What Coast Hotels does

Coast Hotels Limited is a Vancouver, British Columbia-based hotel company operating a portfolio of 52 hotels across Western Canada (British Columbia, Alberta, Saskatchewan, Yukon) and the US West Coast (Alaska, California, Hawaii, Washington). Founded in 1972 and wholly owned by Tokyo-based APA Group since 2016, the chain differentiates through a "Refreshingly Local" brand positioning that emphasizes each property's distinctive local character. The portfolio spans urban, resort, and event venues, with APA-branded flagships featuring signature Japanese hospitality touches such as TOTO Washlets and origami cranes. Coast Hotels Limited is a privately held British Columbia corporation; APA Group's 2024 acquisition of a directly operated Seattle property added a Pacific Northwest anchor to the US footprint.

The company's operations are built on a cloud-based property management and reservation system integrated with the TravelClick (Amadeus) booking platform. Customer-facing technology includes the Coast Rewards loyalty program (with partner integrations to Aeroplan, Atmos Rewards, and More Rewards), the Best Rate Promise rate guarantee with 24-hour price matching plus an additional 10 percent discount, Coast Flex Rate (24-hour free cancellation), Coast Clean (sanitation program), and Refreshingly Green (sustainability initiative). Digital marketing infrastructure comprises Google Analytics 4, Google Ads, Microsoft Advertising, and Meta Pixel tracking. Supporting brand programs include pet-friendly accommodations at most properties, AAA/CAA and Senior/AARP rate tiers, and EV charging at select locations.

Coast Hotels generates revenue from four streams: nightly room rentals across its owned, franchised, and managed properties (the largest stream); on-site food and beverage operations at select properties including Prestons Restaurant + Lounge, Shogun Japanese Steakhouse, and Winston's Resto-Bar; meeting and event space rentals (ballrooms up to 10,000+ square feet seating 500 theatre-style); and franchise licensing fees. Distribution is primarily direct-to-consumer via coasthotels.com and a central reservations call center (800-716-6199), supplemented by a national sales team for corporate accounts and an active franchise development program via coasthotelsdevelopment.com. Customer segments include leisure travelers, Canadian government employees (provincial and federal), corporate and event planners, and pet owners.

Name

Coast Hotels

Legal name

Coast Hotels Limited

Website

https://coasthotels.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Short description

Coast Hotels is a Vancouver-based chain operating 52 mid-scale hotels across Western Canada and the US West Coast, wholly owned by Japan's APA Group since 2016, serving leisure, government, and corporate event travelers via a "Refreshingly Local" brand and Coast Rewards loyalty program.

Ownership category

akta.pro rank

Product category

Hotel Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

Keywords

• Hotel accommodations
• Hospitality services
• Hotel loyalty program
• Meeting and event venues
• Pet-friendly hotels

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Accommodations: Core revenue from room rentals across 52 properties in Canada and USA. Revenue is generated through nightly rates with various pricing tiers including Flex Rate, member rates, and government rates. Booking channels include direct website, call center, and third-party OTAs.
2. Food and Beverage: On-site restaurants and lounges at select properties including Prestons Restaurant + Lounge (Edmonton), Shogun Japanese Steakhouse and Winston's Resto-Bar (Prince George), and various property restaurants. Revenue from dining, banquets, and room service.
3. Meeting and Event Space: Revenue from renting meeting rooms, ballrooms, and event spaces. Properties like Coast Edmonton Plaza offer venues seating up to 500 theatre-style. Weddings and corporate events are key revenue drivers.
4. Franchise Fees: Revenue from franchise operators who pay licensing fees to use the Coast Hotels brand, booking platform, and Coast Rewards program. Franchise development website is actively marketed.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Coast Hotels operates a collection of 52 owned, managed, and franchised hotels across Western Canada and the US West Coast, selling overnight accommodations, on-site food and beverage, and meeting/event space under the "Refreshingly Local" brand. The company also licenses the Coast Hotels brand and Coast Rewards loyalty platform to franchise operators and runs dedicated government, corporate, and member rate programs.

Product overview

Coast Hotels is a network of 52 hotels across Canada and the USA operating under a 'Refreshingly Local' brand philosophy. The portfolio includes properties across British Columbia, Alberta, Saskatchewan, Yukon, Alaska, California, Hawaii, and Washington. Core offerings consist of the Coast Rewards loyalty program (earning points or partner rewards via Aeroplan, Atmos, More Rewards), Coast Flex Rate (flexible cancellation product), and Best Rate Promise guarantee. The network includes flagship APA-branded properties like Coast Edmonton Plaza Hotel by APA (temporarily under renovation) and Coast Prince George Hotel by APA featuring signature TOTO Washlets, Japanese-inspired origami cranes, and signature dining. Additional programs include Coast Clean (safety), Refreshingly Green (sustainability), pet-friendly accommodations, meeting/event services, and government/corporate rate programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Coast Hotels Network (52 Properties) Collection of 52 unique hotels across Canada (British Columbia, Alberta, Saskatchewan, Yukon) and the USA (Alaska, California, Hawaii, Washington), ranging from urban business hotels to resort properties, each positioned with a "Refreshingly Local" sense of place. Sold per room-night to leisure and business travelers.
• Coast Rewards Loyalty Program Free membership loyalty program allowing members to earn Coast Rewards points or partner reward points (Aeroplan, Atmos Rewards, More Rewards) on stays, redeemable for free nights or partner rewards. Members receive 15%+ off the lowest advertised price, welcome amenities, late check-out, and complimentary room upgrades at higher tiers.
• Coast Flex Rate Standalone flexible booking rate product offering the lowest unrestricted publicly available rate with free cancellation up to 24 hours before the stay and no hidden fees, backed by the Best Rate Promise.
• Best Rate Promise Rate guarantee program that matches a lower qualified competitor rate found within 24 hours of booking through the Coast Hotels website and applies an additional 10% discount to the reservation.
• Coast Clean Safety Program Proprietary cleaning and disinfection commitment program applied across the Coast Hotels network to safeguard guests and employees against COVID-19, norovirus, and influenza.
• Refreshingly Green Sustainability Program Environmental sustainability initiative deployed across the Coast Hotels network focused on minimizing environmental impact at each property.
• Meeting and Event Space Rentals Rental of meeting rooms, ballrooms, and event spaces at Coast Hotels properties for corporate conferences, meetings, banquets, weddings, and social events, with on-site catering and accommodation for attendees. Supported by a Coast Rewards Meeting Planner program for event organizers.
• Canadian Government Rate Program Discounted rate program for Canadian provincial and federal government employees traveling on official business at participating Coast Hotels properties, requiring valid government ID at check-in and based on single occupancy.
• On-site Food and Beverage On-site dining and beverage services at select Coast Hotels properties, including signature restaurants, lounges, banquets, and room service, generating transaction-fee revenue beyond the room rate.
• Coast Hotels Franchise Program Brand licensing and franchise offering for hotel developers and operators, granting access to the Coast Hotels brand, Coast Rewards loyalty platform, TravelClick-based reservation system, marketing support, and brand standards. Generates licensing/royalty fee revenue for Coast Hotels.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• AeroplanminorGTM or Marketing PartnerLoyalty program partnership allowing Coast Rewards members to earn Aeroplan points on qualifying stays instead of or in addition to Coast Rewards points.
• Atmos RewardsminorGTM or Marketing PartnerLoyalty program partnership allowing Coast Rewards members to earn Atmos Rewards points on qualifying stays.
• More RewardsminorGTM or Marketing PartnerLoyalty program partnership allowing Coast Rewards members to earn More Rewards points on qualifying stays.
• TravelClick (Amadeus)coreTechnology or IntegrationTechnology provider for the cloud-based reservation and property management system powering the Coast Hotels booking platform. All hotel listings and real-time availability are managed through TravelClick.
• Google (Analytics, Ads, Tag Manager)coreTechnology or IntegrationDigital marketing and analytics infrastructure including Google Analytics 4 for web analytics, Google Ads for paid search and remarketing, and Google Tag Manager for tag management.
• Meta Platforms (Facebook, Instagram)minorGTM or Marketing PartnerSocial media advertising partnership using Meta Pixel for conversion tracking, Custom Audiences for targeted advertising, and lookalike audiences for customer acquisition.
• Microsoft AdvertisingminorGTM or Marketing PartnerSearch and display advertising partnership using Microsoft Advertising (UET) for conversion tracking and audience targeting through Google Tag Manager.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sandman Hotel Group: Sandman is a Canadian-owned mid-scale hotel chain headquartered in British Columbia with a comparable Western Canada footprint and similar value-oriented positioning. It is one of the most direct head-to-head competitors to Coast in the Canadian mid-scale segment.
• Best Western Hotels & Resorts: Best Western operates a member/franchise-based mid-scale hotel network across North America with a similar independent-operator franchise model. Its geographic reach, mid-scale positioning, and loyalty program (Best Western Rewards) closely mirror Coast Hotels' structure.
• Delta Hotels by Marriott: Delta Hotels, originally a Canadian brand now part of Marriott, is a full-service hotel chain with strong Western Canada presence. It competes directly with Coast in urban Canadian markets (Vancouver, Edmonton, Toronto) at a slightly higher price tier.
• Four Points by Sheraton (Marriott): Four Points is Marriott's select-service brand targeting similar value-oriented business and leisure travelers. It overlaps with Coast's mid-scale positioning while leveraging Marriott Bonvoy's significantly larger loyalty ecosystem.

Broad incumbents

• Radisson Hotels: Radisson operates a global portfolio of upper-midscale and full-service hotels with a strong presence across North America. It competes with Coast in many of the same Canadian and US markets but operates as part of a much larger global platform.
• Holiday Inn (IHG): Holiday Inn is IHG's flagship mid-scale family brand with ubiquitous North American distribution. It competes with Coast across price-sensitive leisure and business segments but offers the advantage of IHG One Rewards scale.
• Hilton Hotels & Resorts: Hilton operates a broad portfolio across luxury, upscale, and midscale tiers in North American markets served by Coast. It competes for both leisure and government/corporate travelers and benefits from Hilton Honors' massive loyalty base.
• Hyatt Hotels Corporation: Hyatt is a major global hotel operator with select-service (Hyatt Place, Hyatt House) and full-service brands competing in markets where Coast operates. Its World of Hyatt loyalty program attracts a similar premium-leisure traveler demographic.
• Choice Hotels International: Choice Hotels franchises mid-scale and economy brands (Comfort, Quality, Clarion, Sleep Inn) across North America. Its franchise-heavy model and Choice Privileges loyalty program make it a structural analog to Coast's franchise ambitions.

Others

• APA Group (Japan): APA Group is Coast Hotels' parent company and a major Japanese hotel operator. While not a direct competitor in North America, APA's strategic priorities, capital allocation, and Japanese hospitality standards (TOTO Washlets, origami cranes) directly shape Coast's positioning and growth path.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/coasthotels
• Facebookfacebook.com/coasthotels
• LinkedInca.linkedin.com/company/coast-hotels
• Instagraminstagram.com/coasthotels

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coast Hotels