What The Jason Foundation does

The Jason Foundation, Inc. (JFI) is a 501(c)(3) nonprofit organization founded in 1997 by Clark Flatt after his 16-year-old son Jason died by suicide. Headquartered in Hendersonville, Tennessee, the foundation is dedicated to the awareness and prevention of youth suicide through educational programming delivered free of charge to schools, parents, students, educators, coaches, first responders, and foster caregivers across the United States. The foundation cites an average of over 3,041 daily suicide attempts by young people in grades 9-12 and approximately 125 youth suicide deaths per week as the underlying problem it addresses.

JFI's product portfolio centers on a "Triangle of Prevention" spanning students, parents, and educators. Core offerings include: the "A Promise for Tomorrow" evidence-based student curriculum for grades 6-12 (delivered via DVD or streaming in a two-lesson format, based on 9+ years of field testing and over 1.7 million student participants); "Bee The Friend" elementary peer-support program for grades 3-5; the "A Friend Asks" free smartphone application available on iOS and Android with Spanish translation; the online Professional Development Series for educator training aligned with the Jason Flatt Act; the Parent Resource Program with seminars led by Clark Flatt; the Coaches Assistance Program (C.A.P.) delivered with E4 Health; a First Responders Training Module; a Foster Care training module; the Crisis Support Team (CST) provided with Acadia Healthcare; and the newly released Jason Foundation School Toolkit Series (Prevention, Intervention, and Postvention). Supporting sub-brands include the B1 pledge program and the #IWONTBESILENT social media campaign.

JFI operates a freemium nonprofit model in which all educational programs and materials are provided at no cost to participants; revenue is generated exclusively through donations, memorial and tribute gifts, workplace fundraisers (Jeans4Jason, Casual 4 a Cause), and annual events such as the Phillip Fulmer & Chuck McDowell Golf Classic. Distribution is layered: direct school and district engagement; self-serve online platforms (jasonfoundation.my.site.com, prp.jasonfoundation.com, b1.jasonfoundation.com, iwontbesilent.jasonfoundation.com); mobile app stores; a national network of community affiliate offices hosted by behavioral health operators (Rogers Behavioral Health, Acadia Healthcare, Lifepoint Behavioral Health, Signature Healthcare Services); and national awareness affiliates including AFCA (11,000+ member coaches since 2004), NOCAD (155,000+ coaches), and a State Attorneys General Ambassador Program. The organization's strategic positioning is anchored by the Jason Flatt Act, which has been enacted in 21 states since 2007 and creates statutorily mandated demand for JFI training among teachers and school personnel.

Name

The Jason Foundation

Legal name

The Jason Foundation, Inc.

Website

https://jasonfoundation.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

The Jason Foundation is a 501(c)(3) nonprofit founded in 1997 that delivers free youth suicide prevention education—including evidence-based curricula, mobile apps, professional development, and toolkits—to students, parents, educators, coaches, and community partners across the United States.

Ownership category

akta.pro rank

Product category

Youth Suicide Prevention Education Services

NAICS

Child and Youth Services (624110), Educational Services (611), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Suicide Prevention, Self-Harm Prevention & Threat Assessment Programs (EDAKAMAI)

akta.pro secondary industries

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM), Crisis Response & Threat Assessment (Suicide Prevention, Violence Prevention) (EDAJAIAH), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Family Advocacy, Parent Training & Support Services (EDAJAKAK)

Keywords

• Youth suicide prevention
• Mental health education
• School-based prevention programs
• Awareness training modules
• Suicide prevention curriculum

Headquarters

HQ city

Hendersonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: The Jason Foundation operates as a 501c3 nonprofit organization. All educational programs are provided at no-cost to participants. Revenue is generated through donations, annual fundraising events (golf classic, workplace fundraisers), and tribute donations.
2. Memorial and Honor Donations: Tribute gifts allowing donors to honor or memorialize loved ones with charitable donations. Online memorial fundraiser pages available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Jason Foundation is a 501(c)(3) nonprofit that delivers free youth suicide awareness and prevention educational programs. Its portfolio centers on a Triangle of Prevention targeting students, parents, and educators, including the 'A Friend Asks' mobile app, the 'A Promise for Tomorrow' school curriculum for grades 6-12, the 'Bee The Friend' elementary program, online Professional Development Series training modules, Parent Resource Program, Coaches Assistance Program, Crisis Support Team, and specialized training for first responders and foster caregivers.

Product overview

The Jason Foundation is a nonprofit 501(c)(3) organization dedicated to youth suicide prevention through education and awareness. The organization offers a portfolio of educational programs and resources organized around a 'Triangle of Prevention' approach targeting students, parents, and educators. Key products include: the 'A Friend Asks' smartphone app (free downloadable app for iOS and Android with warning signs, help resources, and B1 Program), 'A Promise for Tomorrow' student curriculum (evidence-based school program for grades 6-12), 'Bee The Friend' elementary peer support program (grades 3-5), Professional Development Series (online training modules for educators meeting Jason Flatt Act requirements), Parent Resource Program (online resources and seminars), Coaches Assistance Program (C.A.P.), Crisis Support Team (CST) for schools/churches, and First Responders Training. The organization also provides School Toolkit Series (Prevention, Intervention, and Postvention toolkits) and runs the #IWONTBESILENT social media campaign. Programs are delivered through digital platforms (streaming, online LMS), physical materials (DVDs, printed curricula), and in-person seminars. All programs are offered at no cost to participants. The Jason Foundation operates under the Jason Flatt Act, legislation mandating youth suicide awareness training in schools across 21 U.S. states.

Differentiator

Problem solved

Functional benefit

Brands

• A Friend Asks: A free smartphone app that provides information, tools, and resources to help a friend who may be struggling with thoughts of suicide.
• A Promise for Tomorrow
• B1 Program
• Bee The Friend

Products and services

• A Friend Asks App
• B1 Program
• A Promise for Tomorrow Student Curriculum
• Bee The Friend
• Professional Development Series
• Parent Resource Program
• Coaches Assistance Program (C.A.P.)
• Crisis Support Team (CST)
• First Responders Training Module
• Foster Care Training Module
• Youth Suicide Prevention Seminar for Parents and Communities
• Jason Foundation School Toolkit Series
• #IWONTBESILENT Campaign

Quantifiable outcome

• 1.7 million+ student participants reached through Promise for Tomorrow curriculum
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Rogers Behavioral HealthcoreChannel Partner/ Reseller/ Distributor · 3 February 2026Rogers Behavioral Health established as National Community Affiliate with 18 initial Affiliate locations across their behavioral health and substance use disorder treatment hospitals and clinics. These locations serve as community resource hubs offering educational materials and training programs at no cost to parents, educators, students, and community groups.
• Acadia HealthcarecoreChannel Partner/ Reseller/ DistributorHeadquartered in Franklin, Tennessee, Acadia Healthcare is a leading provider of inpatient behavioral health care services. Multiple Affiliate Offices located nationally serve as hubs where parents, teachers, guidance counselors, students, churches and community organizations can get educational materials and learn about training programs.
• Lifepoint Behavioral HealthcoreChannel Partner/ Reseller/ DistributorLifepoint Behavioral Health (formerly Springstone) specializes in providing compassionate care across the behavioral healthcare continuum through 24 behavioral health hospitals and numerous partnerships. Multiple Affiliate Offices nationally serve as community hubs for JFI educational materials and training programs.
• Signature Healthcare Services, LLCcoreChannel Partner/ Reseller/ DistributorSignature Healthcare Services, LLC based in Corona, California is one of the largest privately held psychiatric hospital companies serving thousands of patients annually through 17 acute care hospitals in California, Illinois, Nevada, Arizona, and Texas. Affiliate Offices serve as national hubs for educational materials and training programs.
• American Football Coaches Association (AFCA)coreGTM or Marketing PartnerAFCA is a National Awareness Affiliate with 11,000+ members including over 90% of head coaches at 700+ schools. Since 2004, AFCA has encouraged member coaches to help in awareness and prevention of youth suicide, with many serving as JFI Ambassadors for public service announcements and speaking engagements.
• State Attorneys GeneralcoreGTM or Marketing PartnerThe Jason Foundation's State Attorneys General Ambassador Program includes the majority of State Attorneys General participating as JFI/State AG Program Ambassadors. They help introduce JFI to state and private agencies, assist in legislative efforts, public awareness efforts, and public service announcements. The Board includes one current and four former Attorneys General.
• National Organization of Coaches Association Directors (NOCAD)coreGTM or Marketing PartnerNOCAD serves as a National Awareness Affiliate with a mission to generate revenue and provide active support to member states for high school athletic programs. NOCAD states reach across the country from Connecticut to Hawaii and Oregon to Florida. NOCAD membership reaches more than 155,000 coaches across the country.
• Phillip Fulmer (National Spokesperson)coreGTM or Marketing PartnerFormer University of Tennessee Head Football Coach Phillip Fulmer has served as JFI's National Spokesperson since May 1998. He leads JFI's efforts with AFCA and is co-host of JFI's largest annual fundraiser, The Phillip Fulmer & Charlie Daniels Golf Classic.
• Rascal FlattscoreGTM or Marketing PartnerRascal Flatts (Gary LeVox, Jay DeMarcus and Joe Don Rooney) became Ambassadors for JFI in June 2010. They participate in public service announcements, public awareness programs, fundraising, and lead the B1 Project. Charlie Daniels also serves as a celebrity spokesperson since 2003.
• E4 HealthminorStrategic or Co-development PartnerE4 Health collaborated with The Jason Foundation on the Coaches Assistance Program (C.A.P.) to provide education and resources for athletic department personnel to recognize signs and symptoms of suicide in student athletes and support them through stressful situations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jasonfoundation
• Facebookfacebook.com/JasonFoundation
• LinkedInlinkedin.com/company/1399661

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Jason Foundation