Name

Trakt.tv

Legal name

Trakt.tv

Website

https://trakt.tv

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Trakt.tv is a San Diego-based media tracking platform founded in 2010 that lets millions of movie and TV enthusiasts discover, track, and share viewing activity across streaming services via web, iOS, and Android apps on a freemium model.

Ownership category

akta.pro rank

Product category

Media Tracking Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro primary industry

Interactive/Watch-Party & Social Video Streaming Platforms (MPACAAAM)

Keywords

• Media tracking platform
• Tv show tracking
• Movie tracking
• Social recommendations
• Streaming discovery

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations

Revenue model

1. Free Platform: Core platform is free to use with basic tracking, discovery, and social features. Revenue model not explicitly disclosed in available source data.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Trakt.tv is a media-tracking platform that lets users discover, log, and share what movies and TV shows they watch across streaming services. The service is delivered through a web app (app.trakt.tv) and dedicated iOS and Android applications, enabling unified watch histories, streaming availability lookups, curated lists, and community recommendations built on 15 years of accumulated user data.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Millions of titles tracked weekly across the platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Direct peers

• JustWatch: Streaming availability search engine that tells users where to watch films and shows globally. Significant functional overlap with Trakt's 'find where it's streaming' use case.
• Letterboxd: Social network for tracking, rating, and reviewing movies. Closest direct analog to Trakt in the film-tracking social space, with a passionate enthusiast community and freemium model.
• TV Time (TVShowTime): TV show tracking social platform with episode check-ins, reminders, and community features. Most direct TV-side analog to Trakt and a primary competitor for the same enthusiast user.
• Simkl: Cross-platform TV, movie, and anime tracker with social and recommendation features. Highly comparable feature set to Trakt including watch history, lists, and scrobbling.
• Last.fm: Music tracking and scrobbling social network with the same 'track what you consume and share with community' mechanic that Trakt applies to video.
• MyAnimeList: Anime and manga tracking social platform with extensive user lists, ratings, and community reviews — same horizontal pattern of community-driven content tracking.
• Reelgood: Cross-platform streaming aggregator combining 'what to watch' discovery, universal watchlists, and availability search — overlapping with Trakt's discovery and tracking value props.

Broad incumbents

• IMDb: Comprehensive entertainment database owned by Amazon with ratings, lists, and watchlist features. Operates at much larger scale but partially overlaps Trakt's tracking and discovery functionality.

Emerging players

• Goodreads: Book tracking social network applying the same community-tracked-list pattern to a different vertical. Demonstrates the model Trakt could theoretically replicate in adjacent content categories.
• Plex Discover: Plex's universal watchlist and discovery features aggregate tracking across streaming services. Adjacent functionality from a larger media-platform incumbent with growing overlap into Trakt's space.

Market position

Customer concentration

• Xx.com/trakt
• Facebookfacebook.com/trakt.tv
• LinkedInlinkedin.com/company/trakt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trakt.tv