What Decision Point does

Decision Point is an India-headquartered analytics firm, founded in 2012 and operating from Gurugram with offices in Atlanta, London, Mexico City, Santiago, São Paulo, Dubai, and Chennai. The company focuses exclusively on the Consumer Packaged Goods (CPG) vertical, delivering AI-driven business transformation and advanced analytics solutions to Fortune 500 CPG companies worldwide. Its core offerings span a Revenue Growth Management (RGM) suite that includes demand forecasting, pricing analytics, promotion analytics, retail segmentation, and marketing mix modeling, supplemented by hyper-personalization, data democratization, smart innovation, and generative AI capabilities.

The product portfolio is anchored by two named platforms: BeagleGPT, a GenAI-powered data knowledge assistant deployed natively on Microsoft Teams, and Hubble, an all-in-one RGM solution powered by GPT. The technology stack is built on advanced analytics, machine learning, and large language models delivered through a strategic Microsoft AI Partnership. The company runs an enterprise B2B model with direct field sales, targeting CPG procurement, marketing, and revenue leaders across North America, Latin America, Europe, Africa, and Asia.

Commercially, Decision Point operates as a private Indian company (Decision Point Pvt. Ltd., CIN U67190HR2012PTC130722) generating revenue primarily through analytics and AI consulting services and productized analytics engagements. Pricing is custom and engagement-based, with no public tiers. Following its 2026 acquisition by LatentView Analytics, Decision Point now operates as the CPG-specialized arm of the LatentView group while retaining its brand, leadership (Ravi Shankar as Founder & CEO, Rajesh Gupta as Co-Founder & President, Sanjay Saini as CTO), and global delivery model.

Name

Decision Point

Legal name

Decision Point Pvt. Ltd.

Website

https://decisionpoint.in

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Decision Point is an India-based analytics firm specializing in AI-driven Revenue Growth Management and advanced analytics solutions for Fortune 500 Consumer Packaged Goods companies globally, now operating as the CPG-specialized arm of LatentView Analytics.

Ownership category

akta.pro rank

Product category

AI and Analytics Consulting for Consumer Packaged Goods

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Data Analytics & Business Intelligence Services (BPAHALAC)

akta.pro secondary industry

Real-Time Decisioning & Next-Best-Action Engines (HDAAAHAK)

Keywords

• Analytics consulting
• Revenue growth management
• Consumer goods analytics
• Predictive analytics
• Generative AI platforms

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Analytics Consulting Services: Provides advanced analytics and AI consulting services to Fortune 500 CPG companies for business transformation, embedded analytics, and data-driven decision making across global operations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Decision Point is an AI and advanced analytics services provider that sells CPG-focused consulting engagements and analytics software to Fortune 500 consumer packaged goods companies across multiple geographies. Its flagship productized offerings are BeagleGPT (a GenAI-powered data knowledge assistant delivered on Microsoft Teams) and Hubble (a GPT-powered Revenue Growth Management suite), delivered alongside implementation, transformation, and managed analytics services. Revenue is generated through custom-scoped enterprise analytics and AI transformation projects plus software licensing of its proprietary platforms.

Product overview

Decision Point offers a unified analytics platform for the Consumer Packaged Goods (CPG) industry. The core products include BeagleGPT (a GenAI-powered data knowledge assistant on Microsoft Teams), Hubble (an all-in-one Revenue Growth Management solution powered by GPT), and Revenue Growth Management services. These are complemented by specialized solution modules for Smart Innovation, Demand Forecasting, Pricing Analytics, Promotion Analytics, Retail Segmentation, and Marketing Mix Models, as well as Hyper Personalization and Data Democratization capabilities. The company specializes in AI-driven business transformation serving Fortune 500 CPG companies across multiple geographies.

Differentiator

Problem solved

Functional benefit

Brands

• BeagleGPT: AI-powered data knowledge assistant available on MS Teams
• Hubble

Products and services

• BeagleGPT A GenAI-powered data knowledge assistant available on Microsoft Teams that enables enterprise users to query and interact with analytics data through natural language for decision support.
• Hubble An all-in-one Revenue Growth Management (RGM) solution powered by GPT that delivers comprehensive analytics for CPG companies covering pricing, promotions, and revenue optimization.
• Revenue Growth Management (RGM) An AI-driven consulting and analytics engagement designed to accelerate revenue and profitability growth through advanced analytics, covering demand forecasting, pricing analytics, promotion analytics, retail segmentation, and marketing mix modeling for CPG companies.
• Hyper Personalization An analytics offering that moves beyond traditional segmentation to identify and act on micro-opportunities in the market through AI-powered, individual-level personalization.
• Data Democratization A solution offering that drives enterprise-wide adoption of data analytics through user-friendly tools, making analytics accessible to non-technical business users.
• Generative AI Services A consulting and solution offering that leverages large language models to transform enterprise analytics stacks with natural language interfaces and automated insight generation.
• Smart Innovation An analytics solution that helps CPG companies identify and develop new products, services, or market opportunities through data-driven insights.
• Demand Forecasting A predictive analytics offering using machine learning to forecast product demand for optimized inventory and supply chain planning in CPG operations.
• Pricing Analytics An analytics offering that optimizes pricing strategies using advanced analytics to maximize revenue and profitability for CPG companies.
• Promotion Analytics An analytics offering that evaluates and optimizes promotional campaigns and their impact on sales and ROI for CPG companies.
• Retail Segmentation An analytics offering that segments retail markets and customers to enable targeted marketing and sales strategies for CPG companies.
• Marketing Mix Models A statistical analysis offering that quantifies the impact of marketing activities and allocates marketing budget across channels for CPG companies.

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• MicrosoftcoreTechnology or IntegrationStrategic Microsoft AI Partnership providing AI-powered solutions including co-developed solutions on Microsoft technology stack. BeagleGPT is available on MS Teams platform. Partnership enables delivery of AI and analytics solutions leveraging Microsoft AI infrastructure and tools.
• LatentView AnalyticsflagshipStrategic or Co-development PartnerDecision Point is now a LatentView Company, representing a significant acquisition/integration. LatentView Analytics is a leading analytics company, and Decision Point operates as part of the LatentView group, serving as the specialized CPG analytics arm with combined capabilities in AI and advanced analytics.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tiger Analytics: Pure-play data and AI analytics consultancy serving global enterprises including CPG, with comparable offerings in forecasting, pricing, and marketing mix modeling — directly competing for similar enterprise CPG engagements.
• Tredence: Analytics and AI solutions provider with deep CPG and retail expertise and vertical-specific AI offerings (e.g., ATOM.AI), closely overlapping with Decision Point's RGM, demand forecasting, and personalization solutions.
• Algonomy (formerly Manthan): Specialized CPG and retail analytics platform offering demand forecasting, personalization, and customer engagement products — directly comparable to Decision Point's RGM and hyper-personalization suite.
• Course5 Intelligence: Analytics and AI solutions company serving CPG, retail, and technology clients with comparable capabilities in marketing analytics, pricing, and demand forecasting, often competing for similar enterprise mandates.
• Fractal Analytics: AI and advanced analytics services firm with a strong CPG and retail vertical practice and proprietary AI products (e.g., Qure.ai, Eugenie.ai), competing head-to-head with Decision Point for Fortune 500 CPG transformation mandates.
• AbsolutData Analytics: AI and analytics firm offering marketing, sales, and customer analytics to CPG and consumer brands — overlapping with Decision Point's RGM, promotion analytics, and customer segmentation offerings.

Broad incumbents

• NielsenIQ: Global consumer intelligence leader with deep CPG datasets and analytics products for retail measurement, pricing, and promotion — a scaled incumbent whose data assets and software compete with Decision Point's RGM suite.
• Mu Sigma: Large-scale decision sciences and analytics outsourcing firm serving global Fortune 500 clients including CPG, with comparable advanced analytics and AI transformation offerings.
• LatentView Analytics: Public Indian analytics firm and Decision Point's parent company, offering broader data, analytics, and AI services across industries (BFSI, CPG, retail, tech); Decision Point now operates as its CPG-specialized arm.
• Acxiom: Data and analytics platform serving large consumer-facing enterprises, including CPG and retail clients, with comparable capabilities in customer data, segmentation, and marketing analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3gxeC2p1oDobRwGC5utkGg
• LinkedInlinkedin.com/company/decision-point-pvt-ltd-
• Xx.com/dp_analytics

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decision Point