Careismatic Brands

What Careismatic Brands does

Careismatic Brands (CBI) is a private medical apparel company founded in 1995 and headquartered in the Los Angeles area, operating as a multi-brand portfolio company that manufactures and distributes healthcare uniforms, scrubs, footwear, and related accessories. The company owns ten brands spanning the full price spectrum: Cherokee (flagship, described as the largest medical apparel line globally for over 25 years), Infinity (athletic-inspired), Healing Hands (fashionable scrubs), MedCouture (chic styling), Dickies (workwear), Medelita (premium with advanced fabric technology), AllHeart (apparel plus medical instruments), Heartsoul (premium fashion-forward), Scrubstar (value tier at Walmart), and Classroom (school uniforms). Product differentiation centers on fabric technology, antimicrobial coatings, sustainable materials, and eco-friendly lines rather than software or AI.

CBI generates revenue primarily through one-time sales of medical apparel across its brand portfolio, complemented by a subscription-style Careismatic Rewards loyalty program for repeat purchases. The go-to-motion is multi-channel: direct-to-consumer e-commerce via 8+ brand websites, independent retail partners with a physical store locator, mass-market retail (Scrubstar at Walmart), and an institutional Groups/Dealer program for bulk procurement by hospitals and healthcare facilities. Customer segments include individual healthcare professionals, healthcare institutions, retail partners, and nursing students (via the A Nurse I Am scholarship program).

The company is undergoing a leadership transition, having appointed Jonathan Ram as CEO in November 2024 and Deborah J. Gendreau-Flynn as CRO in March 2026. It recently acquired BALA Footwear (June 2023) to extend into footwear and is executing a publicly stated transformation focused on customer experience and operational excellence. Notable community partnerships include The DAISY Foundation (since 2010), Mercy Ships (since 2019), MATTER 360 (2023 donation of 500,000+ pounds), and Project Street Vet (2024), reinforcing brand affinity with the nursing and broader healthcare professional community.

Name

Careismatic Brands

Legal name

Careismatic Brands, LLC.

Website

https://careismatic.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Careismatic Brands is a private multi-brand medical apparel company (founded 1995, Los Angeles) that designs, manufactures, and distributes healthcare scrubs, uniforms, and footwear across 10 brands — from value (Scrubstar at Walmart) to premium (Medelita) — serving individual healthcare professionals, hospitals, and retail partners globally.

Ownership category

akta.pro rank

Product category

Medical Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Medical & Healthcare Uniforms (Scrubs, Lab Coats) (CRAAALAF)

akta.pro secondary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Medical apparel
• Healthcare uniforms
• Nursing scrubs
• Medical footwear
• Healthcare workwear

Headquarters

HQ city

Chatsworth

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Medical Apparel Sales: CBI generates revenue through the sale of medical uniforms, scrubs, and healthcare apparel across their portfolio of brands including Cherokee, Infinity, Healing Hands, Dickies, Medelita, Heartsoul, MedCouture, AllHeart, and Scrubstar. Products are sold directly to consumers via e-commerce and through retail partners.
2. Careismatic Rewards Loyalty Program: CBI operates a loyalty program (Careismatic Rewards) that provides rewards and exclusive offers to customers, driving repeat purchases and customer retention.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Careismatic Brands manufactures, markets, and distributes medical apparel and accessories under multiple owned and licensed brands, including scrubs, uniforms, lab coats, footwear, and related accessories designed for healthcare professionals. The company sells through direct e-commerce sites, an institutional Group Dealer Program serving hospitals and health systems, and an independent retail dealer network.

Product overview

Careismatic Brands operates as a multi-brand portfolio company that outfits healthcare professionals worldwide. The company offers a diverse portfolio of medical apparel brands spanning from accessible quality to premium excellence, including Cherokee (flagship brand), Infinity (athletic-inspired scrubs), Healing Hands (fashionable scrubs with practical features), MedCouture (chic styles), Dickies (workwear), Medelita (premium advanced fabric technology), AllHeart (one-stop shop for apparel and medical instruments), Heartsoul (fashion-forward premium scrubs), Scrubstar (affordable scrubs), and Classroom (school uniforms). Each brand offers medical scrubs, uniforms, and related apparel with varying price points and style preferences, all competitively priced with quality that exceeds industry standards.

Differentiator

Problem solved

Functional benefit

Brands

• Cherokee: Careismatic's flagship brand for over a quarter-century, and the largest and most popular medical apparel line in the world.
• Infinity
• Healing Hands
• MedCouture
• Dickies
• Medelita
• AllHeart
• Heartsoul
• Scrubstar
• Classroom

Products and services

• Cherokee Uniforms
• Infinity by Cherokee
• Healing Hands Scrubs
• MedCouture
• Dickies Medical (licensed)
• Medelita
• Heartsoul Scrubs
• Scrubstar
• Classroom Uniforms
• AllHeart (direct e-commerce retail brand)
• Group Dealer Program

Quantifiable outcome

• Cherokee is the largest medical apparel line in the world for over 25 years
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered minor, major and core.

• Project Street VetminorStrategic or Co-development Partner · 1 January 2024Project Street Vet provides free care to pets of individuals experiencing homelessness. In 2024, Careismatic partnered with founder Kwane Stewart on Healing Hands' Dr. Kwane Collection, designed for veterinarians and pet parents in support of Project Street Vet.
• MATTER 360majorStrategic or Co-development Partner · 21 November 2023MATTER 360 promotes sustainability by repurposing medical waste to benefit resource-challenged areas. In 2023, Careismatic donated over 500,000 pounds of inventory benefiting communities in Bolivia, Liberia, Senegal, Ukraine, and the United States.
• Mercy ShipscoreStrategic or Co-development Partner · 1 January 2019CBI is a proud supporter of Mercy Ships, operating floating hospitals with state-of-the-art medical equipment. Cherokee Uniforms has been the official medical uniform sponsor since 2019, donating over $100,000 in apparel to help perform lifesaving surgical and dental procedures and outfitting local health professionals.
• The DAISY FoundationcoreStrategic or Co-development Partner · 1 January 2010Since 2010, Careismatic has partnered with The DAISY Foundation, an international organization recognizing nurses for extraordinary care. Through brand Healing Hands, they fund the Conference Grant for DAISY Nurses, an annual education program. They also sponsor The DAISY Award within the Indian Health Service and support the DAISY Health Equity Award.
• A Nurse I AmcoreStrategic or Co-development Partner · 1 January 2007In 2007, Careismatic produced the landmark documentary 'A Nurse I Am' and launched the A Nurse I Am Scholarship supporting nursing students. To date, they've awarded more than $200,000 in scholarship funds, helping over 100 healthcare professionals launch their careers.
• PNAA (Professional Nurses Association of America)minorOthersCBI supports PNAA, an organization serving professional nurses.
• AAMN (American Assembly for Men in Nursing)minorOthersCBI supports AAMN, an organization promoting men in nursing.
• NOBC (National Association of Negro Business and Professional Women's Clubs)minorOthersCBI supports NOBC, a national organization for business and professional women.
• NBNA (National Black Nurses Association)minorOthersCBI supports NBNA, an organization serving Black nurses.
• AONL Foundation (American Organization for Nursing Leadership)minorOthersCBI supports AONL Foundation, the leadership organization for nursing professionals.
• NAINA (National Association of Indian Nurses of America)minorOthersCBI supports NAINA, serving Indian nurses in America.
• U-VOL FoundationminorOthersCBI supports U-VOL Foundation.
• BNR (Black News Radio)minorOthersCBI supports BNR.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Medline Industries: One of the largest privately held medical supplies and apparel manufacturers/distributors in the U.S. Identified alongside Careismatic as a key player in the global medical scrubs market, with broader healthcare product breadth.
• Cintas Corporation: Large public uniform and services company with significant healthcare uniform programs; competes with CBI's Groups/Dealer channel in institutional accounts and is co-listed as a key industry player.

Direct peers

• Superior Uniform Group: Public competitor directly named alongside CBI as a key medical scrubs player; manufactures and sells healthcare uniforms and image apparel to similar institutional and retail customers.
• Figs: DTC medical apparel brand competing for the same healthcare professional demographic, with a strong premium, fashion-forward positioning that overlaps Medelita and Heartsoul.
• Jaanuu: DTC premium medical scrubs and lab coats brand; directly competes for style-conscious clinicians in the same premium tier as Medelita and Heartsoul.
• Barco Uniforms: Long-standing medical uniform manufacturer (Barco, Skechers by Barco, Landau) competing across multiple price tiers and channels, with comparable institutional sales coverage.
• Landau Scrubs: Heritage medical scrub and uniform brand with deep institutional and retail distribution; directly competes with Cherokee, Healing Hands, and Dickies within CBI's portfolio.
• Koi Scrubs: Fashion-forward medical scrubs brand targeting the same healthcare professional buyer as Infinity and Healing Hands, with comparable DTC and retail distribution.
• Adar Medical Uniforms: Medical uniform manufacturer serving healthcare institutions and group purchasers, overlapping with CBI's Groups/Dealer channel and mid-tier Cherokee positioning.
• WonderWink Scrubs: Scrubs-focused brand with retail and institutional distribution; competes directly with Cherokee and Healing Hands on price, fit, and design in the mid-market segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/careismaticbrands
• Xx.com/becareismatic
• Facebookfacebook.com/cherokeeuniforms

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries10 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Careismatic Brands