What ActiveProspect does

ActiveProspect is an Austin, Texas-based SaaS company, founded in 2004 by Steve Rafferty, that operates a lead compliance, consent certification, and routing platform for the performance marketing ecosystem. Its core products include TrustedForm, which captures and stores certificates of prior express written consent for TCPA compliance; LeadConduit, a lead routing and automation platform; LeadsBridge, which synchronizes leads from paid social and online sources into CRM and marketing systems; and SuppressionList, a deduplication and suppression service that filters litigated, blocked, and aged records. The platform certifies more than one billion leads per year, captures 22+ data points per session, and connects 55,000+ publishers and 3,000+ buyers via 500+ pre-built integrations. In December 2025, ActiveProspect—backed by private equity sponsor Five Elms Capital—acquired Verisk Marketing Solutions, pushing combined ARR above $100M and adding identity resolution, data append, and audience products that were rebranded as InfutorData in April 2026.

The company monetizes through a mix of usage-based pricing, subscription tiers, per-transaction fees, and marketplace commissions. TrustedForm certificates are priced in the $0.04–$0.07 per-certificate range, with volume discounts, while LeadConduit and LeadsBridge follow subscription-plus-transaction models. Customer concentration is distributed across verticals that include insurance, home services, financial services, legal, education, and solar, with no single customer disclosed as a majority of revenue. The company holds SOC 2 Type II and CCPA compliance certifications and is an IAPP Silver member, reflecting the regulatory sensitivity of its core offering. ActiveProspect has earned G2 Leader badges and operates with approximately 300 employees, exceeding typical third-party firmographic estimates of 101–250, consistent with recent scaling tied to the Verisk integration.

Operationally, the platform's competitive position rests on regulatory-grade consent documentation, a two-sided network of publishers and buyers, and an integration footprint that creates switching costs. Recent product expansion—Bot Detection (November 2025), a Mobile SDK for iOS/Android (2025), and TrustedForm certification for Facebook Lead Ads (2025)—extends the company beyond web form compliance into mobile, fraud mitigation, and paid social. The InfutorData rebrand consolidates identity resolution with consent and routing, positioning ActiveProspect as a more vertically integrated lead lifecycle platform rather than a single-product compliance vendor.

Name

ActiveProspect

Legal name

ActiveProspect

Website

https://activeprospect.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

ActiveProspect is an Austin-based SaaS platform providing lead compliance, consent certification, and routing automation for performance marketers. Its products—TrustedForm, LeadConduit, LeadsBridge, and SuppressionList—serve 3,000+ customers across insurance, home services, financial services, legal, and education verticals.

Ownership category

akta.pro rank

Product category

Consent-Based Marketing Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industries

Lead Qualification & Inside Sales Support Services (BPAFAKAK), Lead Qualification, Enrichment & Data Append Services (THAHAGAL), Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM)

Keywords

• Consent-based marketing platform
• TCPA compliance software
• Lead verification software
• Lead routing optimization
• Consent documentation tools

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. TrustedForm Products: Usage-based pricing for TrustedForm certificate issuance, retention, and verification services. Certificates are billed per transaction with volume discounts for higher usage tiers. Free to issue certificates, with fees for retain and verify services.
2. LeadConduit Platform: Transaction-based pricing model where each integration processing a lead incurs a fee, regardless of acceptance, rejection, or error outcome. Includes Pro Edition for real-time bidding and Base Edition for standard CPL acquisition.
3. Add-on Services: Marketplace add-on services from third-party providers (Anura, Experian, CoreLogic, Telesign, Trestle, etc.) integrated into LeadConduit. Providers charge per-append or per-lookup fees, with ActiveProspect billing through the platform.
4. Enterprise Services: Custom pricing and annual commitments for enterprise customers with high volume requirements. Includes dedicated support, custom integrations, and volume-based discounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

ActiveProspect provides an all-in-one consent-based marketing platform that enables brands and publishers to acquire, verify, and route leads with documented consumer consent. The platform combines the TrustedForm consent documentation and lead intelligence suite, the LeadConduit real-time lead validation and routing engine, LeadsBridge social lead-form automation, and SuppressionList real-time list checking, supported by 500+ integrations and a marketplace of third-party add-on services. It is sold to marketing, compliance, data, and engineering teams operating in insurance, home services, financial services, education, legal, and other lead-driven verticals.

Product overview

ActiveProspect is an all-in-one consent-based marketing platform that connects brands and publishers to acquire active prospects who have given their express written consent to be contacted. The platform operates as a unified ecosystem with four core products: TrustedForm (independent proof of consent and lead intelligence with Certify, Verify, Retain, and Insights modules), LeadConduit (real-time lead optimization and routing in Base and Pro editions), LeadsBridge (social lead form to CRM automation), and SuppressionList (real-time lead validation against lists). The platform also encompasses InfutorData (identity resolution and marketing intelligence acquired from Verisk in December 2025, rebranded April 2026) and over 500 third-party integrations and add-on services for lead enrichment, fraud detection, and compliance. ActiveProspect processes over 1 billion leads annually across 3,000+ customers and 55,000+ publishers, with the combined entity exceeding $100 million in annual recurring revenue.

Differentiator

Problem solved

Functional benefit

Brands

• TrustedForm: Independent proof of consent and lead intelligence solution for TCPA compliance and campaign optimization.
• LeadConduit
• LeadsBridge
• SuppressionList

Products and services

• TrustedForm Independent proof of consent and lead intelligence platform that documents TCPA-compliant consent at the moment of lead capture, provides real-time certificate verification, long-term certificate storage, and 22 proprietary Insights data points per lead. Built for marketing, compliance, and data teams that need audit-ready consent evidence and lead quality intelligence.
• LeadConduit Real-time lead optimization and routing platform that validates, filters, enriches, and routes leads so only high-quality prospects reach downstream systems. Connects 500+ integrations including CRMs, ad platforms, dialers, and data providers, with Pro edition supporting real-time bidding using TrustedForm Insights data.
• LeadsBridge Lead sync automation platform that connects social lead forms to CRMs and sales tools for automated workflows, custom audience creation, and online-to-offline tracking across Facebook, LinkedIn, Google, and Instagram ad platforms.
• SuppressionList Real-time lead checking service that verifies incoming leads against customer lists, Do Not Contact lists, or duplicate lists before they reach downstream systems. Uses Ping/Post processing to support real-time decisions across unlimited lists.
• InfutorData Identity resolution and marketing intelligence brand that delivers consent-verified lead orchestration, consumer identity solutions, and marketing intelligence for enterprise customers in TCPA-sensitive verticals. Acquired from Verisk Analytics in December 2025.
• LeadConduit Add-On Services Marketplace Marketplace of third-party fraud, verification, enrichment, and compliance services integrated into LeadConduit flows, allowing customers to append fraud scores, demographic data, identity, property, and TCPA compliance checks per lead on usage-based pricing billed through the platform.

Quantifiable outcome

• Lead certification volume: 1 billion+ leads certified annually
• +5 more outcomes

Named customers11 records

Segments13 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration95 records

AI capability7 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Facebook (Meta)coreTechnology or IntegrationFacebook Lead Ads integration allowing TrustedForm certification and LeadConduit routing for leads generated through Meta advertising platforms. Seamless sync from Facebook lead forms to CRMs and sales tools.
• GooglecoreTechnology or IntegrationGoogle Lead Form and Google Maps integrations. Lead Form webhook enables real-time lead data through Google ad forms. Maps integration for address validation and property data.
• SalesforcecoreTechnology or IntegrationSalesforce CRM integration allowing LeadConduit to deliver validated leads directly to Salesforce instances for sales follow-up.
• HubSpotcoreTechnology or IntegrationHubSpot integration for marketing automation and CRM connectivity, enabling lead delivery and data sync with HubSpot marketing and sales platforms.
• LinkedIncoreTechnology or IntegrationLinkedIn Lead Gen Form integration for consent-documented lead capture from LinkedIn advertising campaigns.
• Five9coreTechnology or IntegrationFive9 cloud contact center integration for lead delivery to call centers, enabling real-time routing of validated leads to sales agents.
• ExperiancoreTechnology or IntegrationDemographic and property data append services through LeadConduit add-ons. Appends valuable consumer data from Experian for lead enrichment.
• CoreLogiccoreTechnology or IntegrationProperty data and title verification services integrated as LeadConduit add-ons, providing comprehensive property characteristics and ownership data.
• JornayacoreTechnology or Integration3rd Party TCPA Guardian and Predict services integrated through LeadConduit for consent verification and consumer behavior analysis.
• TelesigncoreTechnology or IntegrationPhone verification and subscriber status services through LeadConduit add-ons, providing real-time phone number validation and metadata.
• Lead Quality AllianceminorStrategic or Co-development PartnerIndustry consortium focused on lead quality standards and best practices. ActiveProspect is a member contributing to industry standards development.
• Publisher Partners (Certified)coreChannel Partner/ Reseller/ DistributorNetwork of 55,000+ publishers certifying leads through TrustedForm. Partners receive certification badges, co-marketing, personalized support, and access to 1000+ buyers through ActiveProspect's marketplace.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ZoomInfo: ZoomInfo is a B2B data and intelligence platform with comparable identity resolution, lead enrichment, and contact verification capabilities. Overlaps with InfutorData's identity resolution and TrustedForm Insights' lead intelligence use cases in B2B contexts.
• Jornaya: Jornaya (now part of ActiveProspect/InfutorData following the Verisk Marketing Solutions acquisition) was a direct competitor in TCPA-compliant lead verification and consumer journey intelligence. Highly comparable due to overlapping consent documentation and predictive lead scoring capabilities before consolidation.
• Infutor: Infutor (now part of InfutorData inside ActiveProspect following the Verisk acquisition) provided identity resolution and consumer intelligence data. Highly comparable given overlap with the InfutorData brand and identity-based marketing intelligence capabilities.
• HubSpot: HubSpot is a marketing automation and CRM platform with native lead capture, routing, and (via partners) consent documentation features. Comparable as a broad incumbent whose suite bundles could absorb point solutions like LeadConduit and TrustedForm over time.
• Marketo Engage (Adobe): Marketo (Adobe) is an enterprise marketing automation platform with native lead management, scoring, and routing. Comparable as a broad incumbent in lead management that could expand into consent verification and TCPA compliance documentation.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud (including Pardot/Account Engagement) is a broad enterprise marketing platform with lead management, routing, and consent capabilities. Comparable as a broad incumbent whose scale and customer footprint could enable competing consent/verification features.

Emerging players

• Demandbase: Demandbase is an account-based marketing platform with identity resolution and lead intelligence capabilities. Comparable to ActiveProspect's data-driven lead scoring and identity enrichment offerings, particularly for B2B buyer use cases.
• Anura: Anura is a fraud detection solution that integrates as a LeadConduit add-on. Directly comparable as a complementary (and partially competing) ad fraud and lead fraud detection offering in the same publisher/lead buyer workflow.
• 6sense: 6sense is a B2B revenue intelligence platform combining intent data, predictive scoring, and identity resolution. Comparable to the lead quality, predictive analytics, and identity resolution layers of TrustedForm Insights and InfutorData.

Direct peers

• LeadsBridge: LeadsBridge is a lead sync and automation platform that ActiveProspect acquired in 2021. Pre-acquisition it was a direct peer in social lead form-to-CRM integration; it remains a sub-brand within ActiveProspect and is directly comparable for the social ad-to-CRM automation use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/activeprospect
• YouTubem.youtube.com/channel/UCN_HLECy6KzYhFfIyLM50rQ
• Facebookfacebook.com/activeprospect
• LinkedInlinkedin.com/company/523272
• Instagraminstagram.com/activeprospectinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ActiveProspect