Velocity Partners
Velocity Partners is a B2B marketing agency, founded in 2007 and owned by Next 15 Group, that provides integrated strategy, creative, and performance marketing services to enterprise and mid-market technology clients from offices in London and New York.
- Company typePrivate
- Founded2007
- HeadquartersRichmond, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Velocity Partners does
Velocity Partners is a B2B marketing agency founded in 2007 that serves enterprise and mid-market technology companies with integrated marketing services spanning strategy, creative, and performance. The firm is dual-headquartered in London (60 Great Portland Street) and New York, and operates as a wholly-owned subsidiary of Next 15 Group, a publicly listed marketing and communications holding company (LSE: NFX) that acquired Velocity in 2017. Its service portfolio covers marketing strategy and brand identity work, digital creative production (banner ads, video, web builds), and performance marketing including SEO, PPC, ABM, and marketing operations on platforms such as Marketo, HubSpot, and Pardot.
The agency's go-to-market is sales-led and content-driven, acquiring clients through direct engagement, case study demonstrations, and an extensive thought leadership library of 200+ blog posts and proprietary frameworks such as The Big Beautiful B2B Blueprint and The New B2B Manifesto. Velocity's customer base comprises marquee enterprise technology and adjacent clients including Salesforce, HubSpot, Workday, Citrix, LiveRamp, Demandbase, Sprint, Geotab, Trustpilot, Quantexa, and Russell Reynolds, indicating a track record of serving category-leading B2B technology buyers.
Revenue is generated through professional services engagements on a project-based, quote-driven model. In 2025 the firm announced a strategic transition to a new brand, Pretzl, which the company describes as using AI, data, and creativity to decode B2B buying journeys. Velocity Partners retains a 2017-acquired subsidiary, Big Red Teapot, in content marketing.
Velocity Partners firmographics
Firmographics- Name
- Velocity Partners
- Legal name
- Velocity Partners Ltd
- Website
- https://velocitypartners.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Velocity Partners is a B2B marketing agency, founded in 2007 and owned by Next 15 Group, that provides integrated strategy, creative, and performance marketing services to enterprise and mid-market technology clients from offices in London and New York.
- Ownership category
- akta.pro rank
Where Velocity Partners is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Velocity Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Marketing Agency Services: Velocity Partners generates revenue through providing B2B marketing agency services including strategy consulting, creative services, content marketing, performance marketing, and SEO services to technology companies and B2B marketers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Velocity Partners product offering
Product offeringCore offering
Velocity Partners is a B2B marketing agency that provides strategy, creative, and performance marketing services to technology companies. The firm delivers brand strategy, content development, and demand generation programs designed to help technology-sector clients execute go-to-market campaigns and drive measurable pipeline outcomes.
Product overview
Velocity Partners is a B2B marketing agency that offers three core service pillars: Marketing Strategy (covering story development, brand identity, and campaign planning), Creative Services (digital design, writing, and video production), and Performance Marketing (campaign planning, SEO, PPC, ABM, and analytics). The agency also provides educational content resources including guides, manifestos, and workbooks for B2B marketers. The company operates primarily in the B2B technology sector and is currently transitioning to a new entity called Pretzl, which will use AI, data, and creativity to address changing buyer journeys.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Marketing Strategy Services
Companies that use Velocity Partners
Customer profileNamed customers17 records
Segments2 records
Ideal customer profiles1 record
Velocity Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Velocity Partners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PretzlflagshipVelocity Partners is transitioning to become Pretzl, a new company that uses AI, data and creativity to decode real buying journeys and deliver programs that get pipeline moving. This is described as 'Velocity's next era' with Pretzl positioned as addressing 'withdrawn buyers, flatlining performance, and AI disrupting everything'.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Velocity Partners competitors and assessment
Company assessmentBroad incumbents
- Omnicom Group: Global marketing and communications holding company with significant B2B capabilities, comparable to Next 15's overall positioning but at much larger scale.
- Merkle (B2B): Large data-driven marketing agency (part of Dentsu) with a meaningful B2B practice covering martech, content and performance, overlapping with Velocity's performance and martech capabilities at greater scale.
- Publicis Groupe: Global marketing and communications holding company with multiple B2B-focused agencies (e.g., Publicis Sapient, Digitas), competing for enterprise B2B tech mandates with broader geographic and capability reach than Velocity.
- WPP: Global advertising and marketing services holding company with B2B-specialist agencies (e.g., GroupM, VMLY&R) that compete for large enterprise tech clients with broader media-buying scale.
Direct peers
- Stein IAS: UK-headquartered B2B tech marketing agency offering integrated strategy, content and performance services to technology clients, directly comparable to Velocity's three-pillar model and enterprise-tech client focus.
- Walker Sands: US-based B2B tech marketing agency with integrated content, PR and demand-generation services targeting SaaS and enterprise technology clients, closely mirroring Velocity's service mix and vertical focus.
- Bluetext: B2B digital marketing agency focused on technology, cybersecurity and government sectors offering brand, content and performance marketing programs, with a similar integrated services model to Velocity.
- Godfrey: B2B technology PR and marketing agency that combines earned, owned and paid media for tech clients, comparable in client base and integrated content/performance offering.
- Trevelino Keller: B2B marketing agency with strong technology vertical practice providing brand, demand generation and integrated marketing programs, comparable to Velocity's B2B tech specialization.
- BluEdge: B2B marketing agency serving technology clients with strategy, creative and performance capabilities, aligning with Velocity's integrated services approach and tech-sector specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Velocity Partners social profiles
Digital presenceVelocity Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velocity Partners leadership team
Management profileNumber of profiles
Velocity Partners subsidiaries and ownership
Company hierarchySubsidiaries1 record
Velocity Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velocity Partners M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velocity Partners
What does Velocity Partners do?
Velocity Partners is a B2B marketing agency that provides strategy, creative, and performance marketing services to technology companies. The firm delivers brand strategy, content development, and demand generation programs designed to help technology-sector clients execute go-to-market campaigns and drive measurable pipeline outcomes.
Is Velocity Partners a public or private company?
Velocity Partners is a private company. It is classified as corporate owned and is currently operating.
When was Velocity Partners founded?
Velocity Partners was founded in 2007. It employs 1 to 10 people.
Where is Velocity Partners based?
Velocity Partners is headquartered in Richmond, United Kingdom, in the Europe region.
How does Velocity Partners make money?
One revenue line is on record: marketing Agency Services.
Who are Velocity Partners's main competitors?
Broad incumbents on record are Omnicom Group, Merkle (B2B), Publicis Groupe and WPP. Direct peers are Stein IAS, Walker Sands, Bluetext, Godfrey, Trevelino Keller and BluEdge.
Does Velocity Partners have an API?
No public API is recorded for Velocity Partners.