Traffic Tech

What Traffic Tech does

Traffic Tech is a privately held, founder-owned logistics services provider and licensed transportation broker founded in 1988 by Brian Arnott. Headquartered in Chicago with a Canadian head office in Montreal, the company operates 57+ offices across North America, Latin America, Europe, and Asia, supported by an 80+ global partner network and reaching 100+ countries with a workforce of 1,500+ employees. It arranges freight transportation between shippers and motor carriers under broker authorities FMCSA MC 330574 (US) and MC256862 (Canada), and is registered as a Quebec transport service intermediary. The company crossed the $1 billion revenue threshold in 2020.

The service portfolio spans core logistics (Over-the-Road Trucking, Less-Than-Full Load/LTL, Intermodal & Drayage, Global Forwarding Solutions, White Glove/Expedited Freight) and supply chain services (Warehousing, Customs Brokerage including PAPS/PARS cross-border tracking). The technology stack is positioned as an integrated platform comprising a Transportation Management System (TMS), Warehouse Management System (WMS), API Integration, Freight Audit & Payment Solutions, Data Analytics & Reporting, and Electronic Data Interchange (EDI), with a mobile tracking app launched in 2019 and a self-service LTL Rating Tool launched in 2013. Customer-facing portals cover customs, courier, carrier, and global freight service workflows.

Revenue is generated primarily through brokerage commissions and fees for arranging freight between shippers and carriers (transaction-fee model), supplemented by customs brokerage professional-service fees, warehousing charges on a per-month-per-package basis, and technology-enabled services. Customer segments span Manufacturing, Retail, Food & Beverage, Pharmaceuticals, Automotive, Construction, and Wholesale, with an explicit focus on mid-market enterprise partnerships. Go-to-market is via direct enterprise field sales across the global office network, an inside sales function for mid-market, and a carrier partnership channel regulated by formal Carrier Terms and Conditions.

Name

Traffic Tech

Legal name

Traffic Tech Inc.

Website

https://traffictech.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Traffic Tech is a privately held, founder-owned transportation broker and logistics services provider founded in 1988, operating 57+ offices globally to arrange freight, warehousing, and customs brokerage services for 13,000+ mid-market and enterprise customers across 100+ countries.

Ownership category

akta.pro rank

Product category

Freight Brokerage & Logistics Services

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885), Freight Transportation Arrangement (48851), Support Activities for Transportation (488)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Cross-Border Freight Brokerage (USMCA/EU, etc.) (TLADAMAN)

akta.pro secondary industries

Shipper-Carrier Direct Contracting Networks (TLAEAJAC), Specialized Freight Marketplaces (Reefer, Flatbed, Oversize, Hazmat) (TLAEAJAH)

Keywords

• Freight brokerage services
• Transportation logistics
• Customs brokerage
• Warehousing distribution
• Supply chain management

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices42 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Brokerage Commissions: Traffic Tech operates as a transportation broker (authorized under MC 330574 for USA, MC256862 for Canada) arranging transportation of goods by motor carriers. Revenue is generated through commissions and fees for arranging transportation and logistics services between shippers and carriers.
2. Customs Brokerage Services: Customs brokerage services for import/export documentation, filing with government agencies, and customs clearance. Revenue generated through brokerage fees.
3. Warehousing Services: Storage and related services including cross-docking, unloading, breakdown, repacking, and reloading. Charges are per month per package basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Traffic Tech is a licensed transportation broker and 3PL providing end-to-end freight and supply chain services, including full truckload, LTL, intermodal & drayage, white glove/expedited freight, global air and ocean forwarding, warehousing with cross-docking, and customs brokerage for North American cross-border trade. The company supports these physical services with an integrated technology stack (TMS, WMS, API Integration, EDI, freight audit, analytics, and PAPS/PARS customs tracking tools) that shippers and carriers can access through web portals and a mobile tracking app.

Product overview

Traffic Tech is a logistics services provider operating as a transportation broker offering end-to-end logistics excellence. The company provides a portfolio of freight transportation services (Over-the-Road Trucking, LTL, Intermodal & Drayage, Global Forwarding, and White Glove/Expedited Freight) complemented by supply chain services (Warehousing and Customs Brokerage). The technology portfolio includes TMS, WMS, API Integration, Freight Audit & Payment Solutions, Data Analytics & Reporting, and EDI systems. The company also offers customs tracking tools (PAPS and PARS) and customer portals including an LTL Rating Tool. The overall offering functions as an integrated logistics platform combining physical transportation with digital tools for visibility, analytics, and process automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Over-the-Road Trucking Full truckload trucking service providing direct domestic freight transportation between origin and destination points via Traffic Tech's broker network.
• Less-Than-Full Load (LTL) Shipping Less-than-truckload shipping service allowing multiple customers to share trailer space for smaller shipments, complemented by a self-service LTL Rating Tool for online booking.
• Intermodal & Drayage Freight Multi-modal transportation combining rail and truck with drayage services for container handling at ports and rail terminals.
• Global Forwarding Solutions International freight forwarding service covering air and ocean logistics to facilitate global trade for shippers across 100+ countries.
• Premium Trucking & Expedited Freight (White Glove) Time-sensitive priority shipping with enhanced handling for delicate, high-value or urgent shipments requiring special attention.
• Warehousing Storage and distribution service including cross-docking, unloading, breakdown, repacking and reloading operations at company facilities in the US and Canada, billed on a per-month per-package basis.
• Customs Brokerage Licensed customs clearance service handling import/export documentation, duty payments and regulatory compliance for goods entering or leaving the US and Canada, supported by Partners in Protection (PIP) approval.
• Transportation Management System (TMS) Services TMS platform for managing transportation operations, routing, and logistics workflow optimization for shippers integrated with Traffic Tech's broker operations.
• Warehouse Management System (WMS) Digital system for managing warehouse operations including inventory tracking, order fulfillment, and storage optimization at Traffic Tech's facilities.
• API Integration API-based integration services enabling connectivity between Traffic Tech systems and customer platforms for seamless data exchange and process automation.
• Freight Audit & Payment Solutions Financial management tool for auditing freight charges, processing payments and managing transportation-related billing on behalf of shippers.
• Data Analytics & Reporting for Logistics Business intelligence capability providing insights into logistics performance, cost analysis and operational reporting for shippers.
• Electronic Data Interchange (EDI) Systems Standardized EDI document exchange for transmitting shipping instructions, invoices and status updates between Traffic Tech and shipper/carrier systems.
• Traffic Tech Tracking Mobile App Mobile application providing Traffic Tech customers with real-time visibility into in-transit shipments across modes.

Quantifiable outcome

• $1 billion in sales achieved in 2020
• +3 more outcomes

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Motor Carriers (USA)coreChannel Partner/ Reseller/ DistributorNetwork of licensed motor carriers engaged through Traffic Tech's broker services. Traffic Tech is authorized under MC 330574 to arrange transportation of goods. Carriers must be licensed by FMCSA as motor common carriers, motor contract carriers, or freight forwarders, and must maintain specified insurance coverage including cargo, general liability, and automobile liability insurance.
• Motor Carriers (Canada)coreChannel Partner/ Reseller/ DistributorNetwork of Canadian motor carriers registered with provincial transport authorities and/or licensed by FMCSA. Traffic Tech is registered as a transport service intermediary with the Quebec Transport Commission under number 8-M-30317-i and as a broker with FMCSA under number MC256862.
• Global Logistics PartnerscoreStrategic or Co-development PartnerGlobal network of 80+ partners who share Traffic Tech's commitment to superior customer care. Partners include freight forwarders, customs brokers, and logistics providers across 100 countries enabling worldwide coverage.

Scale indicators8 records

Recent moves16 records

Expansion highlights5 records

Broad incumbents

• C.H. Robinson Worldwide: One of the largest North American freight brokers and 3PLs, with global forwarding and managed services. Directly comparable to Traffic Tech's truck brokerage, intermodal, and customs offerings, but operates at vastly greater scale (publicly traded, ~$17B+ revenue).
• DSV A/S: Global freight forwarding and logistics provider with major North American presence (post-Schenker and UTi integrations). Comparable to Traffic Tech's global forwarding, customs brokerage, and cross-border capabilities, but at much greater scale.
• Kuehne+Nagel International AG: One of the world's largest global freight forwarders with strong air, ocean, and road freight capabilities including customs brokerage. Comparable to Traffic Tech's Global Forwarding Solutions and customs offerings at a global, enterprise scale.
• Expeditors International: Global logistics company focused on air and ocean freight forwarding with customs brokerage. Comparable to Traffic Tech's global forwarding and customs brokerage services, particularly for international trade lanes.
• J.B. Hunt Transport Services: Large multi-modal North American transportation provider with truckload brokerage, intermodal, and dedicated services. Comparable to Traffic Tech's intermodal/drayage and OTR brokerage offerings, with overlapping mid-market and enterprise customer base.
• Schneider National: Asset-based and asset-light transportation provider with truckload, intermodal, and logistics services. Comparable to Traffic Tech's brokerage and intermodal/drayage offerings, with similar North American and cross-border Mexico lane focus.

Direct peers

• RXO (formerly XPO Logistics brokerage): Major North American truckload brokerage and last-mile provider spun out of XPO Logistics. Directly competes with Traffic Tech in domestic and cross-border truck brokerage, with comparable asset-light model and enterprise sales motion.
• Landstar System: Asset-light freight transportation services company using a network of independent agents and owner-operators. Closely comparable to Traffic Tech's non-asset brokerage model and mid-market/enterprise customer focus.
• Hub Group: Intermodal, truck brokerage, and logistics provider with strong cross-border and North American operations. Comparable to Traffic Tech's intermodal/drayage and brokerage offerings, with similar mid-market customer base.
• Echo Global Logistics: Technology-enabled non-asset freight broker serving enterprise and mid-market shippers across truckload and LTL. Directly comparable to Traffic Tech's broker model and TMS technology stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/traffictechinc
• Facebookfacebook.com/traffictechinc
• LinkedInlinkedin.com/company/traffic-tech
• Instagraminstagram.com/traffictechinc/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traffic Tech