baba

What baba does

baba is an AI-powered Hebrew translation platform founded in 2024 and headquartered in Tel Aviv, Israel, operating as Baba Magic LLC (Wyoming, USA). The company's core technology is HebrewCore™, a proprietary translation engine purpose-built for Hebrew from the ground up rather than retrofitted from European-language models. HebrewCore™ leverages 2,700+ Hebrew-specific prompts, large language models, and neural machine translation to deliver gender-aware conjugation across seven speaker/listener gender contexts, recognize 200+ Israeli slang terms and idioms, and produce context-sensitive phrasing reported at 95% verb gender accuracy across 100,000+ translations since early 2025.

baba distributes its product across a multi-surface stack: native iOS and Android apps, a no-login web app at app.itsbaba.com, a Chrome browser extension for highlight-to-translate on any website, and an Enterprise REST API with OpenAPI 3.1 specification, custom glossaries, SSO/SCIM/RBAC, RTL/LTR directionality, nikud handling, and 99.9% uptime SLA. Supporting products include baba News (Hebrew news reader covering 17+ Israeli newsrooms with side-by-side left/center/right coverage) and Meridian CMS (enterprise-grade AI translation pipeline for Hebrew-language news organizations). The platform also offers eight free utility tools including a slang dictionary, Hebrew name generator, Shabbat times, prayer times, and Hebrew date conversion. Certifications include SOC 2 Type 2, ISO 27001, GDPR, and CCPA compliance.

The business model is freemium across three tiers: a free core product (no login, no ads, no data harvesting), Pro subscriptions for unlimited translations, cross-device sync, and advanced features via Apple/Google in-app purchases processed through RevenueCat, and Enterprise licensing with custom pricing for API access and Meridian CMS. Customer segments include individual Hebrew learners, expats, and travelers (primary), enterprise and government buyers handling Hebrew at scale, Hebrew-language news organizations, and business professionals. Distribution is product-led across app stores, web, and browser extension, with direct sales for enterprise contracts. The company has 1-10 employees and was previously reported to have raised a $6.5M seed round led by General Catalyst, though an extraction flag noted potential cross-attribution with a separately named 'Baba' company in the source data.

Name

baba

Legal name

Baba Magic LLC

Website

https://itsbaba.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

baba is an AI-powered Hebrew translation platform built around its proprietary HebrewCore™ engine, serving individual Hebrew learners, travelers, enterprise and government customers, and Hebrew-language news organizations through iOS/Android apps, a web app, Chrome extension, and enterprise API.

Ownership category

akta.pro rank

Product category

AI Translation Software

NAICS

Translation and Interpretation Services (541930), Software Publishers (513210), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Machine Translation & Multilingual NLP (HDAAADAD)

akta.pro secondary industries

Multilingual/Translation Communication Apps (BPAMACAJ), Speech Translation & Multilingual Speech Tech (HDAAAFAE), Translation, Language Accessibility & Reading Support Tools (e.g., TTS, Captions, Immersive Reader) (EDAFAOAL), AI-Powered Language Tutors, Chatbots & Speaking Practice Tools (EDAFAOAC)

Keywords

• Hebrew translation software
• AI translation engine
• Gender-aware translation
• Language learning tools
• Machine translation API

Headquarters

HQ city

Sheridan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Pro Subscription: Optional Pro subscription tier available on iOS and Android unlocking unlimited translations, cross-device sync, translation history, advanced slang mode, and ad-free interface. Converted automatically from free trial at current rate unless cancelled.
2. Enterprise API Licensing: Enterprise tier for teams and organizations requiring API access, custom glossaries, editorial workflows, SSO/SCIM/RBAC, SLA guarantees (99.9% uptime), EU/US data residency options, and priority support. Pricing is customized based on translation volume, number of target languages, and integration requirements.
3. Meridian CMS Enterprise: Enterprise-grade AI translation pipeline for Hebrew-language news organizations with seven-stage editorial process translating to five languages (English, Arabic, Russian, French, Spanish). Pricing customized based on translation volume, number of target languages, and integration requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

baba provides AI-powered Hebrew translation software built on its proprietary HebrewCore™ engine, delivering gender-aware, context-aware translations across 14 languages. The product is delivered as free mobile (iOS/Android) and web apps with optional Pro subscriptions for unlimited translations and advanced features, plus a custom-quoted Enterprise API and Meridian CMS pipeline for organizations that require Hebrew translation at scale.

Product overview

baba is an AI-powered Hebrew translation platform comprising multiple products built around its proprietary HebrewCore™ engine. The core offering includes free mobile apps (iOS & Android) and a web app for real-time Hebrew translation with gender-aware conjugation across 7 contexts and slang recognition across 14 languages. Supporting products include baba News (Hebrew news-to-English reader), the Chrome browser extension, and baba Enterprise API. The platform also offers 8 free Hebrew learning tools including a slang dictionary, Hebrew name generator, and various calculators. In March 2026, baba launched Meridian CMS for enterprise news organizations and released baba 2.0 with camera, voice, and PDF translation capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• HebrewCore™: AI translation engine purpose-built for Hebrew, handling gender-aware conjugation, slang, idioms, and cultural context.
• Meridian CMS

Products and services

• baba Mobile App AI-powered Hebrew translation app for iOS and Android offering gender-aware conjugation, slang recognition, voice input, camera OCR, and PDF translation across 14 languages; free with optional Pro subscription for unlimited translations and cross-device sync.
• baba Web App Browser-based Hebrew translator requiring no download or login, supporting text, voice, PDF/DOCX/image uploads, gender-aware and slang-ready translation with text-to-speech and Pro-tier history and favorites sync.
• baba News Israeli news reader that AI-translates Hebrew news from 17+ Israeli newsrooms into plain English with side-by-side left/center/right coverage and links back to original Hebrew sources.
• baba Chrome Extension Chrome browser extension that translates and transliterates any highlighted Hebrew text on the web, with gender-aware and slang modes and Pro-tier cross-device sync.
• baba Enterprise API Enterprise REST API exposing HebrewCore™ translation with RTL/LTR directionality, Nikud handling, transliteration, language detection, custom glossaries, editorial workflows, SSO/SCIM/RBAC, 99.9% uptime SLA, and EU/US data residency for teams and organizations.
• Meridian CMS Enterprise AI translation pipeline for Hebrew-language news organizations that uses a seven-stage editorial workflow to translate content into English, Arabic, Russian, French, and Spanish with automated 100-point quality scoring and mandatory editorial review below 80.

Quantifiable outcome

• 95% verb gender accuracy
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability10 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• OpenAIcoreTechnology or IntegrationAI and LLM provider used for translation generation. Privacy policy explicitly lists sharing translation requests with AI service providers including OpenAI, Anthropic, Google, and other LLM providers.
• AnthropiccoreTechnology or IntegrationAI and LLM provider referenced as one of the AI service providers for translation generation.
• RevenueCatcoreTechnology or IntegrationSubscription management service used to manage subscriptions and in-app purchases, processing payments through Apple App Store and Google Play Store.
• SupabasecoreTechnology or IntegrationCloud infrastructure provider used for data hosting and storage alongside AWS and Google Cloud options.
• Apple App StorecoreChannel Partner/ Reseller/ DistributoriOS app distribution platform through which Pro subscriptions are processed via in-app purchases.
• Google PlaycoreChannel Partner/ Reseller/ DistributorAndroid app distribution platform through which Pro subscriptions are processed via in-app purchases.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Google Translate: Google's free multilingual translation service supporting 100+ languages including Hebrew. Directly comparable on consumer translation tasks, with baba explicitly positioning against it on Hebrew gender accuracy and slang handling.
• DeepL: Premium neural translation platform with strong European-language accuracy. Comparable on AI translation quality positioning and Pro/enterprise monetization, though baba benchmarks DeepL as weaker specifically on Hebrew.
• Microsoft Translator: Enterprise-grade translation API from Microsoft with global language coverage including Hebrew. Comparable on enterprise API tier, customization, and integration with productivity tools; baba cites it as a competitor in its internal benchmark.
• ChatGPT (OpenAI): OpenAI's general-purpose conversational AI used heavily for translation tasks including Hebrew. Comparable on LLM-driven translation accuracy and consumer usage, and explicitly benchmarked against baba in marketing materials.
• Apple Translate: Apple's iOS translation app with on-device translation supporting Hebrew. Comparable as a default consumer translation app on iPhones and iPads, posing a switching-cost threat to baba's mobile users.
• RWS Group: Large language services and localization company with enterprise translation, language technology, and AI offerings. Comparable to baba on enterprise Hebrew translation demand and the news/content localization segment.

Direct peers

• Reverso: Multilingual translation and language learning platform offering translation, context examples, and conjugation tools. Comparable as a language-focused translation and learning product competing for similar Hebrew-learner and translator user segments.
• Morfix: Hebrew-English dictionary and translator popular among Hebrew learners. Most directly comparable peer given its Hebrew-specialist focus, though baba positions itself as more modern and slang-aware in its internal testing.
• Linguee: Translation dictionary and bilingual sentence search engine acquired by DeepL. Comparable as a translation reference tool serving learners and professionals, with overlapping use cases to baba's free tools.

Emerging players

• Smartling: Enterprise translation management platform with AI translation, workflow, and quality tooling. Comparable to baba Enterprise API and Meridian CMS on enterprise localization workflows, though focused on broader language coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/babahebrew
• Facebookfacebook.com/babahebrew
• LinkedInlinkedin.com/company/itsbaba

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about baba