Heritage Financial Services
Heritage Financial Services is a Massachusetts-based, fee-only registered investment advisor providing comprehensive wealth management — financial planning, investment management, and integration/execution — to individuals, families, and business owners with at least $1.5 million in investable assets; the firm managed $3.9 billion in AUM prior to its February 2026 acquisition by Savant Wealth Management.
- Company typePrivate
- Founded1995
- HeadquartersWestwood, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Heritage Financial Services does
Heritage Financial Services is a Massachusetts-based, fee-only registered investment advisor (RIA) that delivers comprehensive wealth management to individuals, families, and business owners with at least $1.5 million in investable assets. Founded in 1995 by Charles "Chuck" Bean III, the firm operated three offices in Westwood, Woburn, and Rockland with a team of approximately 47 professionals, generating $3.9 billion in assets under management at the time of its acquisition. Service delivery is organized around dedicated three-person Wealth Management Teams that coordinate financial planning, investment management, and integration/execution across the client's broader professional advisor ecosystem.
The product platform comprises three core pillars: Financial Planning (monitoring over 100 distinct data points per client and covering retirement, estate, business succession, tax, and charitable planning); Investing (strategic asset allocation, investment selection from a universe of more than 10,000 products including private equity, private credit, and real estate via interval funds, portfolio rebalancing with tolerance bands, and disciplined monitoring); and Integration and Execution (hands-on coordination with attorneys, accountants, and insurance providers on estate reviews, tax return review, and business monetization). Technology infrastructure includes a Tamarac-powered client portal with 24/7 web and mobile access, proprietary trading and monitoring systems with daily tolerance band compliance, and a multi-factor manager review process. Supporting offerings include the HER Heritage women's financial planning sub-brand and the Wealthy Behavior podcast hosted by President & CEO Sammy Azzouz.
Heritage monetizes exclusively through AUM-based subscription fees, starting at 1% and decreasing as assets grow, with no commissions charged. The go-to-market is relationship-led: a complimentary three-meeting Discovery process (Discovery, State of the Union, Recommendations) qualifies prospects, supplemented by content marketing, webinars, referrals, and thought leadership. On February 27, 2026, Heritage was acquired by Savant Wealth Management in what was described as Savant's largest partnership to date, with 15 Heritage employees — including Founder Chuck Bean and President Sammy Azzouz — becoming member-owners of Savant and the remainder transitioning as Savant employees. The deal expanded Savant's Massachusetts footprint to four offices and its national footprint to 50 offices across 21 states.
Heritage Financial Services firmographics
Firmographics- Name
- Heritage Financial Services
- Legal name
- Heritage Financial Services
- Website
- https://heritagefinancial.net
- Company type
- Private
- Founded year
- 1995
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Heritage Financial Services is a Massachusetts-based, fee-only registered investment advisor providing comprehensive wealth management — financial planning, investment management, and integration/execution — to individuals, families, and business owners with at least $1.5 million in investable assets; the firm managed $3.9 billion in AUM prior to its February 2026 acquisition by Savant Wealth Management.
- Ownership category
- akta.pro rank
Heritage Financial Services industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Private Banking & UHNW Wealth Advisory (FSAEABAC)
- akta.pro secondary industries
- Estate & Legacy Planning Advisory (FSAEAAAG), Estate Planning, Trust Structuring & Governance (FSAAADAF), Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH)
Keywords
Where Heritage Financial Services is headquartered
LocationHeadquarters
- HQ city
- Westwood
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Heritage Financial Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- AUM-Based Fee: Heritage Financial charges fees equal to a percentage of total assets managed for clients. The fee starts at 1% and decreases as the assets managed increase. The firm operates on a fee-only basis, charging no commissions, serving as a fiduciary committed to putting client interests ahead of all other considerations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | AUM-based fee starting at 1% |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Heritage Financial Services product offering
Product offeringCore offering
Heritage Financial Services is a fee-only registered investment advisory firm providing comprehensive wealth management to high-net-worth individuals, families, and business owners with $1.5 million or more in investable assets. The firm delivers financial planning, investment management, and integration/execution services through a team of approximately 45 professionals across three Massachusetts offices. As of acquisition, Heritage managed approximately $3.9 billion in assets under management.
Product overview
Heritage Financial Services offers comprehensive wealth management for individuals and families with at least $1.5 million in investable assets. The firm operates a unified service model centered on three-person Wealth Management Teams providing financial planning, investing, and integration/execution services. Financial Planning includes retirement, estate, and business succession planning, while the Investing platform covers strategic asset allocation, investment selection, rebalancing, and disciplined monitoring with access to over 10,000 investment products including public equities, bonds, real assets, and private investments. The firm's proprietary 100+ point financial planning checklist and institutional pricing differentiate its offering. Supporting offerings include the HER Heritage women's financial planning program, a three-meeting onboarding process, and the Wealthy Behavior educational podcast. The firm is SEC-regulated and was acquired by Savant Wealth Management in February 2026.
Differentiator
Problem solved
Functional benefit
Brands
- HER Heritage: Financial planning program specifically designed for women, offering curated resources, educational content, and strategies tailored to women's financial needs.
Quantifiable outcome
- Monitoring over 100 distinct data points for each client's financial plan
- +2 more outcomes
Companies that use Heritage Financial Services
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles1 record
Heritage Financial Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Heritage Financial Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Savant Wealth ManagementflagshipHeritage Financial joined Savant Wealth Management in what was described as Savant's largest partnership to date. The transaction closed on February 27, 2026. Heritage's team of approximately 47 employees, including Founder Chuck Bean and President Sammy Azzouz, joined Savant as member-owners. Heritage's existing offices in Massachusetts were integrated under the Savant Wealth name, expanding Savant's Massachusetts presence to four offices and growing its national footprint to 50 offices across 21 states. The combination brings together two majority employee-owned RIAs.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Heritage Financial Services competitors and assessment
Company assessmentBroad incumbents
- Bessemer Trust: Wealth management and investment advisory firm serving ultra-high-net-worth families with comprehensive planning, investment management, and family office services. Comparable to Heritage at the higher end of its client segment.
- Brown Brothers Harriman: Private bank and wealth management firm offering integrated investment management, planning, and banking services to affluent families. Directly comparable business model and target client profile to Heritage.
- Mercer Advisors: National RIA providing comprehensive wealth management to affluent individuals, families, and business owners. Competes in the same $1M+ AUM segment with similar integrated planning and investment offerings.
- Commonwealth Financial Network: Large independent broker-dealer and RIA supporting affiliated advisors with planning, investment, and back-office services. Broader and more diversified than Heritage but targets the same affluent advisor-led wealth management market.
- Wealth Enhancement Group: Independent RIA platform with national footprint built through acquisitions of fee-only wealth management firms. Closely comparable to Heritage's profile as a $3-5B AUM affluent-focused RIA prior to acquisition.
- Mariner Wealth Advisors: National RIA with comparable comprehensive wealth management services for HNW clientele and a similar active acquisition strategy. Competes for the same affluent client base with a broader service menu and national footprint.
Direct peers
- Savant Wealth Management: Parent acquirer and the most direct peer — a fee-only, employee-owned RIA serving affluent individuals with comprehensive wealth management. Operating model, fee structure, and target client segment are highly aligned with Heritage.
- Edelman Financial Services: National fee-only RIA serving affluent clients with comprehensive financial planning and investment management. Direct peer in fiduciary, fee-only wealth management with similar AUM scale and target client profile.
Regional players
- Appleton Wealth Management: Massachusetts/New England-based RIA offering comprehensive wealth management to affluent individuals and families. Closely comparable in scale, geographic footprint, and target client profile to Heritage.
- Cambridge Investment Research: Independent broker-dealer and RIA with strong advisor-support model. Overlaps with Heritage in serving fee-based advisors and affluent clients, though primarily advisor-platform rather than direct wealth management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Heritage Financial Services social profiles
Digital presenceHeritage Financial Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heritage Financial Services leadership team
Management profileNumber of profiles
Profiles2 records
Heritage Financial Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heritage Financial Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heritage Financial Services
What does Heritage Financial Services do?
Heritage Financial Services is a fee-only registered investment advisory firm providing comprehensive wealth management to high-net-worth individuals, families, and business owners with $1.5 million or more in investable assets. The firm delivers financial planning, investment management, and integration/execution services through a team of approximately 45 professionals across three Massachusetts offices. As of acquisition, Heritage managed approximately $3.9 billion in assets under management.
Is Heritage Financial Services a public or private company?
Heritage Financial Services is a private company. It is classified as corporate owned and is currently acquired.
When was Heritage Financial Services founded?
Heritage Financial Services was founded in 1995. It employs 11 to 50 people.
Where is Heritage Financial Services based?
Heritage Financial Services is headquartered in Westwood, United States, in the North America region.
How does Heritage Financial Services make money?
One revenue line is on record: AUM-Based Fee.
Who are Heritage Financial Services's main competitors?
Broad incumbents on record are Bessemer Trust, Brown Brothers Harriman, Mercer Advisors, Commonwealth Financial Network, Wealth Enhancement Group and Mariner Wealth Advisors. Direct peers are Savant Wealth Management and Edelman Financial Services. Regional players are Appleton Wealth Management and Cambridge Investment Research.
Does Heritage Financial Services have an API?
No public API is recorded for Heritage Financial Services.
What industry is Heritage Financial Services in?
Heritage Financial Services's product category is Wealth Management. Its primary akta.pro industry code is FSAEABAC, Private Banking & UHNW Wealth Advisory, with a secondary code of FSAEAAAG, Estate & Legacy Planning Advisory. Its NAICS code is 523940 and its SIC code is 6282.