Clearwater Living

What Clearwater Living does

Clearwater Living (legal entity: Clearwater Senior Living, LLC) is a privately held, founder-led senior living operator and real estate company headquartered in Newport Beach, California. Founded in 1993 by Chairman Tony Ferrero and currently led by CEO Danielle Morgan, the company operates 16 senior living communities across the western United States, including California, Texas, Arizona, Oregon, Nevada, Colorado, and Washington. Its service portfolio spans three care levels — Independent Living, Assisted Living, and Memory Support — delivered under proprietary programs including the Empowered Living® wellness philosophy, the Savor Culinary dining program, and the Clearbrook Memory Support approach. The company has accumulated multiple industry awards, including seven consecutive years of Great Place to Work certification, U.S. News & World Report 'Best Senior Living' ratings for nine communities in 2026, the 2026 SAGE Person of the Year for its founder, and Energy Star certification for three Arizona communities.

The company's business model combines (1) ownership and operation of senior living communities, generating recurring monthly resident fees across housing, care services, and amenities, with (2) third-party management services for institutional owners, including an 18-community independent living platform managed on behalf of The Wolff Company. Clearwater Living also operates a capital partnership platform through a September 2016 joint venture with Berkshire Group, originally targeting over $500 million in gross asset value for development and acquisition of senior housing in the western United States. Historically, the founder has led acquisition, development, and operation of more than $6 billion in real estate portfolios nationwide with a senior housing focus. The company is privately held with no disclosed venture capital or institutional majority ownership; growth has been funded through founder capital, JV equity, and operating cash flow rather than traditional institutional rounds.

The company's go-to-market combines direct-to-consumer engagement (community tours, leasing offices, a Roobrik-powered online assessment tool, and a content-marketing blog) with a B2B institutional partner channel targeting real estate investors and ownership groups. Recent strategic activity includes expansion into Texas (third Dallas-area community in December 2025, Austin in June 2025), Oregon (Beaverton in June 2025), and the April 2026 launch of The Leonard on Beverly, a 100-apartment luxury community in west Los Angeles. The company has no public listing, no app or API platform, and does not disclose AI/ML capabilities.

Name

Clearwater Living

Legal name

Clearwater Senior Living, LLC

Website

https://clearwaterliving.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Clearwater Living is a privately held, founder-led senior living operator and third-party management platform running 16 communities across the western United States, offering independent living, assisted living, and memory support to seniors under the Empowered Living® and Clearbrook programs.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Senior & Assisted Living Residential Property Management (BPAJAFAE)

akta.pro secondary industries

Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG), Luxury/Resort-Style Independent Living Communities (HLADAAAC), Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living communities
• Assisted living services
• Memory care support
• Independent living
• Senior housing management

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Senior Living Resident Fees: Clearwater Living generates revenue through monthly fees charged to residents at their senior living communities. These fees cover housing, care services, amenities, and lifestyle programs across independent living, assisted living, and memory care levels. The company operates communities it owns and also manages properties for third-party owners.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Clearwater Living owns, develops, and operates senior living communities across the western United States, providing Independent Living, Assisted Living, and Memory Support (Clearbrook) services to seniors. The company also provides third-party management and operational services for senior housing owners and institutional investors through partnerships and joint ventures. Revenue is generated through monthly resident fees and management service contracts.

Differentiator

Problem solved

Functional benefit

Brands

• Empowered Living®: The company's holistic wellness philosophy that curates experiences inspiring connection and growth for seniors.
• Savor Culinary
• Clearbrook Memory Support

Products and services

• Independent Living Residential senior living lifestyle option for active seniors seeking a maintenance-free lifestyle with social opportunities, premium amenities, chef-prepared dining, and the Empowered Living® wellness program. Available at multiple Clearwater communities across the western United States.
• Assisted Living Residential senior living with personalized support to help residents maintain independence while receiving care for daily activities, medication management, and tailored care plans. Offered across Clearwater communities in the western United States.
• Clearbrook Memory Support Compassionate, purpose-driven memory support neighborhood for residents with Alzheimer's disease and dementia, providing specialized care focused on engagement and dignity through the Clearbrook approach.
• Management & Operations Services
• The Leonard on Beverly Luxury senior living community in west Los Angeles offering 100 apartments across Independent Living, Assisted Living, and Memory Support care levels with rooftop terrace, culinary options, and healthcare services. Operated by Clearwater Living.
• Clearwater Highland Park Senior living community in Dallas, Texas with 121 residences, amenities, lifestyle programs, and specialized memory support. Clearwater's third Texas location and 16th community overall.

Quantifiable outcome

• 84% of team members agree their work has special meaning and generates pride
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• The Wolff CompanycoreStrategic or Co-development Partner · 18 September 2017Clearwater Living was selected to provide management services for The Wolff Company's 18-community independent living platform located throughout the Western United States. Clearwater Living began management on September 1st at seven Wolff communities located in Colorado, Arizona, Nevada, and California, with additional communities to follow. This partnership expanded Clearwater's management portfolio significantly.
• Activated InsightsminorOthersActivated Insights is the senior care affiliate of Great Place to Work, the global authority on high-trust, high-performance workplace cultures. They partnered with Great Place to Work Institute to certify Clearwater Living as a Great Place to Work for the seventh consecutive year.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Silverado Senior Living: California-headquartered senior living operator specializing in memory care and hospice services with additional assisted living offerings. Comparable to Clearwater's California base and Clearbrook Memory Support focus.
• Sunrise Senior Living: National senior living operator with strong presence in upscale markets across the western US. Offers a comparable continuum of independent living, assisted living, and memory care with an emphasis on quality dining and engagement programs similar to Clearwater's Empowered Living® and Savor Culinary platforms.
• Atria Senior Living: Large US senior living operator offering independent living, assisted living, and memory care across the country, including significant California and western US presence. Direct competitor to Clearwater in the premium IL/AL/MC category with overlapping geographies and care models.
• Pacifica Senior Living: Western US-focused senior living operator offering independent living, assisted living, and memory care across multiple western states. Directly comparable geographic and service-line overlap with Clearwater.
• Belmont Village Senior Living: Privately held, premium-positioned senior living operator with a strong California/Texas footprint and signature memory care programming. Highly comparable to Clearwater in geographic overlap, luxury positioning, and IL/AL/MC service mix.
• Cadence Living: West Coast senior living operator with a focus on luxury independent living, assisted living, and memory care in markets that overlap with Clearwater's California, Arizona, and Nevada footprint.
• Integral Senior Living: Management company for independent, assisted, and memory care communities across the western US. Closely comparable to Clearwater on third-party management services alongside owned/operated communities.

Broad incumbents

• Brookdale Senior Living: The largest US senior living operator with hundreds of communities across all major care levels and geographies. Provides a broad-incumbent benchmark for scale, occupancy, and pricing that Clearwater competes against in shared western US markets.
• Sonida Senior Living: Publicly traded senior living operator with a multi-state portfolio of independent living, assisted living, and memory care communities. Comparable at the operating-model level though smaller and less geographically concentrated than Clearwater.

Others

• Berkshire Group: Real estate investment manager that formed the 2016 joint venture with Clearwater to develop and acquire senior housing. Relevant as a capital partner and platform validator rather than a direct operator peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@clearwaterliving8605
• Facebookfacebook.com/clearwaterliving
• LinkedInlinkedin.com/company/clearwater-living

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clearwater Living