What EPCVIP does

EPCVIP is a private lead generation technology company founded in 2014 and headquartered in Los Angeles, operating in the financial services vertical. The company runs a two-sided marketplace that connects publishers — entities generating web traffic and leads — with advertisers seeking qualified leads, monetized under a performance-based EPC (Earnings Per Click) model in which payouts are tied to lead quality and conversion outcomes. The platform supports an undisclosed but presumably distributed publisher base via self-service onboarding, and a smaller set of enterprise financial-services advertisers acquired through direct contact channels. EPCVIP claims to generate tens of thousands of leads per day and to deliver the highest EPCs in the industry, though these claims are self-reported and unaudited.

The company's core product is a proprietary, customizable optimization platform that combines expertise in PPC, search engine marketing, display advertising, and email marketing. The platform offers real-time analytics, campaign performance tracking, and management tools to publishers, while providing advertisers with data optimization and intelligent list segmentation capabilities. The technology stack is described as proprietary and is supported by a robust encryption-based data security infrastructure, with no externally documented patents, SDKs, or APIs. The company also maintains compliance infrastructure for consumer privacy regimes, including a CCPA request workflow, a privacy policy, and a responsible-disclosure page.

EPCVIP is led by founder and CEO Valeriy Zeltser. The company is privately held with no public ticker, no disclosed funding rounds, no disclosed investors, and no parent company. Headcount is reported at 51–100 employees, and revenue is not publicly disclosed. The business model is entirely transaction-fee-based, with no publicly available rate cards or pricing tiers, which makes external revenue benchmarking difficult.

Name

EPCVIP

Website

https://epcvip.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

EPCVIP is a private Los Angeles-based lead generation technology company operating a two-sided platform connecting publishers with financial-services advertisers, using proprietary optimization tools to deliver leads on a performance-based EPC model.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Lead Generation Services: EPCVIP generates revenue by connecting publishers (lead generators) with advertisers (lead buyers) in the financial services vertical. The company earns commissions or fees based on lead performance and conversion metrics, operating on an EPC (Earnings Per Click) model where payouts are tied to lead quality and outcomes.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

EPCVIP operates a two-sided lead generation platform within the financial services industry, connecting publishers (lead generators) with advertisers (lead buyers) on a performance-based EPC (Earnings Per Click) model. The platform provides customizable campaign optimization, real-time analytics, and intelligent list segmentation, enabling tens of thousands of leads per day across PPC, search engine, display, and email marketing channels.

Product overview

EPCVIP is a lead generation platform for the Financial Services Industry, offering a customizable optimization platform that provides Publishers and Advertisers with tools to generate and manage high-quality leads. The platform combines proprietary technology with expertise in PPC, search engine, display, and email marketing to deliver the highest EPCs (Earnings Per Click) in the industry. The core offering is an integrated platform that includes real-time analytics, campaign tracking and management, and intelligent data optimization capabilities for both publishers and advertisers.

Differentiator

Problem solved

Functional benefit

Products and services

• EPCVIP Lead Generation Platform

Quantifiable outcome

• Highest EPCs in the industry
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Others

• Jornaya (Verisk Marketing Solutions): Lead verification and TCPA-compliance data provider for the lead generation industry. Adjacent to EPCVIP as a data and verification layer that improves lead quality and compliance; relevant ecosystem participant rather than direct competitor.
• ActiveProspect: Lead compliance and consent management platform serving the lead generation ecosystem, including financial services. Adjacent to EPCVIP as enabling infrastructure rather than a direct competitor, but materially relevant to the compliance risks of EPCVIP's business.

Direct peers

• Digital Media Solutions (DMS): Performance marketing and lead generation company providing advertiser solutions across financial services, insurance, and home services verticals. Directly comparable to EPCVIP in target verticals, lead-gen model, and use of proprietary technology to optimize campaign performance.
• MediaAlpha: Performance marketing platform for verticals such as insurance and consumer services, connecting advertisers and publishers via transparent programmatic marketplaces. Directly comparable to EPCVIP in marketplace architecture and verticalized performance marketing approach.
• QuinStreet: Public performance marketing company focused on financial services and other verticals, operating a two-sided network connecting advertisers with online visitors via proprietary technology. Highly comparable business model to EPCVIP's financial services lead-gen network, though at significantly greater scale.
• Soleo Communications: Performance marketing and lead generation company with deep focus on financial services and healthcare verticals, leveraging multi-channel digital marketing. Directly comparable business model and vertical focus to EPCVIP's publisher/advertiser lead-gen network.

Broad incumbents

• LendingTree: Largest U.S. consumer financial services marketplace, generating leads across lending, credit, and insurance products via a digital network. Operates in the same financial-services lead-gen space as EPCVIP but at consumer-brand scale and broader scope.
• CJ Affiliate (Commission Junction): One of the largest global affiliate marketing networks, connecting advertisers with publishers for performance-based campaigns. Highly comparable publisher/advertiser marketplace model to EPCVIP, though serving a much wider range of verticals.
• Impact: Global partner marketing platform managing affiliate, influencer, and performance partnerships at enterprise scale. Comparable two-sided network model connecting publishers/partners with advertisers, though broader in vertical scope than EPCVIP.
• Bankrate (Red Ventures): Major financial services lead-generation and content platform, owned by Red Ventures. Comparable vertical focus and lead-gen business model, though wrapped around a much larger content and media operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/epcvipsonia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EPCVIP