MocoSpace
MocoSpace (JNJ Mobile, Inc.) is a mobile-first social networking and gaming platform, founded 2005 in Boston, serving 100M+ registered users with chat rooms, forums, virtual currency games, and developer-facing APIs monetized via Moco Gold, VIP subscriptions, and advertising.
- Company typePrivate
- Founded2005
- HeadquartersBoston, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What MocoSpace does
MocoSpace, operated by JNJ Mobile, Inc., is a mobile-first social networking and gaming platform founded in 2005 and headquartered in Boston, Massachusetts. The platform combines public/private chat rooms, group messaging, forums, blogs, and an integrated games catalog (including first-party titles Street Wars and FriendShop) to serve a horizontal consumer audience seeking social connection and entertainment. It claims over 100 million registered users, with 15 million accessible through its developer-facing game platform and an average of more than one hour of daily mobile engagement per user. The product is distributed via iOS App Store, Google Play, and a mobile-optimized web property, with multilingual support in English and Spanish.
The underlying technology stack centers on an OpenSocial-based developer API with JavaScript SDK, integrated analytics (ARPU, virality, player identification), and a proprietary virtual currency ("Moco Gold") supported by a billing system with direct mobile-carrier connections. The games platform hosts both first-party games and third-party titles integrated through the API, enabling social graph access, push notifications, and revenue-sharing mechanics. A live streaming module (Moco Live) is delivered through a partnership with The Meet Group, Inc. under separate terms.
MocoSpace generates revenue through four streams: (1) transaction fees from Moco Gold virtual currency purchases used across games and premium features; (2) a recurring VIP subscription tier providing 50% bonus Gold, reduced advertising, and enhanced profile visibility; (3) third-party advertising delivered through partners such as Playwire LLC with revenue-sharing mechanics; and (4) developer/game revenue share on the Moco Games Platform. The company's go-to-market is product-led growth: free downloads from major app stores with no enterprise sales motion. The company has raised approximately $10.5 million in disclosed equity funding across three rounds (2007, 2008, 2010) and remains privately held with 51-100 employees.
MocoSpace firmographics
Firmographics- Name
- MocoSpace
- Legal name
- JNJ Mobile, Inc.
- Website
- https://mocospace.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MocoSpace (JNJ Mobile, Inc.) is a mobile-first social networking and gaming platform, founded 2005 in Boston, serving 100M+ registered users with chat rooms, forums, virtual currency games, and developer-facing APIs monetized via Moco Gold, VIP subscriptions, and advertising.
- Ownership category
- akta.pro rank
MocoSpace industry classification
Industry- Product category
- Mobile Social Networking
- akta.pro primary industry
- Gaming Social Networks & Community Platforms (profiles, guilds, forums, discovery) (MPAFAIAD)
- akta.pro secondary industries
- Gaming & Virtual World Social Platforms (MPACAJAG), Community/Group Chat Platforms (BPAMACAH)
Keywords
Where MocoSpace is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MocoSpace business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Virtual Currency (Moco Gold): Users purchase Moco Gold virtual currency to buy premium items in games, unlock special features, and access VIP benefits. Developers can create premium items purchasable with Moco Gold.
- VIP Subscription: Premium subscription offering 50% more Gold on purchases, fewer ads, more visibility features, enhanced status, and more customization options. Available for purchase on the Moco website.
- Advertising: Third-party advertising companies collect information using cookies, AdID, IDFA and other sources to deliver targeted advertisements. Revenue sharing with advertising partners.
- Developer Platform / Game Revenue: Third-party game developers integrate with Moco platform, potentially sharing revenue through Moco Gold transactions within games.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | VIP Subscription - Premium membership with enhanced features |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
MocoSpace product offering
Product offeringCore offering
MocoSpace operates a mobile-first social networking platform where consumers join public chat rooms, group chats, and private chats to meet new people, complemented by an integrated portfolio of social games accessible via web, iOS, and Android apps. The company also runs a developer-facing Moco Games Platform that distributes third-party social games to its 15M+ active gaming users, monetized through the proprietary Moco Gold virtual currency, VIP subscriptions, and third-party advertising.
Product overview
Moco is a mobile and online social networking platform owned by JNJ Mobile, Inc., offering a unified ecosystem of communication, gaming, and social features. The core platform provides chat rooms (organized by demographics and interests), user blogs, forums, and social networking. The product portfolio includes Moco Gold (virtual currency), VIP Subscription (premium membership with enhanced benefits), and Moco Live (live streaming via The Meet Group). The Moco Games Platform encompasses over 20 games including first-party titles (Street Wars, FriendShop) and third-party games (RPGs, simulations, card games), all accessible within the Moco ecosystem. The platform serves over 100 million users and is available via web, iOS, and Android apps.
Differentiator
Problem solved
Functional benefit
Brands
- Moco Gold: Virtual currency used to purchase extra features and bonus items in games on the Moco platform. Gold has no monetary value and cannot be transferred between accounts.
- Moco Live
- FriendShop
- Street Wars
Products and services
- Moco App Mobile and web social networking application that lets consumers join public chat rooms, group chats, and private chats to meet new people; available on iOS, Android, and web with over 100 million registered users.
- Moco Games Platform Developer-facing game distribution platform built on an OpenSocial-based API with JavaScript libraries, providing third-party game studios access to Moco's 15M+ active gaming users, social graph, push notifications, in-game analytics, and the Moco Gold billing system.
- Moco Gold (Virtual Currency) Proprietary virtual currency used to purchase premium in-game items and unlock special features across the Moco platform; non-transferable, non-expiring, and supported by a billing system that includes direct billing from mobile carriers.
- VIP Subscription Monthly premium membership that gives subscribers 50% bonus Gold on purchases, fewer ads, more Gold earnings, increased visibility, enhanced status, and additional profile customization options.
- Moco Live Live streaming add-on service operated in partnership with The Meet Group, Inc., enabling users to broadcast and view live content and purchase Live Credits for gifting.
- Street Wars First-party role-playing mobile game on Moco where players form crews, fight other players, steal money, and build a criminal empire, with profile integration into the broader Moco social network.
- FriendShop First-party social trading game on Moco where players can 'own' and 'sell' representations of other Moco members' profiles for in-game currency, with profiles assigned values based on activity metrics.
Quantifiable outcome
- 100M+ registered users across platform
- +2 more outcomes
Companies that use MocoSpace
Customer profileSegments1 record
Ideal customer profiles2 records
MocoSpace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
MocoSpace partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
MocoSpace competitors and assessment
Company assessmentDirect peers
- IMVU: Social platform combining chat, avatar-based virtual worlds, and a robust virtual goods/currency economy — analogous to Moco's combination of chat rooms, social games, and Moco Gold.
- MeetMe: Mobile social discovery and chat platform with similar features including public chat rooms, live streaming, and virtual currency. The Meet Group is also MocoSpace's live streaming partner, making it the closest comparable in product and business model.
- Tagged: Mobile-first social discovery and dating network targeting similar demographics with chat rooms, games, and meet-new-people functionality — closely overlapping with MocoSpace's core offering.
- Skout: Mobile social discovery and chat platform (now part of Meet Group) focused on meeting new people with location-based features and virtual goods, similar to MocoSpace's chat and Moco Gold model.
- Badoo: Global social discovery network with chat, virtual currency, and freemium model, serving a similar user demographic and operating a comparable mobile-first chat-and-meet product.
- Habbo Hotel: Long-running virtual world social platform with chat rooms, games, virtual currency, and avatar-based community — directly parallel to MocoSpace's chat + games + virtual currency model.
Emerging players
- Rec Room: Social gaming platform with avatar-based virtual rooms, chat, and user-generated content. Comparable to Moco's persistent social spaces and game ecosystem model.
- Whisper: Anonymous social network with interest-based communities and chat functionality. Overlaps with Moco's forum and chat room concept but without the game platform layer.
- YikYak: Location-based anonymous social network with community chat features. Targets adjacent use case to MocoSpace's public chat rooms but lacks the games and virtual goods layer.
Broad incumbents
- Roblox: Dominant gaming social platform with user-generated games, virtual currency (Robux), and social chat. Overlaps with Moco's developer platform and Moco Gold model but at vastly larger scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MocoSpace social profiles
Digital presenceMocoSpace financial estimates
Financial estimateRevenue estimate
Valuation estimate
MocoSpace leadership team
Management profileNumber of profiles
Profiles6 records
MocoSpace funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MocoSpace M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MocoSpace
What does MocoSpace do?
MocoSpace operates a mobile-first social networking platform where consumers join public chat rooms, group chats, and private chats to meet new people, complemented by an integrated portfolio of social games accessible via web, iOS, and Android apps. The company also runs a developer-facing Moco Games Platform that distributes third-party social games to its 15M+ active gaming users, monetized through the proprietary Moco Gold virtual currency, VIP subscriptions, and third-party advertising.
Is MocoSpace a public or private company?
MocoSpace is a private company. It is classified as venture growth investor backed and is currently operating.
When was MocoSpace founded?
MocoSpace was founded in 2005. It employs 51 to 100 people.
Where is MocoSpace based?
MocoSpace is headquartered in Boston, United States, in the North America region.
How does MocoSpace make money?
Four revenue lines are on record. Virtual Currency (Moco Gold) is the primary driver. The others are VIP Subscription, advertising and developer Platform / Game Revenue.
Who are MocoSpace's main competitors?
Direct peers on record are IMVU, MeetMe, Tagged, Skout, Badoo and Habbo Hotel. Emerging players are Rec Room, Whisper and YikYak. Roblox is listed as a broad incumbent.
Does MocoSpace have an API?
Yes. Moco Games Platform API based on OpenSocial, providing access to the social graph, user profiles, notifications, and invites. Developers can tap into the social graph, access profiles, send notifications and invites, and deliver game notifications straight to players' mobile phones. JavaScript libraries are provided for integration. The platform also offers in-depth analytics and reports including ARPU measurement, virality tracking, and player identification for monetization purposes.
What industry is MocoSpace in?
MocoSpace's product category is Mobile Social Networking. Its primary akta.pro industry code is MPAFAIAD, Gaming Social Networks & Community Platforms (profiles, guilds, forums, discovery), with a secondary code of MPACAJAG, Gaming & Virtual World Social Platforms.