Name

Moxi Skates

Legal name

Moxi Shop

Website

https://moxiskates.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Complete Roller Skates: Sale of complete roller skates including Lolly, Jack 1, Jack 2, Panther, Beach Bunny, Rainbow Rider, and Kids skates. Prices range from entry-level to premium performance boots.
2. Skate Components & Accessories: Sale of individual components including boots (boot-only options), wheels, bearings, plates, toe stops, toe caps, hardware, tools, and laces. Allows customers to customize or repair their skates.
3. Apparel & Lifestyle Products: Sale of branded clothing including tops, bottoms, hats, socks, bags, and accessories featuring Moxi branding and collection designs.
4. Factory Seconds & Discounted Products: Sale of discounted factory seconds and ready-to-ship customs, offering lower price points for budget-conscious customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Moxi Skates designs and sells branded roller skates, skate components, accessories, apparel, and themed lifestyle collections directly to consumers through its owned e-commerce website. The product lineup spans complete skates (Lolly, Jack 1, Jack 2, Panther, Beach Bunny, Rainbow Rider, Jungle, Kids), a Build Your Own customization tool, replacement parts (wheels, bearings, plates, toe stops, hardware, tools), protective gear, and branded clothing across multiple themed collections.

Product overview

Moxi Skates is a direct-to-consumer roller skate company offering a portfolio of roller skates, components, accessories, and apparel. The core product lineup centers on complete roller skates: the Lolly (flagship outdoor recreational skate), Jack 2 and Jack 1 (high-performance boots for derby/advanced skating), Panther (entry-level), Beach Bunny (beginner), Rainbow Rider, and Kids-specific skates. A custom Build Your Own program lets customers configure personalized setups. The business extends into skate parts (wheels, bearings, plates, toe stops), protective gear, and lifestyle merchandise including themed collections (Magic Mushroom, HellCats, Big In Japan, Flamingo, Legalize It) and community programs like Moxi Skate Camp at Woodward. No AI/ML capabilities, API program, or third-party integrations are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Lolly Outdoor Complete Skate Padded outdoor roller skate designed for cruising and recreational skating, offered at $399.00 across multiple colorways.
• Jack 2 Boot High-performance roller skate boot sold boot-only (without plate/wheels) for customization, priced $409-$679 depending on color and material, designed for derby and advanced skaters.
• Jack 1 Boot Premium roller skate boot for derby and advanced skating, boot-only configuration starting from $349, allowing customers to pair with preferred plates and wheels.
• Panther Skate Entry-level roller skate aimed at beginners and casual skaters, featuring HellCats collection panther-themed branding.
• Beach Bunny Skate Beginner-friendly complete roller skate with playful color options for casual recreational skating.
• Rainbow Rider Skate Complete roller skate with rainbow-themed design for skaters seeking a colorful aesthetic.
• Jungle (Moxi Ivy Jungle) Skate Nature-inspired complete roller skate collection with jungle-themed design elements.
• Kids Skates Roller skates designed for children, sized appropriately for younger skaters.
• Moxi Skate Builder (Build Your Own) Online custom skate configuration tool allowing customers to select and combine individual components (boot, plate, wheels, bearings) to build personalized roller skates.
• Ready to Ship Customs Pre-configured custom roller skates built with premium components, available for immediate shipment.
• Factory Seconds Discounted roller skates with minor cosmetic imperfections, offering Moxi quality at reduced prices.
• Moxi Wheels Roller skate wheels in various compounds (e.g., Gummy Wheels) designed for different skating surfaces and styles, priced from $45.
• Moxi Bearings Ball bearings for roller skates that enable wheel rotation.
• Moxi Plates Roller skate trucks and plates that connect wheels to boots, available in various configurations.
• Moxi Toe Stops Rubber toe stops for the front of roller skates that enable braking, including Brake Petals ($25), Cherry Gumball, and Magic Mushroom designs.
• Moxi Protective Pads Protective padding sets including knee pads, elbow pads, and wrist guards in Lavender and Pink.
• CIB Slide Blocks Slide blocks for roller skates that enable advanced sliding maneuvers, priced at $49.
• Moxi Skate Leashes Carry straps that allow convenient transport of roller skates when not in use.
• Moxi Apparel (Tops, Bottoms, Hats, Socks) Branded clothing line including tops, bottoms, hats, socks, and accessories featuring Moxi branding and themed collection designs.
• Skate-cation Duffle Bags Duffle bags designed for traveling with roller skates, available in multiple designs.
• Magic Mushroom Collection Fungus-themed collection of roller skate accessories, apparel, and lifestyle products including toe stops, clothing, bags, and stickers.
• HellCats Collection Panther-themed special collection featuring matching skates, apparel, and accessories with vintage-style panther graphics.
• Big In Japan Collection Limited edition collection inspired by Japanese aesthetics featuring apparel and accessories.
• Bent Weird Collection Artist collaboration collection with unique artistic designs across apparel and accessories.
• Flamingo Collection Flamingo-themed collection with pink tropical designs across apparel and accessories.
• Legalize It Collection Special collection with bold messaging and lifestyle-themed designs across apparel and accessories.
• Moxi Skate Camp Roller skate instruction program hosted at Woodward facility, offering training and community experiences for skaters of various skill levels.
• Moxi Gift Cards Digital gift cards that can be redeemed for Moxi products on the website.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WoodwardminorStrategic or Co-development PartnerMoxi Skate Camp is hosted at Woodward facility. This collaboration enables experiential brand engagement through skate camps at Woodward's skate park infrastructure. The partnership provides Moxi with access to professional training facilities and exposes the brand to Woodward's existing skate community.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crazy Skates: Affordable roller skate brand selling adjustable and fixed-size quad skates primarily to beginners and kids. Comparable to Moxi's Beach Bunny/Rainbow Rider/Kids entry-tier lineup and shared recreational customer base.
• Sure-Grip International: US manufacturer of roller skate plates, wheels, and complete skates widely used in derby and recreational skating. Comparable as both a component supplier and a competing complete-skate brand in the same community Moxi serves.
• Impala Skates: Australian DTC roller skate brand selling complete quad skates, components, and apparel directly to consumers globally. Directly comparable to Moxi in product category, target customer (recreational roller skaters), and DTC community-led marketing approach.
• Chaya Skates: Lifestyle-focused roller skate brand under the Powerslide Group targeting recreational and park skating. Closely comparable product mix and customer base to Moxi, particularly in lifestyle-led aesthetic and entry-to-mid-range skate offerings.
• Riedell Shoes: Long-established US-based roller skate boot manufacturer serving recreational, derby, and artistic skating. Overlaps with Moxi's high-performance Jack boot lineup and competes for the same derby/advanced-skater segment.
• VNLA (Vanilla Skates): US roller skate brand specializing in customized and pre-customized quad skates for recreational and derby use. Directly comparable to Moxi's Build Your Own / Ready to Ship Customs offering and similar premium pricing tier.
• Bont: Australian inline and quad skate manufacturer with strong presence in derby and speed skating. Overlaps with Moxi's high-performance boot positioning and competes for the advanced-skater customer willing to pay premium prices.
• Rio Roller: UK-based roller skate brand selling colorful quad skates targeted at recreational and beginner skaters. Comparable to Moxi's Beach Bunny/Panther entry-tier positioning and direct-to-consumer distribution model.

Broad incumbents

• Dick's Sporting Goods: Large US sporting goods retailer stocking roller skates and protective gear from multiple brands. Comparable as an established mass distribution channel for the same product category, but not a direct brand competitor to Moxi.
• Decathlon: Global mass-market sporting goods retailer carrying its own and third-party roller skates alongside a full sporting-goods assortment. Comparable as a broader-channel alternative for entry-level skaters, though not a lifestyle-brand competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MoxiSkates
• Facebookfacebook.com/MoxiRollerSkates

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moxi Skates