What 360 Painting does

360° Painting is a Charlottesville, Virginia-based painting franchise company founded in 2005 that began franchising in 2006 and now operates a network of 85 franchisees across 34 US states and 2 Canadian provinces. The company is a franchise brand under Premium Service Brands and delivers residential and commercial painting services through locally owned and operated franchisees, each granted an exclusive territory with a minimum of 30,000 households earning over $75,000 annually and a population of at least 300,000. Service offerings span interior and exterior house painting, cabinet refinishing, kitchen/bathroom/bedroom painting, drywall repair, wallpaper and popcorn ceiling removal, specialty texture painting, epoxy flooring, power washing, deck/fence/wood/concrete staining, parking lot striping, and seasonal holiday lighting.

The company's core technology is a proprietary 5-step painting process — free consultation, project preparation, professional painting, thorough clean-up, and final inspection — supported by a Color Visualizer digital tool that leverages palettes from preferred paint partners Sherwin-Williams, PPG Paints, and Benjamin Moore. All work is backed by a 2-year paint warranty and 6-month carpentry warranty. The technology stack is conventional franchise and local services infrastructure (website, contact forms, location finder, blog, paid search, organic social), with no proprietary AI/ML, API, or SDK layer disclosed.

The business model combines upfront franchise fees ($60,000, with total initial investment of $76,655-$123,700) with ongoing royalties from the franchise network and direct project revenue at the franchisee level. Customer acquisition is driven by location-specific SEO, content marketing, social media, paid search, and national brand-level PR such as a 2026 Designing Spaces feature on Lifetime. End customers are primarily residential homeowners with a secondary commercial segment serving offices, restaurants, healthcare, education, retail, municipal, and HOA properties, with pricing quoted per project on a free-estimate basis.

Name

360 Painting

Legal name

360° Painting

Website

https://360painting.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

360° Painting is a Charlottesville, Virginia-based painting franchise under Premium Service Brands, operating 85 franchisees across 34 US states and 2 Canadian provinces that deliver residential and commercial painting services to homeowners, businesses, and HOAs through a proprietary 5-step process backed by a 2-year warranty.

Ownership category

akta.pro rank

Product category

Residential and Commercial Painting Services

NAICS

Painting and Wall Covering Contractors (23832), Painting and Wall Covering Contractors (238320)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA)

akta.pro secondary industries

Exterior Painting (Siding, Stucco, Masonry) (HSAPAHAB), Interior Painting (Walls, Ceilings, Trim) (HSAGADAA), Exterior Painting (Siding, Trim, Doors) (HSAGADAB), Deck & Fence Painting/Staining/Sealing (HSAGADAD), Texture, Skim Coating & Decorative Finishes (Popcorn Removal, Knockdown, Venetian) (HSAPAHAF), Exterior Painting & Surface Coatings (HSAPAKAF), Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)

Keywords

• Residential painting services
• Commercial painting services
• Painting franchise
• Interior exterior painting
• Property maintenance services

Headquarters

HQ city

Charlottesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Franchise Fee and Royalty Model: 360° Painting operates as a franchise business. Prospective franchisees pay an initial franchise fee of $60,000, with total initial investment ranging from $76,655 to $123,700. Each franchisee receives an exclusive territory with a minimum of 30,000 households with incomes over $75,000 per year and a population of at least 300,000. The revenue model combines upfront franchise fees from new franchisees with ongoing royalty payments from the existing network of 85 franchisees.
2. Residential Painting Services: Direct painting services to homeowners including interior painting, exterior painting, cabinet painting, deck staining, fence painting, concrete staining, drywall repair, wallpaper removal, and popcorn ceiling removal. Services are priced per project with free estimates provided.
3. Commercial Painting Services: Professional painting services for commercial properties including offices, restaurants, hospitals, shopping centers, universities, schools, municipal buildings, and HOAs. Commercial services also include parking lot striping.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

360° Painting is a franchise-based professional painting services company delivering residential interior and exterior painting, cabinet refinishing, deck and fence staining, epoxy flooring, and commercial painting for offices, healthcare, retail, educational, and municipal properties. Services are delivered through 85 independently-owned franchisees across 34 US states and 2 Canadian provinces using a proprietary 5-step painting process (consultation, preparation, painting, cleanup, inspection) backed by a 2-year paint and 6-month carpentry warranty, premium paints from Sherwin-Williams, PPG Paints, and Benjamin Moore, and a digital Color Visualizer tool.

Product overview

360° Painting is a franchise-based painting company offering comprehensive residential and commercial painting services along with related property maintenance solutions. The core service portfolio consists of three main pillars: Interior Painting Services (including interior house painting, cabinet painting, kitchen/bathroom/bedroom painting, drywall repair, wallpaper removal, popcorn ceiling removal, and specialty texture painting), Exterior Painting Services (including exterior house painting, epoxy flooring, power washing, concrete/deck/wood/fence staining, sanding and preparatory work, and holiday lighting), and Commercial Painting Services (covering office buildings, restaurants, retail spaces, healthcare facilities, educational institutions, and parking lot striping). The company also provides a Color Visualizer digital tool for customers to preview paint colors on their property. The franchise operates under Premium Service Brands and partners with major paint manufacturers including Sherwin-Williams, PPG Paints, and Benjamin Moore. All locations follow a proprietary 5-step painting process: Free Consultation, Project Preparation, Professional Painting, Thorough Clean-Up, and Final Inspection, backed by a 2-year paint warranty and 6-month carpentry warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Exterior House Painting Professional exterior painting services for residential and commercial properties, including surface preparation, priming, and application of premium paints from Sherwin-Williams, PPG Paints, and Benjamin Moore, delivered as a standalone service by local franchisees.
• Interior House Painting Comprehensive interior painting services for homes and businesses, covering walls, ceilings, trim, and all interior surfaces using premium paints and the proprietary 5-step painting process with a 2-year warranty.
• Cabinet Painting Refinishing and repainting of kitchen cabinets, bathroom vanities, and other cabinetry to transform and modernize spaces without full replacement, delivered by local franchisees using premium paints and surface preparation techniques.
• Commercial Painting Services Professional painting services for commercial properties including offices, restaurants, hospitals, shopping centers, universities, schools, municipal buildings, and HOAs, with flexible scheduling to minimize operational disruption and durable long-lasting finishes.
• Kitchen Painting Specialized interior painting service for kitchen walls, cabinets, and surfaces using paints and finishes designed to withstand kitchen-specific conditions such as heat, moisture, and grease.
• Bathroom Painting Interior painting service for bathrooms using moisture-resistant paints and finishes suitable for humid environments, including walls, ceilings, trim, and vanity surfaces.
• Bedroom Painting Professional interior painting service tailored for residential bedrooms, offering various finishes, low-VOC paint options, and complimentary color consultations.
• Drywall Repair Repair service for damaged drywall, including patching, sanding, and surface preparation before painting, sold as a standalone offering by local franchisees.
• Wallpaper Removal Removal of existing wallpaper and preparation of walls for new paint application, sold as a standalone service by local franchisees.
• Popcorn Ceiling Removal Removal of outdated popcorn ceiling texture and refinishing to modern, smooth ceiling finishes, sold as a standalone service by local franchisees.
• Specialty Texture Painting Application of decorative texture finishes for interior walls and ceilings, sold as a standalone service by local franchisees.
• Epoxy Flooring Durable epoxy coating application for garage floors and other concrete surfaces, providing resistance to chemicals, stains, and wear, sold as a standalone service by local franchisees.
• Power Washing High-pressure cleaning service for exterior surfaces to remove dirt, mildew, and loose paint before painting, sold as a standalone service by local franchisees.
• Concrete Staining Staining service for concrete driveways, patios, and walkways to enhance appearance and durability, sold as a standalone service by local franchisees.
• Deck Staining Staining and sealing service for wooden decks to protect against weather damage and enhance appearance, sold as a standalone service by local franchisees.
• Wood Staining Staining service for exterior wood surfaces including fences, siding, and other wooden structures, sold as a standalone service by local franchisees.
• Fence Painting Professional painting and staining service for residential and commercial fencing, sold as a standalone offering by local franchisees.
• Holiday Lighting Services Installation of holiday and seasonal lighting displays for residential and commercial properties, sold as a standalone service by local franchisees.
• Parking Lot Striping Professional parking lot striping and line painting service for commercial properties, including ADA-compliant markings and traffic flow indicators, sold as a standalone commercial offering by local franchisees.
• 360° Painting Franchise Opportunity License to operate a 360° Painting franchise within an exclusive territory, requiring an initial investment of $76,655 to $123,700 including a $60,000 franchise fee, with each franchisee receiving a territory with a minimum of 30,000 households earning above $75,000 per year and a population of at least 300,000.

Quantifiable outcome

• 2-year paint warranty and 6-month carpentry warranty provided on all projects
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Sherwin-WilliamscoreTechnology or Integration360° Painting partners with Sherwin-Williams as a preferred paint supplier. The partnership provides customers access to premium paints including Sherwin-Williams Emerald Exterior, Duration, Resilience, SuperPaint, Porch and Floor Enamel, and Harmony Interior Acrylic Latex (zero-VOC formula). The partnership includes co-marketing through blog content, color consultations, and the Color Visualizer tool. Sherwin-Williams experts provide painting guidance featured in 360° Painting blog articles.
• PPG PaintscoreTechnology or Integration360° Painting is a trusted partner of PPG Paints, utilizing their premium paint products for residential and commercial painting projects. PPG products are featured alongside Sherwin-Williams and Benjamin Moore as the company's preferred paint brand partners.
• Benjamin MoorecoreTechnology or Integration360° Painting partners with Benjamin Moore as a preferred paint supplier, offering customers access to Benjamin Moore premium paints including Caliente and other signature colors. Benjamin Moore is featured as one of three trusted color partners along with Sherwin-Williams and PPG Paints.
• Premium Service BrandsflagshipStrategic or Co-development Partner360° Painting is a franchise brand under Premium Service Brands parent company. Premium Service Brands provides the franchise infrastructure, support systems, and brand framework that enables the franchise network to operate. The parent company handles corporate functions including privacy policy administration and franchise support.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Others

• Benjamin Moore: Benjamin Moore is a premium paint brand and one of 360° Painting's three trusted supplier partners, providing the color expertise, premium products, and co-branded marketing that underpin 360°'s premium positioning.
• Sherwin-Williams: Sherwin-Williams is one of 360° Painting's three core paint supplier partners, and the world's largest paint manufacturer; while not a direct competitor, it shapes the supplier economics and co-marketing capabilities that define 360°'s value proposition.
• Premium Service Brands: Premium Service Brands is 360° Painting's parent company and multi-brand franchisor, providing shared back-office, marketing, and franchise development infrastructure that determines the corporate-level economics of the 360° Painting brand.

Direct peers

• CertaPro Painters: CertaPro Painters is the largest residential and commercial painting franchise in North America with hundreds of territories, making it the most directly comparable franchise-based painting competitor to 360° Painting in terms of business model, customer base, and franchise structure.
• Five Star Painting: Five Star Painting is a Neighborly company franchise offering residential and commercial painting services with a similar franchise structure to 360° Painting, directly competing in many of the same markets with comparable service menus and pricing models.
• ProTect Painters: ProTect Painters is a franchise painting company operating under Authority Brands, offering residential interior/exterior painting services with a comparable franchise model and direct overlap with 360° Painting's customer base and service offerings.
• College Pro Painters: College Pro Painters is a longstanding painting franchise that historically targeted the residential exterior segment with a student-run franchisee model, competing for similar homeowners in overlapping geographic markets with 360° Painting.

Emerging players

• That 1 Painter: That 1 Painter is an emerging franchise in the residential and commercial painting space with a younger operating model, competing directly with 360° Painting for franchise owners and customer demand in select markets.

Broad incumbents

• Mr. Handyman: Mr. Handyman is a Neighborly-owned home repair and maintenance franchise offering painting among many other services, representing a broader-incumbent alternative for homeowners who bundle painting with other handyman needs.
• Home Depot Home Services: Home Depot operates an in-store paint service and connects customers with independent painters, representing a broader-incumbent channel alternative that competes for the same DIY-to-pro-conversion homeowner demand that 360° Painting targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/360Painting
• Facebookfacebook.com/360Painting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360 Painting