What FULL FABRIC does

Full Fabric is a London-headquartered, privately held software company that has spent roughly 15 years building an integrated SaaS platform for higher-education institutions. It serves approximately 65 institutions — primarily European business schools, public universities, and conservatoires — including named references such as IÉSEG, ESMT Berlin, Stockholm School of Economics, College of Europe, ETH Zurich, University of Amsterdam, and London Film School. The platform unifies four modules — CRM (Relationship Management), Admissions, Student Information System (SIS), and Commerce — to cover the full student lifecycle from lead capture through alumni engagement, with supporting capabilities in payments, e-signature, LMS integration, HESA reporting, and GDPR compliance.

The product is built natively on the Microsoft stack (Azure, Microsoft 365, Microsoft Entra ID, MS Dynamics 365, Microsoft Graph API) and offers bidirectional enterprise connectors into Salesforce and HubSpot, plus a RESTful OpenAPI (5,000 requests/hour) and webhook events. Architecture emphasises modularity and composability, with 500+ configurable features. In December 2025 the company introduced two AI features: Mentor AI Chat for natural-language queries over student profiles, and Ori, a 24/7 AI support agent trained on the platform's help articles. Distribution is enterprise field sales with demo-driven engagement and co-marketing partnerships with Microsoft, Salesforce, AWS, and Flywire.

Revenue is generated through subscription contracts on multi-year terms priced per institution, with no public pricing tiers disclosed. The company maintains sales operations across the UK, EU (Lisbon), and US, and operates remotely with a small team (11-50 employees). No funding rounds, M&A, or institutional investors are disclosed, suggesting an organically grown, cash-funded operating model.

Name

FULL FABRIC

Legal name

Full Fabric

Website

https://fullfabric.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Full Fabric is a London-based SaaS provider of an integrated CRM, Admissions, SIS, and Commerce platform serving 65+ higher-education institutions — primarily European business schools, public universities, and conservatoires — built natively on Microsoft and Salesforce stacks.

Ownership category

akta.pro rank

Product category

Higher Education SaaS

NAICS

Computer Systems Design and Related Services (54151), Educational Services (611)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Higher Education SIS & Campus Management Systems (EDAFAEAB)

Keywords

• Higher education SaaS
• Student lifecycle platform
• Admissions management software
• Student information system
• Education CRM

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription: Full Fabric operates as a SaaS platform providing CRM, admissions, and student information system capabilities to higher education institutions on a subscription basis. The platform covers the complete student lifecycle including relationship management, applications, evaluations, offers, enrolments, academic management, and alumni relations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Full Fabric provides a unified, modular SaaS platform for higher education institutions that combines CRM (relationship management), Admissions (evaluations, offers, enrolments), Student Information System (student records, academics, compliance), and Commerce (applications and payments) into a single integrated solution. The platform is built natively on Microsoft and Salesforce stacks and covers the complete student lifecycle from prospect and applicant through enrolled student and alumni, serving business schools, public universities, and conservatoires across Europe and beyond.

Product overview

Full Fabric is a unified higher education platform combining CRM, Admissions, Student Information System (SIS), and Commerce into a single integrated solution. The platform covers the complete student lifecycle from prospect and applicant through to enrolled student and alumni. Built to deploy natively on Microsoft and Salesforce stacks, it offers modular components that work together with shared data models, enabling institutions to manage relationship management, admissions evaluations and offers, student records and academics, and commerce and payments within one platform. The system connects with enterprise systems including Salesforce, Microsoft Dynamics, and HubSpot, and integrates with payment providers (Flywire, Stripe, PayPal), LMS platforms (Canvas, Blackboard), and other tools to serve business schools, public universities, and conservatoires.

Differentiator

Problem solved

Functional benefit

Products and services

• CRM (Relationship Management) Comprehensive relationship management module covering the full student lifecycle, communications, and orchestration. Enables lead generation, lead nurturing, contact management, organizations tracking, and event management for higher education institutions.
• Admissions Admissions management module handling evaluations, offers, and enrolments. Supports application processing, interview feedback, committee decisioning, offer management, and enrolment workflows for higher education institutions.
• Student Information System (SIS) Student Information System managing student records, academics, and compliance. Includes learner hub, course management, calendar, grades, re-registration, transcripts, diplomas, certifications, and LMS integration for higher education institutions.
• Commerce Commerce and application management covering product catalogue, applications, and payments. Includes Application Hub, online payments (fees, deposits, tuition), payment plans, and payment gateway integrations (Flywire, Stripe, PayPal) for higher education institutions.

Quantifiable outcome

• Institutions report improved staff productivity and ability to focus on strategic initiatives vs. system management

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability5 records

Feature11 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• IÉSEG School of ManagementflagshipStrategic or Co-development Partner · 15 October 2025IÉSEG School of Management serves as a flagship customer reference and co-marketing partner. Featured prominently in webinar on admissions and payments, case studies on the website, and testimonial content. Represents top-tier business school using the full platform.
• Microsoft (Dynamics 365, Microsoft 365, Azure, Microsoft Entra ID)coreTechnology or IntegrationFull Fabric is built natively on the Microsoft stack. The platform runs on Azure cloud infrastructure, integrates with Microsoft 365, uses Microsoft Entra ID for identity management, connects via Microsoft Graph API, and offers bidirectional sync with MS Dynamics 365 CRM.
• SalesforcecoreTechnology or IntegrationFull Fabric provides a bidirectional CRM connector for Salesforce. Leads, applications, and enrolments flow between systems automatically. Available on Salesforce AppExchange marketplace.
• FlywirecoreTechnology or IntegrationNative payment gateway integration for international student payments. Co-marketing webinar on 'Delivering a Seamless Admissions & Payment Experience' demonstrates active partnership and integration depth.
• StripecoreTechnology or IntegrationNative payment gateway integration supporting online application fees, deposits, tuition payments, and payment plans with multi-currency support.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Slate (by Technolutions): Slate is the dominant independent CRM and admissions platform for higher education, used by hundreds of institutions globally. Full Fabric explicitly lists Slate as a comparison on its website, indicating direct competition for admissions CRM and application management deals in the same buyer segment.
• DreamApply: DreamApply is a European-headquartered admissions management platform serving universities and business schools. Full Fabric lists DreamApply as a direct competitor on its website, with overlapping target customers in European higher education, particularly Central and Eastern Europe.
• TargetX (by Liaison International): TargetX is a higher education CRM built on Salesforce, targeting admissions, recruitment, and student success at universities and colleges. It is the closest direct peer to Full Fabric in terms of product scope (CRM + admissions + student lifecycle) and platform alignment (Salesforce-native).
• Liaison International: Liaison owns TargetX, Embark, CAS, and other admissions/CRM products for higher education, giving it broad portfolio coverage across the admissions funnel. Full Fabric competes against multiple Liaison products in the same institutional buyer segment, particularly for undergraduate admissions and CRM.

Broad incumbents

• Ellucian: Ellucian is the largest dedicated higher education SIS vendor (Banner, Colleague, PowerCampus), serving thousands of institutions globally. Full Fabric positions itself as a modern alternative to Ellucian for institutions seeking cloud-native CRM + Admissions + SIS, but Ellucian's incumbent footprint and deep ERP integrations are a major competitive barrier in public university deals.
• Salesforce Education Cloud: Salesforce's dedicated higher ed offering (built on Education Data Architecture) provides recruitment, admissions, and student success on the Salesforce platform. Full Fabric is built natively on Salesforce and competes head-to-head with Education Cloud for institutions standardized on the Salesforce CRM stack.
• Workday Student: Workday Student is the higher education SIS offering from Workday, extending Workday's HCM/Finance platform into student records, academics, and financial aid. It competes with Full Fabric for large public university and enterprise deals where institutional buyers want a single Workday-native platform.
• Anthology (formerly Campus Management): Anthology offers a broad higher ed product suite including SIS (CampusVue/Anthology Student), CRM, and student success tools, acquired from Campus Management and Blackboard. It competes with Full Fabric in mid-to-large public and private university deals across the full student lifecycle.
• Blackbaud: Blackbaud provides education and nonprofit software including CRM, admissions, and SIS products (e.g., Raiser's Edge, ONESolution). It is a broader incumbent competitor primarily for private institutions and nonprofits, with overlapping use cases in CRM and student lifecycle management.
• Jenzabar: Jenzabar provides SIS, CRM, and student lifecycle software to small and mid-sized private colleges in North America. While primarily US-focused, it competes with Full Fabric for the same customer segment (private and specialized higher education institutions) when those institutions evaluate modern cloud platforms.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/fullfabric
• YouTubeyoutube.com/@fullfabric
• Facebookfacebook.com/fullfabriccrm
• LinkedInlinkedin.com/company/full-fabric
• Instagraminstagram.com/full_fabric

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FULL FABRIC