Flouci

What Flouci does

Flouci, operated by Kaoun SARL (founded 2018, Tunis, Tunisia), is a mobile banking and digital payments platform that launched in 2020 after approval from the Banque Centrale de Tunisie as part of the first Regulatory Sandbox cohort. The platform serves individual consumers, freelancers and auto-entrepreneurs (Flouci Pro), and small-to-large enterprises (Flouci Enterprise) in Tunisia, offering a digital wallet linked to a free current account with RIB, a savings account with 7% annual interest (held at partner Banque de Tunisie et des Emirats), physical and virtual Visa debit cards, and a full suite of payment rails: QR code payments (online, POS terminal, and in-store), instant wallet-to-wallet transfers, interbank transfers, scheduled transfers, cardless ATM withdrawals, utility bill payment (STEG, SONEDE), and mobile recharges across all three Tunisian operators (Ooredoo, Orange, Tunisie Télécom). The company is co-founded by Nebras Jemel (CEO) and Anis Kallel (CTO).

The underlying technology stack is built on a blockchain-based transaction infrastructure approved by the Central Bank of Tunisia for fraud prevention, paired with a remote eKYC identity verification flow using video calls and machine learning-based reliability scoring, certified by the National Agency for Electronic Certification (ANCE). Flouci also operates as a Delegated Registration Authority for TunTrust, enabling users to obtain electronic certificates and qualified digital signatures. The platform supports a public Payment Gateway API for merchant integrations and is distributed across iOS, Android, and Huawei app stores, plus a web app.

The business model is product-led growth with a predominantly freemium monetization layer: core services (current account, savings account, bill pay, wallet funding) are free, while revenue is generated through money transfer fees (ranging from 0.890 TND for transfers up to 50 DT to 5.500 TND for 1,000-2,000 DT transfers), physical card delivery fees, and Plus/Premium subscription tiers that unlock the physical card. Distribution combines self-serve mobile onboarding with B2B2C channels, notably the Orange Tunisia Max it super-app integration, the Monoprix supermarket chain payment deployment, the Kamioun merchant network, and a partnership with CSS for sports-vertical financial inclusion. As of the latest disclosed data, Flouci has accumulated 250,000+ accounts and 200,000+ app downloads, was selected for Visa's Africa Fintech Accelerator Cohort 2 in 2024, and was named to Forbes MENA's 50 Best Fintechs in 2025.

Name

Flouci

Legal name

Kaoun SARL

Website

https://fr.flouci.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Flouci (by Kaoun) is a Tunisia-based mobile banking and payments platform offering digital wallets, free current and savings accounts, Visa debit cards, and QR-based payments to consumers, freelancers, and enterprises under Central Bank of Tunisia regulatory approval.

Ownership category

akta.pro rank

Product category

Mobile Banking & Digital Payments

NAICS

Commercial Banking (522110)

SIC

Finance Services (6199)

akta.pro primary industry

General-Purpose Digital Wallets (P2P + Merchant) (FSAMAEAA)

akta.pro secondary industries

Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value) (FSAGAAAD), Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE)

Keywords

• Mobile wallet services
• Digital banking platform
• Payment processing API
• QR code payments
• Financial inclusion

Headquarters

HQ city

Tunis

HQ country

Tunisia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Money Transfer Fees: Flouci charges transaction fees for sending money to other Flouci wallets based on the amount transferred. Fee structure ranges from 0.890 TND for amounts 0-50 DT up to 5.500 TND for amounts 1000-2000 DT. First 20 dinars daily incur 0.005 TND fee per transaction.
2. Card Delivery: Physical debit card delivery to home with fees that may apply depending on the user's subscription plan.
3. Premium Subscription Tiers: Users can upgrade from Starter pack (with virtual card only) to Plus or Premium packs to access physical card ordering.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Flouci operates a Tunisia-focused digital banking superapp that combines a mobile wallet with a free current account, a savings account at 7% annual interest, physical and virtual Visa debit cards, instant wallet-to-wallet and interbank transfers, QR-code payments (online, POS, in-store), cardless ATM withdrawals, bill payments, mobile recharges, donations, and an eKYC-based qualified electronic signature. It sells these directly to consumers, freelancers/auto-entrepreneurs (Flouci Pro), and enterprises, while exposing a Payment Gateway API for merchant integration. The offering is delivered through licensed banking and certification partners under Central Bank of Tunisia Regulatory Sandbox approval, rather than as a licensed bank itself.

Product overview

Flouci is a financial superapp that operates as a digital banking platform through licensed banking partnerships (not as a bank itself), providing a unified ecosystem of banking and payment services in Tunisia. The core offering centers on the Flouci Digital Wallet linked to a free current account, supplemented by physical and virtual Visa debit cards, savings accounts with 7% annual interest, and comprehensive payment capabilities including QR code payments (online, POS terminal, and in-store), wallet-to-wallet transfers, interbank transfers, scheduled transfers, and cardless ATM withdrawals. The platform extends to utility bill payments (STEG, SONEDE), mobile phone recharges (Ooredoo, Orange, Tunisie Télécom), and donations. For business users, Flouci Pro serves freelancers and auto-entrepreneurs, while Enterprise solutions cater to larger businesses. Developer offerings include a Payment Gateway API and POS terminal integration. The service operates under regulatory approval from the Banque Centrale de Tunisie and is part of the first cohort of the Regulatory Sandbox launched in January 2020. Parent company Kaoun (founded 2018) also provides eKYC identity verification and electronic signature certificate services via TunTrust integration.

Differentiator

Problem solved

Functional benefit

Brands

• Flouci Pro: Professional account designed for freelancers and auto-entrepreneurs in Tunisia, offering a free banking account and wallet solution.

Products and services

• Flouci Digital Wallet
• Flouci Current Account (Compte Courant)
• Flouci Savings Account (Compte Épargne)
• Flouci Physical Debit Card
• Flouci Virtual Debit Card
• Flouci Pro (Professional Account)
• Flouci Enterprise
• Flouci Payment Gateway
• Flouci POS

Quantifiable outcome

• Payments processed in less than 5 seconds
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability1 record

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, minor and flagship.

• Monoprix TunisiacoreChannel Partner/ Reseller/ Distributor · 2 July 2025Partnership to deploy mobile payment solutions across all Monoprix supermarket chain locations in Tunisia, enabling customers to pay with Flouci wallet.
• Orange TunisiacoreStrategic or Co-development Partner · 29 April 2025Strategic partnership to develop digital payment experiences. Flouci wallet can be linked to the Max it by Orange Tunisia application, transforming how users manage mobile payments.
• CSS (Club Sportif Sfaxien)minorStrategic or Co-development Partner · 5 April 2025Strategic partnership to strengthen financial inclusion in the sports ecosystem. First in a series of collaborations planned in sports.
• VisaflagshipStrategic or Co-development Partner · 2 June 2024Selected for Visa's Africa Fintech Accelerator Program second cohort. Visa's program aims to stimulate innovation and promote financial inclusion across the African fintech ecosystem. The 22 selected startups develop solutions in neobanking, merchant payments, credit scoring, risk and identity management, embedded finance, social commerce, and escrow services.
• KamiounminorStrategic or Co-development PartnerPartnership to modernize proximity commerce in Tunisia, enabling Flouci payments at small retail locations.
• Banque de Tunisie et des EmiratscoreTechnology or IntegrationBanking partner for savings account services. Savings accounts are opened at Banque de Tunisie et des Emirats, accessible directly through the Flouci app with 7% annual interest rate.
• TunTrust (Agence Nationale de Certification Electronique)coreTechnology or IntegrationNational certification authority for electronic certificates. Flouci operates as a Delegated Registration Authority, transmitting user identity data to generate electronic certificates and qualified digital signatures.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Konnect Networks: Konnect Networks is a Tunisian fintech focused on mobile payments and merchant acquiring, providing QR-code based acceptance and digital wallet services to Tunisian SMEs and consumers. It competes head-to-head with Flouci on the merchant payment gateway and consumer P2P segments in Tunisia.
• D17 (by Telnet): D17 is a Tunisian mobile payment app launched by Telnet offering P2P transfers, bill payments, and merchant QR payments under Central Bank of Tunisia approval. It is the closest direct competitor to Flouci within the same regulatory sandbox cohort, serving overlapping Tunisian consumers with a similar digital wallet proposition.
• Poste Tunisienne e-Dinar: Poste Tunisienne's e-Dinar is the state-backed prepaid electronic money product in Tunisia, providing a digital wallet and card services through the national post office network. It competes directly with Flouci for the mass-market Tunisian consumer and benefits from deep physical distribution and government backing.

Emerging players

• OPay: OPay is an emerging-market fintech super-app offering mobile wallets, payments, cards, and merchant acquiring, primarily in Nigeria and other African markets. It is comparable to Flouci in building a multi-product wallet-led platform for underbanked consumers, though at much larger scale and with a broader services portfolio.
• Wave: Wave is a mobile money operator focused on West and North Africa offering P2P transfers, merchant payments, and bill pay at near-zero fees. It is comparable to Flouci as a mobile-first, emerging-market digital wallet challenger targeting unbanked populations, though operating in different African geographies.
• Chipper Cash: Chipper Cash is a cross-border P2P payments platform serving African and diaspora users with mobile wallets and remittance rails. It overlaps with Flouci on the consumer wallet + cross-border remit proposition, particularly relevant given Flouci's announced European remittance corridor.

Broad incumbents

• M-Pesa (Vodafone/Safaricom): M-Pesa is the dominant African mobile money platform with hundreds of millions of accounts across Kenya, Tanzania, and other markets. It represents the scaled version of Flouci's product-led, mobile-first wallet model and serves as a long-term trajectory benchmark for Tunisian digital financial services.
• Orange Money: Orange Money is Orange's mobile money service operating across multiple African countries including Tunisia (where Orange is a key Flouci partner via Max it). While it offers a similar mobile wallet + merchant payment proposition, it is part of a much broader telecom-led portfolio rather than a Tunisia-specialist.
• PayPal: PayPal is a global digital wallet and online payments incumbent serving consumers and merchants with account-to-account transfers, cards, and checkout. It is comparable as a broader-portfolio digital wallet competitor relevant to Flouci's announced European expansion and online merchant acquiring ambitions.

Regional players

• Ooredoo Money: Ooredoo Money is the mobile money offering from Ooredoo Tunisia, providing P2P transfers, bill payment, and merchant payments to Ooredoo subscribers. It is a regional telco-led incumbent with comparable consumer wallet features to Flouci but operates through a different distribution model tied to its telecom subscriber base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/floucitn
• LinkedInlinkedin.com/company/flouci
• Facebookfacebook.com/flouci

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flouci