Legum and Norman
Legum and Norman is a Mid-Atlantic HOA, condominium, and rental property management company serving Washington D.C., Maryland, Virginia, and Delaware, operating as a branch of Associa since 2008.
- Company typePrivate
- Founded1945
- HeadquartersFalls Church, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Legum and Norman does
Legum and Norman is a Mid-Atlantic community association management company providing HOA, condominium, and rental property management services across Washington D.C., Maryland, Virginia, Delaware, Bethany Beach, and Ocean City. Founded in 1945 and managing associations since 1969, the firm was acquired by Associa (Associations, Inc.) in 2008 and operates as one of 300+ branch offices in the parent network. The company delivers a comprehensive service portfolio spanning community management, professional maintenance, real estate services, developer services, financial solutions, technology solutions, and lifestyle programming. Sub-brands include RHOME (full-service rental management for D.C. Metro landlords) and TownSq (resident-facing mobile platform). Four physical offices (Falls Church HQ, Bethany Beach, Ocean City, Lewes) serve the regional customer base, which spans 10 distinct community-type segments including single-family HOA communities, luxury high-rises, active adult communities, golf and club communities, municipal utility districts, and developer-led planned developments.
Underlying the service offering is a proprietary technology stack centered on TownSq (resident, board, and manager mobile interface for payments, work orders, amenity reservations, and documents), ATG/Advanced Technology Group (enterprise software for accounts receivable/payable, budgeting, financial management, and reporting), a Community Manager Dashboard for cross-team task and financial management, an Accounts Payable module with automated invoice workflows, and a Vendor Access Portal. Financial controls include SOC 1 Type 2 compliance and a $6M fidelity bond. The technology layer differentiates on integration interoperability, data security, and ease of use rather than AI-driven functionality.
Revenue is generated through subscription and managed-services contracts (quote-based pricing, multi-year terms) covering base HOA management fees, plus professional services for maintenance, developer transition work, and lifestyle programming. Associa Financial Solutions adds a fintech revenue stream through association lending ($100K to $2M) and deposit partnerships with multiple banks. The go-to-market is direct enterprise field sales targeting HOA boards and community associations, led by two Directors of Community Growth & Development. Recent leadership transitions (Bryant Phillips as Branch President, September 2025; Wanda Powell as Executive Vice President, January 2026) and recognition as a 2026 Deloitte US Best Managed Companies Platinum Honoree signal ongoing operational investment under the Associa umbrella.
Legum and Norman firmographics
Firmographics- Name
- Legum and Norman
- Legal name
- Associations, Inc.
- Website
- https://legumnorman.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Legum and Norman is a Mid-Atlantic HOA, condominium, and rental property management company serving Washington D.C., Maryland, Virginia, and Delaware, operating as a branch of Associa since 2008.
- Ownership category
- akta.pro rank
Legum and Norman industry classification
Industry- Product category
- HOA & Community Association Management Services
- NAICS
- Real Estate Property Managers (53131), Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- HOA / Condominium Association Management (BPAJAFAH)
- akta.pro secondary industries
- Homeowners Association (HOA) Management (BPAJAHAB), Master-Planned Community & POA Management (BPAJAHAD), Association Accounting, Budgeting & Financial Reporting Services (BPAJAHAL), New Development / Declarant Transition Management (BPAJAHAK)
Keywords
Where Legum and Norman is headquartered
LocationHeadquarters
- HQ city
- Falls Church
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Legum and Norman business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- HOA & Condominium Management Services: Core recurring management fees for HOA and condominium community management services including administrative, operational, and consulting support.
- Financial Solutions: HOA deposit services, lending services, and financial management including loan facilitation, banking services, and payment processing.
- Professional Maintenance Services: Common area maintenance, home improvement, repairs, emergency services, and restoration for community associations.
- Real Estate Services: Title services, property rentals, leasing, sales, and document storage/retrieval services for community associations and residents.
- Developer Services: Services for developers including budget creation, community maintenance planning, marketing assistance, and professional board consultation for planned developments.
- Rental Management Services (RHOME): Full-service property management for landlords including leasing, rent collections, maintenance, tenant relations, and compliance.
- Lifestyle Services: Community programming services including events, activities, and lifestyle director services for community engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on community type, size, and service scope |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Legum and Norman product offering
Product offeringCore offering
Legum & Norman provides full-service HOA and condominium community management, including administrative governance, financial and accounting services, professional maintenance, real estate support, developer transition services, financial solutions (loans and deposits), and lifestyle programming for community associations across the Mid-Atlantic region. The company supplements these services with proprietary technology platforms (TownSq resident app and ATG enterprise software) and partners with banks to provide HOA lending from $100K to $2M.
Product overview
Legum & Norman, an Associa company, operates as a community management platform offering HOA and condominium management services across the East Coast. The portfolio consists of core community management services supported by proprietary technology tools (TownSq platform, Community Manager Dashboard, ATG enterprise software, Accounts Payable Software, and Vendor Access Portal), financial services (Associa Financial Solutions for lending and deposits), rental management (RHOME), professional maintenance, real estate services, developer services, and lifestyle programming. TownSq serves as the primary resident-facing digital interface, while ATG handles enterprise-level financial and operational management.
Differentiator
Problem solved
Functional benefit
Brands
- RHOME: Rental property management services brand serving landlords across the Washington D.C. Metro area
- TownSq
- ATG
Products and services
- Community Management Services Core HOA and condominium management services for community associations including finance and accounting, collections and enforcement, elections and governance, service contracts, homeowner communications, and insurance services. Targeted at HOA boards and community association managers.
- Professional Maintenance Services Common area maintenance, home improvement and repairs, and 24/7 emergency response services for wind, storm, fire, water damage, and restoration. Targeted at community associations needing professional maintenance support.
- Real Estate Services Title services through Platinum Title Partners, property rentals and leasing, sales, and document storage and retrieval for HOA resale processes. Targeted at community associations, residents, and buyers in HOA resale transactions.
- Developer Services Pre-development and planned development services including budget creation, financial planning, community maintenance planning, marketing assistance, and professional board consultation. Targeted at major real estate developers building new residential communities.
- Associa Financial Solutions HOA lending and deposit services including loan facilitation from $100K to $2M, competitive checking and savings accounts, ACH transactions, banking services, and end-to-end loan process support including financial analysis, lender communication, and wire transfer coordination. Targeted at HOA and community association boards needing capital or treasury services.
- Lifestyle Services Community engagement programs including building grand openings, community events, holiday parties, learning opportunities, recreational activities, and lifestyle director services. Targeted at community associations seeking to enhance resident engagement and amenities.
- RHOME Rental Management Services Full-service rental property management for landlords in the Washington D.C. Metro area including leasing, rent collection, maintenance coordination, tenant screening, tenant relations, and legal compliance. Targeted at individual landlords and small-scale rental property investors.
Quantifiable outcome
- $6M fidelity bond coverage (industry's highest level of protection)
- +1 more outcomes
Companies that use Legum and Norman
Customer profileNamed customers1 record
Segments10 records
Ideal customer profiles3 records
Legum and Norman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Legum and Norman partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- TownSqcorePartnership with TownSq provides innovative all-in-one mobile solution for managed communities. TownSq connects managers, residents, and board members through a unified platform offering account access, community communication, work orders, payments, and document management.
- Patriot PAWS Service DogsminorPartnership with Patriot PAWS Service Dogs, a non-profit organization that creates awareness for service animals. Associa provides support to help provide service dogs at no cost to disabled American Veterans and others with mobility disabilities.
- Associa Financial Solutions, Inc.coreInternal Associa entity providing HOA loan facilitation, deposit services, and lending services. Guides boards through the loan process from beginning to end including financial analysis, lender communication, and wire transfer coordination.
- Various Banking PartnerscorePartnership with multiple banks including Alliance Association Bank, Bank United, Capital One, Enterprise Bank & Trust, Pacific Premier Bank, and others for HOA deposit services, lending, and banking needs.
- RHOME (rental management brand)coreRHOME property management brand provides full-service rental management for landlords in the Washington D.C. Metro area including leasing, maintenance, and tenant relations.
- Associa CaresminorInternal 501(c)(3) non-profit charity assisting families and communities in crisis from natural or man-made disasters. Funded by tax-deductible donations from Associa employees and concerned citizens.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Legum and Norman competitors and assessment
Company assessmentDirect peers
- CAMS (Community Association Management Services): CAMS is a community association management company serving HOAs, condominiums, and master-planned communities across the southeastern United States. It competes directly with Legum & Norman in delivering full-service community management, developer services, and amenity programming for residential associations.
- Sentry Management: Sentry Management is one of the largest privately-held community association management companies in the U.S., offering HOA management, financial services, and board support. It competes directly with Legum & Norman for association contracts in overlapping regional markets and offers a comparable technology stack.
- Kuester Management Group: Kuester Management Group is a regional HOA and condominium management company based in the Carolinas, serving communities across the Southeast. It directly competes with Legum & Norman in HOA management, financial services, and board advisory offerings with a similar mid-sized, regional operating model.
- FirstService Residential: FirstService Residential is the largest residential property manager in North America, directly competing with Legum & Norman in HOA, condominium, and high-rise community management across similar Mid-Atlantic geographies. Both firms offer full-service community management, financial services, and technology platforms targeting association boards.
- RealManage: RealManage is a national HOA and condominium management company serving thousands of communities across multiple U.S. states. It directly competes with Legum & Norman in community management services, technology platforms (including their own resident apps), and developer transition services.
- Associa (parent): Associa is the direct parent of Legum & Norman and the largest HOA management network in North America with 300+ branch offices and 7.5M residents served. While it is the parent, its other branded branches and shared service offerings function as the closest internal comparable for management capabilities, scale, and pricing benchmarks.
Others
- Community Associations Institute (CAI): CAI is the national trade association for the community association industry, providing education, professional designations (CMCA, PCAM, LSM), and advocacy. It is not a direct competitor but shapes the competitive landscape in which Legum & Norman operates and influences buyer expectations around management quality and certifications.
Emerging players
- Vantaca: Vantaca is a cloud-based HOA management software platform that competes with Legum & Norman's technology stack. While smaller and software-only, it represents an emerging tech-enabled alternative that could disintermediate traditional management firms or be adopted by self-managed associations.
Broad incumbents
- AppFolio: AppFolio is a property management software provider serving residential and commercial managers. While focused on rental property, its platform and adjacent HOA modules represent a broader incumbent threat to in-house HOA management technology stacks like TownSq/ATG.
- Yardi: Yardi is a major property management software platform serving residential, commercial, and HOA clients. It competes indirectly with Legum & Norman's TownSq/ATG technology stack by offering association accounting, resident portals, and payment processing to community managers and self-managed HOAs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key highlights7 records
Customer concentration
Legum and Norman social profiles
Digital presenceLegum and Norman compliance and trust
Trust signalCompliance4 records
Legum and Norman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Legum and Norman leadership team
Management profileNumber of profiles
Profiles8 records
Legum and Norman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Legum and Norman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Legum and Norman
What does Legum and Norman do?
Legum & Norman provides full-service HOA and condominium community management, including administrative governance, financial and accounting services, professional maintenance, real estate support, developer transition services, financial solutions (loans and deposits), and lifestyle programming for community associations across the Mid-Atlantic region. The company supplements these services with proprietary technology platforms (TownSq resident app and ATG enterprise software) and partners with banks to provide HOA lending from $100K to $2M.
Is Legum and Norman a public or private company?
Legum and Norman is a private company. It is classified as corporate owned and is currently operating.
When was Legum and Norman founded?
Legum and Norman was founded in 1945. It employs 101 to 250 people.
Where is Legum and Norman based?
Legum and Norman is headquartered in Falls Church, United States, in the North America region.
How does Legum and Norman make money?
Seven revenue lines are on record. HOA & Condominium Management Services are the primary driver. The others are financial Solutions, professional Maintenance Services, real Estate Services, developer Services, rental Management Services (RHOME) and lifestyle Services.
Who are Legum and Norman's main competitors?
Direct peers on record are CAMS (Community Association Management Services), Sentry Management, Kuester Management Group, FirstService Residential, RealManage and Associa (parent). Community Associations Institute (CAI) is listed as an others. Vantaca is listed as an emerging player. Broad incumbents are AppFolio and Yardi.
Does Legum and Norman have an API?
No public API is recorded for Legum and Norman.
What industry is Legum and Norman in?
Legum and Norman's product category is HOA & Community Association Management Services. Its primary akta.pro industry code is BPAJAFAH, HOA / Condominium Association Management, with a secondary code of BPAJAHAB, Homeowners Association (HOA) Management. Its NAICS code is 53131 and its SIC code is 6531.