What Perkuto does

MERGE (formerly Perkuto) is a US-based marketing and technology agency founded in 1992, headquartered in Chicago with eight regional offices across the United States. The firm serves enterprise clients across seven verticals — Health & Life Sciences, Pharma and MedTech, Health Insurance, Financial Services, Food & Restaurant, Retail, and Connected Living — with particular depth in regulated healthcare, where it maintains multi-decade relationships with Abbott (34 years), T-Mobile (26 years), American Express (20 years), and James Hardie (12 years), among others. The agency's core product platform is Humanity Suite, an AI-powered operating model launched in 2026 that bundles Foundation Offerings (MarTech Contextual Platform, Predictive Decision Engine, Adaptive Creative Systems) with Impact Offerings (Strategic Growth Accelerator, Whole Human Experience Orchestrator, Applied AI Blueprint), supported by proprietary tools including the 4Cs Diagnostic Audit and AI-Accelerated Synthesis. MERGE positions itself as an "AIgency," framing AI as the operating system rather than an add-on, with demonstrated scale signals such as 1M+ MQLs converted, 112M annual Sitecore page views, $4M annual client savings, and 28,000 hours saved through DAM implementations.

Revenue is generated through professional services engagements across creative, experience, media, performance marketing, platforms (MarTech implementation), decision science, strategy, and public relations disciplines, delivered via custom agency engagements tailored to client scope (pricing not publicly disclosed). Distribution runs through direct enterprise field sales backed by deep platform partnerships with Adobe (Gold Solutions Partner, 90+ certifications), Sitecore, Salesforce, and Google Cloud, with marketing and lead generation driven by thought leadership content, LinkedIn, events, and award recognition campaigns. The customer base is concentrated among large enterprise brands, with no SMB or self-serve channel evident. Stephanie Trunzo serves as CEO; Alexandre Pelletier and Youcef Bouayad are identified in the legacy Perkuto leadership records. The company is privately held with no disclosed parent, funding rounds, or institutional investment in the available data.

Name

Perkuto

Legal name

MERGE

Website

https://mergeworld.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

MERGE is a US-based marketing and technology agency serving enterprise clients in healthcare, pharma, financial services, and consumer verticals with AI-powered services spanning creative, media, MarTech implementation, and the Humanity Suite operating model.

Ownership category

akta.pro rank

Product category

Marketing and Technology Agency Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Marketing technology services
• AI-powered marketing
• Marketing automation agency
• Digital experience services
• Healthcare brand marketing

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing and Technology Services: MERGE generates revenue through professional services engagements including creative development, media planning, digital marketing, technology implementation, and strategic consulting. Services are delivered across creative, experience, media, performance marketing, platforms, public relations, and strategy disciplines.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

MERGE is a marketing and technology agency that helps enterprise brands navigate complex consumer journeys and unlock growth through data-driven storytelling, AI-powered personalization, and bold creativity. The agency delivers integrated services across creative, experience, media, performance marketing, platforms, public relations, and strategy disciplines, with deep specialization in health, wellness, pharma, and consumer industries via proprietary AI tools such as Humanity Suite and the AIgency operating model.

Product overview

MERGE is a marketing and technology agency operating as a unified platform-plus-services model with specialized offerings. The core operating model centers on the AIgency™ framework using AI as the operating system, supported by Humanity Suite as the primary product suite. Humanity Suite comprises Foundation Offerings (MarTech Contextual Platform, Predictive Decision Engine, Adaptive Creative Systems) and Impact Offerings (Strategic Growth Accelerator, Whole Human Experience Orchestrator, Applied AI Blueprint). Service offerings include Content Creation and Storytelling, Experience Strategy and Design, Media Planning, Omnichannel Orchestration, Platforms, Decision Science, Strategy, and Public Relations. Supporting proprietary tools include MERGE One™, 4Cs Diagnostic Audit, and AI-Accelerated Synthesis. The agency specializes in health, life sciences, and consumer/lifestyle sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Humanity Suite: AI-powered operating model combining human empathy with technology for health and wellness brands, featuring foundation offerings (MarTech Contextual Platform, Predictive Decision Engine, Adaptive Creative Systems) and impact offerings (Strategic Growth Accelerator, Whole Human Experience Orchestrator, Applied AI Blueprint).
• AIgency

Products and services

• Humanity Suite AI-powered operating model combining Foundation Offerings (MarTech Contextual Platform, Predictive Decision Engine, Adaptive Creative Systems) with Impact Offerings (Strategic Growth Accelerator, Whole Human Experience Orchestrator, Applied AI Blueprint) to deliver whole-human, context-aware experiences at scale for health and wellness brands.
• MERGE One™ AI foundation solution eliminating mechanical friction to allow teams to focus on uniquely human work. Connected to Automated Data Operations on Google Cloud Marketplace handling 80% of data integration heavy lifting.
• AIgency™ Operating Model MERGE's AI-native operating model positioning AI as the operating system, integrating strategy, creativity, and technology to deliver whole-human, context-aware experiences at scale.
• 4Cs Diagnostic Audit Proprietary AI tool for brand and experience assessment, compressing research timelines and uncovering data-driven strategic insights for brand positioning.
• AI-Accelerated Synthesis Proprietary AI tool for research synthesis and insight generation, compressing research timelines and sharpening strategic focus for brand positioning.
• Content Creation and Storytelling Creative services including branding and design, campaign platforms, story and content development, and creative production (film, audio, live media) powered by storytelling through technology.
• Experience Strategy and Design Customer acquisition and engagement, personalized CX and journey orchestration, omnichannel experience design, and brand relevance services spanning digital platforms, AI-powered journeys, live events, and branded environments.
• Media Planning Planning and buying, paid media, earned and owned media, and media analytics services connecting messages with target audiences through strategic media investments.
• Platforms Technology platform implementation and optimization including content supply chain, content management systems, custom development, and MarTech consulting/assessment across Adobe, Sitecore, and Salesforce ecosystems.
• Decision Science Data analytics, predictive modeling, and insights-driven strategy using AI tools to compress research timelines and uncover strategic insights.
• Strategy Strategic consulting and development services aligning business objectives with marketing execution and technology investments.
• Public Relations PR services for reputation management, thought leadership, and earned media strategy.
• Omnichannel Performance Marketing Performance marketing and omnichannel orchestration connecting paid, owned, and earned channels for continuous customer engagement and conversion optimization.

Quantifiable outcome

• 35% time savings in marketing operations workflows
• +4 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• AdobecoreTechnology or IntegrationGold Adobe Solutions Partner with 90+ certifications. Deep expertise across Marketo, Workfront, and AEM enabling delivery of enterprise marketing technology implementations and personalized customer experiences.
• SitecorecoreTechnology or IntegrationImplementation partner for Sitecore XP (Full DXP), Sitecore XM + Composable DXP (SaaS-based DXP solution), Content Hub, and Experience Commerce (XC). Enables faster market entry with seamless, data-driven experiences.
• SalesforcecoreTechnology or IntegrationPartner for Salesforce Marketing Cloud implementation. Helps clients acquire customers and boost engagement through omni-channel strategy aligned with brand, target audience, and CRM objectives.
• GooglesupportingTechnology or IntegrationTechnology and platform partnership for marketing solutions, including Google Cloud Marketplace presence for Automated Data Operations solution.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VML: WPP-owned global creative and brand experience agency formed by merging Wunderman and Y&R. Direct competitor in integrated brand campaigns, customer experience, and commerce work for enterprise healthcare, consumer, and tech clients.
• IPG Health: Interpublic Group's healthcare-focused agency network providing advertising, medical communications, and patient engagement for pharma and healthcare clients. The most direct peer in MERGE's primary vertical, with overlapping client list (pharma, medtech) and similar full-service model.
• Digitas: Publicis-connected connected marketing agency with deep capabilities in performance marketing, CRM, and MarTech implementations. Overlaps with MERGE in Adobe platform work, omnichannel orchestration, and enterprise client base.
• Razorfish: Publicis-owned digital transformation agency focused on marketing technology, data, and customer experience for enterprise clients. Comparable in its Adobe/Salesforce platform expertise and integrated marketing technology delivery.
• W2O Group: Independent healthcare-focused marketing and communications agency. Highly comparable in its specialty in regulated pharma and medtech marketing, analytics, and integrated brand strategy for enterprise healthcare clients.
• R/GA: IPG-owned creative and technology agency known for digital product innovation, brand experience, and marketing technology implementations. Comparable in its blending of strategy, creative, and emerging technology across enterprise clients.
• MRM (McCann Worldgroup): McCann Worldgroup's customer experience agency combining creative, technology, and data for enterprise clients. Comparable in its integrated service offering (creative + platforms + performance) and emphasis on marketing operations transformation.

Broad incumbents

• Accenture Song: Accenture's experience agency division offering integrated marketing, commerce, and technology services across enterprise verticals including healthcare. Directly competes for the same enterprise MarTech and brand experience engagements that MERGE serves, but with vastly larger global delivery scale.
• Deloitte Digital: Deloitte's creative agency arm combining consulting, technology, and creative services for enterprise clients including regulated healthcare and financial services. Comparable in its emphasis on integrated platforms, Adobe partnerships, and complex regulated-industry work.
• Epsilon: Publicis-owned data-driven marketing and advertising firm specializing in customer data, personalization, and performance media. Comparable in its emphasis on AI-powered personalization and decisioning, though at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/perkuto
• YouTubeyoutube.com/@wearemergeworld
• LinkedInlinkedin.com/company/3351789
• Instagraminstagram.com/wearemerge
• Facebookfacebook.com/perkuto

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perkuto