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Hallam

Full company profile

uuid0007hi9

Namestring
Hallam
Legal namestring
Hallam
Company typeenum
Private
Founded yearint
1999
Descriptiontext

Hallam is a UK-based, privately held digital marketing agency founded in 1999 and headquartered in Nottingham, with an additional office in London. The company is repositioned as a B2B specialist agency delivering integrated digital marketing services across four practice areas: Brand (creative campaigns, brand strategy, brand identity), Reach (digital strategy, paid media, organic search, AI search, ABM, digital PR, content marketing), Experience (web design, web development, UX, CRO), and Data (analytics, reporting, testing and measurement). Its client base spans enterprise and mid-market B2B organizations across B2B SaaS, clean energy, ecommerce, education, healthcare, HR software, and professional services, with named clients including Lattice, Hitachi Solutions, Holcim UK, Workbooks, InfoDesk, and DataIQ.

The agency's underlying technology is primarily service-delivery infrastructure rather than proprietary product IP. Its notable methodology asset is Elements, a diagnostic framework for B2B marketing performance. The company also operates Better B2B, an external community platform for B2B marketers, which functions as an ecosystem and demand-generation asset. Hallam is B Corp certified and holds an array of industry awards (UK Agency Awards 2025, Marketing Week Campaign of the Year 2024, Global Search Awards 2024, UK Company Culture Awards 2024, Campaign Best Places to Work 2024).

Hallam's business model is professional services, generating revenue through project-based and multi-year retainer engagements with B2B clients. Pricing is custom-quoted rather than published; contracts are multi-year. The go-to-market combines direct sales (website contact form, phone) with an inbound marketing engine spanning content marketing, SEO, social, digital PR, events, and the Better B2B community. There is no public evidence of external funding, parent company ownership, or subsidiaries, suggesting founder/management ownership. The agency employs 11-50 staff and operates primarily in the UK market.

Short descriptiontext

Hallam is a UK-based B2B digital marketing agency offering integrated brand, reach, experience, and data services to enterprise and mid-market B2B clients across sectors including SaaS, clean energy, healthcare, and professional services.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersNottingham, United Kingdom
HQ citystring
Nottingham
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
digital marketing agency, B2B marketing services, search engine optimization, web development services, content marketing
Industry4 codes
1B2B/ABM Creative Agencies
CodeMPAAAAAIPrimaryYes
2Technology & B2B PR
CodeMPAAADACPrimaryNo
3B2B Demand Generation & Lead Nurture Agencies
CodeBPAFAKAAPrimaryNo
4B2B / Account-Based Marketing (ABM) Strategy Consulting
CodeMPAAAFAMPrimaryNo
NAICS code1 code
  • Advertising Agencies541810
SIC code2 codes
  • Services-Advertising Agencies7311
  • Services-Advertising7310
Product category
Digital Marketing Services
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Digital Marketing Services
TypeProfessional Services
Description

Hallam generates revenue through professional services engagements delivering digital marketing services including creative campaigns, brand strategy, digital strategy, paid media, SEO, digital PR, content marketing, web design, web development, UX, CRO, analytics, and reporting. Revenue appears to come from project-based work and retainer arrangements with B2B clients.

hallam.agency
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details1 tier
1Custom quoted engagements
ModelOtherBilling cadenceMulti-year contract
Notes

No publicly listed pricing. Services appear to be custom-quoted based on client requirements and scope of work.

hallam.agency
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 record
1Better B2B
Description

A community platform for B2B marketers to connect, feel seen, supported and inspired. Founded by Hallam as a community shaping the future of B2B marketing.

hallam.agency
Core offering1 text field

Hallam is a B2B digital marketing agency delivering creative campaigns, brand strategy, digital strategy, paid media, SEO (including AI search), account-based marketing, digital PR, content marketing, web design and development, UX, CRO, analytics and reporting services. The agency serves mid-market and enterprise B2B clients across sectors such as SaaS, clean energy, ecommerce, education, healthcare, HR software and professional services, primarily in the UK.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Workbooks campaign won Campaign of the Year (Marketing Week)
+1 more record
Product overview1 text field

Hallam is a B2B digital marketing agency offering a comprehensive suite of services organized into four practice areas: Brand (Creative Campaigns, Brand Strategy, Brand Identity), Reach (Digital Strategy, Paid Media, Organic Search, AI Search, Account Based Marketing, Digital PR, Content Marketing), Experience (Web Design, Web Development, User Experience, CRO), and Data (Reporting, Analytics, Testing and Measurement). The agency operates across multiple B2B sectors including B2B SaaS, Clean Energy, Ecommerce, Education, Healthcare, HR Software, and Professional Services. Additional offerings include the Better B2B community platform and the Elements diagnostic methodology framework for performance optimization.

Product and service1 record
1Creative Campaigns
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

UK-headquartered global digital marketing agency offering full-service paid media, SEO, content, and digital strategy. Direct competitor to Hallam in the UK mid-market and enterprise B2B segment, with similar multi-disciplinary service lines and award-winning positioning.

TypeDirect peer
Description

Leeds-based B2B creative and content marketing agency specializing in demand generation, brand storytelling, and digital campaigns for B2B technology brands. Closely comparable to Hallam in vertical focus, B2B SaaS/tech client base, and UK regional footprint.

TypeDirect peer
Description

UK B2B marketing agency focused on technology, SaaS, and professional services clients with services spanning brand, content, demand generation, and ABM. Direct peer given comparable B2B-specialist positioning and overlapping service taxonomy.

TypeDirect peer
Description

London-based B2B digital marketing agency serving technology and SaaS clients with integrated content, PR, and demand-gen offerings. Comparable to Hallam in B2B SaaS specialization and similar mid-market/enterprise client profile.

5Tug
TypeDirect peer
Description

Global B2B digital marketing agency with strong paid media, SEO, and content capabilities, headquartered in the UK. Comparable full-service B2B agency model with overlapping client base in SaaS and technology verticals.

TypeDirect peer
Description

UK full-service digital marketing agency offering SEO, paid media, content, and CRO services. Comparable in agency size, UK focus, and multi-disciplinary service mix, though with a broader (B2B + B2C) client portfolio than Hallam's B2B-specialist positioning.

TypeEmerging player
Description

UK-based B2B PR and content marketing agency with a narrower PR-led offering than Hallam's full-service mix. Comparable on B2B vertical focus and similar campaign-driven engagement model, but smaller service breadth.

TypeEmerging player
Description

Specialist B2B marketing consultancy and agency focused on strategy, content, and creative for technology clients. Comparable to Hallam on B2B SaaS/tech focus and creative-led positioning, with overlap on ABM and content services.

TypeBroad incumbent
Description

Global advertising and marketing network with a substantial UK B2B practice. Competes with Hallam on enterprise B2B accounts but at much larger scale and broader service portfolio, making Hallam the more agile specialist alternative.

TypeBroad incumbent
Description

Global communications and PR network with significant B2B technology practice. Comparable to Hallam's digital PR and content marketing services for B2B tech clients, but at network scale rather than independent-agency scale.

Market position
Strengths2 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights8 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers8 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment8 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles9 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Hallam

Digital Marketing Serviceshallaminternet.com

Hallam is a UK-based B2B digital marketing agency offering integrated brand, reach, experience, and data services to enterprise and mid-market B2B clients across sectors including SaaS, clean energy, healthcare, and professional services.

What Hallam does

Hallam is a UK-based, privately held digital marketing agency founded in 1999 and headquartered in Nottingham, with an additional office in London. The company is repositioned as a B2B specialist agency delivering integrated digital marketing services across four practice areas: Brand (creative campaigns, brand strategy, brand identity), Reach (digital strategy, paid media, organic search, AI search, ABM, digital PR, content marketing), Experience (web design, web development, UX, CRO), and Data (analytics, reporting, testing and measurement). Its client base spans enterprise and mid-market B2B organizations across B2B SaaS, clean energy, ecommerce, education, healthcare, HR software, and professional services, with named clients including Lattice, Hitachi Solutions, Holcim UK, Workbooks, InfoDesk, and DataIQ.

The agency's underlying technology is primarily service-delivery infrastructure rather than proprietary product IP. Its notable methodology asset is Elements, a diagnostic framework for B2B marketing performance. The company also operates Better B2B, an external community platform for B2B marketers, which functions as an ecosystem and demand-generation asset. Hallam is B Corp certified and holds an array of industry awards (UK Agency Awards 2025, Marketing Week Campaign of the Year 2024, Global Search Awards 2024, UK Company Culture Awards 2024, Campaign Best Places to Work 2024).

Hallam's business model is professional services, generating revenue through project-based and multi-year retainer engagements with B2B clients. Pricing is custom-quoted rather than published; contracts are multi-year. The go-to-market combines direct sales (website contact form, phone) with an inbound marketing engine spanning content marketing, SEO, social, digital PR, events, and the Better B2B community. There is no public evidence of external funding, parent company ownership, or subsidiaries, suggesting founder/management ownership. The agency employs 11-50 staff and operates primarily in the UK market.

Hallam firmographics

Firmographics
Name
Hallam
Legal name
Hallam
Website
https://hallaminternet.com
Company type
Private
Founded year
1999
Operating status
Operating
Headcount range
11–50 employees
Short description
Hallam is a UK-based B2B digital marketing agency offering integrated brand, reach, experience, and data services to enterprise and mid-market B2B clients across sectors including SaaS, clean energy, healthcare, and professional services.
Ownership category
akta.pro rank

Hallam industry classification

Industry
Product category
Digital Marketing Services
NAICS
Advertising Agencies (541810)
SIC
Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry
B2B/ABM Creative Agencies (MPAAAAAI)
akta.pro secondary industries
Technology & B2B PR (MPAAADAC), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

  • Digital marketing agency
  • B2B marketing services
  • Search engine optimization
  • Web development services
  • Content marketing

Where Hallam is headquartered

Location

Headquarters

HQ city
Nottingham
HQ country
United Kingdom
HQ region
Europe

Offices2 records

Markets served

Hallam business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Digital Marketing Services: Hallam generates revenue through professional services engagements delivering digital marketing services including creative campaigns, brand strategy, digital strategy, paid media, SEO, digital PR, content marketing, web design, web development, UX, CRO, analytics, and reporting. Revenue appears to come from project-based work and retainer arrangements with B2B clients.

Pricing tiers

ModelBillingPrice
OtherMulti-year contractCustom quoted engagements

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Hallam product offering

Product offering

Core offering

Hallam is a B2B digital marketing agency delivering creative campaigns, brand strategy, digital strategy, paid media, SEO (including AI search), account-based marketing, digital PR, content marketing, web design and development, UX, CRO, analytics and reporting services. The agency serves mid-market and enterprise B2B clients across sectors such as SaaS, clean energy, ecommerce, education, healthcare, HR software and professional services, primarily in the UK.

Product overview

Hallam is a B2B digital marketing agency offering a comprehensive suite of services organized into four practice areas: Brand (Creative Campaigns, Brand Strategy, Brand Identity), Reach (Digital Strategy, Paid Media, Organic Search, AI Search, Account Based Marketing, Digital PR, Content Marketing), Experience (Web Design, Web Development, User Experience, CRO), and Data (Reporting, Analytics, Testing and Measurement). The agency operates across multiple B2B sectors including B2B SaaS, Clean Energy, Ecommerce, Education, Healthcare, HR Software, and Professional Services. Additional offerings include the Better B2B community platform and the Elements diagnostic methodology framework for performance optimization.

Differentiator

Problem solved

Functional benefit

Brands

  • Better B2B: A community platform for B2B marketers to connect, feel seen, supported and inspired. Founded by Hallam as a community shaping the future of B2B marketing.

Products and services

  • Creative Campaigns

Quantifiable outcome

  • Workbooks campaign won Campaign of the Year (Marketing Week)
  • +1 more outcomes

Companies that use Hallam

Customer profile

Named customers8 records

Segments8 records

Ideal customer profiles2 records

Hallam technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Hallam partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Hallam competitors and assessment

Company assessment

Direct peers

  • Croud: UK-headquartered global digital marketing agency offering full-service paid media, SEO, content, and digital strategy. Direct competitor to Hallam in the UK mid-market and enterprise B2B segment, with similar multi-disciplinary service lines and award-winning positioning.
  • Prohibition: Leeds-based B2B creative and content marketing agency specializing in demand generation, brand storytelling, and digital campaigns for B2B technology brands. Closely comparable to Hallam in vertical focus, B2B SaaS/tech client base, and UK regional footprint.
  • Velocity Partners: UK B2B marketing agency focused on technology, SaaS, and professional services clients with services spanning brand, content, demand generation, and ABM. Direct peer given comparable B2B-specialist positioning and overlapping service taxonomy.
  • Propeller: London-based B2B digital marketing agency serving technology and SaaS clients with integrated content, PR, and demand-gen offerings. Comparable to Hallam in B2B SaaS specialization and similar mid-market/enterprise client profile.
  • Tug: Global B2B digital marketing agency with strong paid media, SEO, and content capabilities, headquartered in the UK. Comparable full-service B2B agency model with overlapping client base in SaaS and technology verticals.
  • Impression: UK full-service digital marketing agency offering SEO, paid media, content, and CRO services. Comparable in agency size, UK focus, and multi-disciplinary service mix, though with a broader (B2B + B2C) client portfolio than Hallam's B2B-specialist positioning.

Emerging players

  • Definition Agency: UK-based B2B PR and content marketing agency with a narrower PR-led offering than Hallam's full-service mix. Comparable on B2B vertical focus and similar campaign-driven engagement model, but smaller service breadth.
  • Think3: Specialist B2B marketing consultancy and agency focused on strategy, content, and creative for technology clients. Comparable to Hallam on B2B SaaS/tech focus and creative-led positioning, with overlap on ABM and content services.

Broad incumbents

  • Ogilvy UK: Global advertising and marketing network with a substantial UK B2B practice. Competes with Hallam on enterprise B2B accounts but at much larger scale and broader service portfolio, making Hallam the more agile specialist alternative.
  • WE Communications: Global communications and PR network with significant B2B technology practice. Comparable to Hallam's digital PR and content marketing services for B2B tech clients, but at network scale rather than independent-agency scale.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

Hallam social profiles

Digital presence

Hallam compliance and trust

Trust signal

Compliance1 record

Hallam financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hallam leadership team

Management profile

Number of profiles

Profiles9 records

Hallam funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hallam M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hallam

What does Hallam do?

Hallam is a B2B digital marketing agency delivering creative campaigns, brand strategy, digital strategy, paid media, SEO (including AI search), account-based marketing, digital PR, content marketing, web design and development, UX, CRO, analytics and reporting services. The agency serves mid-market and enterprise B2B clients across sectors such as SaaS, clean energy, ecommerce, education, healthcare, HR software and professional services, primarily in the UK.

Is Hallam a public or private company?

Hallam is a private company. It is classified as management employee owned and is currently operating.

When was Hallam founded?

Hallam was founded in 1999. It employs 11 to 50 people.

Where is Hallam based?

Hallam is headquartered in Nottingham, United Kingdom, in the Europe region.

How does Hallam make money?

One revenue line is on record: digital Marketing Services.

Who are Hallam's main competitors?

Direct peers on record are Croud, Prohibition, Velocity Partners, Propeller, Tug and Impression. Emerging players are Definition Agency and Think3. Broad incumbents are Ogilvy UK and WE Communications.

Does Hallam have an API?

No public API is recorded for Hallam.

What industry is Hallam in?

Hallam's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of MPAAADAC, Technology & B2B PR. Its NAICS code is 541810 and its SIC code is 7311.

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Live signals
The GuardianMisleading AI-generated doctors pose ‘huge danger to public safety’Research by UK digital marketing agency Hallam found that AI-generated doctors are spreading misleading health advice across TikTok, with such content appearing in 40% of top health-related videos and receiving an average of 2.5 million views per video. Medical bodies including the British Medical Association, NHS England, and the Royal College of GPs have raised alarms, warning that AI-generated medical misinformation poses a serious threat to public safety. Experts say the trend represents an "industrialised exploitation of trust" at a time when roughly one in five people in England use social media for health information.InsidermediaBusiness park plans in as part of huge new neighbourhood - could create 1,000 jobsHallam Land has filed a planning application for the first phase of Harkaway, a major new neighbourhood development in Wychavon district, Worcestershire, which could deliver up to 720,000 sq ft of employment floorspace. The proposed scheme on a 75.2-acre site southeast of Worcester could create approximately 1,000 jobs alongside logistics units, retail, EV charging, and food and beverage facilities. The developers describe the project as a substantial investment that will promote and support diverse job creation in the area.InsidermediaTrio of client wins for digital marketing agency HallamNottingham-based digital marketing agency Hallam has secured three new client partnerships with Millpledge, Ecology Group, and DataIQ, spanning the veterinary consumables, environmental consultancy, and data intelligence sectors. The agency will deliver website development, branding, and digital PR services tailored to each client's growth objectives, with projects focused on B2B UX best practices, brand evolution, and authority-building PR campaigns. According to Hallam executives, the wins reflect a broader trend of B2B businesses prioritising trust and visibility to be considered before prospects initiate contact.Inbeat2025 Guide to Top 15 Data Science Marketing AgenciesThe article presents a curated list of the top 15 data science marketing agencies, highlighting firms such as inBeat, Deducive, and Hallam that utilize data-driven strategies to enhance marketing performance. It outlines the benefits of hiring specialized agencies, including access to advanced technologies like AI and machine learning, and provides detailed profiles of each firm's services and notable clients.StalbanstimesMajor issues remain unresolved for north St Albans developmentsTwo major housing developments proposing over 1,150 homes on Green Belt land north of St Albans city face ongoing opposition from campaign group CLASH and local residents, with unresolved concerns around flood risk, highway impacts, and ecological damage to Heartwood Forest. Planning Inspectors have indicated that significant modifications will be required before the Local Plan can progress, while a community petition opposing the Woollam Park development has gathered more than 2,000 signatures. Developers Hallam and Cala Homes stand to benefit financially from the schemes, with St Albans School also set to receive up to £75 million from the sale of its Green Belt farmland.DigitalagencynetworkBest Digital Marketing Agencies in LondonThe article presents a curated directory of top-rated digital marketing agencies in London, categorized by specializations such as full-service, e-commerce, B2B, and creative services. It provides detailed profiles for numerous firms, including Favoured, Hallam, Propeller, and Distinction, highlighting their expertise, client bases, and operational details. The content serves as a resource for businesses seeking to identify and select marketing partners based on specific industry needs and service requirements.Personnel TodayWorking from home: do staff have suitable equipment?The article examines the health and operational challenges faced by UK employees and employers during the coronavirus lockdown-induced shift to remote working, highlighting a surge in musculoskeletal issues due to inadequate home workspaces. It outlines legal obligations under the Health and Safety at Work Act and discusses practical measures such as equipment provision, risk assessments, and IT security protocols to mitigate these risks. Specific examples include digital marketing agency Hallam delivering ergonomic furniture to staff and concerns raised by industry bodies regarding technology constraints and cybersecurity.