What 1800 Tequila does

1800 Tequila is a super-premium tequila brand operating under privately held parent Proximo Spirits, with trademarks held by JC Master Distribution Limited. The brand produces 100% Blue Weber agave tequila at the Casa San Juan distillery (NOM 1612) in the Tequila Valley, Jalisco, Mexico, exercising full vertical integration from agave cultivation — where it claims the most owned acres in the industry — through fermentation with a proprietary yeast strain, brick-oven cooking of piñas, copper pot distillation, and aging in American and French oak barrels. Its portfolio spans core expressions (Blanco, Reposado, Añejo), premium and luxury variants (Cristalino, Milenio, Milenio Artist Series, GuachiMonton), high-proof offerings at 45% ABV, the recurring Essential Artists Series of artist-designed limited editions, and an eight-flavor Ultimate Margarita ready-to-serve line.

The brand targets premium spirits consumers, professional bartenders, and gift buyers, reaching them through three primary channels: a direct-to-consumer Shopify storefront on 1800tequila.com (fulfilled via the AccelPay licensed retailer network with FedEx/UPS/GLS), the DoorDash marketplace, and traditional US alcohol distribution (excluding 11 restricted states). Go-to-market emphasis is event-driven, anchored by high-profile sports and cultural partnerships — most notably the official New York Knicks partnership (June 2026) — plus the annual World's Most Awarded Ranch Water Competition with BARTENDER Magazine and the Driftwood Hospitality "Agave Trail: Beyond Cinco" program.

Pricing is structured by SKU tier: core 750ml expressions range from $32.99 (Blanco) to $46.99 (Añejo), premium variants reach $62.99 (Cristalino), and luxury/limited releases span $162.00 (GuachiMonton) to $257.00 (Milenio and Milenio Artist Series), with high-proof 375ml formats at $25.99–$26.99 and a $50.00 Duo bundle. The brand holds the #1 Super-Premium Tequila position in the US per Nielsen data through 10/31/25 and is recognized as the World's Most Awarded Tequila by Academia Mexicana del Tequila (2001–2023), supporting a wholesale-plus-retail revenue model that depends on category leadership, cultural cachet, and continuous SKU innovation rather than direct AI or technology differentiation.

Name

1800 Tequila

Legal name

1800 Tequila (brand owned by JC Master Distribution Limited)

Website

https://1800tequila.com

Company type

Private

Founded year

1800

Operating status

Operating

Headcount range

101–250 employees

Short description

1800 Tequila is a privately held super-premium tequila brand under Proximo Spirits, producing 100% Blue Weber agave tequila in Jalisco, Mexico, and selling core, luxury, and ready-to-serve expressions to premium spirits consumers across the US via DTC, retail, and on-premise channels.

Ownership category

akta.pro rank

Product category

Premium Tequila (Super-Premium Spirits)

NAICS

Distilleries (312140), Beer, Wine, and Liquor Retailers (4453), Beverage Manufacturing (3121)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

akta.pro secondary industry

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Premium tequila
• Agave spirits
• Ready-to-serve cocktails
• Añejo tequila
• Limited edition tequila

Headquarters

HQ city

Jersey City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Tequila Product Sales: Direct sales of premium and super-premium tequila products including Blanco, Reposado, Añejo, Cristalino, GuachiMonton, Milenio, Coconut, and High Proof expressions. Also includes ready-to-serve Ultimate Margarita line in various flavors. Products sold through company e-commerce, third-party licensed retailers, and retail stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

1800 Tequila produces and sells super-premium tequilas made from 100% Blue Weber agave, including Blanco, Reposado, Añejo, Cristalino, and luxury expressions such as Milenio and GuachiMonton. The portfolio also includes a Coconut-flavored expression, high-proof variants at 45% ABV, the Essential Artists Series of limited-edition artist-designed bottles, and the Ultimate Margarita ready-to-serve cocktail line in multiple flavors. Products are distributed through the brand's direct e-commerce storefront, licensed third-party retailers, and traditional on-premise and off-premise alcohol channels across the United States.

Product overview

1800 Tequila is a portfolio of super-premium tequilas and ready-to-serve cocktails. The core collection includes Blanco, Reposado, and Añejo expressions made from 100% Blue Weber agave, complemented by premium variants like Cristalino and luxury expressions including Milenio and GuachiMonton. The brand also offers high-proof variants (Blanco and Reposado at 45% ABV) and a High Proof DUO bundle. The Essential Artists Series features limited-edition bottles designed by renowned artists. Additionally, the Ultimate Margarita line includes ready-to-serve cocktails in various flavors (Original, Light, Passion Fruit, Strawberry, Mango, Watermelon, Pineapple, and Peach) and a Coconut tequila variant.

Differentiator

Problem solved

Functional benefit

Products and services

• 1800® Blanco Double-distilled tequila made from 100% Blue Weber agave, yeast, and water; crystal clear with hints of sweet fruit and pepper, intended for sipping neat, on the rocks, or in cocktails. Sold to adult spirits consumers via direct e-commerce and licensed retailers at $32.99 per 750ml.
• 1800® Reposado 100% Blue Weber agave tequila aged for 2-4 months in new American and French oak barrels with caramel, mild spice, and sweet orange peel notes; for sipping or cocktails. Sold to adult spirits consumers at $34.99 per 750ml.
• 1800® Añejo Dark amber 100% Blue Weber agave tequila aged 12-16 months in new American and French oak barrels with oaky vanilla, nutty toffee, and peppery spice notes; positioned as the brand's flagship aged sipping tequila. Sold at $46.99 per 750ml.
• 1800® Cristalino Ultra-premium crystal-clear añejo tequila aged in French and American oak barrels then finished in port wine casks, designed to combine añejo complexity with blanco smoothness; served in a crystalline bottle. Sold at $62.99 per 750ml.
• 1800® Milenio Extra-aged 100% Blue Weber agave tequila matured over three years in new American and French oak barrels and finished in French Cognac barrels; 2024 IWSC Gold Outstanding Medal recipient. Sold at $257.00 per 750ml.
• 1800® Milenio Artist Series Limited-edition extra-añejo Milenio tequila featuring surrealist artwork by Pedro Friedeberg on the iconic pyramid bottle; positioned as a luxury collectible celebrating Mexican cultural heritage. Sold at $257.00 per bottle.
• 1800® GuachiMonton First-of-its-kind añejo tequila finished in orange tequila liqueur casks, inspired by the circular pyramids (Los Guachimontones) of Jalisco, with a portion of proceeds supporting conservation of the UNESCO World Heritage site. Sold at $162.00 per bottle.
• 1800® Coconut 100% Blue Weber agave tequila double-distilled and infused with natural ripe coconut flavor at 35% ABV (70 proof); soft tropical aroma with a long sweet coconut finish, suited to summer cocktails. Sold at $34.99 per 750ml.
• 1800® High Proof Reposado High-proof 100% Blue Weber agave tequila rested in new American and French oak, bottled at 45% ABV (90 proof) in a 375ml format for bolder flavor and richer agave profile. Sold at $26.99 per 375ml.
• 1800® High Proof Blanco High-proof double-distilled 100% Blue Weber agave blanco tequila bottled at 45% ABV (90 proof) in a 375ml format for a clean finish with sweet agave, tropical fruit, and black peppercorn notes. Sold at $25.99 per 375ml.
• 1800® High Proof DUO Convenience bundle combining the 45% ABV (90 proof) High Proof Reposado and High Proof Blanco in a single 375ml package for at-home sampling; positioned as a giftable or curated tasting set. Sold at $50.00.
• 1800® Essential Artists Series 12 Limited-edition bottles of 1800 Blanco featuring original artwork by Mexican-born, Brooklyn-based artist Raúl de Nieves; six character designs, each symbolically expressing wonder and imagination, sold as collectibles and gifting items. Series 12 Single bottle $36.99; 6-Pack $221.94.
• 1800® Ultimate Margarita (Original) Ready-to-serve premium margarita combining 1800 tequila, triple sec liqueur, and lime extract at 9.95% ABV (19.9 proof); tart lime opening, aged-tequila body, lemonade mid-palate, clementine and lime-peel finish; best over ice or with club soda.
• 1800® Ultimate Margarita Light Lighter ready-to-serve margarita made with real tequila, lime extract, and agave nectar, containing only 120 calories per serving; pour over ice for serving.
• 1800® Ultimate Passion Fruit Margarita Ready-to-serve margarita with natural passion fruit flavors and lime extract; bright citrus and floral opening, buttery mango and vanilla body, orange-agave-light oak finish.
• 1800® Ultimate Strawberry Margarita Ready-to-serve bright red margarita with strawberry, red currant, and lime aromas; sweet red-berry palate finishing with fresh lime.
• 1800® Ultimate Mango Margarita Ready-to-serve bright-yellow margarita blending fresh mango and lime; tropical fruit aroma, fresh mango body, tangy-lime finish.
• 1800® Ultimate Watermelon Margarita Ready-to-serve bright-pink margarita combining premium tequila with natural juicy watermelon and lime flavors; juicy red-fruit body fading into fresh green rind and lime zest.
• 1800® Ultimate Pineapple Margarita Ready-to-serve margarita with premium tequila and natural pineapple flavor; sweet creamy pineapple and bright orange body, brown-sugar / agave / citrus finish.
• 1800® Ultimate Peach Margarita Ready-to-serve bright-peach margarita with premium tequila and natural juicy-peach plus lime flavors; buttery peach and tequila body, light-citrus and fuzzy-peach-skin finish.

Quantifiable outcome

• 1800 Milenio received 2024 IWSC Gold Outstanding Medal
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• New York KnickscoreGTM or Marketing Partner · 23 June 2026Miles McBride of the New York Knicks partnered with 1800 Tequila to gift teammates custom bottles of 1800 Milenio Tequila commemorating the Knicks' first NBA championship in 53 years. Only 30 bottles were created, each designed by local illustrator Fefi featuring NYC iconography. The Knicks named 1800 Tequila as the team's official tequila partner, launching a campaign called Row 18(00) that gave priced-out fans opportunities to watch playoff games from inside Madison Square Garden.
• Driftwood Hospitality ManagementminorGTM or Marketing Partner · 9 June 2025Driftwood Hospitality Management launched 'The Agave Trail: Beyond Cinco,' a nationwide summer cocktail program featuring signature drinks at 23 of its managed hotels. The program includes 1800 Coconut in three signature cocktail recipes and runs through August 31, 2025. Guests are invited to share experiences on social media using #BeyondCinco.
• Dobel TequilaminorGTM or Marketing Partner · 9 June 2025Co-partner in 'The Agave Trail: Beyond Cinco' cocktail program alongside 1800 Coconut, Cuervo Tradicional, and 400 Conejos Mezcal.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Don Julio: Don Julio is a premium tequila competitor (Diageo) directly competing in the same super-premium tier as 1800 with comparable blanco, reposado, and añejo expressions and similar cultural/lifestyle marketing approach.
• Casa Dragones: Casa Dragones is an ultra-premium sipping tequila targeting high-ASP gifting and luxury occasions - directly competing with 1800's Milenio and Essential Artists Series for affluent gift buyers and connoisseurs.
• Patrón Tequila: Patrón is a direct super-premium tequila competitor with overlapping blanco/reposado/añejo expressions and similar DTC + hospitality channel strategy, owned by Bacardi. Highly comparable in positioning and consumer target.
• Casamigos: Casamigos is a direct competitor in super-premium tequila founded by celebrity owners and now owned by Diageo. Competes head-on with 1800 for premium on-premise placement, retail shelf space, and consumer brand affinity.
• Clase Azul: Clase Azul is an ultra-premium tequila competitor emphasizing luxury packaging and collectible decanters. Directly competes with 1800's Milenio and Essential Artists Series for high-ASP gifting and collector occasions.
• Espolòn Tequila: Espolòn is a fast-growing mid-to-premium tequila competitor expanding across premium retail tiers. Directly competes with 1800 in the on-premise and retails channels with strong marketing investment from parent Campari Group.
• Maestro Dobel Tequila: Maestro Dobel is a premium-to-ultra-premium tequila competitor (also part of Becle portfolio) directly competing with 1800 in the cristalino and aged tiers. Notably identified as a co-marketing partner in the Driftwood Hospitality Agave Trail program.

Broad incumbents

• Jose Cuervo: Jose Cuervo (Becle) is the world's largest tequila producer with mass-market through premium offerings. Direct competitor in blended/Reposado tier and parent of Proximo Spirits (which also serves as 1800's parent corporate group), making it both peer and corporate relative.

Emerging players

• Teremana Tequila: Teremana is a celebrity-backed (Dwayne Johnson) premium tequila rapidly scaling distribution. Directly competes with 1800's blanco and reposado in retail and DTC, particularly with health-conscious consumers.
• 818 Tequila: 818 is a celebrity-founded (Kendall Jenner) premium tequila targeting the same social-occasion consumer as 1800. Competes for millennial/Gen Z sipping tequila occasions with strong digital marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/1800Tequila
• Facebookfacebook.com/1800TequilaUK
• LinkedInlinkedin.com/company/1800tequila
• Instagraminstagram.com/1800tequila

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1800 Tequila