What Riedell does

Riedell Shoes, Inc., doing business as Riedell Skates, is a privately held, family-owned skate manufacturer founded in 1945 in Red Wing, Minnesota, where it remains headquartered and operates its primary manufacturing facility. The company produces handcrafted ice figure skates and roller skates through a proprietary process comprising more than 125 production steps refined over 70+ years, with each pair requiring approximately 10 days to complete. Riedell serves competitive figure skaters (including Olympic and national champions), recreational skaters, ice and roller rinks requiring durable rental inventory, and customers seeking fully custom boots, while also operating as an OEM manufacturer for partner brands Moxi Roller Skates and Antik Skates.

The company's product portfolio is anchored by two core lines, Riedell Ice and Riedell Roller, complemented by a vertically integrated family of sub-brands: Eclipse Blades, Radar Wheels, PowerDyne Plates, and KwiK Bearings. This breadth enables Riedell to sell complete skate systems as well as individual components, and supports high-touch customization including diverse leather colors, hand-stitched graphics, heat-activated reinforcements, and bespoke boot specifications. A computerized tracking system supports the fitting department for quality control and order management. Founder Paul Riedell was inducted into both the ice and roller skating Halls of Fame.

Riedell makes money through hardware sales across four primary revenue streams: ice skates (recreational to high-end competitive boots plus Eclipse Blades), roller skates (across derby, rink, speed, rhythm, jam, artistic, and outdoor disciplines), custom skate manufacturing, and OEM contract manufacturing. Pricing is not publicly disclosed; standard recreational skates are sold at published price points while custom and high-end competitive boots require quote-based pricing. The company distributes through direct-to-consumer e-commerce (ice.riedellskates.com, roller.riedellskates.com), an authorized dealer network with a dedicated B2B login portal, direct relationships with ice and roller rinks for rental inventory, and a dedicated European distributor at riedellskates.eu. Riedell is currently operated by founder Paul Riedell's grandsons (Scott, Bob, Paul, and Dan Riegelman), with no evidence of external investment or institutional ownership.

Name

Riedell

Legal name

Riedell Shoes, Inc.

Website

https://riedellskates.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Riedell is a family-owned, Minnesota-based manufacturer of handcrafted ice and roller skates founded in 1945. It serves competitive and recreational skaters, ice and roller rinks, and acts as an OEM producer for Moxi and Antik brands through its 125-step proprietary manufacturing process.

Ownership category

akta.pro rank

Headquarters

HQ city

Red Wing

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ice Skates Sales: Riedell manufactures and sells ice figure skates ranging from affordable recreational models to high-end competitive boots, along with Eclipse Blades ice skate blades.
2. Roller Skates Sales: Complete roller skate sets and boots for various disciplines including derby, rink, speed, rhythm, jam, artistic, and outdoor skating. Includes proprietary brands Radar Wheels, PowerDyne Plates, and KwiK Bearings.
3. Custom Skate Manufacturing: Bespoke custom skate manufacturing services where customers can specify exact dimensions, colors, graphics, and components for personalized skates.
4. OEM Manufacturing: Manufacturing partnership services for other brands including Moxi Roller Skates and Antik Skates product lines.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Riedell designs, manufactures, and sells handcrafted ice skates and roller skates, including figure skating boots, ice blades, roller skate boots, wheels, plates, and bearings. The company produces its own branded product lines (Riedell Ice, Riedell Roller, Eclipse Blades, Radar Wheels, PowerDyne, KwiK Bearings) and manufactures OEM products for partner brands (Moxi Roller Skates, Antik Skates).

Product overview

Riedell is a dual-division skating equipment manufacturer producing both ice skates and roller skates. The company operates two core product lines: Riedell Ice (figure skating boots paired with Eclipse Blades) and Riedell Roller (roller skating boots complemented by Radar Wheels, PowerDyne Plates, and KwiK Bearings). Additionally, Riedell manufactures products for partner brands Moxi Roller Skates and Antik Skates, expanding the portfolio into fashion-forward and roller derby segments. The company offers complete skate sets as well as individual components for custom skate configurations.

Differentiator

Problem solved

Functional benefit

Brands

• Riedell Ice: Figure skating boots with striking designs combined with the latest technology, crafted for superior comfort and fit.
• Riedell Roller
• Eclipse Blades
• Radar Wheels
• PowerDyne
• KwiK Bearings
• Moxi Roller Skates
• Antik Skates

Products and services

• Riedell Ice Figure Skating Boots Figure skating boots offered across affordable recreational models with heat-activated reinforcements to high-end competitive boots trusted by Olympic and world champions. Designed for figure skating competitions, ice dancing, pairs skating, synchronized skating, and freestyle.
• Eclipse Blades Ice skate blades designed to be lighter, stronger, and faster than competing blades, with multiple blade profiles for ice dance, pairs, synchronized, and freestyle skating.
• Riedell Roller Roller Skating Boots Roller skating boots for all experience levels and disciplines including derby, rink, speed, rhythm, shuffle, jam, artistic, and outdoor skating. Made from the finest materials through a proprietary 125+ step handcrafted manufacturing process.
• Radar Wheels Roller skate wheels for indoor or outdoor skating, suitable for performance or recreation, developed through years of research, development, and testing by actual skaters.
• PowerDyne Plates and Accessories Top-quality roller skate plates and accessories designed to complement premium skating boots.
• KwiK Bearings Roller skate bearings available in ceramic or steel, designed for maximum performance with minimal maintenance.
• 911 Jammer Roller Skate

Quantifiable outcome

• More than 125 production steps creating world-class skating boots
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• U.S. Figure SkatingcoreStrategic or Co-development Partner · 11 February 2024U.S. Figure Skating, the governing body for figure skating in the United States, named Riedell as an Official Supplier. This partnership provides competitive skaters access to Riedell's high-quality skating boots.
• UsherflagshipStrategic or Co-development Partner · 11 February 2024Riedell collaborated with R&B superstar Usher and Flipper's Roller Boogie Palace to create a first-of-its-kind, limited edition roller skate debuted at Super Bowl LVIII halftime show at Allegiant Stadium in Las Vegas.
• Flipper's Roller Boogie PalaceflagshipStrategic or Co-development PartnerRoller skating industry legend partnered with Riedell Skates for the Usher collaboration to create limited edition skates for Super Bowl LVIII.
• Moxi Roller SkatescoreOEM/ Whitelabel/ Licensing PartnerRiedell partners with Moxi Roller Skates (founded by pro skater Michelle Steilen aka Estro Jen) to manufacture their product line, ensuring high-quality products free from defects in material and workmanship.
• Antik SkatescoreOEM/ Whitelabel/ Licensing PartnerRiedell manufactures the Antik Skates product lineup including Antik Skate Boots, Reckless Wheels, GumBall Toe Stops, and Moto Bearings, focused on roller derby and ramp skating.
• Team Riedell AthletescoreStrategic or Co-development PartnerTeam Riedell includes national, international, and Olympic figure skating athletes from around the world including Piper Gilles, Paul Poirer, Wesley Chiu, Vincent Zhou, Guillaume Cizeron, Kurt Browning, Johnny Weir, Elena Radionova, and Laura Lepisto.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Edea: Italian figure skate boot manufacturer named alongside Riedell in worldwide figure skating equipment market reports. Directly comparable as a premium figure-skating-boot specialist with competitive and recreational product lines.
• Chaya Skates: Roller derby and aggressive quad skate brand competing directly with Riedell's derby and ramp product lines (including the Antik-manufactured range). Overlapping customer base in roller derby and ramp skating.
• Risport: Italian figure skating boot maker with overlapping competitive- and recreational-tier product offerings to Riedell. Both brands target elite figure skaters and supply national skating federations.
• Jackson Ultima: One of Riedell's primary competitors in figure skating boots and blades, explicitly mentioned alongside Riedell in global figure skating equipment market reports. Competes head-to-head in ice skating boots and blades across recreational to elite tiers.
• Graf Skates: Swiss figure skate manufacturer competing with Riedell across ice skating boot product lines, including recreational and competitive tiers. Similar premium-brand positioning and Olympic-level athlete sponsorships.
• Sure-Grip International: U.S.-based roller skate manufacturer with comparable quad-skate product portfolio covering recreational, derby, and artistic disciplines. Directly competes with Riedell Roller and PowerDyne in the roller skate channel.
• Bont: Speed, derby, and inline skate manufacturer with quad and inline product lines overlapping Riedell's derby, speed, and artistic skating segments. Comparable in serving competitive roller skating athletes.
• Roller Derby Skate Corporation: Mass-market recreational roller skate brand that overlaps with Riedell's entry-level recreational skates and rental/family segments. Comparable as a recreational consumer roller-skate retailer/manufacturer.

Broad incumbents

• Bauer Hockey: Largest hockey skate and equipment manufacturer globally. Broader incumbent across ice skating categories (hockey vs. figure), but competes for the same skate-channel shelf space, athlete sponsorships, and consumer mindshare as Riedell in ice.
• CCM Hockey: Major hockey skate and equipment brand overlapping Riedell's ice-skating channel presence and athlete-sponsorship landscape. Broad incumbent with wider product portfolio rather than figure-skating specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/riedell-shoes-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riedell