R&R Ice Cream

What R&R Ice Cream does

R&R Ice Cream operates as Froneri, a privately held global ice cream manufacturer and brand owner headquartered in the United Kingdom (legal entity Froneri International Limited), founded in 1932. The company produces and distributes branded ice cream and frozen confectionery through state-of-the-art manufacturing facilities across six continents, employing more than 15,000 people. Froneri holds the #1 or #2 market position in the majority of markets in which it operates, with a portfolio spanning premium (Häagen-Dazs, Nuii, Mövenpick), mainstream snacking (Oreo, Drumstick, Extrême, Cadbury, Milka, Lotus Biscoff), and plant-based (Outshine, Rowntree's) segments. Several flagship brands (Oreo, Cadbury, Milka, Lotus Biscoff) are operated under long-dated licensing arrangements with Mondelez International and Lotus Bakeries.

The business model is B2C-led with selective B2B partnerships. Revenue is generated through one-time product sales of pre-packaged retail, single-serve, and novelty ice cream formats, distributed via major retail chains, convenience stores, e-commerce, food service/HoReCa channels, and proprietary Häagen-Dazs brand shops. Go-to-market emphasizes branded marketing at scale, including Super Bowl advertising, brand ambassadors (e.g., Jason Momoa for Nuii, Eric André and Anderson.Paak for Häagen-Dazs), and exclusive channel partnerships such as the 7-Eleven Drumstick SLURPEE launch. The company is currently executing a multi-year expansion strategy funded by a €500M Senior Secured Notes issuance due 2032, the announced acquisition of Food Union's ice cream business (October 2025), the completed acquisition of CRUFI Uruguay (December 2024), a strategic partnership with Grupo Herdez for Latin America (April 2026), and expanded Mondelez and Lotus Bakeries license agreements (March 2025). Pricing is not publicly disclosed.

Name

R&R Ice Cream

Legal name

Froneri International Limited

Website

https://rr-icecream.eu

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

1–10 employees

Short description

R&R Ice Cream (Froneri) is a UK-headquartered global ice cream manufacturer and brand owner operating across six continents with 15,000+ employees, producing premium, snacking, and plant-based frozen treats under brands including Häagen-Dazs, Oreo, Drumstick, Cadbury, Milka, Nuii, Outshine, and Lotus Biscoff for global retail and convenience channels.

Ownership category

akta.pro rank

Product category

Ice Cream Manufacturing

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

akta.pro secondary industries

Ice Cream & Refrigerated Desserts (CRADACAE), Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL), Ice Cream & Frozen Dairy Wholesale (AFAIAEAF)

Keywords

• Ice cream manufacturing
• Frozen confectionery
• Premium ice cream
• Novelty ice cream
• Branded frozen desserts

Headquarters

HQ city

Northallerton

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ice Cream Product Sales: Sale of branded ice cream products including pre-packaged retail, single-serve, and novelties through retail partners, convenience stores, and direct-to-consumer brand shops

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

R&R Ice Cream, operating under the Froneri brand, manufactures and sells a global portfolio of branded and licensed ice cream and frozen confectionery products, including Häagen-Dazs, Oreo, Drumstick & Extrême, Nuii, Cadbury & Milka, Outshine & Rowntree's, and Lotus Biscoff. Products are produced in factories on six continents and distributed through major retail chains, convenience stores, dedicated Häagen-Dazs shops, e-commerce, and food service channels worldwide.

Product overview

R&R Ice Cream operates under Froneri as a global ice cream company with a diverse portfolio of iconic brands spanning premium, mainstream, and plant-based segments. The core product portfolio includes: Häagen-Dazs (premium artisanal ice cream), Oreo (cookie-flavored frozen treats), Drumstick & Extrême (handheld ice cream cones), Nuii (adventure-inspired premium ice cream), Cadbury & Milka (chocolate-flavored ice cream), Outshine & Rowntree's (including the #1 plant-based Outshine brand and traditional fruit ice lollies), and the newly launched Lotus Biscoff ice cream range. The company operates manufacturing facilities across 6 continents and holds leadership positions (No. 1 or No. 2) in most markets where it operates, with particular strength in handheld ice cream globally.

Differentiator

Problem solved

Functional benefit

Brands

• Häagen-Dazs: Premium ice cream brand
• Oreo
• Drumstick & Extrême
• Nuii
• Cadbury & Milka
• Outshine & Rowntree's
• Lotus Biscoff

Products and services

• Häagen-Dazs Premium ice cream brand known for high-quality ingredients and artisanal approach, offering classic and innovative flavors in tubs, bars, cones, and dedicated Häagen-Dazs shops worldwide.
• Oreo Licensed ice cream brand featuring Oreo cookie flavors in multiple formats including Mini Bites, mint variations, and an innovative thief-proof freezer display for retail.
• Drumstick & Extrême Iconic handheld ice cream brand featuring the classic Drumstick cone and the Extrême line, including plant-based treat options and the Drumstick SLURPEE collaboration with 7-Eleven.
• Nuii Premium adventure-inspired ice cream brand with unique ingredient combinations, including environmental and social initiatives such as elephant conservation and indigenous ranger support.
• Cadbury & Milka Licensed ice cream brands featuring beloved chocolate flavors including Cadbury Dairy Milk, Caramilk, and Milka chocolate sticks and indulgent tub formats, available globally under expanded partnership with Mondelēz International.
• Outshine & Rowntree's Includes Outshine, the world's #1 plant-based iced treat brand, and Rowntree's traditional fruit-based ice lollies, alongside the Pirulo range and Fruit Twisties products.
• Lotus Biscoff New ice cream portfolio featuring Lotus Biscoff flavors, expanding the licensed product range following the expanded partnership with Lotus Bakeries.

Quantifiable outcome

• No. 1 or No. 2 player in majority of markets

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• GRUPO HERDEZcoreStrategic or Co-development Partner · 13 April 2026Froneri announced a strategic partnership with GRUPO HERDEZ, expanding their ice cream business in Latin American markets.
• FOOD UNIONcoreStrategic or Co-development Partner · 15 October 2025Froneri entered agreements to acquire the Ice Cream Business of Food Union, expanding European market presence.
• MONDELĒZ INTERNATIONALflagshipOEM/ Whitelabel/ Licensing Partner · 21 March 2025Expanded ice cream partnership with Mondelez International covering Oreo and Cadbury/Milka branded ice cream products globally.
• LOTUS BAKERIEScoreOEM/ Whitelabel/ Licensing Partner · 21 March 2025Expanded partnership with Lotus Bakeries to produce and sell Lotus Biscoff branded ice cream products.
• 7-ElevencoreGTM or Marketing Partner · 25 June 2024Drumstick and 7-Eleven launched exclusive DRUMSTICK SLURPEE frozen snack product for summer 2024.
• Jason MomoacoreGTM or Marketing Partner · 5 March 2024Jason Momoa is Nuii brand ambassador for 2024, supporting endangered koalas and promoting sustainable practices.
• The Fruit Tree Planting FoundationminorStrategic or Co-development Partner · 1 June 2023Outshine partners with The Fruit Tree Planting Foundation to plant over 2,000 new fruit trees globally as part of sustainability initiatives.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Yıldız Holding (Algida / Yörsan): Turkish conglomerate whose ice cream business (Algida, Ülker) competes with Froneri across Middle East, North Africa, and parts of Europe, with comparable licensed brand partnerships and emerging-market manufacturing scale.
• Meiji Holdings: Major Japanese dairy and confectionery company with a significant ice cream portfolio (Meiji, Essel, Galbo). Comparable to Froneri as a vertically integrated branded ice cream manufacturer with deep domestic market share, although primarily Asia-focused.
• Emmi Group: Swiss dairy and ice cream producer with a strong European premium position (Mövenpick in some markets, regional brands). Comparable to Froneri's premium positioning in Europe and competes in adjacent geographies.
• Blue Bell Creameries: Largest US regional branded ice cream manufacturer with strong grocery and foodservice presence in the southern US. Comparable as a branded ice cream-only operator focused on a defined geographic footprint.

Direct peers

• Mars, Incorporated: Private global CPG company that produces branded ice cream under Mars, Dove, Snickers, M&M's, and Twice, competing directly with Froneri's licensed confectionery ice cream (Cadbury, Milka, Oreo) across multiple geographies.
• Unilever: Global CPG giant operating a major ice cream division (Wall's, Magnum, Ben & Jerry's, Cornetto, Algida) that competes head-to-head with Froneri across retail and foodservice channels worldwide, with comparable brand portfolio depth and global manufacturing footprint.
• Wells Enterprises: US private ice cream manufacturer (Blue Bunny, Blue Ribbon, Bomb Pop), comparable to Froneri in private ownership, branded ice cream focus, and North American retail scale, making it a relevant direct competitor particularly in the US.
• General Mills: US food major with a significant ice cream portfolio including the former Häagen-Dazs US rights. Competes with Froneri in North American retail and is a comparable branded frozen desserts operator with similar scale and route-to-market muscle.
• Nestlé: Largest global packaged food company and a major ice cream producer (Dreyer's, Mövenpick, Nestlé Ice Cream). Previously partnered with Froneri on the Häagen-Dazs business, making it a direct strategic and competitive counterpart in the global ice cream category.

Others

• Häagen-Dazs Shops (Froneri-operated): Premium ice cream shop chain operated by Froneri globally. While not a competitor, included as a relevant adjacent operator for the direct-to-consumer brand shop channel in which Froneri competes with brands like Cold Stone Creamery and Dairy Queen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rr-icecream-136572603061589

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R&R Ice Cream