each, covering specific pressure point protocols for libido (reawakening vital energy), sadness, and stress (grounding the body).
• Master Class - Ear Seeding Certification Online certification program teaching the proprietary VIE HEALING ear seeding method, enabling practitioners to offer the service professionally. Subscribers receive 20% off enrollment.
• VIE HEALING Residency Spa Services at Sunset Marquis In-person TCM treatments including acupuncture, massage, cupping, Reiki, and 24K gold ear seeding delivered at the flagship Sunset Marquis spa location in West Hollywood. Bookable via Square site, ClassPass, or insurance (Cigna, Aetna, Blue Cross) with a 20% discount on non-covered services for insured patients.
• Corporate Wellness Program Customized enterprise workplace wellness offering that delivers on-site acupuncture, massage, and cupping services for major corporate clients including Netflix, Cartier, Neiman Marcus, and The Beverly Hills Hotel. Partner companies receive a 20% discount on services.
• Mobile Event Wellness Services Mobile wellness services for private events including cupping, sound baths, tarot, Reiki, and signature 24K gold ear seeding for weddings, birthdays, and product launches. Practitioners bring all materials to the venue.
• Own a VIE - Franchise Program Franchise opportunity enabling entrepreneurs to own a VIE-branded TCM wellness clinic offering acupuncture, massage, or both, with access to established protocols and brand recognition.

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• NetflixcoreStrategic or Co-development PartnerCorporate wellness partnership providing TCM-based services including acupuncture, massage, and cupping to Netflix employees. Part of VIE HEALING's enterprise client portfolio targeting major entertainment and tech companies.
• CartiercoreStrategic or Co-development PartnerLuxury retail corporate wellness partnership providing holistic health services to Cartier staff. Demonstrates VIE HEALING's reach into luxury goods sector.
• Neiman MarcuscoreStrategic or Co-development PartnerCorporate wellness partnership with luxury department store chain. Employees receive TCM wellness services as part of benefits package.
• The Beverly Hills HotelcoreStrategic or Co-development PartnerIconic luxury hotel corporate wellness partnership. VIE HEALING provides wellness services to hotel staff and potentially guests.
• Sunset MarquisflagshipStrategic or Co-development PartnerFlagship location partner for The VIE HEALING Residency at the iconic Sunset Marquis hotel in West Hollywood. Hosts the primary spa and wellness center where VIE HEALING services are delivered.
• ClassPasscoreChannel Partner/ Reseller/ DistributorBooking platform partnership enabling ClassPass users to book VIE HEALING spa services. Expands reach to fitness and wellness enthusiasts through the ClassPass marketplace.
• Various Event PartnersminorOthersWedding, birthday, and product launch event partners shown in event gallery images. Services include cupping, sound baths, tarot, Reiki, and signature ear seeding.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Moon Juice: Premium wellness CPG brand offering supplements, adaptogenic blends, and beauty-from-within products. Comparable to VIE HEALING's HUANHE/KUALIE/PAIDU supplement lines and DTC positioning.
• Care/of: Personalized vitamin and supplement brand with strong DTC distribution and education content. Comparable to VIE HEALING's supplement lines in DTC retail supplements category.
• HigherDOSE: Wellness technology brand selling premium at-home devices (red light, infrared sauna blankets, PEMF mats). Comparable to VIE HEALING's VYBRA vibration tools and LED Light Therapy Visor in the wellness-device category.
• WelleCo: Premium wellness supplement brand founded by an Australian wellness entrepreneur. Comparable positioning to VIE HEALING's supplement lines and luxury DTC distribution.
• Saje Natural Wellness: Wellness brand offering essential oils, body care, and aromatherapy with physical retail footprint. Comparable to VIE HEALING in multi-channel distribution (retail + e-commerce) and holistic wellness positioning.
• The Nue Co. Premium wellness brand offering supplements, topicals, and home fragrance with a science-meets-nature positioning. Comparable to VIE HEALING in DTC premium supplements and lifestyle wellness.
• GOOP: Luxury wellness and lifestyle brand selling products, supplements, and curated wellness content. Comparable to VIE HEALING in premium DTC positioning, multi-category wellness catalog, and content-driven brand authority.

Emerging players

• Apothekary: Herbal supplement brand with a focus on plant-based wellness blends and a modern DTC aesthetic. Comparable to VIE HEALING in herbal/botanical supplements and millennial wellness positioning.
• YINA: TCM-inspired skincare and wellness brand offering clinical-grade TCM formulations. Comparable to VIE HEALING in TCM-based positioning and premium pricing in the skincare/wellness overlap.

Broad incumbents

• Sakara Life: Premium wellness brand offering meal programs and supplements with strong NYC/LA celebrity following. Comparable to VIE HEALING in luxury wellness positioning and content-driven subscription model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@viehealing
• Facebookfacebook.com/viehealingwellness
• LinkedInlinkedin.com/in/viehealing
• Instagraminstagram.com/viehealing
• TikToktiktok.com/@viehealing
• Pinterestpinterest.com/viehealing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vie Healing