Frichette Winery

What Frichette Winery does

Frichette Winery is a family-owned, direct-to-consumer boutique winery and vineyard located on Red Mountain AVA in Benton City, Washington, co-owned and operated by Greg and Shae Frichette as co-winemakers. The estate comprises a 5.5-acre property with 2.23 acres planted (including 1.32 acres of Cabernet Franc), supplemented by grape sourcing from neighboring Dalee Vineyard, Red Path Vineyard, and Shaw Vineyard on Sunset Road. The winery produces a Bordeaux-focused portfolio — Cabernet Sauvignon, Cabernet Franc, Merlot, Malbec, Carménère, Petit Verdot, and Syrah — plus the Sashay Rosé, Punctual blend, and Reserve blend, with a peak production of 2,300 cases (2018 vintage) and 14 distinct bottlings that year. Winemaking relies on toasted French oak aging and precision viticulture practices including mechanical pre-pruning, hand pruning to two buds, and shoot thinning.

The business operates five revenue streams: direct wine sales through the estate tasting room (open daily 12-5 PM) and OrderPort online store; a two-tier wine club (Signature Cru at 8 bottles annually with 15% discount; Reserve Cru at 2 cases annually with 20% discount, complimentary shipping, and concierge service); Private Concierge Tasting Experiences valued at approximately $390 per group of up to six; a Corporate Gift Program offering memberships, virtual experiences, and gift sets for B2B clients; and event hosting including Into the Cellar, Soul Food Dinner, Feast Over Fire, and Sip in the Vines dinners. Marketing spans Facebook, Instagram, Twitter/X, YouTube, LinkedIn, a quarterly email newsletter, blog content, virtual happy hours, and pop-up tastings at partner venues in Seattle (Kent, Renton) and Oregon (Welches). The company is privately held with no disclosed institutional funding, 1-10 employees, and was founded in 2013 with estate vineyard planting completed in March 2018.

Name

Frichette Winery

Legal name

Frichette Winery

Website

https://frichettewinery.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Frichette Winery is a family-owned boutique winery on Red Mountain AVA in Benton City, WA, producing estate and vineyard-designate Bordeaux varietals and selling directly to consumers through its tasting room, two-tier wine club, private tasting experiences, and corporate gift program.

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (312130), Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (4453)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Bars (CRANACAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Estate wine production
• Wine club memberships
• Private wine tastings
• Vineyard tours
• Corporate wine gifts

Headquarters

HQ city

Benton City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wine Sales (Direct-to-Consumer): Primary revenue stream through direct wine sales at the tasting room, online store, and wine club shipments. Wines sold include estate wines, vineyard-designate wines (Dalee Vineyard, Red Path Vineyard, Shaw Vineyard), and limited-production reserve wines. Pricing varies by tier with wine club members receiving 15-20% discounts.
2. Wine Club Memberships: Signature Cru and Reserve Cru membership programs providing recurring revenue through quarterly or bi-annual wine shipments. Members receive allocated bottles, exclusive access to limited wines, priority event tickets, and concierge service. Local pickup option delivers 2 bottles per quarter; ship-to option delivers 4 bottles twice yearly.
3. Private Tasting Experiences: 90-minute Private Concierge Tasting Adventure offering vineyard tours, barrel room visits, and guided wine flights led by Wine Edutainers. Valued at approximately $390 per group for up to six guests. Also includes virtual wine experiences for remote participants.
4. Corporate Gift Program: B2B program offering one-year wine club memberships, virtual wine experiences, and one or two bottle gift sets with personalized company cards. Targets corporate clients for employee gifts, customer appreciation, and partner relations.
5. Event Hosting: Revenue from hosted events including annual wine dinners, tasting experiences, and private events. Event tickets sold through online ordering system with preferred pricing for wine club members.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Frichette Winery is a boutique estate winery on Washington's Red Mountain AVA that produces and sells limited-production Bordeaux-style wines (Cabernet Sauvignon, Merlot, Cabernet Franc, Malbec, Carménère, Petit Verdot, Syrah) plus blends, rosé, and white wines. It operates a daily tasting room, two-tier wine club subscriptions (Signature Cru and Reserve Cru), private concierge tasting experiences with vineyard and barrel room tours, and a corporate gift program, supported by virtual wine experiences and events.

Product overview

Frichette Winery is a boutique winery on Red Mountain AVA in Washington State producing estate-grown and sourced wines including Cabernet Sauvignon, Merlot, Cabernet Franc, Malbec, Carménère, Petit Verdot, and Semillon, along with blends like Punctual, Reserve, and Sashay Rosé. The winery operates a wine club with two tiers (Signature Cru and Reserve Cru), offers wine tasting experiences including Private Concierge Tastings, vineyard tours, and barrel room visits, and provides corporate gift programs and virtual wine experiences. Products are sold through the tasting room, wine club shipments, and online via their OrderPort platform.

Differentiator

Problem solved

Functional benefit

Brands

• Sashay: Rosé wine brand, released annually (e.g., 2020 Sashay Rosé)

Products and services

• 2019 Cabernet Sauvignon

Quantifiable outcome

• Wine club members receive 15-20% discount on all wine purchases
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• Gesa Credit UnionminorGTM or Marketing Partner · 28 September 2016Sponsor of Art Uncorked! event, a community art project and fundraiser organized by Shae Frichette using recycled wine corks to create a mural of Washington Wine Legend Chas Nagel.
• Benton and Franklin Counties Non-ProfitsminorOthersDonation partnerships with 501(c)(3) organizations in Benton and Franklin Counties focusing on heart health research, children's services, and arts. Frichette provides wine experiences and wine donations for fundraising events including silent/live auctions.
• Kiona Vineyards and WineryminorGTM or Marketing PartnerRed Mountain AVA neighbor featured in cheese and wine pairing itinerary. Collaborative relationship in the regional wine tourism ecosystem.
• FidelitasminorGTM or Marketing PartnerRed Mountain AVA neighbor featured in cheese and wine pairing itinerary. Collaborative relationship in the regional wine tourism ecosystem.
• Scott GundersenminorStrategic or Co-development PartnerInternational cork artist commissioned to create the Art Uncorked! mural using 10,000 recycled corks from Tri-Cities wineries.
• Goose Ridge Estate Vineyard and WineryminorGTM or Marketing PartnerPartner winery in Art Uncorked! cork donation and community event collaboration.
• Hedges Family EstateminorGTM or Marketing PartnerPartner venue for Art Uncorked! event workspace and community collaboration.
• Col SolareminorGTM or Marketing PartnerRed Mountain neighbor and event partner in community initiatives.
• Other Tri-Cities Wineries (Kiona, Chandler Reach, Purple Star, Gordon Estate, Powers)minorGTM or Marketing PartnerCork donors and community partners in the Art Uncorked! initiative representing the broader Red Mountain AVA wine community.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kiona Vineyards and Winery: Founding family winery on Red Mountain AVA producing estate reds. Direct neighbor in the same AVA, overlapping Bordeaux varietal portfolio, and named partner in Frichette's cheese-pairing itinerary — making it the closest comparable by terroir and positioning.
• Fidelitas: Boutique Red Mountain AVA winery focused on estate Bordeaux-style reds with a tasting room in Richland, WA. Comparable in scale, varietal mix, and DTC tasting-room model; named partner in Frichette's regional cheese-and-wine journey.
• Col Solare: Red Mountain winery and joint venture between Ste. Michelle Wine Estates and Antinori. Shares the same estate terroir, Bordeaux varietal focus, and DTC tasting program, with significantly greater scale and distribution.
• Hedges Family Estate: Family-owned Red Mountain winery producing estate Bordeaux-style reds. Comparable estate ownership on the same AVA, family-run DTC model, and named community partner of Frichette.
• Goose Ridge Estate Vineyard and Winery: Estate vineyard and winery in the broader Red Mountain/Columbia Valley region. Comparable estate-to-bottle model with DTC tasting room; named Art Uncorked! community partner of Frichette.
• L'Ecole No 41: Family-owned Walla Walla Valley winery with a long-standing DTC and wine-club program focused on Bordeaux varietals. Comparable family-run, club-driven boutique winery model in Washington.
• Betz Family Winery: Small, family-owned Washington winery in Woodinville producing limited-production Bordeaux-style reds. Comparable boutique scale, Bordeaux focus, and DTC wine-club economics.
• Gramercy Cellars: Boutique Walla Walla winery specializing in small-lot Syrah and Cabernet-based wines. Comparable limited-production, DTC-oriented positioning with estate-sourced and vineyard-designate bottlings.
• Walla Walla Vintners: Family-owned Walla Walla Valley winery producing estate Bordeaux-style reds with a tasting room and wine-club program. Directly comparable family-run, estate-grown, DTC-focused business model.
• Woodward Canyon Winery: Long-established family-owned Walla Walla winery focused on estate and vineyard-designate Cabernet and Bordeaux blends. Comparable family-run boutique scale, club-driven model, and premium Washington positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/frichettewinery
• YouTubeyoutube.com/user/frichettewinerytv
• Facebookfacebook.com/FrichetteWinery
• LinkedInlinkedin.com/company/frichette-winery
• Instagraminstagram.com/frichettewinery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frichette Winery