Neustar
Neustar provides cloud-based identity resolution, marketing analytics, fraud prevention, and communications solutions to enterprise clients across financial services, media, retail, FinTech, healthcare, and telecom. It operates as a subsidiary of TransUnion post-2021 acquisition, with products rebranded under the TruAudience, TruValidate, and TruContact suites.
- Company typePrivate
- Founded2001
- HeadquartersSterling, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Neustar does
Neustar is a data and identity technology company that provides cloud-based marketing, fraud prevention, and communications solutions to enterprise customers. Its core technology is built around identity resolution and large-scale data management, supporting audience targeting and marketing analytics (formerly Neustar Marketing Solutions), fraud detection and prevention (formerly Neustar Fraud Solutions), and contact center / customer communications optimization (formerly Neustar Communications Solutions). Supporting tools include Localeze BRM for business reference data, IP Intelligence for geolocation and threat detection, PlatformOne as a centralized service management layer, InfoZone for information management, ElementOne for data and identity management, and the NPAC (Numbering Portability Administration Center) for telecom numbering portability. The company generates revenue primarily through subscription/recurring enterprise contracts, distributed via a direct enterprise field-sales motion targeting financial institutions, media, retail/e-commerce, communications, FinTech, healthcare, insurance, public sector, and other regulated verticals.
Effective December 1, 2021, Neustar was acquired by TransUnion, and its Marketing, Fraud, and Communications offerings were rebranded as TransUnion TruAudience, TruValidate, and TruContact, respectively, within TransUnion's unified B2B portfolio. The Neustar Security Services subsidiary was carved out and became an independent portfolio company of Golden Gate Capital and GIC as part of the same transaction. Post-acquisition, Neustar operates as a private subsidiary of TransUnion LLC, maintaining its own website, customer support channels, and dedicated product teams, while benefiting from TransUnion's broader data assets and global distribution.
Neustar firmographics
Firmographics- Name
- Neustar
- Legal name
- Neustar, Inc.
- Website
- https://home.neustar
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Neustar provides cloud-based identity resolution, marketing analytics, fraud prevention, and communications solutions to enterprise clients across financial services, media, retail, FinTech, healthcare, and telecom. It operates as a subsidiary of TransUnion post-2021 acquisition, with products rebranded under the TruAudience, TruValidate, and TruContact suites.
- Ownership category
- akta.pro rank
Neustar industry classification
Industry- Product category
- Identity Resolution and Data Management
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Advertising, Public Relations, and Related Services (5418), Computer Systems Design Services (541512)
- SIC
- Services-Advertising (7310), Services-Computer Processing & Data Preparation (7374), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Single Sign-On (SSO) & Federation (BPAMAEAF)
- akta.pro secondary industry
- Network Access Control (NAC) (HDADABAJ)
Keywords
Where Neustar is headquartered
LocationHeadquarters
- HQ city
- Sterling
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Neustar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Marketing Solutions: Provides audience targeting and marketing analytics solutions as part of TransUnion TruAudience portfolio
- Fraud Solutions: Fraud detection and prevention solutions as part of TransUnion TruValidate portfolio
- Communications Solutions: Communications and contact center solutions as part of TransUnion TruContact portfolio
Go-to-market motion1 record
Distribution channels1 record
Neustar product offering
Product offeringCore offering
Neustar provides cloud-based identity resolution and data management solutions across three core areas: Marketing Solutions (audience targeting and analytics, now rebranded as TransUnion TruAudience), Fraud Solutions (fraud detection and prevention, now TransUnion TruValidate), and Communications Solutions (contact center and customer engagement, now TransUnion TruContact). The company also operates supporting platforms including NPAC for number portability, IP Intelligence for geolocation, and PlatformOne for centralized service management.
Product overview
Neustar was a data and technology company that offered Marketing Solutions (audience targeting and analytics), Fraud Solutions (fraud detection and prevention), and Communications Solutions (contact center and customer engagement). Effective December 1, 2021, Neustar was acquired by TransUnion and its Marketing, Fraud, and Communications offerings were rebranded as TransUnion TruAudience, TruValidate, and TruContact respectively. Neustar Security Services was not included in the acquisition and became an independent company. The portfolio also included identity and data management tools such as Localeze BRM, IP Intelligence, PlatformOne, NPAC, Numbering services, InfoZone, and ElementOne.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Solutions (TransUnion TruAudience) Cloud-based audience targeting and marketing analytics platform for enterprise marketing teams, providing identity resolution and customer data management across digital and offline channels.
- Fraud Solutions (TransUnion TruValidate) Fraud detection and prevention platform leveraging identity resolution and data signals to identify and block fraudulent transactions and activities for enterprise customers.
- Communications Solutions (TransUnion TruContact) Contact center and customer engagement solutions that help enterprises optimize caller identity, contact routing, and customer communications.
- Localeze BRM Business reference management tool that helps enterprises manage and distribute business listings and reference data across the local search ecosystem.
- IP Intelligence IP address intelligence platform providing geolocation and threat intelligence data used for fraud detection, content localization, and compliance.
- PlatformOne Centralized cloud platform for managing Neustar services, providing unified access to the company's identity, risk, and communications offerings.
- NPAC (Number Portability Administration Center) Number portability administration services for the U.S. telecommunications industry, enabling local number portability between service providers.
- Numbering Telephone number management and registry services supporting the assignment and administration of numbering resources.
- InfoZone Information management and reference data tool that provides access to identity, contact, and related data assets.
- ElementOne Identity and data management platform used to manage Neustar's identity resolution services and customer data workflows.
Companies that use Neustar
Customer profileSegments15 records
Ideal customer profiles5 records
Neustar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Neustar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TransUnioncoreNeustar's Marketing, Fraud, and Communications offerings were acquired by TransUnion and are now part of TransUnion's newly unified B2B portfolio of solutions. Neustar operates as a TransUnion company effective December 1, 2021. The rebranded solutions include TransUnion TruAudience (Marketing), TruValidate (Fraud), and TruContact (Communications).
Recent moves8 records
Expansion highlights4 records
Neustar competitors and assessment
Company assessmentDirect peers
- Experian: Global credit bureau and consumer data analytics company offering identity verification, fraud prevention, and marketing services that directly overlap Neustar's identity resolution, audience targeting, and risk offerings.
- Equifax: Major credit bureau with identity verification, fraud prevention (Kount), and marketing data products — competing head-to-head with Neustar/TruAudience and TruValidate in financial services and adjacent verticals.
- LiveRamp: Pure-play identity resolution and data collaboration platform; directly competes with Neustar's TruAudience in audience targeting and customer data connectivity.
- LexisNexis Risk Solutions: Provides identity verification, fraud detection, and risk analytics for insurance, financial services, healthcare, and government — overlapping heavily with Neustar's TruValidate fraud and TruAudience identity offerings.
- Epsilon (Publicis): Large-scale marketing data, identity, and audience targeting platform that competes directly with Neustar's Marketing Solutions / TruAudience, particularly with the Epsilon Data Cloud.
- Acxiom (IPG): Audience targeting, identity resolution, and marketing data services within IPG; competes with Neustar in addressable audience and data onboarding.
- FICO: Provides fraud, credit risk, and identity analytics widely used by banks and lenders, overlapping Neustar's TruValidate fraud prevention and risk management capabilities.
Broad incumbents
- Oracle: Through Oracle Advertising and Customer Experience (formerly DataLogix/BlueKai), Oracle competes with Neustar in identity-linked marketing, with broader enterprise scale and infrastructure.
- Adobe: Adobe Experience Platform and Real-Time CDP offer audience targeting and identity resolution at scale; broader marketing/creative suite provides a wider portfolio alternative to Neustar's marketing stack.
- Salesforce: Through Data Cloud, Marketing Cloud, and CDP capabilities, Salesforce competes with Neustar in enterprise audience targeting, customer identity, and analytics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Neustar social profiles
Digital presenceNeustar compliance and trust
Trust signalCompliance1 record
Neustar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neustar leadership team
Management profileNumber of profiles
Profiles22 records
Neustar subsidiaries and ownership
Company hierarchySubsidiaries4 records
Neustar funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neustar M&A and investment
M&A and investmentM&A15 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neustar
What does Neustar do?
Neustar provides cloud-based identity resolution and data management solutions across three core areas: Marketing Solutions (audience targeting and analytics, now rebranded as TransUnion TruAudience), Fraud Solutions (fraud detection and prevention, now TransUnion TruValidate), and Communications Solutions (contact center and customer engagement, now TransUnion TruContact). The company also operates supporting platforms including NPAC for number portability, IP Intelligence for geolocation, and PlatformOne for centralized service management.
Is Neustar a public or private company?
Neustar is a private company. It is classified as corporate owned and is currently operating.
When was Neustar founded?
Neustar was founded in 2001. It employs 1,001 to 5,000 people.
Where is Neustar based?
Neustar is headquartered in Sterling, United States, in the North America region.
How does Neustar make money?
Three revenue lines are on record. Marketing Solutions are the primary driver. The others are fraud Solutions and communications Solutions.
Who are Neustar's main competitors?
Direct peers on record are Experian, Equifax, LiveRamp, LexisNexis Risk Solutions, Epsilon (Publicis), Acxiom (IPG) and FICO. Broad incumbents are Oracle, Adobe and Salesforce.
Does Neustar have an API?
No public API is recorded for Neustar.
What industry is Neustar in?
Neustar's product category is Identity Resolution and Data Management. Its primary akta.pro industry code is BPAMAEAF, Single Sign-On (SSO) & Federation, with a secondary code of HDADABAJ, Network Access Control (NAC). Its NAICS code is 5182 and its SIC code is 7310.