What Hipvan does

HipVan is a Singapore-based direct-to-consumer e-commerce retailer of furniture and home furnishings, founded in 2013 by Danny Tan, Shobhit Datta, and Deborah Wee. The company sells more than 10,000 SKUs across sofas (including sofa beds and L-shaped configurations), mattresses, bed frames, dining tables and chairs, TV consoles, bookshelves, lighting, rugs, mirrors, home décor, kids furniture, kitchen, electronics, and soft furnishings. Products are sourced directly from more than 50 manufacturing partners and include offerings from more than 110 global brands, enabling a positioning around mid-market pricing without traditional retail mark-ups.

The core technology and commercial platform consists of the hipvan.com storefront, a native iOS and Android mobile app, and the Communa content/community site for home inspiration. Distribution is omnichannel: primary sales run through the e-commerce platform with free delivery on orders above S$300, GST absorbed, 100-day returns, 0% interest installment plans, and a 5-year furniture warranty; a physical HipVan Atelier showroom at Clarke Quay (Blk B #01-08) provides in-person browsing supported by interior design consultants. Marketing is concentrated in SEO, owned social channels (115,000+ Facebook and 64,000+ Instagram followers), email capture with new-customer discounts up to 16%, and earned media in Singapore lifestyle press.

The revenue model is one-time product sales (furniture, mattresses, décor) with no subscription component. The customer base is dominated by Singapore homeowners furnishing HDB flats, condos, and landed properties, supplemented by a B2B channel serving interior design firms including Space Matrix International, Lemonfridge Studio, Mr Shopper Studio, Design 4 Space, and STYLEDBYPT. HipVan is privately held, funded primarily by LionRock Capital, Golden Gate Ventures, East Ventures, and Wavemaker Ventures, and has served 230,000+ customers with 900,000+ products sold to date.

Name

Hipvan

Legal name

HipVan

Website

https://hipvan.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

HipVan is a Singapore-based online furniture and home furnishings retailer founded in 2013. It sells 10,000+ SKUs across sofas, mattresses, dining, décor, and lighting directly to homeowners and interior designers via hipvan.com, a mobile app, and a Clarke Quay showroom.

Ownership category

akta.pro rank

Product category

Online Home Furniture Retail

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491), Furniture Retailers (44911)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home, Furniture & Decor DTC (CRAFACAE)

Keywords

• Online furniture retail
• Home furnishings
• Sofa beds
• Home decor e-commerce
• Singapore furniture store

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture and Home Furnishings Sales: One-time product sales of furniture including sofas, beds, mattresses, dining furniture, storage, lighting, decor, rugs, and soft furnishings. Revenue generated through direct consumer purchases with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HipVan is a Singapore-based direct-to-consumer retailer that sells more than 10,000 furniture and home-furnishing products online through hipvan.com and its mobile app, with an in-person experience at the HipVan Atelier showroom in Clarke Quay. The catalogue covers sofas, sofa beds, mattresses, bed frames, dining sets, accent stools, bar stools, bookshelves, TV consoles, lighting, rugs, mirrors, home decor, kids' furniture, kitchen items, electronics, and soft furnishings. Customers benefit from GST-absorbed pricing, free delivery on orders above SGD 300, a 100-day return policy, a 5-year furniture warranty, and 0% interest installment plans.

Product overview

Hipvan is a Singapore-based online furniture and home furnishings store offering over 10,000 products across a unified e-commerce platform. The product portfolio centers on furniture categories including Sofas (with sub-categories of Sofa Beds, L-Shaped Sofas, and 4 Seater Sofas), Mattresses, Bed Frames, Dining Tables, Dining Chairs & Benches, and accent pieces such as Accent Stools and Bar Stools. Additional offerings include Bookshelves & Bookcases, TV Consoles, Lighting, Rugs & Carpets, Mirrors, Home Decor, Kids Furniture, Kitchen items, Electronics, and Soft Furnishings. The company operates a Sale and New Arrivals promotional categories, plus Gift Cards. Services include a physical HipVan Atelier Showroom at Clarke Quay and a mobile app for convenient shopping. The Communa content platform provides home inspiration through customer-submitted home features. Hipvan positions itself on affordable pricing through direct sourcing, free delivery for orders over $300, 100-day returns, and a 5-year warranty on furniture.

Differentiator

Problem solved

Functional benefit

Brands

• HipVan Atelier: Premium furniture collection showroom located at Clarke Quay, Singapore, offering advice from interior consultants.

Products and services

• Sofas Full range of seating furniture including 2-seater, 3-seater, and modular sofas sold through hipvan.com. Features include pet-friendly fabrics, leather options, velvet, recliner functionality, and Eco Clean Fabric technology for stain resistance. Designed for Singapore homes and available across styles such as Scandinavian, modern, industrial, minimalist, and bohemian resort.
• Sofa Beds Space-saving sofa beds designed for Singapore homes, featuring dual functionality as seating and sleeping solutions. Available in pull-out, click-clack, and fold mechanisms with options including storage drawers. Materials include fabric, leather, and pet-friendly options. Price range from SGD 99 to SGD 1,249.
• Mattresses Sleep products including the LEVITATE mattress with cooling effect, SLEEP mattress, and Snooze mattress. Features include gel layers, firmness options from soft plush to firm, and compatibility with storage beds. Available in sizes including Queen.
• Bed Frames Bedroom furniture including storage beds with under-bed compartments, upholstered frames, and various sizes from single to queen. Notable products include the Nolan storage bed series with padding.
• Dining Tables Dining furniture including extendable tables like the Catania and fixed-size options. Materials include sintered stone, oak, and various finishes. Designed to accommodate different room sizes including HDB flats.
• Dining Chairs and Benches Seating for dining areas including the Imogen dining chair, dining benches, and dining stools. Available in various materials including fabric, faux leather, and wood.
• TV Consoles TV stands and cabinets for living room entertainment setup, featuring extendable designs, feature wall consoles, and various finishes including sintered stone, oak, and walnut materials.
• Bookshelves and Bookcases Storage and display solutions for books and home decor, including tall bookshelves, cube shelves, tiered bookshelves, book cabinets with glass doors, low wide bookshelves, and floating wall-mounted shelves. Materials include MDF, particle board, solid wood, metal, and glass.
• Accent Stools Versatile seating and decor pieces including stackable stools, storage stools, lounge stools, mushroom stools, terrazzo stools, and concrete stools. Materials span wood, metal, resin, concrete, and fabric.
• Bar Stools and Counter Stools Elevated seating options for kitchen counters and bar areas, featuring various heights and styles including backrest designs and upholstered options.
• Lighting Home lighting solutions to complement interior design, part of the complete home furnishing offering on hipvan.com.
• Rugs and Carpets Floor coverings to complete room styling, included in the soft furnishings category on hipvan.com.
• Mirrors Decorative and functional mirrors including arched movable mirrors like the Vega model, designed for aesthetic appeal and practical use.
• Home Decor Decorative accessories to personalize living spaces, complementing HipVan's furniture offerings.
• Kids Furniture Furniture designed for children's rooms including kids bookshelves, wall shelves, and modular storage solutions like the Micah wooden kids modular bookshelf with drawers.
• Kitchen Kitchen furniture and accessories as part of the comprehensive home furnishing selection on hipvan.com.
• Electronics Electronics category available on the hipvan.com platform as part of the broader product assortment.
• Soft Furnishings Textile-based home items including rugs, cushions, and other soft decor accessories sold through hipvan.com.
• Gift Cards Digital gift cards available for purchase as a gifting option on HipVan.
• HipVan Atelier Showroom Service Premium showroom experience at Clarke Quay in Singapore featuring a curated furniture collection and interior design consultation. Located at Blk B #01-08, Clarke Quay Entrance, Singapore 179021. Open Monday-Sunday 11am-9pm.

Quantifiable outcome

• 230,000+ customers served since 2013
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor, core and moderate.

• Lemonfridge StudiominorStrategic or Co-development PartnerInterior design firm that trusts and sources furniture from HipVan for client projects
• Mr Shopper StudiominorStrategic or Co-development PartnerInterior design studio using HipVan furniture for residential and commercial projects
• Space Matrix International Pte LtdcoreStrategic or Co-development PartnerMajor interior design firm sourcing furniture from HipVan for large-scale projects
• Design 4 Space Pte LtdminorStrategic or Co-development PartnerInterior design company partnering with HipVan for furniture supply
• STYLEDBYPTminorStrategic or Co-development PartnerStyle consultancy using HipVan products for styling projects
• 50+ Manufacturing PartnerscoreOthersWorld-class manufacturing partners across Asia and globally that produce HipVan's furniture products, enabling competitive pricing through direct partnerships
• 110+ Global BrandsmoderateOthersInternational furniture and home brands available through HipVan's platform alongside their own branded products

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Commune Lifestyle: Singapore-based furniture retailer offering modern, design-forward pieces across living, dining, and bedroom with omnichannel showrooms and e-commerce. Directly comparable product mix and target customer to HipVan.
• Castlery: Singapore-headquartered DTC furniture brand selling modern sofas, dining, beds, and decor via own e-commerce platform with showrooms in Singapore and regionally. Closest direct peer — same geography, same product categories, same target demographic, similar manufacturer-sourcing model.
• FortyTwo Pte Ltd: Singapore online furniture and home furnishings retailer offering a broad DTC catalog with bundled packages. Direct competitor targeting the same Singapore homeowners and first-time buyers with comparable pricing and delivery propositions.
• Scanteak: Established Singapore/SE Asian furniture retailer specializing in Scandinavian-style solid wood furniture with both retail storefronts and online channels. Competes in the same mid-market modern furniture segment as HipVan, with longer operating history.

Broad incumbents

• IKEA Singapore: Global furniture and home furnishings incumbent with a flagship Singapore store and online channel. Competes on a broader assortment and category-defining scale; HipVan positions itself as a more design-forward, affordable alternative for the same furniture occasions.
• MUJI Singapore: Japanese broad-line retailer of minimalist home furnishings, furniture, and lifestyle goods with strong Singapore retail footprint. Overlaps with HipVan on home decor, soft furnishings, and storage furniture targeting design-conscious Singapore homeowners.
• Taobao / Tmall (Alibaba): Massive Chinese cross-border e-commerce marketplace where Singapore consumers buy affordable furniture directly from manufacturers. Sets the price floor that HipVan must compete against on value-driven furniture purchases.
• Shopee Singapore: Leading SEA marketplace offering wide furniture and home category assortment with aggressive pricing and Shopee Pay integrations. Increasingly relevant competitive substitute, especially for lower-AOV furniture and home decor SKUs.

Emerging players

• Zara Home: Global home furnishings brand with growing Singapore presence, focused on soft furnishings, decor, and bedroom. Partial overlap with HipVan's decor, rugs, and soft furnishings categories; targets similar design-conscious Singapore consumers.
• Noden: Singapore-based designer furniture and homeware retailer focusing on curated premium and designer brands. Comparable to HipVan's HipVan Atelier sub-brand, serving overlapping interior-designer and design-savvy homeowner segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/theHipVan
• Facebookfacebook.com/thehipvan
• LinkedInlinkedin.com/company/3550283
• Instagraminstagram.com/hipvan

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hipvan