PCI Race Radios

What PCI Race Radios does

PCI Race Radios, founded in 1972 and headquartered at 6185 Phyllis Drive in Cypress, California, is a privately held specialty manufacturer and retailer of communications, navigation, and safety equipment for the off-road motorsports market. The company's core technology stack centers on race intercom systems (Comlink X, Comlink RTX, Elite, Trax) that integrate with third-party mobile radios from Kenwood and Icom to provide crew-to-driver communications under high-noise off-road conditions; this is complemented by the RaceAir Pro fresh-air helmet system (a 2-pound unit with dual independent fan motors, priced at $324.99 standalone or $509.99 as a full package), vehicle-specific mounting solutions for major UTV platforms (Can-Am, Polaris RZR, Honda Talon, Yamaha YXZ, Kawasaki Teryx, Speed UTV, Arctic Cat Wildcat), and authorized resale of Garmin, Lowrance, Stilo, SENA, GoPro, Starlink, and Icom products including proprietary Rugged Routes trail-mapping software.

The business operates a multi-channel go-to-market combining direct-to-consumer e-commerce on a Shopify storefront, an authorized dealer network with public store locator, event-level sponsorship (serving as Official Radio of King of the Hammers, SNORE, MORE, Ultra 4, VORRA, WORCS and 13+ other racing organizations), and on-site technical support at premier races. Revenue is generated primarily through hardware sales of intercoms, radios, GPS units, fresh-air systems, helmets, mounting brackets, accessory cables, and bundled UTV communication packages, with unit pricing across a broad SKU range from $10 gift cards to $4,699.99 GPS units. The customer base is fragmented across individual racers, racing teams, and overlanding/marine/prerunner enthusiasts, validated publicly through named partnerships with racers such as Robby Gordon, Randy Slawson, Brock Heger, and Cayden Maccachren whose race wins serve as product testimonials.

PCI's recent strategic activity, including the December 2025 RaceAir Pro launch, the February 2026 Gordon-family Speed UTV partnership, and the March 2026 Simpson/NecksGen head-and-neck-restraint inspection initiative at The Mint 400, signals a deliberate widening of the product surface from race communications into adjacent driver-comfort, safety, and event-services categories within the off-road motorsports vertical. The company operates with 11-50 employees, has no disclosed external funding or institutional ownership, and combines proprietary product manufacturing with authorized third-party brand distribution in a niche where integration and ecosystem compatibility are key purchase drivers.

Name

PCI Race Radios

Legal name

PCI Race Radios

Website

https://pciraceradios.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

PCI Race Radios is a Cypress, California-based specialty manufacturer and retailer of communications, navigation, and safety equipment for off-road motorsports, serving individual racers, racing teams, and UTV enthusiasts through proprietary intercom and fresh-air systems plus authorized resale of major radio, GPS, and helmet brands.

Ownership category

akta.pro rank

Product category

Motorsports Communications Equipment

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Sporting & Athletic Goods, Nec (3949), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

akta.pro secondary industries

Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF)

Keywords

• Off-road racing communications
• Race intercom systems
• Motorsports GPS navigation
• Fresh-air helmet systems
• Racing radio equipment

Headquarters

HQ city

Cypress

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales: Primary revenue stream from selling communications equipment including intercoms, radios, headsets, helmets, GPS systems, and accessories. Products range from individual components to complete race packages.
2. Fresh-Air Systems: RaceAir Pro fresh-air helmet systems sold at $324.99 standalone or $509.99 full package, targeting motorsports applications including UTVs, off-road trucks, and endurance race vehicles.
3. Gift Cards: Digital gift cards available in $10 increments for the e-commerce storefront.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

PCI Race Radios designs, manufactures, and retails communications, navigation, and safety equipment for off-road motorsports. Core offerings include proprietary race intercoms (Comlink X, Comlink RTX, Elite, Trax), fresh-air helmet ventilation systems (RaceAir Pro), UTV-specific mounting brackets, and resold third-party brands (Garmin, Lowrance, Kenwood, Icom, Stilo, Starlink).

Product overview

PCI Race Radios is a specialty retailer and manufacturer of racing communication, navigation, and safety equipment serving the off-road motorsports market. The core product portfolio centers on intercom systems (Comlink X, Comlink RTX, Elite, Trax) that integrate with Kenwood and Icom mobile radios to enable crew and driver communications during racing. The company has expanded into fresh-air helmet systems (RaceAir Pro, RaceAir) for driver comfort, GPS navigation (Garmin Tread, Lowrance HDS/Elite FS series) with proprietary trail mapping (Rugged Routes), and safety equipment including head and neck restraints. UTV-specific bundled packages provide complete communication solutions with vehicle-specific mounting brackets for major brands (Can Am, Polaris RZR, Honda Talon, Yamaha YXZ, Kawasaki Teryx, Speed UTV, Arctic Cat Wildcat). The business operates as an authorized retailer of third-party brands including Garmin, Lowrance, Stilo, Icom, Kenwood, Starlink, SENA, and GoPro while selling proprietary accessories including wiring kits, PTT buttons, interface cables, and mounting solutions.

Differentiator

Problem solved

Functional benefit

Brands

• RaceAir: Fresh-air helmet system product line
• Comlink
• GPS Experts
• Weatherman Relay

Products and services

• Comlink X Race Intercom
• Comlink RTX Intercom
• Elite Intercom
• Trax Intercom
• RaceAir Pro Fresh-Air System
• RaceAir Fresh Air Systems
• Wireless Bluetooth Helmet Packages
• Garmin Tread GPS Systems
• Lowrance GPS Systems
• Stilo Helmets
• Starlink Mounting Solutions
• Vibe Marine Headsets
• UTV Communication Packages
• Rugged Routes GPS Mapping
• Head and Neck Restraints
• Kawasaki Teryx H2 Radio and Intercom Bracket

Quantifiable outcome

• Randy Slawson became first four-time winner of Race of Kings using PCI equipment at 2026 King of the Hammers
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• Simpson Race ProductscoreStrategic or Co-development Partner · 2 March 2026PCI Race Radios partnered with Simpson Race Products for the Head & Neck Restraint (HNR) Fitment and Inspection Station at The Mint 400 off-road race. Certified representatives will inspect systems for wear and compliance, assist with sizing, verify tether routing and helmet compatibility, and advise on current safety standards.
• NecksGencoreStrategic or Co-development Partner · 2 March 2026PCI Race Radios partnered with NecksGen for the Head & Neck Restraint (HNR) Fitment and Inspection Station at The Mint 400. The initiative reflects broader industry shift toward making safety infrastructure accessible at the event level as PCI expands beyond race communication systems into hands-on safety support.
• Robby GordonflagshipGTM or Marketing Partner · 13 February 2026PCI Race Radios announced partnership with off-road racer Robby Gordon at the 2026 King of the Hammers event. The deal includes PCI Comlink X intercom systems, Kenwood radios, wireless Bluetooth helmet packages, and PCI RaceAir Pro fresh-air systems for Robby's Speed UTV, supporting continued competition throughout the 2026 season.
• Max GordonflagshipGTM or Marketing Partner · 13 February 2026PCI Race Radios announced partnership with off-road racer Max Gordon at the 2026 King of the Hammers event. Max receives PCI Comlink X intercom systems, Kenwood radios, wireless Bluetooth helmet packages, and PCI RaceAir Pro fresh-air systems for his Speed UTV, supporting continued competition throughout the 2026 season.
• King of the HammersflagshipGTM or Marketing PartnerPCI Race Radios is the Official Radio of King of the Hammers, one of the premier off-road racing events. The company provides on-site technical support and communications equipment for racers competing in this iconic desert race.
• SNORE RacingcoreGTM or Marketing PartnerPCI Race Radios is the Official Radio of SNORE Racing, supporting short course and desert racing events.
• Ultra 4coreGTM or Marketing PartnerPCI Race Radios is the Official Radio of Ultra 4 (U4R), supporting Ultra 4 USA racing events.
• WORCScoreGTM or Marketing PartnerPCI Race Radios is the Official Radio of WORCS (World Off-Road Championship Series), supporting professional off-road racing.
• MORE RacingcoreGTM or Marketing PartnerPCI Race Radios is the Official Radio of MORE Racing, supporting desert and short course racing events.
• KenwoodcoreTechnology or IntegrationPCI integrates Kenwood radios including 50-watt mobile radios into their race communication packages, particularly with the Comlink X race intercom system.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Avid Racing Products: Avid Racing Products supplies off-road racing parts and accessories, including communication and safety equipment, serving the same UTV and off-road race community as PCI Race Radios. Their catalog overlaps on accessories, mounting, and safety gear for off-road vehicles.
• Racing Electronics: Racing Electronics provides two-way radio communication products and services for motorsports, including NASCAR, IndyCar, and other professional series. While more trackside than off-road focused, the company competes in the same motorsports communications category as PCI.
• Rugged Radios: Rugged Radios is the closest direct competitor to PCI in off-road and motorsports communications, offering intercoms, headsets, two-way radios, and helmet kits for UTV, off-road, and race applications. Both companies target the same buyer profile — race teams, UTV/SXS enthusiasts, and off-road dealers — with overlapping product lines.

Broad incumbents

• Stilo: Stilo is an Italian manufacturer of professional racing helmets that PCI resells with adapter cables for intercom compatibility. As an incumbent helmet specialist, Stilo competes indirectly by owning the helmet portion of the integrated package.
• Alpinestars: Alpinestars is a global motorsports safety apparel and equipment brand whose driving suits, restraints, and gear PCI resells under its Safety Equipment category. They are an incumbent in adjacent safety categories that PCI is expanding into.
• SENA Technologies: SENA is a leading manufacturer of Bluetooth communication systems for motorsports, powersports, and cycling, and PCI actively resells SENA wireless Bluetooth helmet packages. SENA could move toward more integrated racing-specific bundles and compete more directly with PCI's Comlink line.
• Kenwood: Kenwood is a global radio manufacturer whose 50-watt mobile radios form the heart of PCI's Comlink X race intercom package. As an incumbent partner, any change in Kenwood's motorsports distribution strategy directly affects PCI's flagship product.
• Lowrance: Lowrance produces marine and off-road GPS units (Elite FS, HDS, HDS Pro series) that PCI sells with trail mapping and mounting solutions. As a broad incumbent, Lowrance could expand into integrated comms or shift toward direct-to-consumer.
• Garmin: Garmin is a major GPS and wearable electronics manufacturer whose Tread and GPSMAP lines PCI resells for off-road navigation. As a broad incumbent with deep R&D, Garmin could vertically integrate racing comms or push direct OEM relationships that bypass PCI.

Others

• Simpson Race Products: Simpson Race Products is a motorsports safety equipment manufacturer that PCI recently partnered with for the Head & Neck Restraint Fitment and Inspection Station at The Mint 400. As a partner rather than competitor, Simpson is a strategic ecosystem participant in PCI's safety services expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pciraceradios
• Facebookfacebook.com/pciraceradios
• LinkedInlinkedin.com/company/pci-race-radios-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PCI Race Radios