Spray-Net
Spray-Net is a Canadian home-improvement franchisor that licenses proprietary coatings and patented spray-application processes to over 70 franchise territories across the US and Canada, delivering factory-quality exterior and cabinet refinishing to residential homeowners and commercial property owners as a lower-cost alternative to replacement.
- Company typePrivate
- Founded2010
- HeadquartersBoucherville, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Spray-Net does
Spray-Net is a privately held Canadian home-improvement franchisor founded in 2010 by Carmelo Marsala in Boucherville, Quebec. The company develops and licenses proprietary industrial-grade coatings and patented application processes that deliver factory-quality, on-site refinishing of residential exteriors (aluminum, vinyl, engineered wood, fiber cement, brick, stucco, doors, windows) and kitchen/bathroom cabinetry as a lower-cost alternative to full replacement, backed by a 15-year no-peel warranty that carries no weather-related exclusions. Core technical assets include four patents held by the founder covering weather-adjustable paint chemistry and application methods, surface-tailored coatings (including Vinyl Shield heat-reflective undercoat, silicate-mineral Brick Stain, and elastomeric Liqua-Wrap stucco coating), a Mobile Spray Booth for controlled-environment door/cabinet finishing, and The Spray-Network — a proprietary software platform that performs algorithmic pricing and real-time paint-formulation adjustment based on weather conditions. Project ASPs range from approximately $3,500–$5,500 for facade revamps and boutique kitchens to $10,000+ for full two-story exterior overhauls, with documented savings of 40–75% versus replacement.
Spray-Net monetizes through a capital-light franchise model with over 70 territories across the United States and Canada, having completed 30,000+ home transformations since inception. The franchisor captures revenue via franchise fees, ongoing royalties, and resale of proprietary coatings and equipment to operators, while franchisees deliver services directly to homeowners via at-home consultations, virtual estimates, and digital booking through the spray-net.com platform. Primary customers are residential homeowners seeking curb-appeal upgrades or pre-sale renovations; a secondary commercial segment serves property owners, managers, and HOAs on multi-unit residential, retail, hospitality, and industrial buildings. Distribution is complemented by a Lowe's channel partnership and brand visibility through media features on HGTV, Forbes, Entrepreneur, and Coatings World.
Recent operating activity indicates an aggressive US scaling phase: between October 2025 and May 2026 the company signed seven new franchise agreements across Atlanta, North Scottsdale AZ, Allen TX, Lincoln NE, Boston Metro South, South Miami, West Orlando, and Fort Wayne. Leadership consists of Founder & CEO Carmelo Marsala (patent holder and primary product architect), Head of R&D Peiman Arabi (paint chemistry), and CMO Jacinthe Figueredo; headcount sits in the 101–250 band. The company is privately held with no disclosed institutional funding, no public listing, and no M&A activity on file.
Spray-Net firmographics
Firmographics- Name
- Spray-Net
- Legal name
- Spray-Net
- Website
- https://spray-net.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Spray-Net is a Canadian home-improvement franchisor that licenses proprietary coatings and patented spray-application processes to over 70 franchise territories across the US and Canada, delivering factory-quality exterior and cabinet refinishing to residential homeowners and commercial property owners as a lower-cost alternative to replacement.
- Ownership category
- akta.pro rank
Spray-Net industry classification
Industry- Product category
- Residential Painting and Refinishing Services
- NAICS
- Paint and Coating Manufacturing (32551)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Exterior Painting & Surface Coatings (HSAPAKAF)
Keywords
Where Spray-Net is headquartered
LocationHeadquarters
- HQ city
- Boucherville
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Spray-Net business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Residential Painting and Refinishing Services: One-time service fees for exterior house painting and cabinet refinishing. Customers pay per project based on surface type, square footage, accessibility, and complexity. Services include exterior painting of siding, brick, stucco, doors, windows, and interior cabinet refinishing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Facade Revamp - Entry-level exterior transformation |
| Unit Pricing | Pay-as-you-go | Siding Revamp - Bungalow-sized siding only |
| Unit Pricing | Pay-as-you-go | The Overhaul - Full two-story home exterior |
| Unit Pricing | Pay-as-you-go | Boutique Kitchen - Small kitchen cabinet refinishing |
| Unit Pricing | Pay-as-you-go | Drab to Fab Kitchen - Medium-sized kitchen transformation |
| Unit Pricing | Pay-as-you-go | Big Bright Kitchen - Large kitchen cabinet refinishing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Spray-Net product offering
Product offeringCore offering
Spray-Net delivers premium exterior house painting and kitchen/bathroom cabinet refinishing services using proprietary industrial-grade coatings and patented weather-adjustable application processes. Services cover aluminum, vinyl, fiber cement, and engineered wood siding, brick, stucco, front and garage doors, windows, and cabinets, providing factory-quality finish as an alternative to replacement. The franchise model serves residential homeowners across 70+ territories in the US and Canada, backed by a 15-year no-peel warranty.
Product overview
Spray-Net is a home improvement franchise offering factory-finish refinishing as an alternative to replacement. The company operates as a platform of proprietary industrial-grade coatings and patented application processes, combining exterior house painting services (aluminum siding, vinyl siding, engineered wood, fiber cement, brick, stucco, doors, windows) with cabinet refinishing (kitchen and bathroom). The core differentiator is The Spray-Network software platform that enables weather-adjustable paint formulation and algorithmic pricing. All services are backed by a 15-year no-peel warranty. The company also serves commercial properties with the same proprietary coating technology. Founded in 2010, Spray-Net has transformed over 30,000 homes across the United States and Canada through a franchise model.
Differentiator
Problem solved
Functional benefit
Brands
- The Spray-Network: Proprietary software platform used to calculate pricing and adjust paint formulations in real-time based on weather conditions.
Products and services
- Exterior House Painting Premium exterior painting service that applies proprietary industrial-grade coatings and patented weather-adjustable processes to aluminum, vinyl, engineered wood, fiber cement, brick, stucco, front and garage doors, and windows. Delivered as an alternative to replacement with a 15-year no-peel warranty, primarily for residential homeowners.
- Kitchen Cabinet Painting & Refinishing Factory-quality on-site refinishing for kitchen cabinet doors, drawers, and frames using proprietary coatings and the mobile spray booth. Available for laminate, melamine, thermofoil, plastic, and wood cabinets. Targeted at homeowners seeking kitchen modernization without cabinet replacement.
- Bathroom Cabinet Painting & Refinishing On-site refinishing for bathroom cabinets and vanities using the same proprietary coatings and processes used for kitchen cabinet refinishing. Targeted at homeowners seeking to update bathrooms without full tear-out.
- Commercial Painting Services Industrial-grade exterior painting for small businesses, storefronts, strip malls, motels, office buildings, warehouses, factories, and multi-unit residential complexes, using the same proprietary weather-adjustable coatings. Targeted at commercial property owners, managers, and HOAs.
- The Spray-Network Software Proprietary software platform that performs algorithmic project pricing, calculates paint quantities, and adjusts paint formulation in real time based on weather conditions and color-matching needs. Used internally by franchise technicians and operations.
Quantifiable outcome
- Transforms over 30,000 homes across US and Canada since 2010
- +6 more outcomes
Companies that use Spray-Net
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Spray-Net technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Spray-Net partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lowe'sminorSpray-Net is featured as a partner/service provider through Lowe's home improvement retail locations. The partnership provides visibility among Lowe's customer base seeking professional painting and refinishing services.
Scale indicators7 records
Recent moves16 records
Expansion highlights6 records
Spray-Net competitors and assessment
Company assessmentDirect peers
- CertaPro Painters: Largest residential and commercial painting franchise in North America; competes directly with Spray-Net's exterior painting service through a franchised model serving homeowners with professionally branded painting crews.
- Five Star Painting: Residential and commercial painting franchise network offering interior/exterior services. Closely comparable to Spray-Net's residential exterior painting franchise model, though without Spray-Net's proprietary surface-tailored coatings.
- 360° Painting: National residential painting franchise with both franchisee and corporate-owner locations providing interior and exterior services, comparable to Spray-Net's franchise GTM in the same target market.
- N-Hance Wood Refinishing: Franchise network that refinishes kitchen cabinets and wood surfaces using proprietary products, directly comparable to Spray-Net's cabinet refinishing service line delivered through franchisees.
- ProTect Painters: Residential and commercial painting franchise with a national network offering interior/exterior services, comparable to Spray-Net on franchise model and customer segments.
Broad incumbents
- Sherwin-Williams: Major paint manufacturer and retailer with architectural coatings and store network; comparable as the upstream coatings supplier whose products conventional painters use, against which Spray-Net's proprietary formulations compete.
- Benjamin Moore: Premium architectural paint brand sold through independent retailers; comparable as the incumbent coatings supplier whose Aura/Regal lines are commonly used by competing painters in Spray-Net's markets.
- Re-Bath: Bathroom remodeling franchise that overlaps with Spray-Net's bathroom cabinet refinishing offering at the higher end of the home renovation wallet.
Emerging players
- Kitchen Magic: Cabinet refacing and refinishing franchise that competes for the same kitchen-renovation dollars, particularly for mid-sized projects priced similarly to Spray-Net's $3,500-$7,000+ cabinet refinishing tiers.
Regional players
- Window World: U.S. window replacement franchise with broad geographic reach and similar audience (homeowners seeking exterior upgrades), positioning Spray-Net's window-painting service as a lower-cost alternative.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Spray-Net social profiles
Digital presenceSpray-Net financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spray-Net leadership team
Management profileNumber of profiles
Profiles3 records
Spray-Net funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spray-Net M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spray-Net
What does Spray-Net do?
Spray-Net delivers premium exterior house painting and kitchen/bathroom cabinet refinishing services using proprietary industrial-grade coatings and patented weather-adjustable application processes. Services cover aluminum, vinyl, fiber cement, and engineered wood siding, brick, stucco, front and garage doors, windows, and cabinets, providing factory-quality finish as an alternative to replacement. The franchise model serves residential homeowners across 70+ territories in the US and Canada, backed by a 15-year no-peel warranty.
Is Spray-Net a public or private company?
Spray-Net is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spray-Net founded?
Spray-Net was founded in 2010. It employs 101 to 250 people.
Where is Spray-Net based?
Spray-Net is headquartered in Boucherville, Canada, in the North America region.
How does Spray-Net make money?
One revenue line is on record: residential Painting and Refinishing Services.
Who are Spray-Net's main competitors?
Direct peers on record are CertaPro Painters, Five Star Painting, 360° Painting, N-Hance Wood Refinishing and ProTect Painters. Broad incumbents are Sherwin-Williams, Benjamin Moore and Re-Bath. Kitchen Magic is listed as an emerging player. Window World is listed as a regional player.
Does Spray-Net have an API?
No public API is recorded for Spray-Net.
What industry is Spray-Net in?
Spray-Net's product category is Residential Painting and Refinishing Services. Its primary akta.pro industry code is HSAPAKAF, Exterior Painting & Surface Coatings. Its NAICS code is 32551 and its SIC code is 2851.