What 21Seeds does

21Seeds is an infused tequila brand producing blanco tequila products flavored with real fruit juice in three variants: Cucumber Jalapeño, Grapefruit Hibiscus, and Valencia Orange. The products are positioned as ready-to-use cocktail bases targeting health-conscious adult consumers seeking lower-calorie, flavor-forward spirits for home cocktail preparation. Founded in 2019 by three co-founders — sisters Kat Hantas and Nicole Hantas-Emanuel along with friend Sarika Singh — the company began as a home kitchen infusion experiment and has since scaled into a nationally distributed brand.

The core product technology is real fruit juice infusion applied to blanco tequila, distinguishing the brand from competitors using artificial flavorings. The business model is direct-to-consumer e-commerce sales through Diageo's The Bar platform (thebar.com), supplemented by authorized retailer distribution that supports bottle engraving services. Marketing leverages social media (Facebook, Instagram, Pinterest), content marketing through cocktail recipe content, and the "Beyond The Bar" email newsletter. Shipping is currently available to 19 U.S. states.

The company is privately held with 1-10 employees, one disclosed funding event from Park Bench Capital in 2021, and a London, UK domicile while serving the U.S. consumer market. Revenue, ownership structure beyond co-founders, and headcount trajectory are not disclosed in available sources.

Name

21Seeds

Legal name

Not available in source

Website

https://21seeds.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

21Seeds is an infused tequila brand offering three real-fruit-flavored blanco tequila variants (Cucumber Jalapeño, Grapefruit Hibiscus, Valencia Orange) for home cocktail consumers, distributed primarily through Diageo's The Bar e-commerce platform across 19 U.S. states.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Spirits Product Sales: Direct-to-consumer and retail sales of infused tequila bottles in three flavors: Cucumber Jalapeño, Grapefruit Hibiscus, and Valencia Orange

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

21Seeds produces and sells a portfolio of three craft-infused blanco tequilas (Cucumber Jalapeño, Grapefruit Hibiscus, and Valencia Orange) made with real fruit juice rather than artificial flavors. The 750ml bottles are positioned as approachable, ready-to-use cocktail bases for home entertaining, sold through Diageo's The Bar e-commerce platform and authorized retailers.

Product overview

21Seeds is an award-winning infused tequila brand offering a portfolio of three flavored blanco tequila variants—Cucumber Jalapeño, Grapefruit Hibiscus, and Valencia Orange—all infused with real fruit juice. Founded in 2019 by three founders, the products are positioned as approachable, easy-to-assemble cocktail bases for home entertaining, available in 750ml bottles with engraving options.

Differentiator

Problem solved

Functional benefit

Products and services

• 21Seeds Cucumber Jalapeño Blanco Tequila An infused blanco tequila combining real cucumber and jalapeño flavors, designed as an easy-to-use spicy base for cocktails such as 21Seeds + Soda or Spicy Margaritas without sacrificing taste. Targeted at home cocktail makers seeking premium flavored spirits.
• 21Seeds Valencia Orange Blanco Tequila A tropical-flavored blanco tequila infused with real Valencia orange, positioned as an easy-to-use option for lower-calorie cocktails such as 21Seeds + Soda or a flavorful Negroni. Targeted at home entertaining adults seeking premium flavored spirits.
• 21Seeds Grapefruit Hibiscus Blanco Tequila A bright, citrus-forward blanco tequila infused with real grapefruit and hibiscus, marketed as a lower-calorie cocktail base for 21Seeds + Soda or Palomas without being sugary. Targeted at home cocktail enthusiasts wanting premium, naturally flavored tequila.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Casamigos Tequila: Premium tequila brand co-founded by George Clooney, now owned by Diageo and sold on the same thebar.com platform as 21Seeds. Direct peer because it sits in Diageo's flavored-adjacent tequila portfolio that 21Seeds is positioned alongside.
• Tanteo Tequila: Craft-infused tequila brand that hand-infuses real peppers, coffee, and fruit into blanco tequila. The closest direct peer to 21Seeds because both occupy the "real ingredient infused tequila" niche with comparable pricing and flavor-forward positioning.
• Código 1530 Tequila: Independent premium tequila brand focused on artisanal production and limited releases. Comparable to 21Seeds as a craft-rooted tequila brand chasing distribution scale through differentiated positioning rather than volume.

Broad incumbents

• Don Julio Tequila: Premium tequila portfolio owned by Diageo and merchandised directly on thebar.com alongside 21Seeds. Broad incumbent because it anchors the high-end tequila set 21Seeds aspires to trade up against, and shares the same Diageo distribution rails.
• Patrón Tequila: Mass-premium tequila brand operated by Bacardi, also distributed on thebar.com. Comparable as a tequila brand in the same premium-mass price tier above 21Seeds but well below ultra-luxury.
• 1800 Tequila: Mass-market tequila brand (Beckmann family / Proximo) with an extensive flavored portfolio (Coconut, Pineapple, Mango, etc.). Direct competitive overlap in the flavored tequila segment, though at significantly broader distribution and lower price tier.
• Hornitos Tequila: Sauza-owned flavored tequila brand with a long-running line of lime, mango, and spicy variants. Comparable as a competing mass-availability flavored tequila that 21Seeds' "real fruit" proposition must out-differentiate.
• Jose Cuervo: Largest tequila producer globally, with the widest flavored tequila portfolio in the world. Comparable as the dominant flavored-tequila incumbent 21Seeds must either compete with on shelf or differentiate against in DTC.

Emerging players

• Dulce Vida Tequila: Organic, 100% agave tequila with a flavored portfolio and sustainability positioning. Comparable as a small, mission-driven flavored tequila brand chasing the same clean-label, millennial-leaning consumer as 21Seeds.

Others

• Cointreau: Iconic orange-flavored liqueur positioned as a premium cocktail ingredient. Comparable because 21Seeds Valencia Orange plays in a similar "orange-flavored cocktail base" territory, though as a tequila rather than liqueur.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/21SeedsTequila
• LinkedInlinkedin.com/company/21seeds

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 21Seeds