Neustar

What Neustar does

Neustar is a data and identity technology company that provides cloud-based marketing, fraud prevention, and communications solutions to enterprise customers. Its core technology is built around identity resolution and large-scale data management, supporting audience targeting and marketing analytics (formerly Neustar Marketing Solutions), fraud detection and prevention (formerly Neustar Fraud Solutions), and contact center / customer communications optimization (formerly Neustar Communications Solutions). Supporting tools include Localeze BRM for business reference data, IP Intelligence for geolocation and threat detection, PlatformOne as a centralized service management layer, InfoZone for information management, ElementOne for data and identity management, and the NPAC (Numbering Portability Administration Center) for telecom numbering portability. The company generates revenue primarily through subscription/recurring enterprise contracts, distributed via a direct enterprise field-sales motion targeting financial institutions, media, retail/e-commerce, communications, FinTech, healthcare, insurance, public sector, and other regulated verticals.

Effective December 1, 2021, Neustar was acquired by TransUnion, and its Marketing, Fraud, and Communications offerings were rebranded as TransUnion TruAudience, TruValidate, and TruContact, respectively, within TransUnion's unified B2B portfolio. The Neustar Security Services subsidiary was carved out and became an independent portfolio company of Golden Gate Capital and GIC as part of the same transaction. Post-acquisition, Neustar operates as a private subsidiary of TransUnion LLC, maintaining its own website, customer support channels, and dedicated product teams, while benefiting from TransUnion's broader data assets and global distribution.

Name

Neustar

Legal name

Neustar, Inc.

Website

https://home.neustar

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Neustar provides cloud-based identity resolution, marketing analytics, fraud prevention, and communications solutions to enterprise clients across financial services, media, retail, FinTech, healthcare, and telecom. It operates as a subsidiary of TransUnion post-2021 acquisition, with products rebranded under the TruAudience, TruValidate, and TruContact suites.

Ownership category

akta.pro rank

Product category

Identity Resolution and Data Management

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Advertising, Public Relations, and Related Services (5418), Computer Systems Design Services (541512)

SIC

Services-Advertising (7310), Services-Computer Processing & Data Preparation (7374), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Single Sign-On (SSO) & Federation (BPAMAEAF)

akta.pro secondary industry

Network Access Control (NAC) (HDADABAJ)

Keywords

• Identity resolution services
• Fraud prevention solutions
• Audience targeting analytics
• Contact center solutions
• Marketing data management

Headquarters

HQ city

Sterling

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Marketing Solutions: Provides audience targeting and marketing analytics solutions as part of TransUnion TruAudience portfolio
2. Fraud Solutions: Fraud detection and prevention solutions as part of TransUnion TruValidate portfolio
3. Communications Solutions: Communications and contact center solutions as part of TransUnion TruContact portfolio

Go-to-market motion1 record

Distribution channels1 record

Core offering

Neustar provides cloud-based identity resolution and data management solutions across three core areas: Marketing Solutions (audience targeting and analytics, now rebranded as TransUnion TruAudience), Fraud Solutions (fraud detection and prevention, now TransUnion TruValidate), and Communications Solutions (contact center and customer engagement, now TransUnion TruContact). The company also operates supporting platforms including NPAC for number portability, IP Intelligence for geolocation, and PlatformOne for centralized service management.

Product overview

Neustar was a data and technology company that offered Marketing Solutions (audience targeting and analytics), Fraud Solutions (fraud detection and prevention), and Communications Solutions (contact center and customer engagement). Effective December 1, 2021, Neustar was acquired by TransUnion and its Marketing, Fraud, and Communications offerings were rebranded as TransUnion TruAudience, TruValidate, and TruContact respectively. Neustar Security Services was not included in the acquisition and became an independent company. The portfolio also included identity and data management tools such as Localeze BRM, IP Intelligence, PlatformOne, NPAC, Numbering services, InfoZone, and ElementOne.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Solutions (TransUnion TruAudience) Cloud-based audience targeting and marketing analytics platform for enterprise marketing teams, providing identity resolution and customer data management across digital and offline channels.
• Fraud Solutions (TransUnion TruValidate) Fraud detection and prevention platform leveraging identity resolution and data signals to identify and block fraudulent transactions and activities for enterprise customers.
• Communications Solutions (TransUnion TruContact) Contact center and customer engagement solutions that help enterprises optimize caller identity, contact routing, and customer communications.
• Localeze BRM Business reference management tool that helps enterprises manage and distribute business listings and reference data across the local search ecosystem.
• IP Intelligence IP address intelligence platform providing geolocation and threat intelligence data used for fraud detection, content localization, and compliance.
• PlatformOne Centralized cloud platform for managing Neustar services, providing unified access to the company's identity, risk, and communications offerings.
• NPAC (Number Portability Administration Center) Number portability administration services for the U.S. telecommunications industry, enabling local number portability between service providers.
• Numbering Telephone number management and registry services supporting the assignment and administration of numbering resources.
• InfoZone Information management and reference data tool that provides access to identity, contact, and related data assets.
• ElementOne Identity and data management platform used to manage Neustar's identity resolution services and customer data workflows.

Segments15 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TransUnioncoreOthers · 1 December 2021Neustar's Marketing, Fraud, and Communications offerings were acquired by TransUnion and are now part of TransUnion's newly unified B2B portfolio of solutions. Neustar operates as a TransUnion company effective December 1, 2021. The rebranded solutions include TransUnion TruAudience (Marketing), TruValidate (Fraud), and TruContact (Communications).

Recent moves8 records

Expansion highlights4 records

Direct peers

• Experian: Global credit bureau and consumer data analytics company offering identity verification, fraud prevention, and marketing services that directly overlap Neustar's identity resolution, audience targeting, and risk offerings.
• Equifax: Major credit bureau with identity verification, fraud prevention (Kount), and marketing data products — competing head-to-head with Neustar/TruAudience and TruValidate in financial services and adjacent verticals.
• LiveRamp: Pure-play identity resolution and data collaboration platform; directly competes with Neustar's TruAudience in audience targeting and customer data connectivity.
• LexisNexis Risk Solutions: Provides identity verification, fraud detection, and risk analytics for insurance, financial services, healthcare, and government — overlapping heavily with Neustar's TruValidate fraud and TruAudience identity offerings.
• Epsilon (Publicis): Large-scale marketing data, identity, and audience targeting platform that competes directly with Neustar's Marketing Solutions / TruAudience, particularly with the Epsilon Data Cloud.
• Acxiom (IPG): Audience targeting, identity resolution, and marketing data services within IPG; competes with Neustar in addressable audience and data onboarding.
• FICO: Provides fraud, credit risk, and identity analytics widely used by banks and lenders, overlapping Neustar's TruValidate fraud prevention and risk management capabilities.

Broad incumbents

• Oracle: Through Oracle Advertising and Customer Experience (formerly DataLogix/BlueKai), Oracle competes with Neustar in identity-linked marketing, with broader enterprise scale and infrastructure.
• Adobe: Adobe Experience Platform and Real-Time CDP offer audience targeting and identity resolution at scale; broader marketing/creative suite provides a wider portfolio alternative to Neustar's marketing stack.
• Salesforce: Through Data Cloud, Marketing Cloud, and CDP capabilities, Salesforce competes with Neustar in enterprise audience targeting, customer identity, and analytics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/neustar
• Facebookfacebook.com/OfficialNeustar
• LinkedInlinkedin.com/company/neustar-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A15 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neustar