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DemandGen

Full company profile

uuid0007hi6

Namestring
DemandGen
Websiteurl
demandgen.com
Company typeenum
Private
Founded yearint
2007
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersSan Ramon, United States
HQ citystring
San Ramon
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
marketing technology consulting, digital transformation services, martech strategy consulting, demand generation services, sales technology consulting
Industry2 codes
1Marketing Automation Operations for Demand Gen (Email/CRM Workflows)
CodeBPAFAKAMPrimaryYes
2Customer Engagement & Messaging (Email, SMS, Push, In-App)
CodeBPAFAFAIPrimaryNo
NAICS code2 codes
  • Advertising, Public Relations, and Related Services5418
  • Custom Computer Programming Services541511
SIC code3 codes
  • Services-Advertising Agencies7311
  • Services-Advertising7310
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
Marketing Technology Consulting
Social media profiles2 records
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

DemandGen is a digital strategy and marketing technology consultancy that helps mid-market and enterprise businesses modernize their marketing and sales operations. It delivers services spanning marketing technology stack integration (Adobe, Salesforce, HubSpot, Microsoft Dynamics, Oracle Eloqua), AI-driven digital application implementation, and data analytics to drive revenue growth, cost control, and digital transformation across multiple industry verticals.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Increased operational efficiency through digital strategy modernization
+2 more records
Product and service4 records
1Digital Strategy Consulting
CategoryConsulting Services
Description

End-to-end digital strategy advisory engagements that help mid-market and enterprise clients modernize marketing and sales operations, align technology investments with business goals, and execute digital transformation with minimal disruption.

2Marketing Technology Stack Integration
CategoryConsulting Services
Description

Implementation and integration services across major MarTech platforms including Adobe, Salesforce, HubSpot, Microsoft Dynamics, and Oracle Eloqua, tailored to client strategy rather than pre-existing vendor preference.

3AI-Driven Digital Applications
CategoryConsulting Services
Description

Implementation and management of AI-driven applications for business operations and customer engagement, delivered as part of digital transformation engagements for mid-market and enterprise clients.

4Data Analytics and Decision Making
CategoryConsulting Services
Description

Advanced analytics engagements that transform client big data into actionable insights, supporting smarter, data-driven decision-making across marketing, sales, and operations functions.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Perkuto
TypeDirect peer
Description

Marketing operations consultancy focused on Marketo, Salesforce, and Pardot implementations and demand generation programs. Highly comparable in offering mix, methodology, and mid-market positioning to DemandGen.

2The Pedowitz Group
TypeDirect peer
Description

Revenue marketing operations and MarTech consultancy that helps mid-market and enterprise clients implement and optimize platforms like Marketo, Salesforce, and HubSpot. Closely comparable to DemandGen in service scope, platform breadth, and target buyer.

3Bounteous
TypeDirect peer
Description

Digital experience consultancy integrating Adobe, Salesforce, and other MarTech platforms for enterprise clients. Comparable in platform-agnostic implementation model, multi-vertical reach, and digital transformation scope.

4DEG
TypeDirect peer
Description

Digital marketing and ecommerce consultancy delivering strategy, data, and platform implementation for enterprise brands. Comparable service catalog — MarTech integration, analytics, AI-driven personalization — and similar mid-market/enterprise client base.

5Valtech
TypeDirect peer
Description

Global digital transformation consultancy with deep Salesforce, Adobe, and Microsoft platform practices. Comparable in combining MarTech integration, data, and AI-driven customer engagement for enterprise buyers.

6Slalom
TypeBroad incumbent
Description

Large technology and business consulting firm with a dedicated marketing and MarTech practice. Competes with DemandGen on mid-market enterprise MarTech transformation but operates at materially larger scale and broader service breadth.

7Perficient
TypeBroad incumbent
Description

Public digital consultancy delivering Adobe, Salesforce, Microsoft, and other MarTech implementations across industries. Direct competitor on platform integration engagements but with significantly larger headcount and global delivery.

8West Monroe
TypeBroad incumbent
Description

US business and technology consultancy with a customer experience and MarTech implementation practice. Comparable mid-market enterprise buyer profile, though broader industry focus than DemandGen.

9Publicis Sapient
TypeBroad incumbent
Description

Global digital transformation arm of Publicis Groupe, delivering MarTech strategy, platform integration, and AI-driven customer engagement to enterprise clients. Competes on similar projects but at much greater scale and global footprint.

10Accenture Song
TypeBroad incumbent
Description

Accenture's interactive, design, and MarTech practice serving the world's largest enterprises. Competes for the largest enterprise MarTech transformation programs that DemandGen also targets, though typically at the upper end of scale and budget.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

DemandGen

Marketing Technology Consultingdemandgen.com

DemandGen firmographics

Firmographics
Name
DemandGen
Website
https://demandgen.com
Company type
Private
Founded year
2007
Headcount range
51–100 employees
Ownership category
akta.pro rank

DemandGen industry classification

Industry
Product category
Marketing Technology Consulting
NAICS
Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)
SIC
Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry
Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)
akta.pro secondary industry
Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

  • Marketing technology consulting
  • Digital transformation services
  • Martech strategy consulting
  • Demand generation services
  • Sales technology consulting

Where DemandGen is headquartered

Location

Headquarters

HQ city
San Ramon
HQ country
United States
HQ region
North America

Markets served

DemandGen business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels2 records

Marketing channels5 records

DemandGen product offering

Product offering

Core offering

DemandGen is a digital strategy and marketing technology consultancy that helps mid-market and enterprise businesses modernize their marketing and sales operations. It delivers services spanning marketing technology stack integration (Adobe, Salesforce, HubSpot, Microsoft Dynamics, Oracle Eloqua), AI-driven digital application implementation, and data analytics to drive revenue growth, cost control, and digital transformation across multiple industry verticals.

Differentiator

Problem solved

Functional benefit

Products and services

  • Digital Strategy Consulting End-to-end digital strategy advisory engagements that help mid-market and enterprise clients modernize marketing and sales operations, align technology investments with business goals, and execute digital transformation with minimal disruption.
  • Marketing Technology Stack Integration Implementation and integration services across major MarTech platforms including Adobe, Salesforce, HubSpot, Microsoft Dynamics, and Oracle Eloqua, tailored to client strategy rather than pre-existing vendor preference.
  • AI-Driven Digital Applications Implementation and management of AI-driven applications for business operations and customer engagement, delivered as part of digital transformation engagements for mid-market and enterprise clients.
  • Data Analytics and Decision Making Advanced analytics engagements that transform client big data into actionable insights, supporting smarter, data-driven decision-making across marketing, sales, and operations functions.

Quantifiable outcome

  • Increased operational efficiency through digital strategy modernization
  • +2 more outcomes

Companies that use DemandGen

Customer profile

Segments2 records

Ideal customer profiles2 records

DemandGen technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

DemandGen partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights4 records

DemandGen competitors and assessment

Company assessment

Direct peers

  • Perkuto: Marketing operations consultancy focused on Marketo, Salesforce, and Pardot implementations and demand generation programs. Highly comparable in offering mix, methodology, and mid-market positioning to DemandGen.
  • The Pedowitz Group: Revenue marketing operations and MarTech consultancy that helps mid-market and enterprise clients implement and optimize platforms like Marketo, Salesforce, and HubSpot. Closely comparable to DemandGen in service scope, platform breadth, and target buyer.
  • Bounteous: Digital experience consultancy integrating Adobe, Salesforce, and other MarTech platforms for enterprise clients. Comparable in platform-agnostic implementation model, multi-vertical reach, and digital transformation scope.
  • DEG: Digital marketing and ecommerce consultancy delivering strategy, data, and platform implementation for enterprise brands. Comparable service catalog — MarTech integration, analytics, AI-driven personalization — and similar mid-market/enterprise client base.
  • Valtech: Global digital transformation consultancy with deep Salesforce, Adobe, and Microsoft platform practices. Comparable in combining MarTech integration, data, and AI-driven customer engagement for enterprise buyers.

Broad incumbents

  • Slalom: Large technology and business consulting firm with a dedicated marketing and MarTech practice. Competes with DemandGen on mid-market enterprise MarTech transformation but operates at materially larger scale and broader service breadth.
  • Perficient: Public digital consultancy delivering Adobe, Salesforce, Microsoft, and other MarTech implementations across industries. Direct competitor on platform integration engagements but with significantly larger headcount and global delivery.
  • West Monroe: US business and technology consultancy with a customer experience and MarTech implementation practice. Comparable mid-market enterprise buyer profile, though broader industry focus than DemandGen.
  • Publicis Sapient: Global digital transformation arm of Publicis Groupe, delivering MarTech strategy, platform integration, and AI-driven customer engagement to enterprise clients. Competes on similar projects but at much greater scale and global footprint.
  • Accenture Song: Accenture's interactive, design, and MarTech practice serving the world's largest enterprises. Competes for the largest enterprise MarTech transformation programs that DemandGen also targets, though typically at the upper end of scale and budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

DemandGen social profiles

Digital presence

DemandGen financial estimates

Financial estimate

Revenue estimate

Valuation estimate

DemandGen leadership team

Management profile

Number of profiles

DemandGen funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

DemandGen M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DemandGen

What does DemandGen do?

DemandGen is a digital strategy and marketing technology consultancy that helps mid-market and enterprise businesses modernize their marketing and sales operations. It delivers services spanning marketing technology stack integration (Adobe, Salesforce, HubSpot, Microsoft Dynamics, Oracle Eloqua), AI-driven digital application implementation, and data analytics to drive revenue growth, cost control, and digital transformation across multiple industry verticals.

When was DemandGen founded?

DemandGen was founded in 2007. It employs 51 to 100 people.

Where is DemandGen based?

DemandGen is headquartered in San Ramon, United States, in the North America region.

Who are DemandGen's main competitors?

Direct peers on record are Perkuto, The Pedowitz Group, Bounteous, DEG and Valtech. Broad incumbents are Slalom, Perficient, West Monroe, Publicis Sapient and Accenture Song.

Does DemandGen have an API?

No public API is recorded for DemandGen.

What industry is DemandGen in?

DemandGen's product category is Marketing Technology Consulting. Its primary akta.pro industry code is BPAFAKAM, Marketing Automation Operations for Demand Gen (Email/CRM Workflows), with a secondary code of BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App). Its NAICS code is 5418 and its SIC code is 7311.

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Live signals
HudsonprintingDeciding Factors: What Really Influences B2B Buyer DecisionsA blog post published August 15, 2022 by Research Analysis presents findings from the 2022 B2B Buyer Behavior Survey conducted by Demand Gen and DemandBase, which interviewed 340 B2B executives. The survey found 84% of buyers said product and service offerings most influenced their decisions, with pricing (82%), reviews (56%), features (54%), industry experience (53%) and deployment time (50%) ranking next.PR NewswireDemandGen Digital Transformation for Credit Unions Offering Awarded Adobe Accredited Partner Solution BadgeDemandGen announced that its Digital Transformation for Credit Unions solution has received Adobe Accredited Partner Solution status through Adobe's Amplify Partner Solution Program, with technical verification by Adobe experts and proven market deployment required for the accreditation. The solution combines Marketo Engage with DemandGen's consulting services to help credit unions improve member retention and acquisition, with customer examples showing over 200 percent improvement in marketing impact. This partnership accreditation validates DemandGen's strategic and technical expertise in the credit union marketing technology space.PR NewswireDemandGen Named Adobe 2020 Marketo Engage Digital Experience Solution Partner of the Year for 2nd Year RunningDemandGen, an Adobe Platinum Regional Partner, announced it has been recognized as Adobe 2020 Marketo Engage Digital Experience Solution Partner of the Year for the second consecutive year, following its 2019 Marketo Digital Services Partner of the Year award. The award is given to Adobe's top-performing commercial partner in the Americas based on revenue, commitment to customer success, and overall quality of relationship with Adobe. DemandGen, headquartered in San Ramon, California, specializes in helping B2B organizations with demand creation, demand management, and demand expansion services.