White Cloud Electronic Cigarettes

What White Cloud Electronic Cigarettes does

White Cloud Electronic Cigarettes is a vertically integrated manufacturer and marketer of electronic cigarettes founded in 2008 by Matthew Steingraber, Danielle Steingraber, and Michael Murray, operating from a state-of-the-art headquarters and distribution center in Tarpon Springs, Florida. The company designs, produces, and distributes both disposable and rechargeable vaping products, including the Fling Original and Fling Wide disposable lines, Cirrus and eVod rechargeable batteries, ClearDraw MAX prefilled e-tank cartridges, refillable tanks, 30ml bottled e-liquid, and a full accessory ecosystem (ChargeBolt, Squid, Cirrus FOB USB chargers, AC/DC/Euro adapters). Its proprietary technology includes a disposable platform producing vapor levels comparable to rechargeables, the ClearDraw cartridge system (with ClearDraw2 and ClearDraw MAX variants holding 55% more e-liquid than predecessors), the Invisi-Vapor ultra-low-vapor formulation (95% less visible vapor), and an e-liquid formula using pharmaceutical-grade nicotine and food-grade flavorings in 7 flavors and 6 nicotine strengths (0%-5.4% NBV).

Name

White Cloud Electronic Cigarettes

Legal name

White Cloud Electronic Cigarettes and Lead by Sales, LLC

Website

https://whitecloudelectroniccigarettes.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

White Cloud Electronic Cigarettes is a vertically integrated manufacturer of disposable (Fling) and rechargeable (Cirrus, eVod) e-cigarettes founded in 2008, serving adult smokers and wholesale distributors across multiple U.S. states.

Ownership category

akta.pro rank

Product category

Vaping Products

NAICS

Tobacco Manufacturing (312230), Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)

SIC

Tobacco Products (2100)

akta.pro primary industry

Electronic Nicotine Delivery Systems (ENDS/Vapes) Devices Manufacturing & Brands (CRADAJAF)

akta.pro secondary industries

Disposable Vape Retail (CRANAEAI), E-Liquid & Nicotine Salt Retail (CRANAEAH), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG)

Keywords

• Disposable e-cigarettes
• Rechargeable vaping devices
• E-liquid refills
• Vape hardware manufacturing
• Nicotine vapor products

Headquarters

HQ city

Tarpon Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Disposable E-Cigarettes: Sale of Fling Original and Fling Wide disposable e-cigarettes in 10-packs. Products come in multiple flavors and nicotine strengths. Volume discounts available for bulk purchases.
2. Rechargeable Devices and Accessories: Sale of rechargeable batteries (Cirrus, eVod, FOB), prefilled e-tanks (ClearDraw MAX), chargers, adapters, and replacement coils for reusable e-cigarette systems.
3. E-Liquid/Refill Products: Sale of 30ml bottled e-liquid in multiple flavors and nicotine strengths for use with refillable tank systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

White Cloud Electronic Cigarettes is a vertically integrated manufacturer and marketer of electronic cigarettes, producing disposable e-cigarettes (Fling Original and Fling Wide 10-packs) and rechargeable vaping systems (Cirrus, FOB, and eVod batteries paired with ClearDraw MAX prefilled cartridges). The company also sells 30ml bottled e-liquid in 7 flavors and 6 nicotine strengths (0%-5.4% NBV), plus supporting charging accessories and power adapters, all targeted at adult smokers transitioning away from traditional tobacco.

Product overview

White Cloud Electronic Cigarettes offers a comprehensive portfolio of vaping products centered around two main product lines: disposable e-cigarettes (Fling Original and Fling Wide) and rechargeable e-cigarette systems (Cirrus, ClearDraw MAX, eVod). The disposable Fling line features pre-filled, ready-to-use devices in 7 flavors and 6 nicotine strengths, with the Fling Wide offering larger 3ml capacity. The rechargeable line includes multiple battery options (Cirrus, FOB, eVod) paired with ClearDraw MAX prefilled cartridges or refillable tanks (Mini Tank, eVod T-2). The company also offers bottled e-liquid in 30ml bottles, a full range of charging accessories (ChargeBolt, Squid, Cirrus FOB USB, eVod chargers), and power adapters (AC, DC, Euro). The product ecosystem is designed to serve adult smokers transitioning from tobacco with options ranging from convenient disposables to customizable rechargeable systems, all using e-liquids containing Propylene Glycol, Vegetable Glycerin, pharmaceutical-grade nicotine, and food-grade flavorings.

Differentiator

Problem solved

Functional benefit

Products and services

• Fling Original 10-Pack White Cloud's flagship disposable e-cigarette delivering a full-flavored vaping experience. Features 7 flavors, 6 nicotine strengths (0%-5.4% NBV), 1ml liquid volume, LiPo battery with 7-9 hours battery life. Length: 4.5 inches, weight: 10 grams. Sold in 10-packs at $44.95 with volume discounts.
• Fling Wide 10-Pack Larger disposable e-cigarette with 3ml liquid capacity, sleek thermoplastic design for cool battery and fresh flavor. Features 7 flavors and 6 nicotine strengths. Length: 4.9 inches, weight: 26 grams. Sold in 10-packs at $69.95 with volume discounts.
• ClearDraw MAX Prefilled E-Tank Prefilled e-tank cartridge for rechargeable devices featuring 55% more e-liquid than its predecessor. Available in 7 flavors and 6 nicotine strengths. Sold in 5-pack ($16.95) and 50-pack ($159.95) quantities.
• 30ml Bottled E-Liquid Premium bottled e-liquid available in 30ml bottles with 7 flavors and 6 nicotine strengths (0%-5.4% NBV). Made with 84.6%-92% Propylene Glycol and Glycerol, 0%-5.4% pharmaceutical-grade Nicotine, and 8%-10% food-grade flavorings. Priced at $18.95 per bottle.
• Cirrus Rechargeable Battery Rechargeable e-cigarette battery available in multiple versions (Cirrus 3X, Cirrus 3X Button Activated, Cirrus 3, Cirrus 2) with 3 finish styles (White with Chrome Tip, Brushed Metal with Chrome Tip, Black with Chrome Tip). Priced $9.95-$19.95.
• FOB Rechargeable Battery Rechargeable e-cigarette battery featuring a display showing charge level for use with rechargeable e-cigarette systems.
• eVod Rechargeable Battery Rechargeable e-cigarette battery from the eVod product line for use with eVod T-2 tanks and replacement coils.
• eVod T-2 Tank Prefilled or refillable tank system for eVod rechargeable devices, paired with the eVod battery.
• Refillable Mini Tank Refillable tank option for users who prefer to fill with their own e-liquid from bottled 30ml e-liquid.
• eVod Replacement Coils Replacement coils for eVod T-2 tank system used in rechargeable e-cigarette setups.
• ChargeBolt USB Smart Charger USB smart charger for e-cigarette batteries. Available in short- and long-cable versions.
• Squid USB Smart Charger USB smart charger featuring a three-pronged design for e-cigarette batteries.
• Cirrus FOB USB Charger USB charger for Cirrus batteries available in 1.5ft and 6ft lengths.
• eVod Charger Charger designed for eVod battery products.
• Power Adapters (AC/DC/Euro/Combo) Power adapters for charging e-cigarette batteries, including AC Adapter ($14.95), DC Adapter for vehicles, European-style Euro AC Adapter, and Charger & Adapter Combo ($24.95) with multiple adapter options.

Quantifiable outcome

• 72% of solid waste recycled in 2014
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LexisNexiscoreTechnology or Integration · 1 January 2014Integrated LexisNexis Instant Age Verification system into e-commerce store to prevent sales to minors and prevent identity fraud. System checks customer information against database of 34 billion public records including government-issued IDs.
• University of South Florida (USF)coreStrategic or Co-development Partner · 1 January 2013Research partnership with USF Marketing Department to study perceptions, barriers, and transitional comments for smokers moving to electronic cigarettes. Part of CORESTA e-cigarette Task Force collaboration.
• Leading Edge SeriesminorStrategic or Co-development PartnerPartnership to develop and deliver a 12-month educational TV segment distributed to Public Television stations nationwide, providing public education on electronic cigarette manufacturing and development.
• UPScoreChannel Partner/ Reseller/ DistributorShipping partnership offering unprecedented low-priced 2nd Day Air shipping for customer orders, enhancing customer service and delivery options.
• CORESTAminorStrategic or Co-development PartnerMember of CORESTA (Cooperation Centre for Scientific Research Relative to Tobacco), participating in e-cigarette Task Force collaborative studies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Greenlane Holdings: Greenlane Holdings is a US distributor of cannabis accessories, vaping products, and smoking accessories to smoke shops and dispensaries. It is an adjacent wholesale/distribution peer, sharing the vape and smoking-accessory retail ecosystem with White Cloud's wholesale channel.

Broad incumbents

• Turning Point Brands: Turning Point Brands is a US company offering nicotine alternatives including vaping products, oral nicotine pouches, and other smoke-free formats under brands like New York Pipe and VaporBeast. It is a broad incumbent with overlapping distribution into vape retail.
• Blu (Imperial Brands): Blu is an electronic cigarette brand owned by Imperial Brands offering disposables, pods, and e-liquids. It is a broad incumbent competing with White Cloud in the US adult-vaper market, with greater scale and parent-company backing.
• Vuse (Reynolds American / BAT): Vuse is the e-cigarette brand of Reynolds American (owned by British American Tobacco), offering a broad portfolio of vape devices and pods. It is a broad incumbent that competes with White Cloud across disposable and rechargeable formats but with vastly larger resources and distribution.
• Altria (Altria Group): Altria is one of the world's largest tobacco companies (owner of Philip Morris USA) and a major investor in NJOY. It is a broad incumbent shaping the regulatory, retail, and competitive landscape for e-cigarettes in which White Cloud operates, and a strategic acquirer of vape assets.
• Logic (Japan Tobacco International): Logic is Japan Tobacco International's electronic cigarette brand offering disposables, pods, and e-liquids. It is a broad incumbent in the same category as White Cloud, competing for adult smokers with multi-format offerings and global distribution.

Direct peers

• NJOY: NJOY is a US-based manufacturer and marketer of disposable and rechargeable electronic cigarettes, including NJOY Daily disposables. It is directly comparable to White Cloud as a similarly-sized US vape company targeting adult smokers with nicotine delivery products.
• JUUL Labs: JUUL Labs manufactures and sells the JUUL pod-based electronic nicotine delivery system. It is a direct peer as a US-focused vape manufacturer targeting adult smokers with nicotine alternatives, though significantly larger than White Cloud and currently operating under FDA marketing restrictions.

Emerging players

• Elf Bar (EB Create / iMiracle): Elf Bar is one of the leading disposable e-cigarette brands globally, offering flavored disposables in multiple formats. It is an emerging player that competes most directly with White Cloud's Fling Original and Fling Wide disposables, with significant recent growth but facing FDA scrutiny.
• PAX Labs: PAX is a vaporizer company offering devices and pods for cannabis and nicotine. While focused more on cannabis, its Era and PAX device lines overlap with White Cloud's hardware expertise in rechargeable vaporizer systems, and it shares the regulated consumer vapor category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/whitecloudvapor
• YouTubeyoutube.com/user/WhiteCloudVapor
• Facebookfacebook.com/WhiteCloudCigarettes
• LinkedInlinkedin.com/company/white-cloud-electronic-cigarettes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Cloud Electronic Cigarettes