Bplats

What Bplats does

Bplats (TSE Growth: 4381) is a Japan-focused SaaS vendor founded in November 2006 and listed on the Tokyo Stock Exchange in April 2018, operating from headquarters in Akihabara, Tokyo with an engineering center in Kitakyushu and 51-100 employees. The company sells the Bplats® subscription integration platform, a multi-tenant cloud application (hosted on AWS and Microsoft Azure) built on a 20+ year-old codebase of approximately 10,000 source files and protected by four Japanese patents covering subscription commerce, billing, user management, and contract information. The platform manages end-to-end B2B subscription lifecycle for Japanese enterprises — online storefronts, contract workflows, multi-tiered partner distribution, usage-based billing (time, quantity, tiered, and event-based pricing), and Japanese regulatory compliance (電子帳簿保存法, インボイス制度, qualified invoicing), with 200+ API endpoints for ERP, CRM, and payment integrations.

Revenue is generated through recurring SaaS subscriptions (Bplats Platform Edition in Light/Professional/Enterprise tiers, plus Bplats Collabo for 光コラボ telecom carriers and サブかん for SaaS procurement management), transaction-based marketplace commissions on the SaaSplats online store (70+ SaaS brands at discounted pricing), per-module add-on fees (e.g., Affiliate Function ¥1.2M setup + ¥60K/month, Partner Function ¥2.4M setup + ¥120K/month), and professional services including Subsc Start Pack implementation and BPO. Go-to-market combines direct enterprise sales with channel partners (NSW for IoT, ORIX Rentec for SaaS management), co-marketing with Microsoft Japan on AI monetization, and a webinar/seminar-heavy content program. Customer concentration skews to large Japanese enterprises — Bridgestone Tire Solution Japan, Kyocera, Sumitomo Mitsui Card, Tokyo Century, Konica Minolta Japan, Dell Technologies, Panasonic Connect, Tokyo Electron Device, Optege, JPIX, and Joto Atom — with approximately 40% of customers exceeding ¥100 billion in revenue. Tokyo Century is a strategic shareholder and capital alliance partner, and Bplats wholly owns the Subscription Research Institute subsidiary for industry research and publishing.

Name

Bplats

Legal name

ビープラッツ株式会社

Website

https://bplats.co.jp

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Bplats (TSE Growth: 4381) is a Japan-focused SaaS vendor providing the Bplats® subscription integration platform — covering storefronts, contracts, usage-based billing, partner management, and Japanese regulatory compliance — to large Japanese enterprises in telecom, IoT, AI, and SaaS distribution.

Ownership category

akta.pro rank

Product category

Subscription Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Billing & Revenue Operations (Subscription/Usage Billing, Rating, Order-to-Cash Support) (BPAAAGAD)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Subscription management platform
• B2B billing software
• Usage-based billing
• SaaS marketplace
• Contract management software

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bplats Platform Edition (SaaS Subscription): Core subscription management platform licensed as SaaS (cloud-hosted, multi-tenant). Revenue primarily from recurring platform fees plus usage/transaction fees. Tiered editions (Light/Professional/Enterprise) with different feature sets. Long-term contracts (annual/multi-year). Provides online sales portals, contract management, billing/charging, partner management, and payment processing for B2B subscription businesses.
2. Bplats Collabo (光コラボレーション事業者向): Dedicated SaaS platform for NTT光collaboration operators. Manages contract lifecycle, NTT data import, billing, and customer-facing portals for telecoms operators. Offered as standalone SaaS or integrated with Bplats Platform Edition.
3. サブかん (SaaS管理ツール): External SaaS purchasing, contract management, and employee assignment tracking tool. SaaSplats marketplace allows companies to purchase/manage SaaS subscriptions from a unified store with discount pricing (70+ brands). Revenue from subscription/admin fees for management platform and potentially marketplace commissions.
4. SaaSplats (法人向SaaSマーケットプレイス): B2B SaaS marketplace where companies purchase SaaS applications at discounted prices through a unified online store. Revenue from marketplace commissions and transaction fees on SaaS purchases. Over 70 brands listed at launch.
5. オプション機能 (Premium Add-ons): Additional revenue from optional modules: affiliate function (¥1.2M setup + ¥60K/month), partner function (¥2.4M setup + ¥120K/month), credit card/GMO payment processing, bank account transfer, 掛け払い (BNPL for B2B), two-factor authentication, timestamp/attestation, workflow, approval process, analytics, asset management, membership card/QR, and SSO integration.
6. 導入支援・BPOサービス: Professional services for system implementation: サブスクスタートパック (design/build/design support), BPO for subscription operations (store operations, back-office management), and technical onboarding support. One-time project fees plus ongoing managed service contracts.
7. AI×Monetization (従量課金設定支援): AI service monetization support including usage-based billing setup, AI monetization implementation, and related consulting. 従量課金設定支援 priced at ¥1.8M/month for fee-based; conditionally free for qualifying AI service operators.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bplats develops and sells the Bplats® subscription integration platform, a multi-tenant SaaS solution that manages the full lifecycle of B2B subscription commerce—from online storefronts through contract management, usage-based billing, partner/affiliate distribution, and payment processing. The company also operates サブかん® (enterprise SaaS procurement and management tool), SaaSplats® (B2B SaaS marketplace aggregating 70+ brands), Bplats® Collabo (NTT 光コラボ wholesale billing platform), and an AI×Monetization initiative that extends its usage-based billing engine to generative AI service providers.

Product overview

Bplats offers a subscription integration platform ecosystem comprising the core Bplats® Platform Edition for subscription business management, supplemented by specialized modules for billing, payments, security, and compliance. The product portfolio includes サブかん® for SaaS procurement and asset management, SaaSplats® for B2B SaaS marketplace, and Bplats® Collabo for light collaboration providers. Additional modules cover workflow automation, partner management, analytics, usage-based billing, multi-factor authentication, contract documentation with e-signature, timestamp services, multi-tax compliance, API integration, SSO, and BPO services. The AI×Monetization initiative extends the platform for generative AI service providers with token consumption and GPU resource billing support.

Differentiator

Problem solved

Functional benefit

Brands

• Bplats®: Subscription integration platform for managing subscription businesses including online sales, contract management, billing, and payment processing.
• サブかん® (Subkan)
• SaaSplats®
• Bplats® Collabo
• Bplats® Platform Edition
• Bplats® for 光コラボ

Products and services

• Bplats® Platform Edition Subscription integration SaaS platform for enterprise and large companies managing complex B2B subscription businesses. Provides online storefronts, contract management, usage-based billing, partner/affiliate commission management, automated payment processing, and Japanese regulatory compliance (e-invoice, e-archival). Licensed on tiered editions (Light/Professional/Enterprise).
• サブかん® (Subkan) Standalone SaaS management tool for enterprises to centrally procure, manage contracts for, and allocate to employees various SaaS services used within the organization. Includes application request workflows and subscription tracking, sold to corporate IT teams.
• SaaSplats® B2B SaaS marketplace where companies can browse, compare, purchase, and centrally manage 70+ business SaaS applications at discounted prices relative to standard retail pricing. Self-serve online storefront aggregating third-party SaaS brands.
• Bplats® Collabo Standalone SaaS for telecommunications 光コラボ carriers providing customer-facing online registration sites, mypage portals, contract management, NTT East/West data import, usage-based billing, and multi-tiered sales-layer management for re-wholesale operators.
• AI×Monetization AI service monetization solution for generative AI providers, supporting token consumption, GPU resource, and hybrid fixed-plus-usage billing models with multi-tiered hierarchical management. Includes onboarding consulting and implementation support for AI service operators.

Quantifiable outcome

• Back-office operational efficiency achieved — automated billing, payment reconciliation, and Salesforce integration reduced manual work for enterprises like Bridgestone Tire Solution Japan
• +4 more outcomes

Named customers13 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability4 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered minor, core and strategic.

• 株式会社プロフィナンスminorGTM or Marketing Partner · 1 December 2025Profinans Corporation (founded 2018 by ex-Deloitte consultant, provides Vividir dynamic management platform) co-hosted January 2026 seminar on subscription business strategy. CEO Kimura (ex-Mizuho Bank, ex-Deloitte) provided keynote on revenue model design. Joint content marketing targeting enterprises considering subscription business transformation.
• 日本能率協会 (JMA)minorGTM or Marketing Partner · 1 October 2025Japan Management Association (JMA) featured Bplats interview on member site 'CONNECT' (October 2025). Interview with CEO Fujita and Subscription Research Institute President Miyazaki on DX and subscription business models. Enhances brand credibility and reach within Japanese enterprise decision-makers.
• 株式会社パートナープロップcoreStrategic or Co-development Partner · 1 July 2025Partner Prop (domestic-only partner marketing SaaS provider) co-hosted July 2025 seminar with Bplats on 'AI era partner business.' Both companies provide complementary solutions: Bplats for billing/contract management and Partner Prop for partner marketing automation. Joint go-to-market targeting AI service operators seeking to build partner ecosystems with automated billing.
• NSW株式会社coreChannel Partner/ Reseller/ Distributor · 1 June 2025NSW株式会社 (stock code: 9739, TSE Prime Market, founded 1966) signed Bplats sales partner contract in June 2025. Partnership enables NSW to offer Bplats alongside its own IoT products for bundled SaaS + SI + operations services. Addresses demand for comprehensive digitalization services beyond what Bplats alone can provide. NSW's established enterprise relationships accelerate Bplats' reach into IoT and manufacturing sectors.
• オリックス・レンテック株式会社coreChannel Partner/ Reseller/ Distributor · 1 April 2025ORIX Rentec Corporation (founded 1976, ORIX group company) signed sales partner contract for サブかん SaaS management tool in April 2025. Partnership leverages ORIX Rentec's IT equipment and service management customer base to expand サブかん distribution. Jointly supports enterprise IT and SaaS asset management, cost optimization, and operational efficiency.
• 日本微软株式会社 (Microsoft Japan)coreGTM or Marketing Partner · 1 March 2025Microsoft Japan co-hosts AI monetization webinars with Bplats (e.g., April 2026 seminar '生成AIが生み出す新たなビジネスチャンス'). Microsoft Azure is the cloud platform underlying Bplats Platform Edition (ISO 27017 certified). Bplats integrates with Microsoft 365, Azure, and CSP program. Joint GTM targets generative AI service operators needing billing infrastructure.
• 東京センチュリー株式会社strategicStrategic or Co-development PartnerTokyo Century (Tokyo Century Corporation, major leasing/financial services company) is a major shareholder of Bplats and conducts capital business partnership. Bplats and Tokyo Century co-develop subscription models combining asset leasing with subscription billing for Japanese manufacturers. Tokyo Century's rental/lease business synergies with Bplats' subscription platform enable new 'asset + subscription' business models targeting manufacturers.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zuora: Global subscription management platform providing order-to-revenue, billing, and monetization infrastructure for subscription businesses. Directly comparable to Bplats in product scope (subscription lifecycle, usage-based billing, partner management), with Zuora operating at much larger scale globally.
• Maxio: Subscription billing and SaaS financial operations platform (formerly SaaSOptics + Sage Intacct Billings). Directly comparable to Bplats in subscription management and B2B billing focus, with strong presence among SaaS companies needing MRR/ARR analytics.
• Chargebee: Subscription billing and revenue management platform for SaaS and subscription businesses. Closely comparable to Bplats' core subscription platform in addressing recurring billing, usage-based pricing, and revenue operations for mid-market and enterprise customers.
• Recurly: Subscription management and billing platform serving subscription businesses globally. Comparable to Bplats in addressing subscription lifecycle, recurring billing, and churn management, though more focused on consumer subscription use cases than complex B2B scenarios.

Regional players

• NTT Data: Major Japanese IT services and system integrator with telecom billing and B2B commerce capabilities. Comparable to Bplats in Japanese enterprise market focus and telecom domain expertise, but operating as a broad incumbent across many IT services rather than specialized in subscription management.
• freee: Japanese cloud accounting and HR/payroll SaaS provider for SMBs. Comparable to Bplats as a Japan-focused public SaaS company serving subscription business model needs, but primarily addressing back-office financial operations rather than complex subscription billing.
• Money Forward: Japanese SaaS provider of accounting, HR, and financial back-office solutions for SMBs and enterprises. Comparable to Bplats in Japanese SaaS market focus and listed-company status, though focused on back-office financial operations rather than subscription billing infrastructure.

Others

• Logikcull: Adjacent B2B SaaS marketplace technology provider; included as OTHERS due to indirect connection via SaaSplats-type marketplace business models.

Broad incumbents

• Stripe Billing: Usage-based and recurring billing module within Stripe's broader payments platform. Serves as a broad incumbent offering billing as part of a wider payments and financial infrastructure portfolio, increasingly competing with Bplats in usage-based billing scenarios.
• Salesforce Industries (Vlocity/Revenue Cloud): Enterprise CRM with Quote-to-Cash, Configure-Price-Quote, and subscription billing capabilities through Revenue Cloud and Industries offerings. Comparable to Bplats in targeting enterprise customers needing end-to-end subscription commerce, but as part of much broader Salesforce platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bplats
• Facebookfacebook.com/bplats

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bplats