RevenueCat
RevenueCat is a subscription management platform providing unified purchase infrastructure, receipt validation, paywall tools, and growth analytics across iOS, Android, web, and Smart TV for app developers, priced via a freemium model charging 1% of monthly tracked revenue above $2,500.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What RevenueCat does
RevenueCat is a subscription management platform that provides app developers with a unified purchase backend and growth toolkit across iOS (StoreKit), Android (Google Play), web (Stripe), and Smart TV platforms including Roku and Amazon Appstore. The platform automates receipt validation, server notifications, and platform-specific API updates, and layers on growth tooling including a remote-configurable paywall editor, A/B experimentation, audience segmentation, predictive cohort analytics, web-to-app funnels, automated refund handling, and a conversational AI agent (Rico) accessible via dashboard and Model Context Protocol server. As of 2025–2026, RevenueCat is used by 111,000+ apps, processes 3B+ API requests daily, and has handled $14B+ in cumulative subscription volume. Named customers span consumer AI (ChatGPT), photo/video (VSCO, Photoroom, Pixery Labs, Pixelcut), finance (CardPointers), health (The Tapping Solution), and streaming/entertainment (Dipsea).
The company operates a freemium-plus-transaction-fee revenue model: the platform is free up to $2,500 in Monthly Tracked Revenue (MTR), after which customers pay 1% of MTR for the core platform, with growth tools (paywalls, funnels, experiments) also available à la carte at 1% on conversions attributed to those tools. An enterprise tier offers custom pricing, volume discounts, and dedicated support for high-volume customers. RevenueCat was founded in 2017, is incorporated in Delaware with principal operations in Brandon, Florida, and is privately held. As of May 2025 it had raised $100 million cumulatively across six funding rounds, most recently a $50 million Series C led by Bain Capital Ventures at a $500 million post-money valuation. In September 2024 RevenueCat acquired Dipsea, a subscription audiobook app, to serve as an internal product testbed.
RevenueCat's go-to-market combines product-led growth (self-serve SDK adoption, freemium tier, open-source SDKs across 10+ frameworks) with community-led growth (SubClub podcast, App Growth Annual Conference, developer forums, State of Subscription Apps annual report covering 115,000+ apps) and a targeted enterprise field-sales motion for high-volume customers. The company is expanding beyond its core subscription-app base into mobile gaming (via a Virtual Currency feature) and web billing, while positioning itself as an AI-accessible subscription layer through Rico and the MCP server. Leadership includes CEO and co-founder Jacob Eiting and CTO and co-founder Miguel Carranza; the company has publicly expressed long-term aspirations toward a public offering.
RevenueCat firmographics
Firmographics- Name
- RevenueCat
- Legal name
- RevenueCat, Inc.
- Website
- https://revenuecat.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RevenueCat is a subscription management platform providing unified purchase infrastructure, receipt validation, paywall tools, and growth analytics across iOS, Android, web, and Smart TV for app developers, priced via a freemium model charging 1% of monthly tracked revenue above $2,500.
- Ownership category
- akta.pro rank
RevenueCat industry classification
Industry- Product category
- Subscription Management Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- App Monetization & Subscription Management Platforms (BPAMADAI)
- akta.pro secondary industry
- Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)
Keywords
Where RevenueCat is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RevenueCat business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Platform Subscription (Pro Plan): RevenueCat charges 1% of Monthly Tracked Revenue (MTR) once customers exceed $2,500 in MTR. Free tier up to $2,500 MTR enables self-serve acquisition with revenue conversion upon scale.
- Growth Tools (A la Carte): Customers can use Growth Tools (Paywalls, web-to-app Funnels, A/B testing) with their own IAP infrastructure and pay only 1% on conversions from tools used.
- Enterprise Custom Pricing: Custom pricing and usage terms for high transaction volume apps with complex business models or unique operational requirements, including volume discounts and dedicated support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free up to $2,500 MTR, then 1% of MTR |
| Subscription | Annual | Custom pricing for high transaction volume apps |
| Transaction based/ take rate | Monthly | Growth Tools standalone with own infrastructure |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
RevenueCat product offering
Product offeringCore offering
RevenueCat provides a unified subscription backend-in-a-box for mobile and web apps, automating purchase setup and receipt validation across Apple StoreKit, Google Play, Smart TV, and web platforms. The platform delivers growth tools including configurable paywalls, A/B testing (Experiments), audience segmentation (Targeting), predictive analytics, and customer support automation. Pricing is based on Monthly Tracked Revenue (MTR), with a free tier up to $2,500 MTR and 1% of MTR above that threshold, plus a standalone Growth Tools offering available to customers using their own IAP infrastructure.
Product overview
RevenueCat is a unified subscription management platform that provides a backend-in-a-box for consumer app monetization. The core platform offers cross-platform purchase infrastructure (iOS, Android, web, Smart TV), unified customer data management, and revenue analytics. The product portfolio centers on the core subscription infrastructure (RevenueCat Platform) complemented by growth tools including Paywalls (remotely configurable paywall templates with A/B testing), Experiments (pricing and paywall optimization), Targeting (audience segmentation), Charts & Analytics (40+ metrics with predictive LTV), Customer Center (self-serve support), and Customer Management. Recent expansions include Web Billing (Stripe integration for web subscriptions), AI Agent (conversational subscription management via Rico), Daily Payouts, and Web-to-App Funnels. The ecosystem includes the Sub Club Podcast community, State of Subscription Apps annual research report, and customer case studies. RevenueCat supports native integrations with Apple App Store, Google Play, Amazon, Paddle, Stripe, and Braze, with SDKs available for 10+ platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- RevenueCat Platform (Core Subscription Backend)
- Growth Tools (Paywalls, Experiments, Targeting, Funnels)
- Web Billing
- AI Agent (Rico)
- RevenueCat MCP Server
- RevenueCat Codegen Gradle Plugin for Android
Quantifiable outcome
- Pixery Labs saved 6,000+ engineering hours per year with RevenueCat
- +6 more outcomes
Companies that use RevenueCat
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles5 records
RevenueCat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability11 records
Feature10 records
RevenueCat partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and supporting.
- DipseaflagshipRevenueCat acquired Dipsea, a subscription-based app known for spicy audiobooks. The acquisition aims to enhance RevenueCat's platform by providing a real-world test environment and sharing best practices with the community. Dipsea reduced refund rates by 36% using RevenueCat's automated refund handling.
- StripecoreRevenueCat integrates with Stripe for web billing and payment processing. Customers use their own Stripe account for RevenueCat Billing services.
- BrazecoreIntegration partner for customer messaging and lifecycle campaigns. VSCO and The Tapping Solution use the RevenueCat-Braze integration for winback and upgrade messaging.
- ApplecoreRevenueCat provides integration with Apple StoreKit, App Store Connect, and Apple Search Ads for subscription apps on iOS.
- GooglecoreRevenueCat provides integration with Google Play Billing and Google Play Console for Android subscription apps.
- Bolt.newsupportingBolt.new hackathon partnership where RevenueCat is listed as a prize sponsor alongside Anthropic's Claude Sonnet 4, Supabase, and Netlify.
- Amazon Web Services (AWS)coreAWS is a sub-processor used for cloud infrastructure hosting, running production systems, and storing/ processing data.
- SnowflakecoreSnowflake is a sub-processor used as a cloud data warehouse for storing and analyzing data to support reporting, analytics, and business insights.
- OpenAIsupportingOpenAI OpCo, LLC is listed as an AI service provider sub-processor used to power product features requiring automated analysis or content generation.
- AnthropicsupportingAnthropic, PBC is listed as an AI service provider sub-processor used to power product features requiring automated analysis or content generation.
- CloudFlaresupportingContent delivery and security service used to serve user requests, cache content, and protect services from network attacks.
- SentrysupportingError monitoring service used to track, alert, and diagnose application errors to support system reliability and issue resolution.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
RevenueCat competitors and assessment
Company assessmentBroad incumbents
- Stripe Billing: Stripe Billing provides subscription billing infrastructure across web and mobile, with RevenueCat already integrated as a partner. It is a broader incumbent whose web-first subscription capabilities could compete with RevenueCat's expanding Web Billing product.
- Chargebee: Chargebee is an established subscription billing and revenue management platform serving SaaS and consumer subscription businesses broadly, representing a larger incumbent expanding into similar subscription infrastructure territory.
- Recurly: Recurly provides subscription billing and management for digital businesses, representing a broader incumbent that competes for the same subscription-management dollar across web and mobile use cases.
- AppLovin: AppLovin is a major mobile monetization and marketing platform with deep app developer relationships, offering competing tools for app growth, monetization, and analytics at much greater scale.
Direct peers
- Superwall: Superwall offers paywall A/B testing and subscription infrastructure tools for iOS developers, overlapping with RevenueCat's Paywalls and Experiments products for the indie developer segment.
- Glassfy: Glassfy offers a subscription management SDK for iOS, Android, and React Native apps with cross-platform receipt validation and analytics, targeting the same developer audience as RevenueCat.
- Purchasely: Purchasely provides in-app subscription management and paywall infrastructure for mobile apps, with deep StoreKit and Google Play Billing integrations directly comparable to RevenueCat's core platform.
- Qonversion: Qonversion provides subscription analytics, paywall management, and in-app purchase infrastructure for mobile apps, competing head-to-head with RevenueCat for indie developers and growth-stage subscription apps.
- Adapty: Adapty is a direct competitor offering subscription management infrastructure for iOS and Android apps with paywall A/B testing, analytics, and refund handling — closely aligned with RevenueCat's core offering for app developers.
Emerging players
- Singular: Singular is a marketing attribution and analytics platform with growing subscription app focus, intersecting with RevenueCat's analytics and attribution capabilities for growth marketers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
RevenueCat social profiles
Digital presenceRevenueCat compliance and trust
Trust signalCompliance5 records
RevenueCat financial estimates
Financial estimateRevenue estimate
Valuation estimate
RevenueCat leadership team
Management profileNumber of profiles
Profiles10 records
RevenueCat subsidiaries and ownership
Company hierarchySubsidiaries1 record
RevenueCat funding detail
Funding detailFunding overview
Funding rounds6 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RevenueCat M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RevenueCat
What does RevenueCat do?
RevenueCat provides a unified subscription backend-in-a-box for mobile and web apps, automating purchase setup and receipt validation across Apple StoreKit, Google Play, Smart TV, and web platforms. The platform delivers growth tools including configurable paywalls, A/B testing (Experiments), audience segmentation (Targeting), predictive analytics, and customer support automation. Pricing is based on Monthly Tracked Revenue (MTR), with a free tier up to $2,500 MTR and 1% of MTR above that threshold, plus a standalone Growth Tools offering available to customers using their own IAP infrastructure.
Is RevenueCat a public or private company?
RevenueCat is a private company. It is classified as venture growth investor backed and is currently operating.
When was RevenueCat founded?
RevenueCat was founded in 2017. It employs 101 to 250 people.
Where is RevenueCat based?
RevenueCat is headquartered in San Francisco, United States, in the North America region.
How does RevenueCat make money?
Three revenue lines are on record. Platform Subscription (Pro Plan) is the primary driver. The others are growth Tools (A la Carte) and enterprise Custom Pricing.
Who are RevenueCat's main competitors?
Broad incumbents on record are Stripe Billing, Chargebee, Recurly and AppLovin. Direct peers are Superwall, Glassfy, Purchasely, Qonversion and Adapty. Singular is listed as an emerging player.
Does RevenueCat have an API?
Yes. RevenueCat provides REST API v1 and v2 endpoints for subscription management, customer data, entitlements, offerings, and analytics. The platform also offers an MCP (Model Context Protocol) server enabling AI assistants to interact with RevenueCat data through natural language. OAuth 2.0 authorization is supported for secure, token-based API access. SDKs are available for iOS (Swift/SwiftUI), Android (Kotlin/Java), Flutter, React Native, Unity, Cordova, Capacitor, Kotlin Multiplatform, Roku, and web. Developer documentation is at www.revenuecat.com/docs/api-v1.
What industry is RevenueCat in?
RevenueCat's product category is Subscription Management Platform. Its primary akta.pro industry code is BPAMADAI, App Monetization & Subscription Management Platforms, with a secondary code of MPAFAJAC, Billing, Subscription & Entitlement Management (IAP orchestration). Its NAICS code is 5132 and its SIC code is 7372.