Northland Securities

What Northland Securities does

Northland Securities, Inc. is a Minneapolis-headquartered, full-service broker-dealer founded in September 2002 and operating across eight offices in six U.S. states (Minnesota, Colorado, Iowa, Nebraska, Ohio, Wisconsin). The firm is organized into four service divisions: Public Finance (municipal bond underwriting and financial advisory for cities, counties, school districts, and special districts), Fixed Income (trading and sales of municipal, government, corporate, and mortgage-backed securities with nine traders, thirty brokers, and nineteen bankers), Equity Capital Markets (investment banking, institutional equity research, sales and trading, and corporate access for small- and mid-cap growth companies), and Wealth Management (fee-based advisory through SEC-registered Northland Asset Management plus commission-based brokerage, annuities, insurance via N Land Insurance Services, retirement, and estate planning). Clearing and custody are outsourced to Pershing LLC, a BNY Mellon subsidiary.

Name

Northland Securities

Legal name

Northland Securities, Inc.

Website

https://northlandsecurities.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Northland Securities is a Minneapolis-based, full-service broker-dealer serving individuals, institutions, municipalities, and middle-market growth companies across the Midwest through public finance, fixed income, equity capital markets, and wealth management divisions.

Ownership category

akta.pro rank

Product category

Investment Banking & Brokerage Services

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Investment Banking and Securities Intermediation (523150), Investment Banking and Securities Intermediation (52315), Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Margin Financing & Stock Loan Brokerage (FSAEACAO)

akta.pro secondary industries

Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL), Debt & Capital Advisory (Debt Raising, Refinancing, Private Credit) (BPAHAOAD), Equity Capital Advisory (Private Equity Placements, Growth Capital) (BPAHAOAE), Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC)

Keywords

• Municipal bond underwriting
• Investment banking services
• Fixed income trading
• Wealth management advisory
• Equity capital markets

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Public Finance / Municipal Bond Underwriting: Underwriting and financial advisory services for tax-exempt municipal bonds, primarily in the Upper Midwest. Over $6 billion of notes and securities underwritten since origin.
2. Investment Banking: Strategic M&A advisory, underwriting, and placement agent services including IPOs, Follow-On Offerings, PIPEs, Registered Direct Offerings, and private placements for middle market growth companies.
3. Institutional Equity Research: Research-driven equity capital markets services with coverage of growth sectors including Alternative Energy, Business Services, Consumer, Energy, Healthcare, Financials, Industrial Growth, and Technology.
4. Wealth Management: Fee-based advisory services through Northland Asset Management (SEC Registered RIA), and commission-based brokerage services including annuities, mutual funds, portfolio management, retirement and estate planning.
5. Fixed Income Trading: Trading desk providing fixed income products including municipal bonds, government securities, corporate bonds, mortgage-backed securities, and certificates of deposit with over 180 years of combined trading experience.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Northland Securities is a full-service broker-dealer offering municipal bond underwriting and financial advisory, fixed income trading and institutional sales, investment banking and equity capital markets services for middle market growth companies, and wealth management/advisory solutions for individuals. The firm serves individual investors, institutions, municipalities, and community banks across the Upper Midwest and broader U.S.

Product overview

Northland Securities is a full-service brokerage and investment firm offering a comprehensive suite of financial services organized into four main divisions: Public Finance (municipal bond underwriting and advisory), Fixed Income (trading, sales, and strategies), Equity Capital Markets (investment banking, research, and institutional services), and Wealth Management (portfolio management, retirement planning, and insurance). The firm operates through its Northland Asset Management RIA division and partners with Pershing LLC for custody and clearing services. All services are human-advisory driven rather than technology product-based, with no standalone software products, APIs, or AI-enabled capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Finance Municipal bond underwriting and financial advisory services for government entities, including economic development, housing, K-12 education, higher education, networks, senior living and healthcare, and state and local government projects. For cities, counties, public school districts, municipal utilities, housing and economic development authorities, special districts, and senior living and healthcare providers across the Upper Midwest.
• Fixed Income Fixed income trading, sales, and strategies including municipal bonds, corporate bonds, government securities, mortgage-backed securities, and certificates of deposit, with portfolio analytics. Includes BancPath and Institutional Sales and Trading sub-services. For institutional and individual investors, with over 180 years of combined trading experience across 9 traders, 30 brokers, and 19 bankers.
• Equity Capital Markets Investment banking (M&A advisory, IPOs, Follow-On Offerings, PIPEs, Registered Direct Offerings, private placements), institutional research, institutional sales and trading, corporate client services, and corporate access for middle-market growth companies across Alternative Energy, Business Services, Consumer, Energy, Healthcare, Financials, Industrial Growth, and Technology.
• Wealth Management Comprehensive wealth management services including portfolio management solutions, retirement and estate planning, annuities, fixed income solutions, life and long term care insurance, mutual funds/UITS, and tax-efficient investing. Served to individuals through dedicated Financial Representatives and Investment Adviser Representatives.
• Northland Asset Management SEC-registered investment advisor (RIA) division of Northland Securities providing fee-based portfolio management and advisory services to institutions and individuals.

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Raymond James Financial: Raymond James is a large diversified financial services firm with investment banking, institutional sales & trading, and wealth management. It is a broader incumbent offering similar capabilities to Northland across its service divisions at greater scale.
• Stifel Financial: Stifel is a publicly traded full-service broker-dealer with extensive institutional, investment banking, public finance, and wealth management operations. As a much larger incumbent, it competes with Northland across middle-market ECM, municipal underwriting, and community bank advisory.

Direct peers

• JMP Securities: JMP Securities (now part of Citizens) is a middle-market investment bank and institutional equities firm focused on growth companies in technology, healthcare, and consumer — directly comparable to Northland's Equity Capital Markets growth-sector focus.
• Robert W. Baird & Co. Robert W. Baird is a privately held, employee-owned financial services firm offering investment banking, equity research, institutional trading, and wealth management. Its middle-market M&A, capital markets, and wealth management practices compete head-to-head with Northland's ECM and advisory franchises.
• Stephens Inc. Stephens is a privately held full-service financial services firm with investment banking, institutional research, public finance, and wealth management. Its middle-market growth-company franchise and community bank relationships are highly comparable to Northland's.
• Piper Sandler: Piper Sandler is a publicly traded middle-market investment bank and institutional securities firm with comparable business mix across investment banking, institutional research, sales & trading, and public finance — directly competing with Northland for middle-market ECM mandates and municipal underwriting in the Midwest and nationally.
• William Blair: William Blair is a privately held investment banking and wealth management firm known for middle-market growth company advisory and institutional equities. Its ECM franchise in technology, healthcare, and consumer sectors directly overlaps with Northland's growth-sector ECM coverage.
• Loop Capital Markets: Loop Capital Markets is a privately held full-service investment bank and broker-dealer specializing in public finance, institutional equities, and fixed income. It directly competes with Northland on municipal underwriting and middle-market advisory mandates.
• D.A. Davidson: D.A. Davidson is a privately held full-service broker-dealer with strong regional roots in the Western U.S., offering investment banking, equities, fixed income, and wealth management. Its business mix and middle-market focus closely mirror Northland's ECM, public finance, and wealth management divisions.

Regional players

• Drexel Hamilton: Drexel Hamilton is a service-disabled veteran-owned broker-dealer with institutional sales & trading, ECM, and public finance capabilities. While geographically oriented to the Mid-Atlantic and Southwest, its service mix overlaps with Northland's ECM and fixed income desks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/northland-securities

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northland Securities