Holiday Inn
Holiday Inn is a mid-market hotel brand under IHG Hotels & Resorts, offering full-service accommodations, dining, and meeting spaces to business, family, and leisure travelers globally through a franchise model.
- Company typePublic
- Founded1952
- HeadquartersAtlanta, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Holiday Inn does
Holiday Inn is a mid-market hotel brand offering full-service accommodations for business and leisure travelers. Founded in 1952 by Kemmons Wilson in Memphis, Tennessee, the brand was acquired by InterContinental Hotels Group (now IHG Hotels & Resorts) in 2003 and operates today as a wholly owned brand within IHG's portfolio. Holiday Inn serves a diversified customer base including business travelers, families, and leisure guests across global markets, with key operations in the United States, United Kingdom, China, Singapore, and India. The brand's core offering includes comfortable guest rooms, on-site full-service restaurants and bars, meeting and event spaces, swimming pools, fitness centers, business centers, and family-oriented programs such as Kids Stay and Eat Free.
The brand operates under a franchise and management model where individual hotels are independently owned by third-party investors who license the Holiday Inn brand. IHG generates revenue through franchise fees, royalties, and management fees from these properties. The technology platform is anchored by IHG's digital booking system and the IHG One Rewards loyalty program, which enables members to earn and redeem points across 7,000+ IHG properties worldwide. The Holiday Inn 3.0 Bright Version, launched in 2025, represents the latest design and operational standard, and is being deployed across new property signings globally. Distribution channels include direct online booking, the IHG mobile app, phone reservations, travel agent networks, corporate booking tools, and GDS systems.
Holiday Inn's go-to-market combines a direct-to-consumer model (website, app, phone, loyalty program) for guest bookings with a B2B channel partner model for hotel owner franchise agreements. The brand targets primary customer segments including business travelers needing reliable Wi-Fi and meeting facilities, family travelers seeking kid-friendly amenities, and leisure travelers at destination locations. Recent strategic activity centers on expansion in Greater China, where 24 new hotels were signed in July 2026, bringing the regional pipeline to 106 hotels alongside 168 open properties.
Holiday Inn firmographics
Firmographics- Name
- Holiday Inn
- Legal name
- Holiday Inn (brand owned by IHG Hotels & Resorts)
- Website
- https://holidayinn.com
- Company type
- Public
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Holiday Inn is a mid-market hotel brand under IHG Hotels & Resorts, offering full-service accommodations, dining, and meeting spaces to business, family, and leisure travelers globally through a franchise model.
- Ownership category
- akta.pro rank
Holiday Inn industry classification
Industry- Product category
- Mid-Market Hotel Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Budget Hotel Chains & Franchises (THAGABAM)
- akta.pro secondary industries
- Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Holiday Inn is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Holiday Inn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hotel Room Revenue: Holiday Inn generates primary revenue through room rentals at independently owned and operated hotels operating under its franchise or management agreements. Room pricing varies by property, location, and season.
- Franchise and Licensing Fees: IHG collects franchise fees and royalties from hotel owners operating under the Holiday Inn brand. These typically include a percentage of room revenue plus fixed fees.
- Food and Beverage: On-site full-service restaurants and bars at Holiday Inn properties generate revenue from dining, with some properties featuring elevated breakfast buffets and full bar service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Best Available Rate - Standard published rate for all guests |
| Subscription | Monthly | IHG One Rewards Member Rate - Exclusive rate for loyalty program members |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Holiday Inn product offering
Product offeringCore offering
Holiday Inn is a mid-market hotel brand operating a global network of franchised and managed properties that provide guest room accommodations, on-site dining, meeting and event spaces, and family-friendly amenities. The brand is supported by the IHG One Rewards loyalty program and the Holiday Inn 3.0 design and operational standard. The brand primarily serves business travelers, families, and leisure guests through direct booking, corporate channels, travel agents, and the IHG mobile app.
Product overview
Holiday Inn is a mid-market hotel brand and part of IHG Hotels & Resorts. The core offering comprises guest room accommodations with consistent comfort standards, enhanced by Holiday Inn 3.0 concept properties featuring modern design and operational efficiency. The brand operates the IHG One Rewards loyalty program for point earning and redemption. Additional offerings include meeting and event spaces with technology support, full-service restaurants and bars (some with celebrity chef partnerships), swimming pools, fitness centers, and the Kids Stay and Eat Free family program. The brand serves business travelers, families, and leisure segments across key markets globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Holiday Inn Hotels Mid-market hotel brand offering comfortable guest room accommodations, full-service dining with bars and restaurants, meeting and event spaces, swimming pools, fitness centers, and business facilities for business travelers, families, and leisure guests at franchised and managed properties worldwide.
- IHG One Rewards Loyalty program enabling members to earn points on stays, access member-exclusive rates, receive free Wi-Fi and late check-out privileges, and redeem points for Reward Nights at more than 7,000 IHG properties worldwide.
- Holiday Inn Meeting & Event Spaces Bookable meeting rooms and event venues with flexible configurations, on-site catering, business center facilities, reliable Wi-Fi, and technology support for business and social gatherings at Holiday Inn properties.
- Holiday Inn 3.0 Bright Version Concept Latest hotel design and operational standard featuring updated guest rooms, gathering spaces, and improved operational efficiency, deployed across new openings to drive long-term asset value and guest experience enhancements.
Quantifiable outcome
- Kids Eat Free program available at most Holiday Inn properties, reducing family travel costs
Companies that use Holiday Inn
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Holiday Inn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Holiday Inn partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IHG Hotels & ResortscoreHoliday Inn is a brand owned and operated by IHG Hotels & Resorts. IHG manages the brand's global operations, distribution systems, loyalty program (IHG One Rewards), and development strategy. The partnership encompasses all aspects of brand management, technology platforms, marketing, and hotel development.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Holiday Inn competitors and assessment
Company assessmentDirect peers
- Hyatt Place: Hyatt Place is Hyatt's select-service, all-suite brand targeting business and leisure travelers with consistent modern accommodations — directly comparable to Holiday Inn's mid-scale full-service model and customer base.
- Fairfield by Marriott: Fairfield by Marriott is a value-tier hotel brand under Marriott targeting price-sensitive business and leisure travelers through a franchise-driven model, overlapping directly with Holiday Inn's mid-market positioning.
- Courtyard by Marriott: Courtyard by Marriott is a select-service midscale hotel brand within Marriott Bonvoy's portfolio, targeting business and leisure travelers with consistent amenities and franchise economics — directly comparable to Holiday Inn's positioning and operating model.
- Comfort Inn (Choice Hotels): Comfort Inn is a mid-scale franchised hotel brand within Choice Hotels International, targeting both business and leisure travelers with consistent accommodations — directly comparable to Holiday Inn's mid-market positioning.
- Radisson Hotels: Radisson Hotels operates a portfolio of upper-midscale and upscale franchised properties globally under Radisson Hotel Group, serving business and leisure travelers with comparable brand standards to Holiday Inn.
- Hampton by Hilton: Hampton by Hilton is a globally scaled upper-midscale/budget-friendly hotel chain operating under Hilton Worldwide, with comparable franchise model, business and leisure traveler segments, and a strong loyalty program (Hilton Honors). It is Holiday Inn's closest head-to-head competitor in the mid-market segment.
- Best Western: Best Western is a global mid-scale hotel chain operating primarily through franchise/membership models, serving business and leisure travelers across thousands of independent properties — directly comparable to Holiday Inn's franchise-based mid-market approach.
- La Quinta by Wyndham: La Quinta by Wyndham is a midscale hotel brand focused on value-conscious business and family travelers, operating largely through franchise agreements — closely comparable to Holiday Inn's mid-market franchise model.
Broad incumbents
- Marriott International: Marriott International is the world's largest hotel company, operating Courtyard, Fairfield, Sheraton, and other brands that overlap with Holiday Inn in the midscale segment while serving a broader luxury-to-budget portfolio.
- IHG Hotels & Resorts: IHG Hotels & Resorts is Holiday Inn's publicly traded parent company and the broader hospitality group operating Crowne Plaza, InterContinental, Holiday Inn Express, and other brands. It is the parent incumbent that provides Holiday Inn with its global distribution, loyalty, and technology platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Holiday Inn social profiles
Digital presenceHoliday Inn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holiday Inn leadership team
Management profileNumber of profiles
Profiles1 record
Holiday Inn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holiday Inn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holiday Inn
What does Holiday Inn do?
Holiday Inn is a mid-market hotel brand operating a global network of franchised and managed properties that provide guest room accommodations, on-site dining, meeting and event spaces, and family-friendly amenities. The brand is supported by the IHG One Rewards loyalty program and the Holiday Inn 3.0 design and operational standard. The brand primarily serves business travelers, families, and leisure guests through direct booking, corporate channels, travel agents, and the IHG mobile app.
Is Holiday Inn a public or private company?
Holiday Inn is a public company. It is classified as corporate owned and is currently operating.
When was Holiday Inn founded?
Holiday Inn was founded in 1952. It employs 5,001 to 10,000 people.
Where is Holiday Inn based?
Holiday Inn is headquartered in Atlanta, United States, in the North America region.
How does Holiday Inn make money?
Three revenue lines are on record. Hotel Room Revenue is the primary driver. The others are franchise and Licensing Fees and food and Beverage.
Who are Holiday Inn's main competitors?
Direct peers on record are Hyatt Place, Fairfield by Marriott, Courtyard by Marriott, Comfort Inn (Choice Hotels), Radisson Hotels, Hampton by Hilton, Best Western and La Quinta by Wyndham. Broad incumbents are Marriott International and IHG Hotels & Resorts.
Does Holiday Inn have an API?
No public API is recorded for Holiday Inn.
What industry is Holiday Inn in?
Holiday Inn's product category is Mid-Market Hotel Hospitality. Its primary akta.pro industry code is THAGABAM, Budget Hotel Chains & Franchises, with a secondary code of THAGALAC, Resort Convention Hotels. Its NAICS code is 72111 and its SIC code is 7011.