2Mynds

What 2Mynds does

2Mynds is a privately held mental performance fitness company founded in 2017 and headquartered in Carmel-by-the-Sea, California. The company develops and distributes structured mental skills training content, positioning mental training analogously to physical workouts, with the goal of improving focus, performance under pressure, and recovery for athletes, corporate leaders, students, performers, and parents.

Its core product is the Flow 255 app, a subscription platform that delivers multi-week mental fitness workout programs, guided "Mind Flows" routines (including Quick Reset for pre-competition preparation), and quantitative progress tracking. The proprietary curriculum was originally developed in professional sports contexts and is now extended to corporate and personal performance use cases. Supplementary products include the THRIVE 12-week package for corporate leaders and professional athletes and the Parenting for Mental Fitness short course.

The business operates on a primarily subscription-based revenue model, with a one-month free trial that auto-converts to an annual Flow 255 subscription (no monthly tier is offered). Additional revenue comes from one-time course purchases and bespoke enterprise bundle packages for organizations and teams. Distribution is hybrid: product-led growth via the Flow 255 self-serve app paired with a consultative sales motion for the THRIVE enterprise tier. The company is bootstrapped with no disclosed funding rounds, employs 1-10 people, and has generated brand credibility through founder Leon Bax's TEDx appearances and authored books.

Name

2Mynds

Legal name

2Mynds, Inc.

Website

https://2mynds.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

2Mynds is a mental performance fitness company that delivers structured mental skills training through its Flow 255 app, serving professional athletes, corporate leaders, students, and parents seeking improved focus and performance under pressure.

Ownership category

akta.pro rank

Product category

Mental Fitness & Performance Software

NAICS

Sports and Recreation Instruction (611620), Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Mental fitness app
• Performance coaching platform
• Mental skills training
• Mind training software
• Cognitive wellness platform

Headquarters

HQ city

Carmel By The Sea

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription - Annual: Annual subscription with automatic renewal for Flow 255 app access. No monthly subscriptions available. Users sign up for one month free then convert to paid annual subscription.
2. Course Sales: One-time purchase courses such as Parenting for Mental Fitness and Parenting for Optimal Mental Performance
3. Corporate/Team Packages: Bundle packages for organizations including professional athletes and corporate teams with custom pricing through separate agreements

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

2Mynds delivers structured mental fitness training through its flagship Flow 255 app, which provides guided mental workout routines, progress tracking, and curated exercise libraries based on sports-derived mental performance techniques. In addition to the consumer-facing Flow 255 subscription, the company sells the THRIVE 12-week corporate mental fitness package and one-time courses such as Parenting for Mental Fitness, serving individual consumers, athletes, parents, and corporate professionals seeking systematic mental skills development.

Product overview

2Mynds is a mental performance fitness platform offering structured mental skills training through workouts, exercises, and mind flows. The core product is the Flow 255 app, which provides multi-week workout programs, unique technique curriculum, integrated performance routines, and quantitative progress tracking. The platform serves three primary segments: personal performers (athletes, musicians, creatives), professional athletes, and corporate leaders. The product portfolio includes the Flow 255 core platform, the Parenting for Mental Fitness short course, the THRIVE 12-week corporate package, and various Mind Flows (guided mental exercises). All offerings are accessible through the flow255.2mynds.com platform with free trials and annual subscription options.

Differentiator

Problem solved

Functional benefit

Brands

• Flow 255: Mental fitness training app offering online and mobile mental fitness, meditation, and movement content for personal and professional peak performance
• THRIVE
• Mind Flows
• Parenting for Mental Fitness

Products and services

• Flow 255 Flow 255 is 2Mynds' flagship mental fitness app that delivers structured, sports-psychology-based mental workouts, guided routines (Mind Flows), and progress tracking to individual subscribers. It is sold as an annual subscription ($170/year) with a 14-day free trial and is intended for individual consumers, amateur athletes, and performers seeking a measurable, habit-forming approach to mental skills training.
• THRIVE THRIVE is a structured 12-week corporate mental fitness program built on the same sports-derived methodology as Flow 255, sold to organizations for deployment with employee or leadership cohorts under custom multi-year enterprise contracts. It is intended for HR, L&D, and executive teams seeking a performance-oriented (rather than therapy-oriented) mental training curriculum for their workforce.
• Parenting for Mental Fitness Parenting for Mental Fitness is a standalone one-time course ($250, perpetual license) that adapts 2Mynds' mental fitness and mental workout methodology to parents and family contexts. It is sold directly to individual consumers seeking to apply structured mental skills training to parenting challenges.

Quantifiable outcome

• Contributed to MIT Men's Tennis Team having one of their best seasons ever
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Headspace: Major consumer and corporate mental wellness platform offering guided meditation, mindfulness, and mental performance content via a subscription app. Directly comparable as a self-serve digital mental fitness product, but at vastly greater scale and brand recognition.
• Calm: Leading meditation and mental wellness app with annual subscriptions and corporate wellness distribution. Closely comparable business model (annual subscription + B2B) and overlapping target audience with 2Mynds' Flow 255 product, though focused on meditation rather than structured 'workouts'.
• BetterUp: Enterprise mental performance coaching platform combining 1:1 coaching with digital content for corporate leaders. Comparable to 2Mynds' THRIVE corporate offering in terms of buyer (HR/L&D, executives) and outcome focus (peak performance), but with much larger enterprise footprint and human-coaching model.
• Noom: Subscription behavior-change platform addressing health and wellness goals through structured programs and coaching. Comparable in applying a 'training program' framework to wellness outcomes, though focused on physical health rather than mental performance.
• Talkspace: Online therapy and mental health subscription platform serving both individuals and corporate benefit plans. Comparable distribution into enterprise HR/benefits buyers and subscription pricing, but a clinical-therapy model rather than performance training.

Direct peers

• Waking Up: Annual-subscription digital app combining meditation, mindfulness, and 'theory' content for mental performance and well-being. Closely comparable product positioning and pricing model (annual subscription only), serving a similar consumer seeking structured mental training.
• Insight Timer: Large free/paid meditation and mental wellness app with structured courses and community features. Comparable self-serve digital delivery and broad mental-training content library, but with much larger scale and different monetization approach.

Emerging players

• Slay Motivation: Sports-mental-performance content brand offering mindset, focus, and motivation resources for athletes. Comparable target audience (competitive athletes) and overlapping value proposition around mental training for competition, though primarily content/social rather than app-based workouts.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/2mynds
• YouTubeyoutube.com/channel/UCHCQhZfFzbdTEAK6c1X8QIw
• Facebookfacebook.com/2mynds
• LinkedInlinkedin.com/company/2mynds
• Instagraminstagram.com/2mynds

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2Mynds