Insight Timer
Insight Timer operates the world's largest free meditation and sleep app, serving 30 million members with 340,000+ guided meditations, while also providing free clinical tools for 125,000+ therapists and a global retreat marketplace.
- Company typePrivate
- Founded2009
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
Insight Timer firmographics
Firmographics- Name
- Insight Timer
- Legal name
- Insight Network Inc.
- Website
- https://insighttimer.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Insight Timer operates the world's largest free meditation and sleep app, serving 30 million members with 340,000+ guided meditations, while also providing free clinical tools for 125,000+ therapists and a global retreat marketplace.
- Ownership category
- akta.pro rank
Insight Timer industry classification
Industry- Product category
- Mental Wellness and Meditation Software
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industries
- Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)
Keywords
Where Insight Timer is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Insight Timer business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Premium Subscription (Member Plus): Freemium model where core meditation content is free, with Member Plus subscription providing enhanced features and an ad-free experience
- Retreat Marketplace Commission: Platform facilitates retreat bookings between teachers and users, earning commissions on 509+ retreats with price points ranging from $300 to $33,100
- Therapist Directory: Directory of 25,000+ mental health professionals with profiles, allowing therapists to boost visibility and connect with clients
- Corporate Wellness (B2B): Targeting B2B market for employee mental health programs as part of corporate wellness initiatives
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with extensive content library |
| Subscription | Monthly | Member Plus premium subscription |
| Unit Pricing | Pay-as-you-go | Retreat marketplace pricing |
| Unit Pricing | Pay-as-you-go | Premium retreat experiences |
| Unit Pricing | Pay-as-you-go | Glamping and camping retreat packages |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Insight Timer product offering
Product offeringCore offering
Insight Timer operates a free mobile meditation and sleep app offering the world's largest library of 340,000+ guided meditations, music tracks, and talks from 20,000+ teachers across 50+ languages. The platform also runs a curated retreat marketplace connecting users with 509+ in-person wellness retreats globally and provides a free Therapist Hub with 350,000+ resources (worksheets, audio, workshops) used by 125,000+ mental health professionals.
Product overview
Insight Timer is a comprehensive meditation and wellness platform centered on its free mobile app (the #1 free meditation and sleep app), supplemented by professional therapist tools and a curated marketplace of in-person retreats. The core Insight Timer app features the world's largest library of 340,000+ ad-free guided meditations, music tracks, and talks from 20,000+ teachers across 50+ languages. The platform integrates a Therapist Hub offering 350,000+ free resources (worksheets, audio, workshops) for mental health professionals, a dedicated Sleep section with 50,000+ free sleep tracks and a Sleep Mixer tool, and 509+ curated in-person retreats worldwide spanning meditation, yoga, health & wellness, and connect with nature categories. Additional features include breathwork techniques, live yoga streaming, contemplation spaces for journaling and mood tracking, and gamification mechanics driving strong user retention (16% Day 30 retention rate, 63% of all time spent on meditation apps in the US).
Differentiator
Problem solved
Functional benefit
Products and services
- Insight Timer App The flagship free meditation and sleep mobile app for individual consumers featuring 340,000+ guided meditations, music tracks, talks, sleep tracks, breathwork, live yoga, and customizable timers, used by 30 million+ members.
- Therapist Hub A free professional toolkit offering 350,000+ clinical resources including evidence-based CBT worksheets, audio practices, guided meditations, and workshops used by 125,000+ mental health professionals to share with their clients. Affiliated with APA and ACA.
- Insight Timer Retreats Marketplace Online marketplace listing 509+ in-person retreats worldwide led by vetted teachers spanning meditation, yoga, health and wellness, self-discovery, and connect-with-nature categories.
- Vision Into Action (VIA) Weekend A two-day immersive retreat in Upper Marlboro, MD hosted by Nicole Batiste blending reflection, visioning, and gentle activation, priced from $315.
- Awaken and Connect: A Yoga and Meditation Journey A four-day yoga and meditation retreat at the Himalayan Institute in Honesdale, PA hosted by Sean Corey, priced from $395.
- Deep Meditation: Grounding Into Presence and Self Compassion A two-day meditation retreat at StarHouse near Boulder, CO hosted by David Gandelman and Michael Galyon, priced from $1,195 including lunch.
- Living in the Mystery: Glastonbury A two-day spiritual retreat in Glastonbury, England hosted by Vaz Sriharan during eclipse corridor timing, priced from $300.
- Practice of Peace: Gentle Silence and Digital Detox A four-day silent retreat in England hosted by Sadhama Rewild Retreats featuring meditation, forest bathing, yin yoga, and digital detox, priced from $377.
- AI-Powered Intention-Setting and Recommendation Engine An AI-driven personalization feature within the Insight Timer app that recommends relevant meditations from the 340,000+ track library based on user-set intentions and resolutions.
Quantifiable outcome
- 16% Day 30 user retention rate, nearly double the 8.5% rate of competitors Calm and Headspace
- +3 more outcomes
Companies that use Insight Timer
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Insight Timer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Insight Timer partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and key.
- American Psychological Association (APA)coreOfficial affiliation with APA on therapist resources page, lending credibility to the platform's clinical applications and positioning Insight Timer as a trusted tool for mental health professionals
- American Counseling Association (ACA)coreOfficial affiliation with ACA on therapist resources page, supporting counselor professional development and client resource sharing through the platform
- Himalayan InstitutekeyPartnership with the Himalayan Institute as a venue host for retreats at their 400-acre campus in the Pocono Mountains, offering authentic yoga and meditation traditions
- 20,000+ Meditation TeacherscoreNetwork of global teachers who create and publish content on the platform, bringing their audiences and expertise to the Insight Timer ecosystem
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Insight Timer competitors and assessment
Company assessmentDirect peers
- Calm: Calm is the closest direct competitor to Insight Timer in the meditation and sleep app category, offering guided meditations, sleep stories, and masterclasses. Both compete on retention, content depth, and brand; Calm is more premium-positioned while Insight Timer leads on free content and community-driven scale.
- Headspace Health: Headspace (now part of Headspace Health after merging with Ginger) is a direct competitor in guided meditation, sleep, and mental wellness apps, with added B2B and therapy services. Competes directly with Insight Timer on individual subscription, employer wellness, and therapist-grade content.
- Aura: Aura is a direct competitor offering personalized meditation, sleep, and mental wellness content via a mobile app with AI-driven personalization. Comparable freemium model and target audience, though with a smaller content library and teacher network than Insight Timer.
- 10% Happier: 10% Happier is a direct competitor in the meditation app space, targeting skeptics and stress-reducers with celebrity-host-led content and live coaching. Overlaps with Insight Timer's guided meditation and corporate wellness offerings, with a more premium, coach-led positioning.
Emerging players
- Breethe: Breethe is a meditation and mental wellness app offering sleep, stress, and breathwork content with therapist-led programming. Comparable freemium consumer model and sleep/meditation overlap, but smaller scale and content library than Insight Timer.
Broad incumbents
- BetterHelp: BetterHelp is the largest online therapy platform, operating at the intersection of mental wellness and clinical care. Comparable via its therapist distribution and consumer mental health funnel, but monetizes 1:1 therapy rather than app-based meditation content.
- Talkspace: Talkspace is an online therapy and mental health platform serving consumers, employers, and insurers. Comparable to Insight Timer's therapist-facing and B2B mental wellness ambitions, but delivers care through live sessions rather than digital content.
- Sanvello (Optum): Sanvello, owned by Optum, is a mental wellness app offering coaching, therapy, and self-guided content, with deep employer and health plan distribution. Comparable to Insight Timer's B2B corporate wellness and clinical-content positioning.
- Spotify (Health & Wellness Content): Spotify hosts a large library of wellness, meditation, and sleep content (including Calm's content partnership historically) within its music and podcast app. Represents a broad incumbent that can distribute free wellness content at massive scale, adjacent to Insight Timer's core use cases.
Others
- Mindbody (ClassPass parent): Mindbody powers wellness and retreat/fitness bookings for studios and operators globally. Comparable to Insight Timer's retreat marketplace in facilitating discovery and booking of wellness experiences, but lacks the digital meditation and therapist content side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Insight Timer social profiles
Digital presenceInsight Timer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insight Timer leadership team
Management profileNumber of profiles
Profiles3 records
Insight Timer funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insight Timer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insight Timer
What does Insight Timer do?
Insight Timer operates a free mobile meditation and sleep app offering the world's largest library of 340,000+ guided meditations, music tracks, and talks from 20,000+ teachers across 50+ languages. The platform also runs a curated retreat marketplace connecting users with 509+ in-person wellness retreats globally and provides a free Therapist Hub with 350,000+ resources (worksheets, audio, workshops) used by 125,000+ mental health professionals.
Is Insight Timer a public or private company?
Insight Timer is a private company. It is classified as venture growth investor backed and is currently operating.
When was Insight Timer founded?
Insight Timer was founded in 2009. It employs 101 to 250 people.
Where is Insight Timer based?
Insight Timer is headquartered in San Francisco, United States, in the North America region.
How does Insight Timer make money?
Four revenue lines are on record. Premium Subscription (Member Plus) is the primary driver. The others are retreat Marketplace Commission, therapist Directory and corporate Wellness (B2B).
Who are Insight Timer's main competitors?
Direct peers on record are Calm, Headspace Health, Aura and 10% Happier. Breethe is listed as an emerging player. Broad incumbents are BetterHelp, Talkspace, Sanvello (Optum) and Spotify (Health & Wellness Content). Mindbody (ClassPass parent) is listed as an others.
Does Insight Timer have an API?
No public API is recorded for Insight Timer.
What industry is Insight Timer in?
Insight Timer's product category is Mental Wellness and Meditation Software. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of HSADAJAF, Meditation Retreats, Workshops & Immersive Programs. Its NAICS code is 621330 and its SIC code is 7372.