What Alpinestars does

Alpinestars S.p.A. is an Italian privately held manufacturer of protective apparel, footwear, and electronic safety systems primarily for motorcycle and motorsport use, founded in 1963 and headquartered in Ascoli Piceno, Italy. The company's core product portfolio spans motorcycle helmets, leather and textile jackets, racing suits, boots, gloves, and body protectors, alongside its proprietary Tech-Air® electronic airbag system — an autonomous, AI-powered crash detection platform with 1,000Hz sensor monitoring and 28-37ms deployment time. Product lines extend across road racing, motocross/off-road, adventure touring, urban commuting, auto/karting, mountain biking, and lifestyle sportswear, with sub-brands including Tech-Air, Supertech, and Drystar membrane technology.

The company operates a multi-channel distribution model combining direct-to-consumer e-commerce (alpinestars.com with country-specific sites across 15+ markets), wholesale distribution through regional partners (such as Grupo Socopur in Peru), OEM co-branding (notably the Honda Motorcycle Collection), and racing sponsorship-led brand marketing in MotoGP, Formula 1, and AMA Supercross. Revenue is generated primarily through one-time product sales at premium price points ($30-$1,549), with licensing and sponsorship revenue as supplementary streams. The customer base is fragmented across consumer riding segments (racing sport, adventure, urban, motocross, auto/karting, MTB) with no single customer concentration. The company employs 501-1,000 people and operates as an independent private entity.

Name

Alpinestars

Legal name

Alpinestars S.p.A.

Website

https://alpinestars.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Alpinestars is an Italian manufacturer (founded 1963) of premium protective apparel, footwear, and electronic airbag systems for motorcycle, motocross, and motorsport riders, selling globally through e-commerce, wholesale, and OEM partnerships.

Ownership category

akta.pro rank

Product category

Motorcycle Protective Gear

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Automotive Parts and Accessories Retailers (44133)

SIC

Sporting & Athletic Goods, Nec (3949), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industries

Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC), Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF)

Keywords

• Motorcycle protective gear
• Electronic airbag systems
• Motorsport apparel
• Racing helmets
• Off-road riding equipment

Headquarters

HQ city

Asolo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Motorcycle Protective Gear Sales: Primary revenue from designing and selling motorcycle protective equipment including helmets, jackets, pants, suits, gloves, boots, and body armor. Products sold through direct e-commerce, owned retail stores, and wholesale distribution partners.
2. Tech-Air Airbag System Sales: Electronic airbag vests and systems sold as standalone protective equipment. Multiple product tiers from off-road MX system ($689.95) to premium road racing systems ($1,099.95). Accessories and replacement components also sold separately.
3. Motorsport Sponsorship & Licensing: Revenue generated through licensing brand to racing teams, athletes, and manufacturers (Honda Collection co-branded products). Race on Sunday, Innovate on Monday philosophy drives technology transfer from professional racing to consumer products.
4. Wholesale & Distribution: Products distributed through multibrand retail stores and dedicated distributors. In Peru, operates through Grupo Socopur with 13 points of sale and 50 distributors nationwide. Two new multibrand store locations opening in Lima in 2026.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Alpinestars designs, manufactures, and sells motorcycle and motorsport protective equipment including helmets, leather and textile jackets, pants, racing suits, gloves, boots, body protectors, and proprietary Tech-Air® autonomous electronic airbag systems. The portfolio serves road racing, motocross/off-road, adventure/touring, urban commuting, auto/karting, mountain biking, and casual/lifestyle segments, with products sold globally through direct e-commerce, retail stores, wholesale distributors, and licensed OEM partners.

Product overview

Alpinestars is an Italian motorcycle equipment manufacturer offering a comprehensive portfolio of protective gear across multiple motorsports disciplines. The core product line centers on Tech-Air® autonomous electronic airbag systems (available in road, off-road, and motorsport variants) and premium helmets (Supertech R10 with FIM homologation, S-R7). Beyond these flagship categories, the portfolio spans motorcycle apparel (leather/textile jackets, pants, racing suits, gloves), motocross/off-road gear (boots, jerseys, body protectors), auto & karting equipment, mountain biking apparel, and lifestyle sportswear. Key product lines include the Honda Motorcycle Collection (co-branded with Honda), Custom Racing Suits (build-to-order), and an A-Connect communication system. The brand serves racing, sport, adventure, urban, and casual riding segments with over 60 years of racing heritage informing product development.

Differentiator

Problem solved

Functional benefit

Brands

• Tech-Air: Electronic airbag safety system technology for motorcycle riders, including Tech-Air 5, Tech-Air 7X, Tech-Air 10, and Tech-Air MX systems.
• Supertech
• Drystar

Products and services

• Tech-Air® Systems Electronic autonomous airbag systems providing crash detection and rapid upper-body protection across motorcycle, motocross, and motorsport applications. Includes Tech-Air® 3, Tech-Air® 5, Tech-Air® 5 Plasma, Tech-Air® 7X, Tech-Air® 10, Tech-Air® MX, and Tech-Air® Off-Road variants, with AI-powered sensors monitoring 1,000 times per second and deploying in 28-37 milliseconds.
• Supertech R10 Helmet Premium racing motorcycle helmet with FIM homologation, carbon fiber construction, aerodynamic design, and advanced ventilation system for professional track and road racing.
• S-R7 Helmet Racing/sport motorcycle helmet certified to ECE06/DOT standards, available in Solid, Zeal, and A-Core variants with multiple color and visor options including photochromatic and mirror spectral.
• Supertech R Vented Boots High-performance racing motorcycle boots with extensive perforations for ventilation, TPU shin plate and heel protection, aerodynamic design, and replaceable toe slider for track and road use.
• Motorcycle Apparel Full range of protective motorcycle gear including leather and textile jackets, pants, gloves, one-piece and two-piece racing suits, hoodies, tech layers, and backpacks across Racing/Sport, Urban Street, and Adventure categories.
• MX / Off-Road Gear Motocross and off-road protective equipment including MX apparel (jerseys, pants, jackets, gear sets), MX and Enduro boots, helmets, goggles, body protectors, and Tech-Air Off-Road systems.
• Auto & Karting Motorsport protective equipment for auto racing and karting including suits, footwear, gloves, tech layers, body protectors, youth-specific products, and Sim Racing footwear and gloves.
• MTB (Mountain Biking) Mountain biking protective and performance apparel including jerseys, jackets, pants, shorts, gloves, socks, tech layers, helmets, and body protectors for downhill and enduro mountain biking.
• Sportswear / Casual Off-bike lifestyle apparel including t-shirts, hoodies, jackets, hats, shoes, backpacks, bags, timepieces, and the Alpinestars Essentials basics collection.
• Custom Racing Suits Build-to-order custom racing suits allowing customers to personalize colors, materials, and specifications for racing and track use.
• Honda Motorcycle Collection Co-branded motorcycle apparel line featuring Honda branding, colors, and logos, including jackets (Bogota' Pro Drystar, Andes V3 Drystar, SMX Waterproof Softshell, T-SPS Air, Luc V2 Air), pants, gloves (SP-8 V3, SMX Z Drystar, GP Plus R V2, Copper, GP Pro R3), and hoodies.
• A-Connect Communication System Bluetooth-based rider-to-rider intercom communication system for motorcycle riders enabling voice communication between riders on the road, priced at $549.95.
• Alpinestars Membership Program Brand membership program offering exclusive offers, early access to releases, news and updates, and free shipping benefits for enrolled members.

Quantifiable outcome

• 82% reduction in transmitted energy compared to conventional chest protectors
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• REVER / ComotominorGTM or Marketing Partner · 1 July 2026Alpinestars serving as presenting sponsor of REVER's Million Mile Challenge (July 1 - September 13, 2026) to raise funds for Pediatric Brain Tumor Foundation through Ride for Kids program. Commitment of 1.25 cents per mile recorded (capped at $15,000). REVER is part of Comoto Family of Brands which also includes Cycle Gear, RevZilla, and J&P Cycles.
• Studds AccessoriesminorOEM/ Whitelabel/ Licensing Partner · 1 November 2025Indian helmet manufacturer Studds Accessories is on-boarding Alpinestars under its private-label helmet segment. Alpinestars brand will be licensed to Studds for production under their private-label range, expanding Alpinestars reach in the Indian market through established helmet manufacturing and distribution infrastructure.
• TVS Motor CompanycoreStrategic or Co-development Partner · 1 November 2025TVS Apache RTX adventure motorcycle launch includes riding gear partnership with Alpinestars. Alpinestars gear is offered as part of TVS's broader ecosystem around the RTX, including curated rides and off-road training programs to lower barriers to adventure motorcycling. Represents brand integration into OEM motorcycle offerings.
• RINAcoreStrategic or Co-development Partner · 1 November 2025Strategic technical collaboration announced November 2025 focused on innovation in safety and performance. Partnership aims to improve product validation processes, explore new materials and technologies, and ensure compliance with international standards. Combines RINA's testing and certification expertise with Alpinestars' product development capabilities.
• Grupo SocopurcoreChannel Partner/ Reseller/ DistributorPeru's authorized distributor for Alpinestars products since 2024, representing the brand across 13 points of sale and 50 distributors nationwide. Jointly driving 40% sales growth in Peru during H1 2026. Grupo Socopur is opening two new multibrand stores featuring dedicated Alpinestars corners in Lima.
• Comoto (Cycle Gear, RevZilla, J&P Cycles, REVER)coreGTM or Marketing PartnerComoto Family of Brands supports Alpinestars in Airbags Save motorcycle safety awareness campaign (third consecutive year in 2026). More than 25,000 riders introduced to wearable airbag technology through this initiative. Cycle Gear's Safety Hub features Alpinestars Tech-Air systems prominently. Partnership includes Progressive Insurance and MIPS as additional industry supporters.
• MX and Supercross Riders (collective)coreStrategic or Co-development PartnerDevelopment of Tech-Air MX Airbag System involved input from MX and Supercross riders over 10 years. Athletes providing input include those competing in AMA Supercross/Motocross and FIM World Motocross Championship. Product validation through professional off-road racing applications.
• Biltwell, Cardo Systems, PirelliminorGTM or Marketing PartnerIndustry partners in REVER's Million Mile Challenge, each pledging $5,000 contributions to Pediatric Brain Tumor Foundation. Parent company Comoto plans to donate 10% of in-store and online sales up to $100,000 on Ride for Kids Day. Collaborative industry effort supporting pediatric brain tumor research.
• Honda Motor Co., Ltd.coreStrategic or Co-development PartnerOfficial licensing and co-branding partnership producing Honda Collection motorcycle gear. Products include Honda Bogota Pro Drystar, Honda Andes V3 Drystar, Honda SMX Waterproof, Honda T-SPS Air, Honda Luc V2 Air, Honda Chrome Street Hoodie, and Honda-branded gloves. Features official Honda logos, wing branding, and Honda's racing heritage styling combined with Alpinestars protection technology.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• AGV: Italian premium motorcycle helmet manufacturer with MotoGP pedigree (Valentino Rossi), competing directly with Alpinestars in FIM-homologated road racing helmets.
• Schuberth: German premium helmet maker with strong overlap in road, touring, and motorsport helmets, including integrated communication systems that compete with Alpinestars' A-Connect offering.
• Fox Racing: Major motocross and action sports apparel and protection brand competing with Alpinestars across MX jerseys, pants, body protectors, and youth/off-road segments.
• Klim: US-based technical riding gear brand specializing in adventure, snow, and off-road apparel, competing most directly with Alpinestars' Andes Pro Drystar and Tech-Air Off-Road adventure lines.
• Dainese: Italian-headquartered manufacturer of motorcycle protective gear, apparel, and airbag systems with deep MotoGP and racing heritage. The closest direct competitor to Alpinestars across road, race, and MX segments, including the D-Air airbag family.
• Sidi: Italian motorcycle boots and racing footwear specialist directly competing with Alpinestars' Supertech R and MX boot lines in road racing, MX, and enduro segments.
• Arai: Japanese premium helmet manufacturer focused on road racing and touring, competing in the same premium price tier and homologation categories as Alpinestars' Supertech line.
• Shoei: Premium Japanese motorcycle helmet manufacturer competing head-to-head with Alpinestars in road racing and sport helmet categories, including FIM-homologated flagships and MotoGP-validated models.

Broad incumbents

• Harley-Davidson: Iconic motorcycle OEM that sells branded apparel, helmets, and riding gear through its own retail network. Competes indirectly with Alpinestars in cruiser/touring rider segments and licensing/partnership dynamics with OE manufacturers.
• Autoliv: Global automotive safety system and airbag supplier explicitly named alongside Alpinestars in the motorcycle airbag market. Represents the OEM-integrated airbag threat and broader restraint/safety incumbent competing for category value.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alpinestars
• YouTubeyoutube.com/@AlpinestarsVideos
• Facebookfacebook.com/Alpinestars
• Instagraminstagram.com/alpinestars
• TikToktiktok.com/@alpinestars
• LinkedInlinkedin.com/company/41705

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpinestars